SlideShare a Scribd company logo
A Final Presentation on the Digital Strategy of Facebook
by
Keith Frierson
Business
Objective
s
Facebook Mission Statement: "Give people the power to build
community and bring the world closer together.”
Facebook Business Mantra 2018:
”Move Fast and Break Things”
Social Media
• Facebook has been a leading social media
outlet since its inception in 2004
• In 2012, Facebook purchased competitive
social media company, Instagram.
• In 2014, Facebook purchased WhatsApp
• Facebook currently sits as the #1 social
media site, with YouTube trailing behind.
(Ranking as of October 2018)
Websites
• Facebook originated as a desktop
website for users to log-on to through
their personal computers.
• Before the launch of the website’s
mobile app in 2012, Facebook became
increasingly popular as a desktop
website from year to year.
Online Advertising
• Facebook advertises its
platform in many different
ways on many different social
media sites.
• The company has been
millions in new television
commercial campaigns to
come out later next year.
• Facebook has dominated the
social media market through its
blazing online advertisements
that pull users back to its site.
Target Market
• As of January 2018, Facebook’s most
responsive demographic is 25-34
year-olds. Coming right behind this
demographic is 18-24 and 35-44 year-
olds, tied at 9% of the demographic,
per respective group.
• Facebook also caters to businesses, so
that business owners can promote
their company and draw more users
on Facebook’s platform.
Usability
FACEBOOK HAS BEEN EXEMPLARY IN
OPTIMIZING FUNCTIONALITY FOR USERS.
FACEBOOK ALSO HAS GONE ON TO CREATE
A HELP CENTER FOR USERS STRUGGLING
WITH THE SITE OR LOOKING FOR HELP IN
SETTING UP THEIR PROFILE OR BUSINESS
ACCOUNTS.
FACEBOOK WILL EVEN RECOMMEND USERS
SPECIFIC TIMES WHERE IT MAY BE WISE TO
CHANGE THEIR PASSWORD.
Search Engine
Optimization
Facebook has been search engine
optimized, Facebook will yield
different companies as the number one
result for specific keywords and
phrases pertaining to respective
corporations.
As a result of this, the company can
gather more traffic to their site as users
will spend more time on their page as
opposed to searching through Google
or Bing, etc. looking for specific
companies.
Analytics & KPIs
• Analytics & KPIs are quintessential to any business,
but especially this company because this information
can inform all aspects of their online presence.
• From online advertising, to social media, to websites
and usability, the analytics and KPIs information
can show Facebook what is working and what is not
amongst their users and what is baiting potential
new users in their search for a primary social media
forum.

More Related Content

What's hot

Tạp trí Internet Marketing Số 19 - FEB 2013
Tạp trí Internet Marketing Số 19 - FEB 2013Tạp trí Internet Marketing Số 19 - FEB 2013
Tạp trí Internet Marketing Số 19 - FEB 2013
Nguyễn Văn Mạnh
 
Social marketing for CMC
Social marketing for CMCSocial marketing for CMC
Social marketing for CMC
Hien Nguyen
 
Types of content for various social media channels
Types of content for various social media channelsTypes of content for various social media channels
Types of content for various social media channels
Ittisa
 
New sales paradigm lead generation
New sales paradigm lead generationNew sales paradigm lead generation
New sales paradigm lead generation
Intergraph
 
Internet Retailer Magazine Zak Stambor Presentation - BDI 11/11/10 Social Com...
Internet Retailer Magazine Zak Stambor Presentation - BDI 11/11/10 Social Com...Internet Retailer Magazine Zak Stambor Presentation - BDI 11/11/10 Social Com...
Internet Retailer Magazine Zak Stambor Presentation - BDI 11/11/10 Social Com...
Business Development Institute
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
Sai Kiran Botta
 
Case Studies of Social Media Marketing
Case Studies of Social Media MarketingCase Studies of Social Media Marketing
Case Studies of Social Media Marketing
S Harlalka
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
Inbound Marketing Indonesia
 
Falcon.io Opening Keynote - State of Digital Marketing & PR
Falcon.io Opening Keynote - State of Digital Marketing & PRFalcon.io Opening Keynote - State of Digital Marketing & PR
Falcon.io Opening Keynote - State of Digital Marketing & PR
Falcon.io
 
2015 Social Media Planning Guide - Ask Pro-Active Marketing
2015 Social Media Planning Guide - Ask Pro-Active Marketing2015 Social Media Planning Guide - Ask Pro-Active Marketing
2015 Social Media Planning Guide - Ask Pro-Active Marketing
Somerville Marketing Birmingham UK
 
Social@ogilvy Google Hummingbird POV - October 2013
Social@ogilvy Google Hummingbird POV - October 2013Social@ogilvy Google Hummingbird POV - October 2013
Social@ogilvy Google Hummingbird POV - October 2013
Ogilvy Consulting
 
Serve customer thru facebook srinivason india
Serve customer thru facebook   srinivason indiaServe customer thru facebook   srinivason india
Serve customer thru facebook srinivason india
Srinivason U
 
Social Media Strategy for SMBs
Social Media Strategy for SMBsSocial Media Strategy for SMBs
Social Media Strategy for SMBs
Online Marketing Institute
 
mCMO Conference 2013 - How to effectively use LINE as a communication platfor...
mCMO Conference 2013 - How to effectively use LINE as a communication platfor...mCMO Conference 2013 - How to effectively use LINE as a communication platfor...
mCMO Conference 2013 - How to effectively use LINE as a communication platfor...
HKAIM
 
Digital marketing case studies
Digital marketing case studiesDigital marketing case studies
Digital marketing case studies
Moses Gomes
 
Making your Corporate Website Relevant
Making your Corporate Website RelevantMaking your Corporate Website Relevant
Making your Corporate Website Relevant
Jeremiah Owyang
 
Acquire Customers at the Lowest Cost
Acquire Customers at the Lowest CostAcquire Customers at the Lowest Cost
Acquire Customers at the Lowest Cost
Drew Beaurline
 
Facebook Sponsored Stories Update: Bold Moves for Advertising Revenue
Facebook Sponsored Stories Update: Bold Moves for Advertising Revenue Facebook Sponsored Stories Update: Bold Moves for Advertising Revenue
Facebook Sponsored Stories Update: Bold Moves for Advertising Revenue
Black Box Social Media
 

What's hot (18)

Tạp trí Internet Marketing Số 19 - FEB 2013
Tạp trí Internet Marketing Số 19 - FEB 2013Tạp trí Internet Marketing Số 19 - FEB 2013
Tạp trí Internet Marketing Số 19 - FEB 2013
 
Social marketing for CMC
Social marketing for CMCSocial marketing for CMC
Social marketing for CMC
 
Types of content for various social media channels
Types of content for various social media channelsTypes of content for various social media channels
Types of content for various social media channels
 
New sales paradigm lead generation
New sales paradigm lead generationNew sales paradigm lead generation
New sales paradigm lead generation
 
Internet Retailer Magazine Zak Stambor Presentation - BDI 11/11/10 Social Com...
Internet Retailer Magazine Zak Stambor Presentation - BDI 11/11/10 Social Com...Internet Retailer Magazine Zak Stambor Presentation - BDI 11/11/10 Social Com...
Internet Retailer Magazine Zak Stambor Presentation - BDI 11/11/10 Social Com...
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Case Studies of Social Media Marketing
Case Studies of Social Media MarketingCase Studies of Social Media Marketing
Case Studies of Social Media Marketing
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Falcon.io Opening Keynote - State of Digital Marketing & PR
Falcon.io Opening Keynote - State of Digital Marketing & PRFalcon.io Opening Keynote - State of Digital Marketing & PR
Falcon.io Opening Keynote - State of Digital Marketing & PR
 
2015 Social Media Planning Guide - Ask Pro-Active Marketing
2015 Social Media Planning Guide - Ask Pro-Active Marketing2015 Social Media Planning Guide - Ask Pro-Active Marketing
2015 Social Media Planning Guide - Ask Pro-Active Marketing
 
Social@ogilvy Google Hummingbird POV - October 2013
Social@ogilvy Google Hummingbird POV - October 2013Social@ogilvy Google Hummingbird POV - October 2013
Social@ogilvy Google Hummingbird POV - October 2013
 
Serve customer thru facebook srinivason india
Serve customer thru facebook   srinivason indiaServe customer thru facebook   srinivason india
Serve customer thru facebook srinivason india
 
Social Media Strategy for SMBs
Social Media Strategy for SMBsSocial Media Strategy for SMBs
Social Media Strategy for SMBs
 
mCMO Conference 2013 - How to effectively use LINE as a communication platfor...
mCMO Conference 2013 - How to effectively use LINE as a communication platfor...mCMO Conference 2013 - How to effectively use LINE as a communication platfor...
mCMO Conference 2013 - How to effectively use LINE as a communication platfor...
 
Digital marketing case studies
Digital marketing case studiesDigital marketing case studies
Digital marketing case studies
 
Making your Corporate Website Relevant
Making your Corporate Website RelevantMaking your Corporate Website Relevant
Making your Corporate Website Relevant
 
Acquire Customers at the Lowest Cost
Acquire Customers at the Lowest CostAcquire Customers at the Lowest Cost
Acquire Customers at the Lowest Cost
 
Facebook Sponsored Stories Update: Bold Moves for Advertising Revenue
Facebook Sponsored Stories Update: Bold Moves for Advertising Revenue Facebook Sponsored Stories Update: Bold Moves for Advertising Revenue
Facebook Sponsored Stories Update: Bold Moves for Advertising Revenue
 

Similar to Facebook Final Presentation - K. Frierson

Facebook For Business 7 22 10
Facebook For  Business 7 22 10Facebook For  Business 7 22 10
Facebook For Business 7 22 10
EFIC2012
 
Facebook Case Study- Presentation- Organizational Structure and design- MBA
Facebook Case Study- Presentation- Organizational Structure and design- MBAFacebook Case Study- Presentation- Organizational Structure and design- MBA
Facebook Case Study- Presentation- Organizational Structure and design- MBA
VineethJose5
 
Why your business should be on facebook
Why your business should be on facebookWhy your business should be on facebook
Why your business should be on facebook
Kwabena Okyire Appianing
 
Facebook Marketing Playbook
Facebook Marketing PlaybookFacebook Marketing Playbook
Facebook Marketing Playbook
Mark Osborne
 
A hotel's guide to facebook
A hotel's guide to facebookA hotel's guide to facebook
A hotel's guide to facebook
SiliconCloud
 
Facebook case study
Facebook case studyFacebook case study
Facebook case study
Aditya Srivastava
 
Everything you need to know about Facebook for Businesses
Everything you need to know about Facebook for BusinessesEverything you need to know about Facebook for Businesses
Everything you need to know about Facebook for Businesses
Shiny Fernandes
 
SOCIAL MEDIA FOR BUSINESS
SOCIAL MEDIA FOR BUSINESSSOCIAL MEDIA FOR BUSINESS
SOCIAL MEDIA FOR BUSINESS
Quantspire
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
Zia Ur Rahman Rahman
 
Innovations by facebook
Innovations by facebookInnovations by facebook
Innovations by facebook
aman agarwal
 
FACEBOOK-SecB.pptx
FACEBOOK-SecB.pptxFACEBOOK-SecB.pptx
FACEBOOK-SecB.pptx
anvit21
 
B!digital facebook 2010
B!digital  facebook 2010B!digital  facebook 2010
B!digital facebook 2010
Buongiorno
 
Social media marketing: analysis of the main tools and platforms
Social media marketing: analysis of the main tools and platformsSocial media marketing: analysis of the main tools and platforms
Social media marketing: analysis of the main tools and platforms
Lorenzo Mariani
 
MADigital social media strategy
MADigital social media strategyMADigital social media strategy
MADigital social media strategy
Zainab Choco
 
Facebook marketing
Facebook marketingFacebook marketing
Bestpracticeguide04281110 110513032618-phpapp02
Bestpracticeguide04281110 110513032618-phpapp02Bestpracticeguide04281110 110513032618-phpapp02
Bestpracticeguide04281110 110513032618-phpapp02
Virtual Desk Support
 
The role of social media in business’s grow
The role of social media in business’s growThe role of social media in business’s grow
The role of social media in business’s grow
Monzer Osama Alchikh WARAK
 
Facebook Commerce and Marketing Analysis
 Facebook Commerce and Marketing Analysis Facebook Commerce and Marketing Analysis
Facebook Commerce and Marketing Analysis
James Dellinger
 
Social media marketing in india
Social media marketing in indiaSocial media marketing in india
Social media marketing in india
SamikshaMotwani
 
Sales
Sales Sales

Similar to Facebook Final Presentation - K. Frierson (20)

Facebook For Business 7 22 10
Facebook For  Business 7 22 10Facebook For  Business 7 22 10
Facebook For Business 7 22 10
 
Facebook Case Study- Presentation- Organizational Structure and design- MBA
Facebook Case Study- Presentation- Organizational Structure and design- MBAFacebook Case Study- Presentation- Organizational Structure and design- MBA
Facebook Case Study- Presentation- Organizational Structure and design- MBA
 
Why your business should be on facebook
Why your business should be on facebookWhy your business should be on facebook
Why your business should be on facebook
 
Facebook Marketing Playbook
Facebook Marketing PlaybookFacebook Marketing Playbook
Facebook Marketing Playbook
 
A hotel's guide to facebook
A hotel's guide to facebookA hotel's guide to facebook
A hotel's guide to facebook
 
Facebook case study
Facebook case studyFacebook case study
Facebook case study
 
Everything you need to know about Facebook for Businesses
Everything you need to know about Facebook for BusinessesEverything you need to know about Facebook for Businesses
Everything you need to know about Facebook for Businesses
 
SOCIAL MEDIA FOR BUSINESS
SOCIAL MEDIA FOR BUSINESSSOCIAL MEDIA FOR BUSINESS
SOCIAL MEDIA FOR BUSINESS
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Innovations by facebook
Innovations by facebookInnovations by facebook
Innovations by facebook
 
FACEBOOK-SecB.pptx
FACEBOOK-SecB.pptxFACEBOOK-SecB.pptx
FACEBOOK-SecB.pptx
 
B!digital facebook 2010
B!digital  facebook 2010B!digital  facebook 2010
B!digital facebook 2010
 
Social media marketing: analysis of the main tools and platforms
Social media marketing: analysis of the main tools and platformsSocial media marketing: analysis of the main tools and platforms
Social media marketing: analysis of the main tools and platforms
 
MADigital social media strategy
MADigital social media strategyMADigital social media strategy
MADigital social media strategy
 
Facebook marketing
Facebook marketingFacebook marketing
Facebook marketing
 
Bestpracticeguide04281110 110513032618-phpapp02
Bestpracticeguide04281110 110513032618-phpapp02Bestpracticeguide04281110 110513032618-phpapp02
Bestpracticeguide04281110 110513032618-phpapp02
 
The role of social media in business’s grow
The role of social media in business’s growThe role of social media in business’s grow
The role of social media in business’s grow
 
Facebook Commerce and Marketing Analysis
 Facebook Commerce and Marketing Analysis Facebook Commerce and Marketing Analysis
Facebook Commerce and Marketing Analysis
 
Social media marketing in india
Social media marketing in indiaSocial media marketing in india
Social media marketing in india
 
Sales
Sales Sales
Sales
 

Recently uploaded

Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
digitalcourseshop4
 
Project Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docxProject Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docx
zeqirielmedina8
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
SocioCosmos
 
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Febless Hernane
 
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyThe Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
Digital Marketing Lab
 
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Febless Hernane
 
HOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa CreditoHOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa Credito
ClarissaAlanoCredito
 
Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......
SocioCosmos
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAMLORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
lorraineandreiamcidl
 
Transform Your Presence Now!..............
Transform Your Presence Now!..............Transform Your Presence Now!..............
Transform Your Presence Now!..............
SocioCosmos
 
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond HandsLifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
mediavestfzllc
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
Charles Bayless
 
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
ryxqoswi
 
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa CreditoHOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
ClarissaAlanoCredito
 

Recently uploaded (14)

Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
 
Project Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docxProject Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docx
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
 
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
 
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyThe Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
 
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
 
HOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa CreditoHOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa Credito
 
Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAMLORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
 
Transform Your Presence Now!..............
Transform Your Presence Now!..............Transform Your Presence Now!..............
Transform Your Presence Now!..............
 
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond HandsLifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
 
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
 
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa CreditoHOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
 

Facebook Final Presentation - K. Frierson

  • 1.
  • 2. A Final Presentation on the Digital Strategy of Facebook by Keith Frierson
  • 3. Business Objective s Facebook Mission Statement: "Give people the power to build community and bring the world closer together.” Facebook Business Mantra 2018: ”Move Fast and Break Things”
  • 4. Social Media • Facebook has been a leading social media outlet since its inception in 2004 • In 2012, Facebook purchased competitive social media company, Instagram. • In 2014, Facebook purchased WhatsApp • Facebook currently sits as the #1 social media site, with YouTube trailing behind. (Ranking as of October 2018)
  • 5. Websites • Facebook originated as a desktop website for users to log-on to through their personal computers. • Before the launch of the website’s mobile app in 2012, Facebook became increasingly popular as a desktop website from year to year.
  • 6. Online Advertising • Facebook advertises its platform in many different ways on many different social media sites. • The company has been millions in new television commercial campaigns to come out later next year. • Facebook has dominated the social media market through its blazing online advertisements that pull users back to its site.
  • 7. Target Market • As of January 2018, Facebook’s most responsive demographic is 25-34 year-olds. Coming right behind this demographic is 18-24 and 35-44 year- olds, tied at 9% of the demographic, per respective group. • Facebook also caters to businesses, so that business owners can promote their company and draw more users on Facebook’s platform.
  • 8. Usability FACEBOOK HAS BEEN EXEMPLARY IN OPTIMIZING FUNCTIONALITY FOR USERS. FACEBOOK ALSO HAS GONE ON TO CREATE A HELP CENTER FOR USERS STRUGGLING WITH THE SITE OR LOOKING FOR HELP IN SETTING UP THEIR PROFILE OR BUSINESS ACCOUNTS. FACEBOOK WILL EVEN RECOMMEND USERS SPECIFIC TIMES WHERE IT MAY BE WISE TO CHANGE THEIR PASSWORD.
  • 9. Search Engine Optimization Facebook has been search engine optimized, Facebook will yield different companies as the number one result for specific keywords and phrases pertaining to respective corporations. As a result of this, the company can gather more traffic to their site as users will spend more time on their page as opposed to searching through Google or Bing, etc. looking for specific companies.
  • 10. Analytics & KPIs • Analytics & KPIs are quintessential to any business, but especially this company because this information can inform all aspects of their online presence. • From online advertising, to social media, to websites and usability, the analytics and KPIs information can show Facebook what is working and what is not amongst their users and what is baiting potential new users in their search for a primary social media forum.