The document provides specifications for different types of Facebook ads, including dimensions, character limits, and formatting for images, videos, text, links, offers, events, and page likes. It notes that starting in June 2014, advertisers will be able to run larger ads in the right column and that the small right column ad format will be discontinued in August.
Actualización de las especificaciones de los anuncios de Facebook a 18 de marzo de 2014. Están todos los tipos de anuncios que se pueden hacer, además de su tamaño, los caracteres de texto permitido y el tamaño de imagen recomendado para subir.
Si haces compañas de anuncios en Facebook: Esto te interesa.
Facebook Ad Changes & Updates - 10 Sept 2013Candace Newton
10 September 2013: Launch of new ad formats and interface updates. Advertisers won’t be able to upload images in the new formats until September 10. Ads already running as of September 10 in the existing formats will continue to run, even if they don’t conform to the new specs. We will also start rolling out the ability to target by individual placement (News Feed mobile, News Feed desktop, Right column) on this date. For Power Editor and API, this means adding the ability to select right column only for placement. For the ads create tool, it means allowing advertisers to opt out of ads in News Feed or the right column. We will start rolling out the Power Editor and API capabilities on September 10, then expand to the Ads Create tool in the following weeks.
Actualización de las especificaciones de los anuncios de Facebook a 18 de marzo de 2014. Están todos los tipos de anuncios que se pueden hacer, además de su tamaño, los caracteres de texto permitido y el tamaño de imagen recomendado para subir.
Si haces compañas de anuncios en Facebook: Esto te interesa.
Facebook Ad Changes & Updates - 10 Sept 2013Candace Newton
10 September 2013: Launch of new ad formats and interface updates. Advertisers won’t be able to upload images in the new formats until September 10. Ads already running as of September 10 in the existing formats will continue to run, even if they don’t conform to the new specs. We will also start rolling out the ability to target by individual placement (News Feed mobile, News Feed desktop, Right column) on this date. For Power Editor and API, this means adding the ability to select right column only for placement. For the ads create tool, it means allowing advertisers to opt out of ads in News Feed or the right column. We will start rolling out the Power Editor and API capabilities on September 10, then expand to the Ads Create tool in the following weeks.
Google ads fundamentals- Earn Money from Google AdsAchoudhury Bngn
It provides information about the basic and intermediate aspects of online advertising and Google Ads.Google will serve ads on web pages that are based on the specific content of that web page.
This presentation covers the main formats used today in social media for advertising (mainly paid media). Here you'll find all the specs needed to develop a creative roadmap for your social media paid advertising strategy. SOmetimes it's hard to understand where to use what, and god I know it! Feel free to share and use it widely in your day to day work.
Highlights the key specifications to remember while setting up paid media campaigns across different platforms:
- Banner Size: Different ad platforms have different Ad types and all of them have unique banner size based on the purpose of the ad
- Text: Copies play an important role in digital media advertising. Copies should be crisp, informative, action oriented and well within the character limit
- Search Copies:A good search copy is where the keywords targeted is being used in the Text along with correct call to action and extensions
- Video Ads: Video Ads are the most engaging and format with maximum recall value. Knowing ideal length of these videos along with right messaging completely determines the effectiveness of any video campaign
aBeansTalkSocial.com's Quick View on Social Media Image Sizes 2016aBTSocialUniversity
Images on Social Media have become so important for engagement. Top Business Owners and Entrepreneurs like to tap into some tips about posting images to confirm their Graphic Artists, Web Designers and Social Media Managers are up-to-date.
earch engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
In this guide, you'll learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right.
This presentation aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending.
Social media is fueled by the sharing of visual content. Some platforms, like Instagram, Pinterest, and Tumblr are built almost exclusively around visual content. So, if you’re seeking to gain visibility for your business via social media networks it’s important to know how to use images to their best effect.
Google ads fundamentals- Earn Money from Google AdsAchoudhury Bngn
It provides information about the basic and intermediate aspects of online advertising and Google Ads.Google will serve ads on web pages that are based on the specific content of that web page.
This presentation covers the main formats used today in social media for advertising (mainly paid media). Here you'll find all the specs needed to develop a creative roadmap for your social media paid advertising strategy. SOmetimes it's hard to understand where to use what, and god I know it! Feel free to share and use it widely in your day to day work.
Highlights the key specifications to remember while setting up paid media campaigns across different platforms:
- Banner Size: Different ad platforms have different Ad types and all of them have unique banner size based on the purpose of the ad
- Text: Copies play an important role in digital media advertising. Copies should be crisp, informative, action oriented and well within the character limit
- Search Copies:A good search copy is where the keywords targeted is being used in the Text along with correct call to action and extensions
- Video Ads: Video Ads are the most engaging and format with maximum recall value. Knowing ideal length of these videos along with right messaging completely determines the effectiveness of any video campaign
aBeansTalkSocial.com's Quick View on Social Media Image Sizes 2016aBTSocialUniversity
Images on Social Media have become so important for engagement. Top Business Owners and Entrepreneurs like to tap into some tips about posting images to confirm their Graphic Artists, Web Designers and Social Media Managers are up-to-date.
earch engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
In this guide, you'll learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right.
This presentation aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending.
Social media is fueled by the sharing of visual content. Some platforms, like Instagram, Pinterest, and Tumblr are built almost exclusively around visual content. So, if you’re seeking to gain visibility for your business via social media networks it’s important to know how to use images to their best effect.
אתה עומד להחשף בפני מקור הטראפיק הכי גדול בעולם. כיצד עושים את זה? החל מרעיון דרך יצירת באנר ועד לפרסום קמפיין מדיה אפקטיבי.
מרצים: אריאל סודק, שניר חסין, ינון קופרשטיין
http://www.visioncamp.co.il/speakers/saymedia/
http://www.visioncamp.co.il/
קבוצות ממותגות:
אחת ההברקות בלינקדאין (לטעמי) של השנים האחרונות הן יצירת תוכן שיווקי ופרסום סביב קבוצות. לינקדאין מאפשרת לארגון להקים קבוצה. בשונה מקבוצה רגילה בה ניתן ליצור לוגו וheader בלבד כאן לינקדאין מייצרת מעין מעטפת שיווקית פרסומית בה היא מאפשרת מיתוג לקבוצה וחבילת פרסום.
Publisher Monetization: Next Generation of Prime TimeTaboola
The realm of digital publishing is undergoing a sea change, as people gain access to a multitude of new tools for consuming and sharing content online. Publishers are also adopting new means for monetizing content and increasing engagement with editorial content.
This slide deck was presented by Adam Singolda, Taboola's Founder and CEO, at IGNITION 2013 - Future of Digital.
Actualización de Facebook de los productos que ofrecen para hacer anuncios en su red social, actualizado a finales de marzo de 2014.
Hace hincapié en el formato que desaparece el 9 de abril (standalone Sponsored Stories) y repasa todos los formatos de anuncio que prevalecen.
Lo más interesante del documento es la sección de "How to achieve your business goals with Facebook ads" que da una explicación de como conseguir los objetivos empresariales con Facebook ads. Básicamente es una buena guía de como crear anuncios que funcionen.
Este documento es una amplicación de las especificaciones de formatos de anuncio que publicamos hace una semana: <a>Especificaciones anuncios Facebook (actualizado a 18/marzo/2014)</a>.
Muy interesante echarle un vistazo, aunque como todos los documentos oficiales de Facebook esté en inglés.
What are Facebook Ads and how do they work? This guide explains the different types of Facebook advertising and how to leverage them to make an impact on your company's internet marketing strategy.
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
2. Note: starting on the week of 6/23, advertisers will have the ability to run larger ads in the right
column of Facebook. Ads in the small and large formats in the right column will be able to run
until August, when we will stop supporting the small format completely.
3. Facebook Ads: reach your audience across devices
Sponsored
Right-hand side on FacebookNews Feed desktopNews Feed mobile
4. What’s a Facebook ad?
Right column on Facebook
(large design)
News Feed desktopNews Feed mobile
Your business
Your message
Your visual assets
Includes photos ,
videos
The action your want
people to take with
your ad (optional)
Includes Like, Get
Offer, Join Event,
Install app
Right column on Facebook
(small design)
5. Facebook Ads always show in the most engaging way possible
Ads shown to people who are
connected to your business display
content in the following manner.
Ads shown to people who aren’t
connected to your business, they’re
labeled “Suggested Post”.
Ads shown to people who aren’t
connected to your business but who
have friends who are connected will
show social information.
6. Types of social information
There are different types of social information that can be surfaced to people whose
friends have connected with your business.
Social information when a friend is
connected with your Page
(e.g. “Jessica Watson likes [Page Name]”)
Social information when a friend liked a
post from your Page
(e.g. “Jessica Watson likes this”)
Social information when a friend
commented on a post from your Page
(e.g. “Jessica Watson commented on this”)
Social information when a friend shared
a post from your Page
(e.g. “Jessica Watson shared [Page
Name]’s [post type]”)
8. Text: “Safe zone” of 500 characters, remainder
truncated
Image aspect ratio: Up to 4:3 at a max height of
394 px (depends on specs of uploaded image)
Image specs in ad: Up to 470x394px (will scale if
width exceeds 470px or height exceeds 394px)
Ads in News Feed may not include images
comprised of more than 20% text
Image specs if multi-photo story:
• All multi-photo stories will honor the
orientation of the first photo in the series.
• For additional specs, see: http://fbrep.com//
guides/Facebook_Multi-photo_One-sheeter.pdf
Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~3
lines if unusual spacing)
Image aspect ratio: Up to 1:1 at
tallest (depending on specs of
uploaded image)
Image specs in ad: Up to 618x618 px
(will scale to fit longest edge at 618
px)
Ads in News Feed may not include
images comprised of more than 20%
text
Text: “Safe zone” of 90 characters,
remainder truncated
Image aspect ratio: 1.91:1
Image specs in ad: 254x133 px
Note: In the week of June 23, all new
Photo ads set up to run across News
Feed and the right column that do not
match the 1.91:1 aspect ratio will be
cropped automatically using facial
recognition or at the center of the
photo if the image does not contain
people..
Text: “Safe zone” of 90 characters,
remainder truncated
Image aspect ratio: Up to 1:1 at tallest
(depending on specs of uploaded image)
Image specs in ad: Up to 120x120 px
(will scale to fit longest edge at 120px)
Drive awareness and engagement of your message with an image
Photo ad
Recommended specs (for all displays):
• Text: 90 characters
• Image specs: 1200x900 px
• Image ratio: 4:3
News Feed desktop News Feed mobile
Right column
(large format - desktop only)
Right column
(small format – desktop only)
9. Text: “Safe zone” of 500 characters, remainder
truncated
Thumbnail aspect ratio: 16:9
Image specs in ad: 470x265 px
Max video size, length: 1 GB, 20 min
Recommended video specs: 16:9 aspect ratio,
1080 resolution, .mov file format, file size less
than 1 GB.
Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~2.5
lines if unusual spacing)
Thumbnail Image aspect ratio: 16:9
Image specs in ad 560x315 px
Max video size, length: 1 GB, 20 min
Recommended video specs: 16:9
aspect ratio, 1080 resolution, .mov file
format, file size less than 1 GB.
Text: “Safe zone” of 90 characters,
remainder truncated
Thumbnail Image aspect ratio: 16:9
Image specs in ad: 254x143 px
Max video size, length: 1 GB, 20 min
Recommended video specs: 16:9
aspect ratio, 1080 resolution, .mov file
format, file size less than 1 GB.
Text and video specs identical to small
format ad
Thumbnail Image aspect ratio: 16:9
Image specs in ad: 128X72 px
Drive awareness and engagement of your message with a video
Video ad
Recommended specs (for all displays):
• Text: 90 characters
• Image specs: 1200x675 px
• Image ratio: 16:9
News Feed desktop News Feed mobile
Right column
(large format - desktop only)
Right column
(small format – desktop only)
10. Text: “Safe zone” of 500 characters,
remainder truncated
Text: “Safe zone” of 500 characters,
remainder truncated
Text: “Safe zone” of 90 characters,
remainder truncated
Drive awareness and engagement with a message
News Feed desktop News Feed mobile Right column (desktop only)
Text ad
Recommended creative:
• Text: 90 characters
Note: Driving awareness of your message with a photo or video are recommended over text.
Text ads are not supported in the larger format in the Right Column of Facebook.
11. News Feed desktop News Feed mobile
Right column
(large format - desktop only)
Right column
(small format – desktop only)
Post Text: “Safe zone” of 500 characters,
remainder truncated
Link headline, display link & description:
• Link headline: 1-2 lines (depending on length)
• Display link: 1 line
• Description: 2-3 lines (depending on title
length)
Image aspect ratio: 1.91:1
Image specs in ad: 470x246 px
If the uploaded image is smaller than 470x246
px, then it will render as 154x154 or 90x90 px (the
largest available size)
Ads in News Feed may not include images
comprised of more than 20% text
Post Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~2.5 lines if
unusual spacing)
Link headline, display link & description:
• Link headline: 1-2 lines (depending on
length)
• Display link: 1 line
• Description: Up to 1 line (depending on
title length)
Image aspect ratio: 1.91:1
Image specs in ad: 560x292 px
If the uploaded image is smaller than
560x292 px, then it will render as 100x100 px
Ads in News Feed may not include images
comprised of more than 20% text
Post Text: “Safe zone” of 90 characters,
remainder truncated
Link headline: Up to 25 characters
Display link : 1 line
Image aspect ratio: 1.91:1
Image specs in ad: 254x133 px
Post Text: “Safe zone” of 90 characters,
remainder truncated
Link headline: Up to 25 characters
Display link : 1 line
Image aspect ratio: 1.39:1
Image specs in ad: 100x72 px
Drive clicks to your website
Link ad
Note: a Link ad that does not come from a Page will
only be eligible to appear in the right column
Recommended specs (for all displays):
• Text: 90 characters
• Link title: 25 characters
• Image specs: 1200x627 px
• Image ratio: 1.91:1
12. Text: 90 characters
Offer Title: 25 characters
Offer details:
• Expiration date
• Terms and Conditions (optional): up to 900
characters
Image aspect ratio: 1.91:1
Image specs in ad: 470x246 px
Ads in News Feed may not include images
comprised of more than 20% text
Text: 90 characters
Offer Title: 25 characters
Offer details:
• Expiration date
• Terms and Conditions (optional): up to
900 characters
Image aspect ratio: 1.91:1
Image specs in ad: 560x292 px
If the uploaded image is too small, then
it will render as 100x100 px
Ads in News Feed may not include
images comprised of more than 20% text
Text: 90 characters
Offer Title: 25 characters
Image aspect ratio: 1.91:1
Image specs in ad: 254x133 px
Text: 90 characters
Offer Title: 25 characters
Image aspect ratio: 1.39:1 (if different ratio,
image is scaled then cropped to fit)
Image specs in ad: 100x72 px
Drive people to your store with an offer
Offer ad
Recommended specs (for all displays):
• Text: 90 characters
• Offer title: 25 characters
• Image specs: 1200x627 px
• Image ratio: 1.91:1
News Feed desktop News Feed mobile
Right column
(large format - desktop only)
Right column
(small format – desktop only)
13. Title: “Safe zone” of 25 characters,
remainder truncated
Text: “Safe zone” of 90 characters,
remainder truncated
Event details (pulled from event):
• Date and time: 1 line
Image aspect ratio: 2.7:1
Image specs in ad: 254X94 px
Title: “Safe zone” of 25 characters,
remainder truncated
Text: “Safe zone” of 90 characters,
remainder truncated
Event details (pulled from event):
• Date and time: 1 line
Image aspect ratio: 1.39:1
Image specs in ad: 100x72 px
Drive responses to your event
Right column
(large format - desktop only)
Right column
(small format – desktop only)
Event ad
Recommended specs (for all displays):
• Text: 90 characters
• Event title: 25 characters
• Image specs: 1200x444 px
• Image ratio: 2.7:1
14. News Feed desktop News Feed mobile
Right column
(large format - desktop only)
Right column
(small format – desktop only)
Get more likes for your Page
Title: “Safe zone” of 25 characters, remainder
truncated
Text: “Safe zone” of 500 characters, remainder
truncated
Page details (pulled from Page):
• Page category: Up to 1 line, depending on
length of Page name
Image aspect ratio: 2.7:1
Image specs in ad: 470x174 px
If the image is smaller than 470x174 px, then the
ad will render with a smaller 100x72px image
Ads in News Feed may not include images
comprised of more than 20% text
Title: “Safe zone” of 25 characters,
remainder truncated
Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~2.5 lines
if unusual spacing)
Page details (pulled from Page):
• Page category: Up to 1 line, depending
on length of Page name
Image aspect ratio: 2.7:1
Image specs in ad: 560x210 px
If the image is smaller than 560x210 px,
then the ad will render with a smaller
200x144px image
Ads in News Feed may not include
images comprised of more than 20% text
Title: “Safe zone” of 25 characters,
remainder truncated
Text: “Safe zone” of 90 characters,
remainder truncated
Image aspect ratio: 2.7:1
Image specs in ad: 254x94 px
Title: “Safe zone” of 25 characters,
remainder truncated
Text: “Safe zone” of 90 characters,
remainder truncated
Image aspect ratio: 1.39:1
Image specs in ad: 100x72 px
Page like ad
Recommended specs (for all displays):
• Text: 90 characters
• Image specs: 1200x444 px
• Image ratio: 2.7:1
15. Drive people to your mobile app for installs or re-engagement
Mobile app ad
Recommended specs (for all displays):
• Text: 90 characters
• Image specs: 1200x627 px
• Image ratio: 1.91:1
News Feed mobile (install)
News Feed mobile
(install with video)
News Feed mobile
(re-engagement)
Text: ”Safe zone” of 90 characters
Title: 1 line
App Name: 1 line (32 characters max)
Image aspect ratio: 1.91:1
Image specs in ad: 1200x627 px
• If the uploaded image is smaller than
1200x627 px, then it will render as
100x100 px
• App star rating is automatically pulled in
from native platform app stores (Apple
App Store or Google Play)
Ads in News Feed may not include images
comprised of more than 20% text
Specs identical to Mobile app ad
Recommended video specs: 55mb max,
15 sec max, .mp4 file type
Specs identical to Mobile app ad
Option to customize call-to-action
button when deep-linking is enabled.
Call-to-actions include: Use Now, Open
Link, Shop Now, Book Now, Play Game,
Listen Now, Watch Video
16. Drive people to your desktop app for installs or engagement
Desktop app ad
Recommended specs (for all displays):
• Text: 90 characters
• Image specs: 1200x627 px
• Image ratio: 1.91:1
News Feed desktop
Right column
(large format - desktop only)
Right column
(small format - desktop only)
Title: App name (25 characters max)
Text: ”Safe zone” of 90 characters
Image aspect ratio: 1.91:1
Image specs in ad: 470x246 px
Image is required
Ads in News Feed may not include images
comprised of more than 20% text
Title: App name (25 characters max)
Text: “Safe zone” of 90 characters
Image aspect ratio: 1.91:1
Image specs in ad: 254x133 px
Title: App name (25 characters max)
Text: “Safe zone” of 90 characters
Image aspect ratio: 1.39:1
Image specs in ad: 100x72 px
23. Video ad
LOX ads are built from two assets
originating from the advertiser’s Page: a
large Photo and a Video Page post.
Text: 90 characters, remainder truncated
Like/Comment/Share functions disabled
Video:
• Suggested resolution is 1920x1080p
• Minimum resolution is 1280x720p
• Suggested format is MP4
• 16:9 ideal aspect ratio
• 3 minute maximum, 30-60 seconds
recommended
Cover Photo:
• 851x315 px
• 300 dpi resolution
• Image uploaded from the Page to a
public album
Logout page
Link ad
LOX ads are built from two assets
originating from the advertiser’s Page: a
large Photo and a Link ad coming from
the Page
Text: 90 characters, remainder truncated
Link title: 25 characters
Image aspect ratio: 1:1
Image size in ad (min size): 75x75 px
Like/Comment/Share functions disabled
Cover Photo:
• 851x315 px
• 300 dpi resolution
• Image uploaded from the Page to a
public album
24. Summary of how to buy premium ads
Bundles of placements
you can buy Placements included Why this option? How to buy it? 1,2,3
Homepage
• Right Column of homepage
• News Feed desktop
• News Feed mobile
The best way to reach your audience from the most visited page on
Facebook.
IO, Power Editor, API
All Facebook
• All placements except logout
page
Facebook will decide where to show your ad to drive the most clicks
and actions that you desire for your budget.
IO, API
News Feed
• News Feed mobile
• News Feed desktop
The most engaging placement on Facebook. IO, Power Editor, API
News Feed mobile • News Feed mobile The most engaging placement on customers’ most personal device.
IO, Ads Create Flow, Power
Editor, API
News Feed desktop • News Feed desktop The most engaging placement on customers’ biggest screen..
IO, Ads Create Flow, Power
Editor, API
Right Column on
Desktop
• Right column on Desktop A great place to share relevant content with your audience.
Ads Create Flow, Power Editor,
API
Logout page • Logout page
The largest creative format to drive either video views or direct
response traffic.
IO
1. IO – buying via an insertion order through a Facebook representative. This is the only way to have a guaranteed number of impressions.
2. Power Editor – self-serve tool for advanced advertisers. It can be downloaded by anyone at https://www.facebook.com/ads/manage/powereditor
3. API – access via Facebook’s Application Programming Interface directly, or via tools built by our Preferred Marketing Developers (PMDs) using Facebook Ads API