This document provides an overview of using social media, specifically Facebook, to build a real estate business. It discusses the benefits of creating either a real estate page focused on listings, or a community page focused on a specific neighborhood. A real estate page more directly promotes listings and events, while a community page allows one to become an authority on a targeted area but requires more ongoing content creation. The document then offers tips on setting up a page, examples of helpful content like photos and events, and resources for tools that can be integrated like Roost and a listing page.

1. Why Social Media? Understanding and Utilizing Social Media Outlets to Build Your Business

2. Agenda Review of Past Real Estate Strategies: Real Estate Page Community Page Live Examples Q & A

3. At this point we know, We should join in the conversation social media offers Social media is growing more and more popular, now the place to reach people You are not behind-join now and this will become easy soon!

4. Benefits of Fan Pages (now Official Page) Okay for commercial use Administer 1 or multiple fan pages Fan without friending Indexed by Google Facebook Insights

5. Two Ways to Tackle Facebook Real Estate Page About you and your services Community Page Not about you (directly), focused in a specific community

6. Which Way to Go? Real Estate Page: Able to talk about specific listings and tell community about upcoming open houses, etc. Not as much time involved (not as much to research, etc.) Community Page: Easy way to target desired audience Able to reach out to community and become a voice of authority of information More time is involved-pictures, calendar, video, contacting people to gather information, etc.

7. Content Real Estate Listing Page (realbird.com) Photos/Videos Roost Application Branded for you Community Community Events Photos/Videos Relevant News Articles

8. Where to begin? www.facebook.com Create a page

9. Real Estate Page Like your page Add side description Change picture Edit info details Immediately invite all friends Write your first post Adjust settings to allow all posts to be visible to both ‘fans’ and non-fans alike Beginning adding interesting content: Roost, Listing Page (realbird.com), photos, events, etc.

10. Great Content Applications RealBird.com Free Listing Page Go to site, sign up for account Add listings and then link to Facebook account

11. Application: Roost Free tool added in tabs Gives a live feed of your market

12. How to add Roost: Search for Roost Real Estate Click on ‘Add to My Page’ Choose Your Page Follow Steps

13. Links Links to appropriate sites Can include other social networks as well Linked In Twitter Blog Feed

14. Photos Add photos of local community

16. Invite Fans to come

18. After 25 people like you… Get a unique URL! www.facebook.com/username Spread the word! Email signature, business cards, website, other social media (Twitter, LinkedIn), ask people to join, etc.!

19. Remember… Have fun! Do what you like to do (photos, videos, etc.) and engage with people This is social media-go talk with people!

20. Resources www.AgentApplause.com www.RealEstateTomato.com Tomato University www.FutureOfRealEstateMarketing.com www.bloodhoundrealty.com/BloodhoundBlog activerain.com

21. Books “Cluetrain Manifesto” Levine, Locke, Searls, Weinberger “Secrets of Social Media Marketing” Paul Gillin

22. Questions? Naomi Masdon 214.789.1625 naomi@thefreshink.com www.thefreshink.com Check out my site for class reviews and helpful tips!