Coca Cola Interbrand

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Coca Cola Interbrand

  1. 1. Coca-Cola:2010 Best Global Brand
  2. 2. “...brand promise of fun, freedom, spirit and refreshmentresonates the world over...” Global marketing campaign rolled out worldwide in the first half of 2009, following the companys "Coke Side of Life" advertising campaign Launched in American Idol & commercials appeared in SuperBowl and Oscars
  3. 3. “...it excels at keeping the brand fresh and always evolving – allthis, while also maintaining the nostalgia that reinforcescustomers’ deep connection to the brand.” Official Partner of the FIFA World Cup Major presence in billboards, advertisements and shops around the event Coca Cola Celebration Mix, “Waving Flag” became the unofficial anthem of the World Cup
  4. 4. “...it excels at keeping the brand fresh and always evolving – allthis, while also maintaining the nostalgia that reinforcescustomers’ deep connection to the brand.” Connect emotionally with the audience #1 iTunes hit in 17 countries Invested $30M to Africa Initiative which seeks to provide clean water and better sanitation for the home of the World Cup
  5. 5. “For such a large brand, it operates quickly, flexibly and innovatively, tailoring itself to local markets without tarnishing its legacy. This includes different flavor profiles in each country...”” 3,500 products in 200 countries 200 Coca-Cola bottlers and bottling facilities worldwide, with thousands of sales and distribution centers that employ over 4 million people Coca Cola makes the concentrate and the local bottlers can adjust the sweetness to the preferences of the local consumersSource: http://urlaststop.qondio.com/coca-cola-and-why-they-are-successful
  6. 6. “For such a large brand, it operates quickly, flexibly and innovatively, tailoring itself to local markets without tarnishing its legacy. This includes different flavor profiles in each country...”” Japan’s Aquarius Active Diet Vietnam’s SamuraiSource: http://urlaststop.qondio.com/coca-cola-and-why-they-are-successful
  7. 7. “For such a large brand, it operates quickly, flexibly and innovatively, tailoring itself to local markets without tarnishing its legacy. This includes different flavor profiles in each country...”” Coca Cola has also begun to take a more regional approach to advertising, translating slogans to phrases tailored to each regionSource: http://urlaststop.qondio.com/coca-cola-and-why-they-are-successful
  8. 8. “It has adapted quickly to social media, with 11 million fans onFacebook and 96,385 followers on Twitter as of August 2010.” Facebook fans and Twitter followers tripled after a year
  9. 9. “...providing US $305 million through the Coca- ColaFoundation.” Water Healthy & Active Stewardship Lifestyles Community Education Recycling
  10. 10. “The brand is likely to face challenges as customers grow morehealth conscious in the coming years, and soda is increasinglytaxed in the U.S. However, it is already thinking ahead withaggressive targeting of fast-developing markets and programs likeHealthy Active Living which address this criticism head-on.”
  11. 11. “The brand is likely to face challenges as customers grow morehealth conscious in the coming years, and soda is increasinglytaxed in the U.S. However, it is already thinking ahead withaggressive targeting of fast-developing markets and programs likeHealthy Active Living which address this criticism head-on.”
  12. 12. Site Map • Select Country & Language • Coca-Cola on Facebook • Corporate Links • Coca-Cola on Twitter • Our Company • Coca-Cola on MySpace • Sustainability • Coca-Cola on YouTube • Products • Open Happiness Music Video • Heritage • Investors • Press Center • Careers • Contact Ushttp://www.coca-cola.com/webstore/sitemap.html?WT.cl=1&WT.mm=footer8-sitemap- red_en_US
  13. 13. Site Map
  14. 14. Coca Cola’s Website
  15. 15. Corporate Links
  16. 16. Our Company
  17. 17. Sustainability
  18. 18. Products
  19. 19. Heritage
  20. 20. Investors
  21. 21. Press Center
  22. 22. Careers
  23. 23. Contact Us
  24. 24. Coca-Cola on Facebook
  25. 25. Coca-Cola on Twitter
  26. 26. Coca-Cola on MySpace
  27. 27. Coca-Cola on flickr
  28. 28. Coca-Cola on YouTube
  29. 29. Coca Cola Philippines’ Website
  30. 30. Easy to use.Maneuverability Language can be selected. Complete and exhaustive information about the company Content and the brand. Predominantly red (Coca Cola color)
  31. 31. Interactivity
  32. 32. Sales Promotions
  33. 33. Market Research
  34. 34. Market Research
  35. 35. Community
  36. 36. Facebook & Twitter Brand Awareness News & Updates Promotions Customer Contact Point
  37. 37. Coca-Cola:2010 Best Global Brand

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