Facebook Ads - Social Media Forum

•

2 likes•617 views

This document summarizes Facebook advertising best practices. It discusses targeting audiences across different platforms and formats, including newsfeed ads, sponsored stories, and page post ads. Optimization of ad formats, messaging, and spending is key to driving the lowest cost per fan or action. Case studies show how international campaigns for Nissan and a BBQ festival used detailed targeting, multiple formats and ongoing optimization to achieve engagement rates like a new fan every 6 seconds at a cost per fan 3 times lower than industry benchmarks. The document stresses knowing your audience, defining the right strategy, using adapted visuals and content, and continuously optimizing ads based on results.

AD PROCESS

How people think it works

Facebook Credit Mark’s Bank Hopefully the
Magic
Account Card Account right results

11

AD PROCESS

How it actually works

Brief Proposal Implementation Analyzing Optimization Analyzing Optimization Reporting

12

WHO IS YOUR AUDIENCE?

BBQ Festival
Soccer

Students Fans Joe Piler Girls
16

FROM WIDE TO DETAIL TARGET
Reach&
18-35

Soccer

BBQ

Festivals

Performance&

17

AND HOW ARE WE REACHING THEM?
Ad
Newsfeed

Ad

Tab with promotion
Ad

Post
Sponsored
Stories

Page Post
Ad

18

ADAPTED CONTENT

adapted visual

adapted copy

19

70% OF THE TARGET GROUP
HAS BEEN EXPOSED 5X TO
THE BRANDED CONTENT

24

More than 44 million
branded impressions served.

Even, in the newsfeed.
CTR
7%

25

CTR is 3 times higher
than the average of the sector.

CTR

Jupiler
Benchmark
Time

26

CPC is 3 lower higher
than the average of the sector.

CPC

Benchmark
Jupiler
Time

27

KEY ELEMENTS
International Format Message Timing
Campaign Mix Optimization
Nissan France
4 weeks
to reach
1 million fans
Inline Fan on Facebook
+60,000,000
FB users targeted

5 countries Sponsored Stories

AND HOW ARE WE REACHING THEM?
Ad

Sponsored
Ad Stories
Welcome Tab
Ad

Sponsored
Ad Stories

32

TWO FORMATS
Inline Fan
90% of users trust
friends recommendation.

Friends are the N°1
source of recommendation*
Sponsored Stories * Nielsen 2011

35

OPTIMIZATION

AD O AD O AD
P P
T T
AD I AD I AD
M M
I I
AD AD
Z Z
A A
AD T T Results: The best working
I I
ads at the lowest CPF
O O
AD N N

36

!0,70!€!!
!0,59!€!!
!0,60!€!! !0,53!€!!

!0,50!€!!

!0,37!€!! !0,36!€!!
!0,40!€!! !0,35!€!!
!0,31!€!! !0,30!€!!
!0,27!€!! !0,27!€!! !0,27!€!! !0,26!€!! !0,26!€!!
!0,30!€!! !0,24!€!! !0,24!€!! !0,24!€!!
!0,22!€!! !0,21!€!!
!0,20!€!!
!0,17!€!!
!0,20!€!!

!0,10!€!!

!-!!!€!!
!

!

!

!

!

!

!

!

!

!

!

!

!

!

!

!

!
2!

2!

12

12

12

12

12

12

12

12

12

12

12

12

12

12

12

12

12
/1

/1

6/

6/

6/

6/

6/

6/

6/

6/

6/

6/

6/

6/

6/

6/

6/

6/

6/
06

06

/0

/0

/0

/0

/0

/0

/0

/0

/0

/0

/0

/0

/0

/0

/0

/0

/0
8/

9/

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26
37

EVERY 6 SECONDS...

... somebody liked the page.

40

AT A REALLY LOW PRICE

cost per fan 3 times lower than the sector’s average

CPF

Benchmark
Ice Watch
Time

41

Cost Per Fan

0,27€ 0,28€ 0,28€ 0,30€ 0,30€

0,31€ 0,31€ 0,32€ 0,39€ 0,39€

0,42€ 0,42€ 0,51€ 0,65€ 0,66€

0,66€ 0,67€ 0,90€ 0,98€ 1,12€

42

4 WEEKS OF DAILY PRESENCE

+450 million
impressions on the target group

43

LEARNINGS

1. know your target group
2. deﬁne the right strategy
3. create adapted visuals and content
4. optimize, optimize, optimize
5. learn from your results

45

It’s the girl from
@sociallab #SMForum “call me maybe”

46

At the Advertising Research Foundation’s (ARF) 2011 Annual re:think convention, David F. Poltrack, Chief Research Officer of CBS Corporation & President of CBS Vision and Kevin Bowen Principal of The Cambridge Group presented a presentation entitled The Future is Now: In Pursuit of a More Efficient and Effective Media Strategy. Advertising effectiveness is discussed with a focus on TV programming.

Presentación de Nigel Hollis en IAB Conecta 2012

IAB México

Metropolia Marketing Talks 19.11.2009

tonnitommi

Sprint's Next Generation Campaign Validation & OptimizationVivastream

Facebook Ads Ecosystem

Social Lab

CFBR 2012 | Rise of Facebook in Brazil and the ten best social marketing tips...Media Education

What's hot

PERSONAL RECOMMENDATIONS AND CONSUMER OPINIONS POSTED ONLINE ARE THE MOST TRU...

LiveXtension

Budweiser Tackles a New Approach to ContentiMedia Connection

Dutch Customer Futures Digital 19 6 8

Giles Rhys Jones

Sprint's Next Generation Campaign Validation & OptimizationVivastream

Creative Industries Meet Connected Customers

Upstart - Breakthrough Strategy

2011.02 Mark Cowan – Facebook best practices and strategies

ARBOinteractive Polska

BromleyHub - Media Pack

Shiva Attah

What's hot (7)

PERSONAL RECOMMENDATIONS AND CONSUMER OPINIONS POSTED ONLINE ARE THE MOST TRU...

Budweiser Tackles a New Approach to Content

Dutch Customer Futures Digital 19 6 8

Sprint's Next Generation Campaign Validation & Optimization

Creative Industries Meet Connected Customers

2011.02 Mark Cowan – Facebook best practices and strategies

BromleyHub - Media Pack

Similar to Facebook Ads - Social Media Forum

Ufeed deck-3

Kasia Goździkowska

Changing trends in Advertisement.

divya_binu

The big bang 2010_by_ralph van coillie

Ralph Van Coillie

100 Awesome Marketing Statsjohnkobierowski

Lots of Facts About Digital MarketingDavid Crace

Hub spot 100+awesome+marketing+charts[1]kcarmichael6

100 Awesome Marketing Stats, Charts & graphs

Paramore | the digital agency

100 Awesome Inbound Marketing Stats, Charts & Graphs

Accendo Digital, Inc.

Hub spot 100 awesome b2b marketing charts

Cassie Pekar

100 Awesome Marketing Stats, Charts, & Graphs

WSI Egypt

100 awesomemarketingcharts

Joleen Halloran, PMP

100 awesome marketing stats, charts & graphsNuno Fraga Coelho

My sense

akashkapoor9

Pagekarma Summit Part 1 Yves Baudechon

Social Karma sa

Doug Laird (Wildfire) iStrategy London Keynote

iStrategy

Interactive Ads presentation for MIT Sloan project for CISCO Systemsmturilin

Exploring the Return On Social Media

Gus Murray

Executive Master Marketing & Advertising - Paid Owned Earned - Hugues Rey - A...

Hugues Rey

Marketing to shoppers - Revolutionizing The Way Brands Are MarketedMike Anthony

Brand Ambassadors

Anthony Permal

Similar to Facebook Ads - Social Media Forum (20)

Ufeed deck-3

Changing trends in Advertisement.

The big bang 2010_by_ralph van coillie

100 Awesome Marketing Stats

Lots of Facts About Digital Marketing

Hub spot 100+awesome+marketing+charts[1]

100 Awesome Marketing Stats, Charts & graphs

100 Awesome Inbound Marketing Stats, Charts & Graphs

Hub spot 100 awesome b2b marketing charts

100 Awesome Marketing Stats, Charts, & Graphs

100 awesomemarketingcharts

100 awesome marketing stats, charts & graphs

My sense

Pagekarma Summit Part 1 Yves Baudechon

Doug Laird (Wildfire) iStrategy London Keynote

Interactive Ads presentation for MIT Sloan project for CISCO Systems

Exploring the Return On Social Media

Executive Master Marketing & Advertising - Paid Owned Earned - Hugues Rey - A...

Marketing to shoppers - Revolutionizing The Way Brands Are Marketed

Brand Ambassadors

Recently uploaded

Essentials of Automations: The Art of Triggers and Actions in FME

Safe Software

In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation. We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios. Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!

Encryption in Microsoft 365 - ExpertsLive Netherlands 2024

Albert Hoitingh

FIDO Alliance Osaka Seminar: Overview.pdf

FIDO Alliance

A tale of scale & speed: How the US Navy is enabling software delivery from l...

sonjaschweigert1

Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved: - Reduction in onboarding time from 5 weeks to 1 day - Improved developer experience and productivity through actionable findings and reduction of false positives - Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO) Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production. We will cover: - How to remove silos in DevSecOps - How to build efficient development pipeline roles and component templates - How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence) - How to streamline operations with automated policy checks on container images

Introduction to CHERI technology - Cybersecurity

mikeeftimakis1

UiPath Test Automation using UiPath Test Suite series, part 4

DianaGray10

Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap. The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies. Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques What will you get from this session? 1. Insights into SAP testing best practices 2. Heatmap utilization for testing 3. Optimization of testing processes 4. Demo Topics covered: Execution from the test manager Orchestrator execution result Defect reporting SAP heatmap example with demo Speaker: Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

State of ICS and IoT Cyber Threat Landscape Report 2024 preview

Prayukth K V

The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development. The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers: State of global ICS asset and network exposure Sectoral targets and attacks as well as the cost of ransom Global APT activity, AI usage, actor and tactic profiles, and implications Rise in volumes of AI-powered cyberattacks Major cyber events in 2024 Malware and malicious payload trends Cyberattack types and targets Vulnerability exploit attempts on CVEs Attacks on counties – USA Expansion of bot farms – how, where, and why In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East Why are attacks on smart factories rising? Cyber risk predictions Axis of attacks – Europe Systemic attacks in the Middle East Download the full report from here: https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/

SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf

Peter Spielvogel

Building better applications for business users with SAP Fiori. • What is SAP Fiori and why it matters to you • How a better user experience drives measurable business benefits • How to get started with SAP Fiori today • How SAP Fiori elements accelerates application development • How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities • How SAP Fiori paves the way for using AI in SAP apps

RESUME BUILDER APPLICATION Project for students

KAMESHS29

Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...

SOFTTECHHUB

The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing. One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.

Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...

James Anderson

Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management. The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM). Speakers: Bob Boule Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle. Gopinath Rebala Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.

Leading Change strategies and insights for effective change management pdf 1.pdf

OnBoard

Quantum Computing: Current Landscape and the Future Role of APIs

Vlad Stirbu

Monitoring Java Application Security with JDK Tools and JFR Events

Ana-Maria Mihalceanu

Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx

nkrafacyberclub

Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf

Paige Cruz

Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack. While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack. I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:

Assure Contact Center Experiences for Your Customers With ThousandEyes

ThousandEyes

GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...

Sri Ambati

By Design, not by Accident - Agile Venture Bolzano 2024

Pierluigi Pugliese

PHP Frameworks: I want to break free (IPC Berlin 2024)

Ralf Eggert

In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development. This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.

Recently uploaded (20)