Get started in a few easy steps with the Business Starter Kit full of top tips, best practices and resources to help you to grow your business with Facebook.

1. Business Starter Kit

2. Business Starter Kit
Contents (click to view) Pages
Introduction 3
Growing your business with Facebook 4
Make sure your business can be found 5
Find the customers that matter to your business 7
Nurture relationships with your customers 8
Real business success stories 9
Checklist and resources 10
Page 2

3. Introduction
Facebook helps your business to reach
all the people who matter to you. Every
day. Everywhere.
Get started in a few simple steps with
the Business Starter Kit. It’s easier than
ever and it really works.

4. Business Starter Kit
Growing your business with Facebook
Be
Found
150 million people are discovering businesses
every day on Facebook. Make sure they can find
yours. Complete your Facebook business Page.
Page 4
Find
Customers
With Facebook’s easy and effective
targeting tools reach all the people
that matter to your business.
Nurture
Relationships
Grow relationships with your
customers, engaging them to drive word of
mouth and sales for your business.

5. Business Starter Kit
It all starts with your Facebook Page
Page 5
Everything on Facebook starts with your business Page which allows your business to be found by customers on desktop and mobile.
Complete your Page and make sure your business is ready to be found with the easy steps below.
1 Complete your Page details, adding your location,
contact details, opening hours etc
2 Make sure the information in your ‘About’ section
and the category you have selected for your Page
are accurate and up to date
3 Select a Profile Picture that best represents your
business across Facebook
4 Choose a Cover Photo that helps to showcase your
products and services
5 Start posting from your Page to engage your fans
6 Download the Pages Manager App to keep track
of your Page activity, respond to your audience
and view insights from wherever you are
For more top tips on completing your Page visit
www.facebook.com/business/build
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6. Business Starter Kit
Make sure your business can be found on desktop and mobile
Start building your fan base
Page 6
Once you have your business Page set up you are ready to start building your fan base and for your business to get noticed online and offline.
ClaimyourFacebookwebaddress
For more top tips on completing your Page visit
www.facebook.com/business/build
Invite your friends, employees and contacts to like your
business Page
Select the ‘Build Audience’ option from the top right hand
side of your Page admin panel and start inviting friends,
employees and contacts to like your Page
Claim your unique Facebook web address at
www.facebook.com/username
Promote your Facebook web address in your printed materials
Download free Facebook signage which you can print for your
business at www.facebook.com/business/signage

7. Business Starter Kit
Find the customers that matter to your business
Page 7
With Facebook’s unique targeting tools you can target people as their real and authentic selves. As a result you can target your message based
on who they are, where they are located, their likes, interests and lots more.
For more tips on setting up your Ad campaigns visit
www.facebook.com/business/connect
Demographics
Personal
Social
Track what is working best
Review and understand how your
campaigns are performing in relation
to your objectives.
Go to www.facebook.com/ads/manage
Test how your message is working
WhensettingupyourAds,segmentyourcampaignsand
testdifferentcombinationsofheadlines,copy,imagesand
callstoactiontounderstandwhatisperformingbest.
Go to www.facebook.com/ads/create
Age
Gender
Location
Birth
Education
Workplace
Relationship Status
Life Stages
Friends
Connections
Likes and Interests

8. Business Starter Kit
Post high quality
content regularly
Page 8
Seeing a friends name associated with your
business drives up to 4X lift in purchase
intent
This provides your business with word of
mouth at scale
Get started with sponsoring stories from
your page at www.facebook.com/ads/create
Reward and engage your fans and
drive sales both online and offline with
Facebook Offers
Get started with an offer for your business
at www.facebook.com/business/offers
For more top tips on engaging with your customers visit
www.facebook.com/business/influence
Keep text short and sweet
Create posts that evoke emotions
Solicit a response and ask questions
Use rich and engaging images and video
Nurture relationships with new and existing customers
Your Facebook fans are twice as likely to be your customers. You can grow relationships with your customers through your business Page,
engaging them to drive word of mouth and sales for your business.
Promoteengagement
from your fans
Drive sales with
Facebook Offers

9. Business Starter Kit
Voltaire Diamonds
Diamond Dealer
• Page posting drives word of mouth
25%
Page 9
revenue
driven from
Facebook
HubSpot
Marketing software company
• Using Facebook Ads to generate online
B2B leads
71%
increase in
sales from
Facebook in
3 months
Serenity Spa
Destination Spa
• Facebook activity driving over 30% of
bookings for new packages
45%
reduction
in customer
acquisition
costs
For more business success stories visit
www.facebook.com/business/success

10. Business Starter Kit
Page 10
Post high quality content regularly
Sponsor the interactions from your
fans
Drives sales online and offline with
Facebook Offers
Set up your Facebook Ads using the
targeting features
Test different messages to different
audience segments
Track the performance and what is
working best
Complete your Page details
including location, contact
information and opening hours
Claim your Facebook web address
Invite your contacts and customers
to like your Page
Visit www.facebook.com/business for more educational resources
Like www.facebook.com/marketing for ongoing updates
Be
Found
Find
Customers
Nurture
Relationships