Social gaming ads provide a way for brands to advertise within popular social games by prompting players to watch branded video content in exchange for virtual rewards. This new form of in-game advertising combines the engagement of social games with online video advertising. It allows precise targeting of demographics and measurement of campaign metrics. A case study example described a McDonald's campaign that drove app installs by having players earn credits for watching a Coke Glasses video ad within Facebook games.
This document outlines a communication strategy for the energy drink Coke Burn, targeting college students and office workers aged 20-35. It identifies the target audience as brand conscious, independent, and working late night shifts. The strategy positions Coke Burn as a "no-bullshit" energy drink that provides an essential push during late nights. Key communication platforms include using a phoenix metaphor to represent "Burn-Rise-Resurrect" and emphasizing functional benefits over competitors. The strategy involves sponsoring music festivals, free samples on college campuses and in offices, and digital/social media campaigns. It identifies the target audience's media touchpoints as TV, newspapers, radio, websites and social media used during commutes, work
The annual Economic Trends Event, presented by BizTimes Milwaukee, hosts a vibrant discussion between prominent Wisconsin business leaders, state representatives, and industry experts on the state of the economy. This annual event includes a macroeconomic outlook on the economy from Michael Knetter, Ph.D., the Albert O. Nicholas dean at the University of Wisconsin School of Business in Madison.
This presentation made at Ad:tech New York 2012 deals with the topic of Mobile User Acquisition, in particular for the Android Platform. MobPartner is presenting his new Android Business Unit and some case studies of succesfull campaigns on Android Applications.
This document discusses different types of media sector ownership and structures. It describes private ownership where a single company owns channels and gains all profits but also bears all debt. Public service relies on public funding through taxes and provides diverse content but could lose funding. Multinational companies serve multiple nations, gaining a wider audience but risking reputation if they struggle in one nation. Independent companies are not linked to others, gaining all profits but having no fallback if unsuccessful. Conglomerate ownership allows profits across media sectors but risks lack of control. Horizontal and vertical integration as well as cross-media convergence and synergy are also explained.
This document discusses JWT's philosophy of engaging consumers through creative advertising. It notes that today consumers do not want ads that interrupt their lives, but rather want creative content they can engage with. The document then outlines JWT's "TIME Philosophy" which is about helping consumers spend more time engaging with brands. It also provides statistics showing that online video ads have higher recall, brand recall, message recall and likability than television ads. The rest of the document appears to be discussing a potential viral video campaign for a client, including execution timing and estimated costs.
The document summarizes key points about digital ad networks from a 2009 marketing summit. It discusses the benefits of ad networks for advertisers, including one-stop shopping, flexibility, and performance-based campaigns. It also notes the effects of the late 2000s credit crunch, requiring full accountability of online ad spending. The document provides examples of international and local ad networks and concludes with four case studies analyzing ad network campaigns using different payment models.
Social gaming ads provide a way for brands to advertise within popular social games by prompting players to watch branded video content in exchange for virtual rewards. This new form of in-game advertising combines the engagement of social games with online video advertising. It allows precise targeting of demographics and measurement of campaign metrics. A case study example described a McDonald's campaign that drove app installs by having players earn credits for watching a Coke Glasses video ad within Facebook games.
This document outlines a communication strategy for the energy drink Coke Burn, targeting college students and office workers aged 20-35. It identifies the target audience as brand conscious, independent, and working late night shifts. The strategy positions Coke Burn as a "no-bullshit" energy drink that provides an essential push during late nights. Key communication platforms include using a phoenix metaphor to represent "Burn-Rise-Resurrect" and emphasizing functional benefits over competitors. The strategy involves sponsoring music festivals, free samples on college campuses and in offices, and digital/social media campaigns. It identifies the target audience's media touchpoints as TV, newspapers, radio, websites and social media used during commutes, work
The annual Economic Trends Event, presented by BizTimes Milwaukee, hosts a vibrant discussion between prominent Wisconsin business leaders, state representatives, and industry experts on the state of the economy. This annual event includes a macroeconomic outlook on the economy from Michael Knetter, Ph.D., the Albert O. Nicholas dean at the University of Wisconsin School of Business in Madison.
This presentation made at Ad:tech New York 2012 deals with the topic of Mobile User Acquisition, in particular for the Android Platform. MobPartner is presenting his new Android Business Unit and some case studies of succesfull campaigns on Android Applications.
This document discusses different types of media sector ownership and structures. It describes private ownership where a single company owns channels and gains all profits but also bears all debt. Public service relies on public funding through taxes and provides diverse content but could lose funding. Multinational companies serve multiple nations, gaining a wider audience but risking reputation if they struggle in one nation. Independent companies are not linked to others, gaining all profits but having no fallback if unsuccessful. Conglomerate ownership allows profits across media sectors but risks lack of control. Horizontal and vertical integration as well as cross-media convergence and synergy are also explained.
This document discusses JWT's philosophy of engaging consumers through creative advertising. It notes that today consumers do not want ads that interrupt their lives, but rather want creative content they can engage with. The document then outlines JWT's "TIME Philosophy" which is about helping consumers spend more time engaging with brands. It also provides statistics showing that online video ads have higher recall, brand recall, message recall and likability than television ads. The rest of the document appears to be discussing a potential viral video campaign for a client, including execution timing and estimated costs.
The document summarizes key points about digital ad networks from a 2009 marketing summit. It discusses the benefits of ad networks for advertisers, including one-stop shopping, flexibility, and performance-based campaigns. It also notes the effects of the late 2000s credit crunch, requiring full accountability of online ad spending. The document provides examples of international and local ad networks and concludes with four case studies analyzing ad network campaigns using different payment models.
The document summarizes a presentation given by Kyra Reed and Marjorie Kase, co-founders of MarKyr Media, about the evolution of influence from the "Cult of Personality" marketing approach to the "Cult of Conversation" approach. It uses case studies of Pepsi and Dell vs HP's social media strategies on Facebook to illustrate the differences between the two approaches and how brands can build connection, community and conversation through social media to engage customers.
The document discusses how marketing must adapt to changes in consumers who are now interconnected, emotional buyers influenced by word-of-mouth over traditional ads. It outlines the importance of social media and engaging with consumers through ongoing dialogue rather than one-time campaigns. Examples are provided of how brands can build communities and advocate engagement through fun experiences, collaboration and being authentic.
The document summarizes the mission, capabilities, and success of a video advertising technology company. The company's mission is to deliver the most awesome social video campaigns globally. It runs over 14,000 campaigns annually for 84% of Ad Age's top 100 brands, reaching over 1.36 billion monthly unique users across 15 offices worldwide. The company uses data on user emotions and behaviors to drive user engagement and has achieved strong revenue growth and repeat business from the world's biggest brands by delivering engaging, native video formats that outperform YouTube.
Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
Wee Solve is a digital advertising agency that aims to provide alternative revenue streams for publishers and innovative engagement tools for advertisers. It offers in-image, slider, and video advertising products that can be flexibly implemented across diverse online outlets. The business model involves taking a 50-70% commission on products sold. Wee Solve sees opportunities in the growing UK and global digital advertising markets, which are projected to reach billions in revenue over the next few years. It is seeking £70,000 in investment to launch and compete against other established digital advertising companies.
Toward Consumer Engagement: Marketing moves from Impressions to ExpressionsCRM Metrix - MetrixLab
This document discusses how marketing is shifting from delivering impressions to generating consumer expressions. It argues that brands need to talk less and engage consumers more by accepting that consumers can generate more messages than any brand, and by developing ideas that are "liquid and linked" to spark engagement. Examples like Coca-Cola, Tipp-Ex, and Old Spice demonstrate how generating consumer expressions through shared content across media can increase buzz and sales. However, the document notes brands must maintain relationships beyond any one campaign by continuously engaging fans across touchpoints.
What is the state of art in Social Media for Business? This presentation shows case studies and gives some tips on how to use Social Media to make business... [University of Economy - Izmir - 02/12/2011]
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
This document discusses the changing consumer landscape and how marketing must adapt. It notes that today's Consumer 2.0 is emotional, interconnected, and trusts word-of-mouth over ads. This represents a shift away from the efficient, rational Consumer 1.0 of the past. The document recommends engaging customers on their own terms through an ongoing dialogue on social media. It also emphasizes the importance of brand advocates and mobilizing existing customers through social communities and mobile applications. Location-based services and contextual marketing are presented as ways to provide more relevant experiences to consumers.
This document summarizes a presentation on filling the marketing funnel with social media. It discusses trends in social media usage, with platforms like Facebook seeing steady adult usage while attention shifts away from television. The presentation predicts that by 2020, social media will be fully integrated into daily life through connected devices and bots, and virtual reality experiences will be commonly used. It profiles companies like Citi and Panoptic Group that are innovating with technologies like Spectacles and virtual reality. The presentation encourages brands to invest in emerging technologies, treat social media as a lifestyle, take risks with new platforms, hire dedicated social media staff, and focus on technology promotions over cash promotions.
This document discusses the rise of social media and its importance for brands. It notes that traditional advertising is becoming less effective as consumers interact more with each other online. It defines social media as people having online conversations and outlines how marketers can use social media to listen to customers, join discussions, and build relationships to create opportunities for brands. The key is supporting creative conversations rather than trying to control messages.
Digital Marketing for Wellbeing BusinessAntti Leino
Presentation at Hospitality Management and Beauty Care Management of Turku University of Applied Sciences in a seminar:”The hot stones of wellbeing business".
This document discusses how personalized recommendations can increase sales through social commerce. It outlines that social media is exploding in online commerce and that a multi-channel strategy is necessary. Personalized recommendations are a key part of social commerce by anticipating customer needs, personalizing experiences, and energizing shopping. The document then describes ZSL's SmartPrise social commerce solution and recommendation engine that can provide personalized recommendations across websites and mobile apps to increase sales and acquire new customers. It concludes by proposing next steps for interested businesses.
This document provides an overview of social media and how organizations can leverage it. It begins by defining social media as online conversations that are organic, complex and speak in a human voice. It then discusses various social media tools like social networks, blogs, microblogging, video/photo sharing and more. Finally, it outlines 10 keys to success in social media, including experimenting personally first, being authentic, contributing meaningfully and accepting criticism. The overall message is that social media is about putting the public back in public relations by focusing on important audiences and influencers.
This document summarizes a presentation on filling a marketing funnel through social media. It discusses focusing on consumption metrics over vanity metrics to drive awareness. It also emphasizes acting first on new platforms to gain an advantage and looking to industry leaders innovating with technologies like VR, bots and wearables. The presentation provides predictions for social media in 2020 including platforms breaking boundaries across industries. It ends with calls to action around calculated risks with new technologies and fully engaging all social media audiences.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
The document summarizes a presentation given by Kyra Reed and Marjorie Kase, co-founders of MarKyr Media, about the evolution of influence from the "Cult of Personality" marketing approach to the "Cult of Conversation" approach. It uses case studies of Pepsi and Dell vs HP's social media strategies on Facebook to illustrate the differences between the two approaches and how brands can build connection, community and conversation through social media to engage customers.
The document discusses how marketing must adapt to changes in consumers who are now interconnected, emotional buyers influenced by word-of-mouth over traditional ads. It outlines the importance of social media and engaging with consumers through ongoing dialogue rather than one-time campaigns. Examples are provided of how brands can build communities and advocate engagement through fun experiences, collaboration and being authentic.
The document summarizes the mission, capabilities, and success of a video advertising technology company. The company's mission is to deliver the most awesome social video campaigns globally. It runs over 14,000 campaigns annually for 84% of Ad Age's top 100 brands, reaching over 1.36 billion monthly unique users across 15 offices worldwide. The company uses data on user emotions and behaviors to drive user engagement and has achieved strong revenue growth and repeat business from the world's biggest brands by delivering engaging, native video formats that outperform YouTube.
Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
Wee Solve is a digital advertising agency that aims to provide alternative revenue streams for publishers and innovative engagement tools for advertisers. It offers in-image, slider, and video advertising products that can be flexibly implemented across diverse online outlets. The business model involves taking a 50-70% commission on products sold. Wee Solve sees opportunities in the growing UK and global digital advertising markets, which are projected to reach billions in revenue over the next few years. It is seeking £70,000 in investment to launch and compete against other established digital advertising companies.
Toward Consumer Engagement: Marketing moves from Impressions to ExpressionsCRM Metrix - MetrixLab
This document discusses how marketing is shifting from delivering impressions to generating consumer expressions. It argues that brands need to talk less and engage consumers more by accepting that consumers can generate more messages than any brand, and by developing ideas that are "liquid and linked" to spark engagement. Examples like Coca-Cola, Tipp-Ex, and Old Spice demonstrate how generating consumer expressions through shared content across media can increase buzz and sales. However, the document notes brands must maintain relationships beyond any one campaign by continuously engaging fans across touchpoints.
What is the state of art in Social Media for Business? This presentation shows case studies and gives some tips on how to use Social Media to make business... [University of Economy - Izmir - 02/12/2011]
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
This document discusses the changing consumer landscape and how marketing must adapt. It notes that today's Consumer 2.0 is emotional, interconnected, and trusts word-of-mouth over ads. This represents a shift away from the efficient, rational Consumer 1.0 of the past. The document recommends engaging customers on their own terms through an ongoing dialogue on social media. It also emphasizes the importance of brand advocates and mobilizing existing customers through social communities and mobile applications. Location-based services and contextual marketing are presented as ways to provide more relevant experiences to consumers.
This document summarizes a presentation on filling the marketing funnel with social media. It discusses trends in social media usage, with platforms like Facebook seeing steady adult usage while attention shifts away from television. The presentation predicts that by 2020, social media will be fully integrated into daily life through connected devices and bots, and virtual reality experiences will be commonly used. It profiles companies like Citi and Panoptic Group that are innovating with technologies like Spectacles and virtual reality. The presentation encourages brands to invest in emerging technologies, treat social media as a lifestyle, take risks with new platforms, hire dedicated social media staff, and focus on technology promotions over cash promotions.
This document discusses the rise of social media and its importance for brands. It notes that traditional advertising is becoming less effective as consumers interact more with each other online. It defines social media as people having online conversations and outlines how marketers can use social media to listen to customers, join discussions, and build relationships to create opportunities for brands. The key is supporting creative conversations rather than trying to control messages.
Digital Marketing for Wellbeing BusinessAntti Leino
Presentation at Hospitality Management and Beauty Care Management of Turku University of Applied Sciences in a seminar:”The hot stones of wellbeing business".
This document discusses how personalized recommendations can increase sales through social commerce. It outlines that social media is exploding in online commerce and that a multi-channel strategy is necessary. Personalized recommendations are a key part of social commerce by anticipating customer needs, personalizing experiences, and energizing shopping. The document then describes ZSL's SmartPrise social commerce solution and recommendation engine that can provide personalized recommendations across websites and mobile apps to increase sales and acquire new customers. It concludes by proposing next steps for interested businesses.
This document provides an overview of social media and how organizations can leverage it. It begins by defining social media as online conversations that are organic, complex and speak in a human voice. It then discusses various social media tools like social networks, blogs, microblogging, video/photo sharing and more. Finally, it outlines 10 keys to success in social media, including experimenting personally first, being authentic, contributing meaningfully and accepting criticism. The overall message is that social media is about putting the public back in public relations by focusing on important audiences and influencers.
This document summarizes a presentation on filling a marketing funnel through social media. It discusses focusing on consumption metrics over vanity metrics to drive awareness. It also emphasizes acting first on new platforms to gain an advantage and looking to industry leaders innovating with technologies like VR, bots and wearables. The presentation provides predictions for social media in 2020 including platforms breaking boundaries across industries. It ends with calls to action around calculated risks with new technologies and fully engaging all social media audiences.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
3. Awards
Winner Website of the Winner of Site of the year 2008 Winner of Mashable Open Web Elected Most promising
year 2008 - Community competition in 5 countries Awards 2008 in the mainstream company in Belgium in
(Belgium) (France, Spain, Belgium, UK, and large social network category November 2008
Italy, Germany)
4. If Netlog were a country ...
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6. Leading social network in Europe
Introduction Audience Products Key Differentiators Testimonials
7. Our reach beyond Europe
Biggest social network in Middle East
Introduction Audience Products Key Differentiators Testimonials
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37. 5 C’s of Brand Socialization
CONTRIBUTION CONTENT
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BRAND
SOCIALIZATION
CONTEXTUALIZATION CONVERSATION
CONTINUOUSLY