In this month’s Facebook demographics report www.catvertiser.com present changes in Facebook user growth and age breakdown over the last two months. Important news to start with: general Facebook condition is just fine. In each of the analyzed countries, Facebook grew during the last month. What’s more, Facebook user growth
in developing countries (Brazil and Turkey) exceeded respectively 3% and 2%. In the US, the biggest market for Facebook, we saw 1,34% increase. What’s really important, the theory that youths are leaving Facebook, seems to be exagerrated. There has been a small loss of users in 4 of 11 analyzed countries but only for users below 18. The general tendency shows that
age groups from 19 to 45 years stands steady at the numbers from the previous month and the percentage of users above 45 grows in almost every analyzed country.

1. Facebook Month-To-Month
Demographics Change
February 2014

2. Facebook Month-To-Month – February 2014
In this month’s Facebook demographics report
we present changes in Facebook user growth
and age breakdown over the last two months.

3. Facebook Month-To-Month – February 2014
Important news to start with:
general Facebook condition is just fine.
In each of the analyzed countries, Facebook grew
during the last month.

4. Facebook Month-To-Month – February 2014
What’s more, Facebook user growth
in developing countries (Brazil and Turkey)
exceeded respectively 3% and 2%.
In the US, the biggest market for Facebook,
we saw 1,34% increase.

5. Facebook Month-To-Month – February 2014
What’s really important, the theory that youths are
leaving Facebook, seems to be exagerrated.
There has been a small loss of users in 4 of 11
analyzed countries but only for users below 18.

6. Facebook Month-To-Month – February 2014
The general tendency shows that
age groups from 19 to 45 years stands steady
at the numbers from the previous month and the
percentage of users above 45 grows in almost
every analyzed country.

7. Facebook Month-To-Month – February 2014
Featured countries

8. Facebook Month-To-Month – February 2014
User growth by country

9. User growth by country: January to February 2014
200
000
000
180
000
000
+1,34%
160
000
000
140
000
000
120
000
000
100
000
000
+3,52%
80
000
000
60
000
000
+0,68%
40
000
000
+0,21%
20
000
000
+0,95%
+1,82%
+0,31%
+1,17%
+2,32%
+2,96%
+0,46%
0
United
States
Canada
United
Kingdom
Germany
France
January
2014
Source: Facebook.com
Spain
Italy
February
2014
Poland
Turkey
Brazil
Australia

10. User growth by country: 13-18 years old
18
000
000
16
000
000
+1,20%
-­‐1,32%
14
000
000
12
000
000
10
000
000
8
000
000
+3,13%
6
000
000
0,00%
4
000
000
0,00%
0,00%
0,00%
-­‐1,41%
2
000
000
0,00%
-­‐1,39%
-­‐1,54%
0
United
States
Canada
United
Kingdom
Germany
France
January
2014
Source: Facebook.com
Spain
Italy
February
2014
Poland
Turkey
Brazil
Australia

11. User growth by country: 19-24 years old
40
000
000
0,00%
35
000
000
30
000
000
+9,09%
25
000
000
20
000
000
15
000
000
+1,92%
10
000
000
0,00%
0,00%
5
000
000
+3,57%
0,00%
0,00%
+4,35%
0,00%
0,00%
0
United
States
Canada
United
Kingdom
Germany
France
January
2014
Source: Facebook.com
Spain
Italy
February
2014
Poland
Turkey
Brazil
Australia

12. User growth by country: 25-34 years old
50
000
000
45
000
000
0,00%
40
000
000
35
000
000
30
000
000
0,00%
25
000
000
20
000
000
15
000
000
0,00%
10
000
000
0,00%
5
000
000
0,00%
0,00%
+1,85%
0,00%
0,00%
Spain
Italy
+5,88%
0,00%
0
United
States
Canada
United
Kingdom
Germany
France
January
2014
Source: Facebook.com
February
2014
Poland
Turkey
Brazil
Australia

13. User growth by country: 35-44 years old
35
000
000
0,00%
30
000
000
25
000
000
20
000
000
15
000
000
+3,13%
10
000
000
0,00%
5
000
000
0,00%
0,00%
+4,17%
0,00%
0,00%
0,00%
0,00%
+5,19%
0
United
States
Canada
United
Kingdom
Germany
France
January
2014
Source: Facebook.com
Spain
Italy
February
2014
Poland
Turkey
Brazil
Australia

14. User growth by country: 45-54 years old
30
000
000
+8,33%
25
000
000
20
000
000
15
000
000
10
000
000
5
000
000
0,00%
+4,17%
+3,03%
0,00%
+6,67%
0,00%
0,00%
+6,67%
0
United
States
Canada
United
Kingdom
Germany
France
January
2014
Source: Facebook.com
Spain
Italy
February
2014
Poland
+10,00%
Turkey
+2,41%
Brazil
Australia

15. User growth by country: 55-64 years old
20
000
000
18
000
000
+2,38%
16
000
000
14
000
000
12
000
000
10
000
000
8
000
000
6
000
000
4
000
000
+1,11%
2
000
000
0,00%
+3,08%
+3,37%
+5,26%
+3,95%
0
United
States
Canada
United
Kingdom
Germany
France
January
2014
Source: Facebook.com
Spain
Italy
February
2014
+7,69%
+1,96%
+5,26%
+6,45%
Poland
Turkey
Brazil
Australia

16. User growth by country: +65 years old
14
000
000
12
000
000
+1,75%
10
000
000
8
000
000
6
000
000
4
000
000
2
000
000
+3,39%
+2,38%
+3,03%
+5,26%
0
United
States
Canada
United
Kingdom
Germany
France
January
2014
Source: Facebook.com
+3,57%
+4,88%
+6,38%
Spain
Italy
February
2014
Poland
0,00%
Turkey
+1,72%
Brazil
+3,23%
Australia

17. Facebook Month-To-Month: February 2014
Age breakdown by country

18. Age breakdown by country - USA
50
000
000
0,00%
45
000
000
40
000
000
0,00%
35
000
000
0,00%
30
000
000
46,07
%
+8,33%
25
000
000
20
000
000
15
000
000
+2,38%
-­‐1,32%
+1,75%
10
000
000
5
000
000
0
13-­‐18
19-­‐24
25-­‐34
January
2014
Source: Facebook.com
35-­‐44
February
2014
45-­‐54
55-­‐64
65+
53,93
%

19. Age breakdown by country - Canada
6
000
000
0,00%
5
000
000
0,00%
4
000
000
0,00%
3
000
000
2
000
000
46,24
%
0,00%
+1,11%
-­‐1,41%
+3,39%
1
000
000
0
13-­‐18
19-­‐24
25-­‐34
January
2014
Source: Facebook.com
35-­‐44
February
2014
45-­‐54
55-­‐64
65+
53,76
%

20. Age breakdown by country – United Kingdom
10
000
000
0,00%
9
000
000
8
000
000
0,00%
7
000
000
0,00%
6
000
000
+4,17%
5
000
000
4
000
000
48,57
%
0,00%
0,00%
3
000
000
+2,38%
2
000
000
1
000
000
0
13-­‐18
19-­‐24
25-­‐34
January
2014
Source: Facebook.com
35-­‐44
February
2014
45-­‐54
55-­‐64
65+
51,43
%

21. Age breakdown by country – Germany
0,00%
8
000
000
7
000
000
+3,57%
6
000
000
5
000
000
51,82
%
0,00%
0,00%
4
000
000
0,00%
3
000
000
2
000
000
+3,08%
+3,03%
1
000
000
0
13-­‐18
19-­‐24
25-­‐34
January
2014
Source: Facebook.com
35-­‐44
February
2014
45-­‐54
55-­‐64
65+
48,18
%

22. Age breakdown by country – France
0,00%
8
000
000
7
000
000
0,00%
6
000
000
5
000
000
+4,17%
48,95
%
0,00%
4
000
000
+6,67%
3
000
000
+3,37%
2
000
000
+5,26%
1
000
000
0
13-­‐18
19-­‐24
25-­‐34
January
2014
Source: Facebook.com
35-­‐44
February
2014
45-­‐54
55-­‐64
65+
51,05
%

23. Age breakdown by country – Spain
0,00%
6
000
000
0,00%
5
000
000
4
000
000
48,98
%
0,00%
0,00%
3
000
000
2
000
000
-­‐1,54%
+5,26%
1
000
000
+3,57%
0
13-­‐18
19-­‐24
25-­‐34
January
2014
Source: Facebook.com
35-­‐44
February
2014
45-­‐54
55-­‐64
65+
51,02
%

24. Age breakdown by country – Italy
7
000
000
0,00%
6
000
000
0,00%
+4,35%
5
000
000
53,49
%
0,00%
4
000
000
3
000
000
0,00%
2
000
000
+3,95%
+4,88%
1
000
000
0
13-­‐18
19-­‐24
25-­‐34
January
2014
Source: Facebook.com
35-­‐44
February
2014
45-­‐54
55-­‐64
65+
46,51
%

25. Age breakdown by country – Poland
4
000
000
+5,88%
3
500
000
3
000
000
0,00%
0,00%
48,33
%
2
500
000
2
000
000
+5,19%
1
500
000
1
000
000
+6,67%
500
000
+5,26%
+6,38%
0
13-­‐18
19-­‐24
25-­‐34
January
2014
Source: Facebook.com
35-­‐44
February
2014
45-­‐54
55-­‐64
65+
51,67
%

26. Age breakdown by country – Turkey
12
000
000
+1,92%
+1,85%
10
000
000
64,17
%
8
000
000
35,83
%
+3,13%
0,00%
6
000
000
4
000
000
+10,00%
2
000
000
+6,45%
0,00%
55-­‐64
65+
0
13-­‐18
19-­‐24
25-­‐34
January
2014
Source: Facebook.com
35-­‐44
February
2014
45-­‐54

27. Age breakdown by country – Brazil
30
000
000
+9,09%
25
000
000
20
000
000
0,00%
46,51
%
+1,20%
15
000
000
+3,13%
10
000
000
+3,03%
5
000
000
+7,69%
+1,72%
0
13-­‐18
19-­‐24
25-­‐34
January
2014
Source: Facebook.com
35-­‐44
February
2014
45-­‐54
55-­‐64
65+
53,49
%

28. Age breakdown by country – Australia
4
000
000
0,00%
3
500
000
3
000
000
0,00%
2
500
000
2
000
000
1
500
000
46,88
%
0,00%
+2,41%
-­‐1,39%
+1,96%
1
000
000
+3,23%
500
000
0
13-­‐18
19-­‐24
25-­‐34
January
2014
Source: Facebook.com
35-­‐44
February
2014
45-­‐54
55-­‐64
65+
53,13
%

29. Facebook Month-To-Month – February 2014
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30. Facebook Month-To-Month – February 2014
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