Facebook for Marketing by Kapil Nakra
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The document discusses best practices for social media marketing and engagement. It provides tips on publishing guidelines including maintaining a publishing pipeline with scheduled content from varied sources. It also discusses different types of content that can be created and published on a weekly schedule to engage audiences. Metrics for measuring social media success are presented, including numbers of fans, post viewers, reach, and levels of user engagement.
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Facebook for Marketing by Kapil Nakra
- 1. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Facebook Marketing
- 2. © Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 3. Facebook Edge Rank Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 4. # of Fans: Currency for Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 5. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Framework Execution Fourth level _____ _____ Fifth level ____ _____ Framework
- 6. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ Measure _____ level Publish Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Engage Publish Content/Applications, engage people around it & measure your success in your SM objectives
- 7. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ What causes Engagement? Fifth level ____ _____
- 8. Humor Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 9. Debate <|> Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 10. Breaking News! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 11. Crowdsourcing Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 12. Questions ? Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 13. Sensationalism Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 14. Challenges Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 15. Text vs Rich Media Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 16. Be Social ∞ Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Participate as a Peer!
- 17. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ How to measure Success? Fifth level ____ _____
- 18. Metrics - Some Benchmarks Click to edit Master text styles ____ __ ____ _____ ____ ______ ■_____ Fans Total level Second_____ ■ Post Viewers □ _____ ThirdMisleading ____ level □ 10-25% ■_____ level Fourth _____ Reach ■ People talking about it? □ level Fifth Misleading ____ _____ □ 4-7% ■ Active Users ■ Post Views □ Daily (10-25%) □ Important but misleading □ Weekly ( 50%+) □ Monthly (90-100%+)
- 19. © Digital Vidya Evaluate this Page Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
- 20. © Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Publishing Guidelines Fifth level ____ _____
- 21. © Digital Vidya Maintain a Publishing Maintain a Publishing Pipeline Pipeline Examples: blogs, search engines, Stick to a frequency & Click to edit Masteretc ____ ______ ____ __ ____ _____ styles content curators text schedule Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level Content Tap ____ _____ Keep Content Publish as per Sources Inventory Schedule Don’t create content on a daily basis
- 22. © Digital Vidya Scalable Content is the Key! Click to edit Master text styles ____ __ ____ _____ ____ ______ Fri Mon Tue Wed Thur Sat Sun Second_____ Exercise Case Study Puzzle _____ levelQuiz Humor Article Poll Third level ____ _____ Fourth level _____ _____ Contests Fifth level ____ _____ Festive Occasions News/Announcements
- 23. © Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Thank You!