Facebook is one of the most effective channels to reach highly targeted audiences. One factor makes or breaks your Facebook ad performance: good creative. Learn the top creative strategies that will boost your Facebook ad performance and improve your ROI. Thunder Creative Management Platform enables brands, agencies, and publishers to tailor, test and optimize display and social ad campaigns. To see how Thunder can help your organization optimize Facebook creatives, contact us at: www.makethunder.com/contact.

1. Facebook
Creative
Optimization Tactics
Melody Yan
Marketing, Thunder

2. Facebook: an
optimization
machine
• 1.71 billion active monthly users
• One of the most effective channels to reach highly
targeted audiences
• Clickthrough rates that are 8-9X higher than normal
web ads

3. Creative is the biggest
driver of ad performance

4. What does effective
Facebook advertising
look like?
Audience &
Message Planning
Content Tailoring
Experimentation &
Optimization

5. Creative optimization
begins with the audience
Interests: Pets, Happy Pets, Pets & Animals, Pets at Home
Men Women
Single Married Single Married
Example: Sub-Segmenting Pet Enthusiasts Into Four Groups

6. Facebook Audience
Insights
• Discover qualities about your target audience
• Find opportunities to subdivide your ad sets
• Get ideas to inform your content and positioning

7. Activate audience
data with
message tailoring

8. Ideal
Creative
The Four Pillars of Ideal Facebook Creative
Objective-Driven
Fresh
Tailored to the
Audience
Optimized Image
& Copy

9. 4 Key Areas of Message Testing
Imagery
Benefits
Word Choice
The Unknown

10. Creative Tips & Best Practices
Keep it simple
Use different content for desktop and mobile
Tell a story in carousel ads
Use pictures with real people using the product
Design Tips to Optimize Facebook Ads

11. Creative Tips & Best Practices
Use vibrant images that pop
Use an image with a lot of the same color
Change the aspect ratio of your image or video
Design Tips to Optimize Facebook Ads

12. Video Tips & Best Practices
Optimize the copy surrounding the video
Always have a great thumbnail
Jump right into the action
Always use text
Design Tips to Optimize Facebook Ads

13. Thunder Playbook
for Creative
Optimization
Explore the expert 3-part strategy behind
effective Facebook creative optimization.
• Learn how to segment your audiences
for creative optimization
• See Facebook creative best practices
• Learn how to evaluate campaign
results
Download your free whitepaper today.

14. Creative Management
Platform
Thunder
Easily build, version and scale thousands of
Facebook ads in minutes.
To learn more, visit www.makethunder.com