IMS implemented a social media marketing strategy for a client using Facebook, Twitter, LinkedIn, YouTube, blogs, websites and other tools to increase visibility, business development and candidate attraction. The solution included creating profiles and pages to post jobs, videos and discussions. This decreased business development outreach needs and increased prospective client and candidate generation over 10 months.

2. A client case study for whom IMS has implemented a “Social Media
Marketing” (SMM) Business Strategy.
Business Objectives:
• Visibility
• Business Development
• Candidate Attraction
http://www.facebook.com/imsdigital http://twitter.com/imspeople http://in.linkedin.com/in/imsdigital http://www.youtube.com/user/imsdigital

3. Our Solution
Facebook
• Created a Facebook Fan Page to provide
hospitality candidates a brief idea about our
Client and its activities in different parts of the
world
• Fan Page has allowed us to Post jobs, videos and
discussion topics related to the hospitality
industry
• Presenting Client’s logo over various other
hospitality fan pages to promote the company
http://www.facebook.com/imsdigital http://twitter.com/imspeople http://in.linkedin.com/in/imsdigital http://www.youtube.com/user/imsdigital

4. Our Solution (contd.)
• Twitter
• Have created several lists in Twitter to facilitate
better tweeting of relevant information across
Twitter Groups/Profiles
• Regular job postings are updated and retweeted
through the list for updating a wider audience
• Other Twitter websites like www.twithire.com
and www.twitjobsearch.com/ are used to
integrate Client’s profile and lists to send tweets
http://www.facebook.com/imsdigital http://twitter.com/imspeople http://in.linkedin.com/in/imsdigital http://www.youtube.com/user/imsdigital

5. LinkedIn
• Created a company profile for its LinkedIn users. New users
register by making join requests to enroll themselves for
accessing jobs, discussions or add comments
• Integrated its Blog and Twitter profiles to the LinkedIn page
providing its members with the most updated information
• Jobs are posted in form of a “Shopping List” or individually
through various other connected groups relevant to the
Hospitality Industry
• Client has also created its own Group
Our Solution (contd.)
http://www.facebook.com/imsdigital http://twitter.com/imspeople http://in.linkedin.com/in/imsdigital http://www.youtube.com/user/imsdigital

6. YouTube
• Another Internet Marketing tool for promoting
the Client and its brand
• By subscribing to other YouTube channels in the
hospitality sector, the Client is creating brand
awareness amongst hotels, resorts, associations
and hospitality professionals
• YouTube is also being used to air podcasts and
press releases for the Group
Our Solution (contd.)
http://www.facebook.com/imsdigital http://twitter.com/imspeople http://in.linkedin.com/in/imsdigital http://www.youtube.com/user/imsdigital

7. Blog
• The official Client Blog serves as the “backbone” for driving
all relevant traffic to the Group's website.
• The Blog is integrated with a SEO script which keeps
submitting relevant information and keywords to search
engines
• Various articles, polls, discussions, quizzes, press releases,
podcasts, job updates, latest hospitality news, web 2.0
profiles, Picasa viewer, YouTube channels, RSS Feed and
Ping.fm integration are added to the blog to make it more
relevant and enticing for the hospitality professional
Our Solution (contd.)
http://www.facebook.com/imsdigital http://twitter.com/imspeople http://in.linkedin.com/in/imsdigital http://www.youtube.com/user/imsdigital

8. Website
• Client has deployed its website content to suit the information and
relevance for professionals from different parts of the world. As of
now there are three regional websites for the Group
– one for the European Union, Middle East, African and American
Continent,
– one for the South East Asia region,
– and one for Australia/New Zealand
• Each sub domain provides its own updates and news specific to the
region.
• The website has been integrated with an online software which
provides job updates, news and holds candidate profiles (OPUS)
Our Solution (contd.)
http://www.facebook.com/imsdigital http://twitter.com/imspeople http://in.linkedin.com/in/imsdigital http://www.youtube.com/user/imsdigital

9. • The website has also linked the Client’s Social
Media addresses and RSS feed
• The Website also holds several informative
documents on the hospitality industry which
the user can find very relevant in completing
school/college assignments or for personal
reference
Our Solution (contd.)
http://www.facebook.com/imsdigital http://twitter.com/imspeople http://in.linkedin.com/in/imsdigital http://www.youtube.com/user/imsdigital

10. Second Life
• Client has also started its virtual office in
Second Life from where it is able to get new
clients and make new partnerships
• All the consultants at Client’s end have their
own Second Life profile and interact with
potential candidates for placement or gain
new clients
Our Solution (contd.)
http://www.facebook.com/imsdigital http://twitter.com/imspeople http://in.linkedin.com/in/imsdigital http://www.youtube.com/user/imsdigital

11. Podcasts
• Podcasts are used to air press releases and present
hospitality candidates with relevant information, e.g.
the CV writing skill series covers various episodes of
15-20 mins each explaining the candidate on how to
draft a CV and which common mistakes could be
avoided
• Podcasts are posted on the blog, YouTube channel and
also aired through the iTunes Podcasting Library where
users are allowed freely subscribe or download all the
episodes to a particular series
Our Solution (contd.)
http://www.facebook.com/imsdigital http://twitter.com/imspeople http://in.linkedin.com/in/imsdigital http://www.youtube.com/user/imsdigital

12. Hootsuite
• Hootsuite is an integration tool for Twitter,
LinkedIn, Facebook and Ping.fm profiles.
Hootsuite is used to shorten the url links to a
particular web page and pass it on with a single
click to all the integrated social media links
• Users are able to track their updates in terms of
regional clicks, total clicks and traffic generated
on a particular link
Our Solution (contd.)
http://www.facebook.com/imsdigital http://twitter.com/imspeople http://in.linkedin.com/in/imsdigital http://www.youtube.com/user/imsdigital

13. Internal Networking
• Client has deployed several other internal
networking tools like Socialwork, Google Docs,
Tungle.me, Yammer, Manymoon, and Insightly
to keep in touch with all the consultants and
provide regular feedback, post ideas and
discussions and present projects
Our Solution (contd.)
http://www.facebook.com/imsdigital http://twitter.com/imspeople http://in.linkedin.com/in/imsdigital http://www.youtube.com/user/imsdigital

14. Results
Outcome
• Sending introductory e-mails and making
business development calls to new and
prospective clients has decreased significantly
due to increasing presence on social media
• Prospective clients have come forward with
their inquiries rather than Client approaching
directly
http://www.facebook.com/imsdigital http://twitter.com/imspeople http://in.linkedin.com/in/imsdigital http://www.youtube.com/user/imsdigital

15. Candidate Generation
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In 10 months
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http://www.facebook.com/imsdigital http://twitter.com/imspeople http://in.linkedin.com/in/imsdigital http://www.youtube.com/user/imsdigital

16. http://www.facebook.com/imsdigital http://twitter.com/imspeople http://in.linkedin.com/in/imsdigital http://www.youtube.com/user/imsdigital