The document provides specifications for different types of Facebook ads, including dimensions, character limits, and formatting for images, videos, text, links, offers, events, and page likes. It notes that starting in June 2014, advertisers will be able to run larger ads in the right column and that the small right column ad format will be discontinued in August.
Actualización de las especificaciones de los anuncios de Facebook a 18 de marzo de 2014. Están todos los tipos de anuncios que se pueden hacer, además de su tamaño, los caracteres de texto permitido y el tamaño de imagen recomendado para subir.
Si haces compañas de anuncios en Facebook: Esto te interesa.
Facebook Ad Changes & Updates - 10 Sept 2013Candace Newton
10 September 2013: Launch of new ad formats and interface updates. Advertisers won’t be able to upload images in the new formats until September 10. Ads already running as of September 10 in the existing formats will continue to run, even if they don’t conform to the new specs. We will also start rolling out the ability to target by individual placement (News Feed mobile, News Feed desktop, Right column) on this date. For Power Editor and API, this means adding the ability to select right column only for placement. For the ads create tool, it means allowing advertisers to opt out of ads in News Feed or the right column. We will start rolling out the Power Editor and API capabilities on September 10, then expand to the Ads Create tool in the following weeks.
Actualización de las especificaciones de los anuncios de Facebook a 18 de marzo de 2014. Están todos los tipos de anuncios que se pueden hacer, además de su tamaño, los caracteres de texto permitido y el tamaño de imagen recomendado para subir.
Si haces compañas de anuncios en Facebook: Esto te interesa.
Facebook Ad Changes & Updates - 10 Sept 2013Candace Newton
10 September 2013: Launch of new ad formats and interface updates. Advertisers won’t be able to upload images in the new formats until September 10. Ads already running as of September 10 in the existing formats will continue to run, even if they don’t conform to the new specs. We will also start rolling out the ability to target by individual placement (News Feed mobile, News Feed desktop, Right column) on this date. For Power Editor and API, this means adding the ability to select right column only for placement. For the ads create tool, it means allowing advertisers to opt out of ads in News Feed or the right column. We will start rolling out the Power Editor and API capabilities on September 10, then expand to the Ads Create tool in the following weeks.
Google ads fundamentals- Earn Money from Google AdsAchoudhury Bngn
It provides information about the basic and intermediate aspects of online advertising and Google Ads.Google will serve ads on web pages that are based on the specific content of that web page.
This presentation covers the main formats used today in social media for advertising (mainly paid media). Here you'll find all the specs needed to develop a creative roadmap for your social media paid advertising strategy. SOmetimes it's hard to understand where to use what, and god I know it! Feel free to share and use it widely in your day to day work.
Highlights the key specifications to remember while setting up paid media campaigns across different platforms:
- Banner Size: Different ad platforms have different Ad types and all of them have unique banner size based on the purpose of the ad
- Text: Copies play an important role in digital media advertising. Copies should be crisp, informative, action oriented and well within the character limit
- Search Copies:A good search copy is where the keywords targeted is being used in the Text along with correct call to action and extensions
- Video Ads: Video Ads are the most engaging and format with maximum recall value. Knowing ideal length of these videos along with right messaging completely determines the effectiveness of any video campaign
aBeansTalkSocial.com's Quick View on Social Media Image Sizes 2016aBTSocialUniversity
Images on Social Media have become so important for engagement. Top Business Owners and Entrepreneurs like to tap into some tips about posting images to confirm their Graphic Artists, Web Designers and Social Media Managers are up-to-date.
earch engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
In this guide, you'll learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right.
This presentation aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending.
Social media is fueled by the sharing of visual content. Some platforms, like Instagram, Pinterest, and Tumblr are built almost exclusively around visual content. So, if you’re seeking to gain visibility for your business via social media networks it’s important to know how to use images to their best effect.
Social media platform cheat sheet Australia September 2015Lucio Ribeiro
Produced by www.theonlinecircle.com.
A Marketer’s Guide to Today’s Top Platforms
A complete guide for Social Media channels in Australia.
Inspired by original version from 360i.com
Google ads fundamentals- Earn Money from Google AdsAchoudhury Bngn
It provides information about the basic and intermediate aspects of online advertising and Google Ads.Google will serve ads on web pages that are based on the specific content of that web page.
This presentation covers the main formats used today in social media for advertising (mainly paid media). Here you'll find all the specs needed to develop a creative roadmap for your social media paid advertising strategy. SOmetimes it's hard to understand where to use what, and god I know it! Feel free to share and use it widely in your day to day work.
Highlights the key specifications to remember while setting up paid media campaigns across different platforms:
- Banner Size: Different ad platforms have different Ad types and all of them have unique banner size based on the purpose of the ad
- Text: Copies play an important role in digital media advertising. Copies should be crisp, informative, action oriented and well within the character limit
- Search Copies:A good search copy is where the keywords targeted is being used in the Text along with correct call to action and extensions
- Video Ads: Video Ads are the most engaging and format with maximum recall value. Knowing ideal length of these videos along with right messaging completely determines the effectiveness of any video campaign
aBeansTalkSocial.com's Quick View on Social Media Image Sizes 2016aBTSocialUniversity
Images on Social Media have become so important for engagement. Top Business Owners and Entrepreneurs like to tap into some tips about posting images to confirm their Graphic Artists, Web Designers and Social Media Managers are up-to-date.
earch engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
In this guide, you'll learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right.
This presentation aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending.
Social media is fueled by the sharing of visual content. Some platforms, like Instagram, Pinterest, and Tumblr are built almost exclusively around visual content. So, if you’re seeking to gain visibility for your business via social media networks it’s important to know how to use images to their best effect.
Social media platform cheat sheet Australia September 2015Lucio Ribeiro
Produced by www.theonlinecircle.com.
A Marketer’s Guide to Today’s Top Platforms
A complete guide for Social Media channels in Australia.
Inspired by original version from 360i.com
PLAYBOOK FULL FUNNEL FACEBOOK ADS FOR ECOMMERCE MARKETERSFunnely
From Ecommerce components influencing ads'metrics to specific targeting, budget, bidding, placements and creativity that covers every step of the sales funnel, you’ll learn how to setup them all.
The Ultimate Guide To Carousel Ads For Facebook & InstagramHappy Marketer
There’s been a lot of talk lately about carousel ads on Facebook and Instagram. You might have seen them on your news feed.
We've been using them since couple of months so we thought we'd share some of the things we've seen and learned along the way!
Facebook Features 2017 - Ouali & DopplerFromDoppler
Lo ideal para que tus acciones en Facebook tengan éxito es entender la plataforma, conocer a sus usuarios y saber aprovecha las herramientas que tienes a mano. Descubre los mejores consejos para lograr todos tus objetivos
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
Do you want to learn how to get better results on Facebook? View Rocco's #SEJThinkTank webinar to learn 15 methods to optimize existing campaigns and dive into more complex and effective Facebook Ads marketing strategies
Facebook Ads - A Guide for Local AdvertisersHelen Overland
Facebook is getting really, really BIG. From a business point of view, that means there is opportunity to use this platform to reach potential customers and clients.
Facebook's strength is not just in the size of its' audience though... it's in the granular targeting abilities of the platform. Advertisors can reach small geographic areas and target ads by interests, age, gender, relationship status, and more.
Find out:
-How big is Facebook now?
-Why suppliment Yellow Pages listings with Facebook ads?
-How is Facebook advertising different from Search Engine PPC advertising?
-How can Demographic targeting be used in a Facebook campaign?
-6 Key Steps for Building an Effective Facebook Campaign
As seen on the blog post here:
http://www.searchenginepeople.com/blog/local-advertise-on-facebook.html
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
Actualización de Facebook de los productos que ofrecen para hacer anuncios en su red social, actualizado a finales de marzo de 2014.
Hace hincapié en el formato que desaparece el 9 de abril (standalone Sponsored Stories) y repasa todos los formatos de anuncio que prevalecen.
Lo más interesante del documento es la sección de "How to achieve your business goals with Facebook ads" que da una explicación de como conseguir los objetivos empresariales con Facebook ads. Básicamente es una buena guía de como crear anuncios que funcionen.
Este documento es una amplicación de las especificaciones de formatos de anuncio que publicamos hace una semana: <a>Especificaciones anuncios Facebook (actualizado a 18/marzo/2014)</a>.
Muy interesante echarle un vistazo, aunque como todos los documentos oficiales de Facebook esté en inglés.
What are Facebook Ads and how do they work? This guide explains the different types of Facebook advertising and how to leverage them to make an impact on your company's internet marketing strategy.
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
Whether you’re new to Facebook or have years of experience, this guide is a comprehensive resource to help you be as successful as possible.
Published by Facebook
Society of Professional Journalists Code of EthicsBoris Loukanov
The SPJ Code of Ethics is a statement of abiding principles supported by additional explanations and position papers (at spj.org) that address changing journalistic
practices. It is not a set of rules, rather a guide that encourages all who engage in journalism to take responsibility for the information they provide, regardless of medium.
Road to Programmatic - An IAB Europe White PaperBoris Loukanov
The Road to Programmatic explores the operational models of agency and agency trading desks, independents and independent trading desks, programmatic services, client in-house and hybrid. It demonstrates the different levels of expertise and involvement required of the different stakeholders for each approach. This enables advertisers, agencies and publishers to develop their strategies and maximise value.
Using Wikis in Government: A Guide for Public ManagersBoris Loukanov
Using Wikis in Government: A Guide for Public Managers
by Ines Mergel, Associate Professor of Public Administration Maxwell School of Citizenship and Public Affairs, Syracuse University
Published by IBM Center for The Business of Government
www.businessofgovernment.org
A Manager’s Guide for Using Twitter in GovernmentBoris Loukanov
Working the Network - A Manager’s Guide for Using Twitter in Government
by Ines Mergel, Associate Professor of Public Administration Maxwell School of Citizenship and Public Affairs, Syracuse University
Published by IBM Center for The Business of Government
www.businessofgovernment.org
A manager’s guide to assessing the impact of government social media interact...Boris Loukanov
A Manager’s Guide to Assessing the Impact of Government Social Media Interactions
by Ines Mergel, Associate Professor of Public Administration Maxwell School of Citizenship and Public Affairs, Syracuse University
Published by IBM Center for The Business of Government
www.businessofgovernment.org
Improving Quality Score - The Value of Being More RelevantBoris Loukanov
Develop a Systematic, Sustainable Approach to Rasing Quality Score
to Increase Exposure, Lower Costs, and Generate More Conversions - a WordStream White Paper
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. Note: starting on the week of 6/23, advertisers will have the ability to run larger ads in the right
column of Facebook. Ads in the small and large formats in the right column will be able to run
until August, when we will stop supporting the small format completely.
3. Facebook Ads: reach your audience across devices
Sponsored
Right-hand side on FacebookNews Feed desktopNews Feed mobile
4. What’s a Facebook ad?
Right column on Facebook
(large design)
News Feed desktopNews Feed mobile
Your business
Your message
Your visual assets
Includes photos ,
videos
The action your want
people to take with
your ad (optional)
Includes Like, Get
Offer, Join Event,
Install app
Right column on Facebook
(small design)
5. Facebook Ads always show in the most engaging way possible
Ads shown to people who are
connected to your business display
content in the following manner.
Ads shown to people who aren’t
connected to your business, they’re
labeled “Suggested Post”.
Ads shown to people who aren’t
connected to your business but who
have friends who are connected will
show social information.
6. Types of social information
There are different types of social information that can be surfaced to people whose
friends have connected with your business.
Social information when a friend is
connected with your Page
(e.g. “Jessica Watson likes [Page Name]”)
Social information when a friend liked a
post from your Page
(e.g. “Jessica Watson likes this”)
Social information when a friend
commented on a post from your Page
(e.g. “Jessica Watson commented on this”)
Social information when a friend shared
a post from your Page
(e.g. “Jessica Watson shared [Page
Name]’s [post type]”)
8. Text: “Safe zone” of 500 characters, remainder
truncated
Image aspect ratio: Up to 4:3 at a max height of
394 px (depends on specs of uploaded image)
Image specs in ad: Up to 470x394px (will scale if
width exceeds 470px or height exceeds 394px)
Ads in News Feed may not include images
comprised of more than 20% text
Image specs if multi-photo story:
• All multi-photo stories will honor the
orientation of the first photo in the series.
• For additional specs, see: http://fbrep.com//
guides/Facebook_Multi-photo_One-sheeter.pdf
Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~3
lines if unusual spacing)
Image aspect ratio: Up to 1:1 at
tallest (depending on specs of
uploaded image)
Image specs in ad: Up to 618x618 px
(will scale to fit longest edge at 618
px)
Ads in News Feed may not include
images comprised of more than 20%
text
Text: “Safe zone” of 90 characters,
remainder truncated
Image aspect ratio: 1.91:1
Image specs in ad: 254x133 px
Note: In the week of June 23, all new
Photo ads set up to run across News
Feed and the right column that do not
match the 1.91:1 aspect ratio will be
cropped automatically using facial
recognition or at the center of the
photo if the image does not contain
people..
Text: “Safe zone” of 90 characters,
remainder truncated
Image aspect ratio: Up to 1:1 at tallest
(depending on specs of uploaded image)
Image specs in ad: Up to 120x120 px
(will scale to fit longest edge at 120px)
Drive awareness and engagement of your message with an image
Photo ad
Recommended specs (for all displays):
• Text: 90 characters
• Image specs: 1200x900 px
• Image ratio: 4:3
News Feed desktop News Feed mobile
Right column
(large format - desktop only)
Right column
(small format – desktop only)
9. Text: “Safe zone” of 500 characters, remainder
truncated
Thumbnail aspect ratio: 16:9
Image specs in ad: 470x265 px
Max video size, length: 1 GB, 20 min
Recommended video specs: 16:9 aspect ratio,
1080 resolution, .mov file format, file size less
than 1 GB.
Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~2.5
lines if unusual spacing)
Thumbnail Image aspect ratio: 16:9
Image specs in ad 560x315 px
Max video size, length: 1 GB, 20 min
Recommended video specs: 16:9
aspect ratio, 1080 resolution, .mov file
format, file size less than 1 GB.
Text: “Safe zone” of 90 characters,
remainder truncated
Thumbnail Image aspect ratio: 16:9
Image specs in ad: 254x143 px
Max video size, length: 1 GB, 20 min
Recommended video specs: 16:9
aspect ratio, 1080 resolution, .mov file
format, file size less than 1 GB.
Text and video specs identical to small
format ad
Thumbnail Image aspect ratio: 16:9
Image specs in ad: 128X72 px
Drive awareness and engagement of your message with a video
Video ad
Recommended specs (for all displays):
• Text: 90 characters
• Image specs: 1200x675 px
• Image ratio: 16:9
News Feed desktop News Feed mobile
Right column
(large format - desktop only)
Right column
(small format – desktop only)
10. Text: “Safe zone” of 500 characters,
remainder truncated
Text: “Safe zone” of 500 characters,
remainder truncated
Text: “Safe zone” of 90 characters,
remainder truncated
Drive awareness and engagement with a message
News Feed desktop News Feed mobile Right column (desktop only)
Text ad
Recommended creative:
• Text: 90 characters
Note: Driving awareness of your message with a photo or video are recommended over text.
Text ads are not supported in the larger format in the Right Column of Facebook.
11. News Feed desktop News Feed mobile
Right column
(large format - desktop only)
Right column
(small format – desktop only)
Post Text: “Safe zone” of 500 characters,
remainder truncated
Link headline, display link & description:
• Link headline: 1-2 lines (depending on length)
• Display link: 1 line
• Description: 2-3 lines (depending on title
length)
Image aspect ratio: 1.91:1
Image specs in ad: 470x246 px
If the uploaded image is smaller than 470x246
px, then it will render as 154x154 or 90x90 px (the
largest available size)
Ads in News Feed may not include images
comprised of more than 20% text
Post Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~2.5 lines if
unusual spacing)
Link headline, display link & description:
• Link headline: 1-2 lines (depending on
length)
• Display link: 1 line
• Description: Up to 1 line (depending on
title length)
Image aspect ratio: 1.91:1
Image specs in ad: 560x292 px
If the uploaded image is smaller than
560x292 px, then it will render as 100x100 px
Ads in News Feed may not include images
comprised of more than 20% text
Post Text: “Safe zone” of 90 characters,
remainder truncated
Link headline: Up to 25 characters
Display link : 1 line
Image aspect ratio: 1.91:1
Image specs in ad: 254x133 px
Post Text: “Safe zone” of 90 characters,
remainder truncated
Link headline: Up to 25 characters
Display link : 1 line
Image aspect ratio: 1.39:1
Image specs in ad: 100x72 px
Drive clicks to your website
Link ad
Note: a Link ad that does not come from a Page will
only be eligible to appear in the right column
Recommended specs (for all displays):
• Text: 90 characters
• Link title: 25 characters
• Image specs: 1200x627 px
• Image ratio: 1.91:1
12. Text: 90 characters
Offer Title: 25 characters
Offer details:
• Expiration date
• Terms and Conditions (optional): up to 900
characters
Image aspect ratio: 1.91:1
Image specs in ad: 470x246 px
Ads in News Feed may not include images
comprised of more than 20% text
Text: 90 characters
Offer Title: 25 characters
Offer details:
• Expiration date
• Terms and Conditions (optional): up to
900 characters
Image aspect ratio: 1.91:1
Image specs in ad: 560x292 px
If the uploaded image is too small, then
it will render as 100x100 px
Ads in News Feed may not include
images comprised of more than 20% text
Text: 90 characters
Offer Title: 25 characters
Image aspect ratio: 1.91:1
Image specs in ad: 254x133 px
Text: 90 characters
Offer Title: 25 characters
Image aspect ratio: 1.39:1 (if different ratio,
image is scaled then cropped to fit)
Image specs in ad: 100x72 px
Drive people to your store with an offer
Offer ad
Recommended specs (for all displays):
• Text: 90 characters
• Offer title: 25 characters
• Image specs: 1200x627 px
• Image ratio: 1.91:1
News Feed desktop News Feed mobile
Right column
(large format - desktop only)
Right column
(small format – desktop only)
13. Title: “Safe zone” of 25 characters,
remainder truncated
Text: “Safe zone” of 90 characters,
remainder truncated
Event details (pulled from event):
• Date and time: 1 line
Image aspect ratio: 2.7:1
Image specs in ad: 254X94 px
Title: “Safe zone” of 25 characters,
remainder truncated
Text: “Safe zone” of 90 characters,
remainder truncated
Event details (pulled from event):
• Date and time: 1 line
Image aspect ratio: 1.39:1
Image specs in ad: 100x72 px
Drive responses to your event
Right column
(large format - desktop only)
Right column
(small format – desktop only)
Event ad
Recommended specs (for all displays):
• Text: 90 characters
• Event title: 25 characters
• Image specs: 1200x444 px
• Image ratio: 2.7:1
14. News Feed desktop News Feed mobile
Right column
(large format - desktop only)
Right column
(small format – desktop only)
Get more likes for your Page
Title: “Safe zone” of 25 characters, remainder
truncated
Text: “Safe zone” of 500 characters, remainder
truncated
Page details (pulled from Page):
• Page category: Up to 1 line, depending on
length of Page name
Image aspect ratio: 2.7:1
Image specs in ad: 470x174 px
If the image is smaller than 470x174 px, then the
ad will render with a smaller 100x72px image
Ads in News Feed may not include images
comprised of more than 20% text
Title: “Safe zone” of 25 characters,
remainder truncated
Text: ”Safe zone” of 110 characters,
remainder truncated (cut off at ~2.5 lines
if unusual spacing)
Page details (pulled from Page):
• Page category: Up to 1 line, depending
on length of Page name
Image aspect ratio: 2.7:1
Image specs in ad: 560x210 px
If the image is smaller than 560x210 px,
then the ad will render with a smaller
200x144px image
Ads in News Feed may not include
images comprised of more than 20% text
Title: “Safe zone” of 25 characters,
remainder truncated
Text: “Safe zone” of 90 characters,
remainder truncated
Image aspect ratio: 2.7:1
Image specs in ad: 254x94 px
Title: “Safe zone” of 25 characters,
remainder truncated
Text: “Safe zone” of 90 characters,
remainder truncated
Image aspect ratio: 1.39:1
Image specs in ad: 100x72 px
Page like ad
Recommended specs (for all displays):
• Text: 90 characters
• Image specs: 1200x444 px
• Image ratio: 2.7:1
15. Drive people to your mobile app for installs or re-engagement
Mobile app ad
Recommended specs (for all displays):
• Text: 90 characters
• Image specs: 1200x627 px
• Image ratio: 1.91:1
News Feed mobile (install)
News Feed mobile
(install with video)
News Feed mobile
(re-engagement)
Text: ”Safe zone” of 90 characters
Title: 1 line
App Name: 1 line (32 characters max)
Image aspect ratio: 1.91:1
Image specs in ad: 1200x627 px
• If the uploaded image is smaller than
1200x627 px, then it will render as
100x100 px
• App star rating is automatically pulled in
from native platform app stores (Apple
App Store or Google Play)
Ads in News Feed may not include images
comprised of more than 20% text
Specs identical to Mobile app ad
Recommended video specs: 55mb max,
15 sec max, .mp4 file type
Specs identical to Mobile app ad
Option to customize call-to-action
button when deep-linking is enabled.
Call-to-actions include: Use Now, Open
Link, Shop Now, Book Now, Play Game,
Listen Now, Watch Video
16. Drive people to your desktop app for installs or engagement
Desktop app ad
Recommended specs (for all displays):
• Text: 90 characters
• Image specs: 1200x627 px
• Image ratio: 1.91:1
News Feed desktop
Right column
(large format - desktop only)
Right column
(small format - desktop only)
Title: App name (25 characters max)
Text: ”Safe zone” of 90 characters
Image aspect ratio: 1.91:1
Image specs in ad: 470x246 px
Image is required
Ads in News Feed may not include images
comprised of more than 20% text
Title: App name (25 characters max)
Text: “Safe zone” of 90 characters
Image aspect ratio: 1.91:1
Image specs in ad: 254x133 px
Title: App name (25 characters max)
Text: “Safe zone” of 90 characters
Image aspect ratio: 1.39:1
Image specs in ad: 100x72 px
23. Video ad
LOX ads are built from two assets
originating from the advertiser’s Page: a
large Photo and a Video Page post.
Text: 90 characters, remainder truncated
Like/Comment/Share functions disabled
Video:
• Suggested resolution is 1920x1080p
• Minimum resolution is 1280x720p
• Suggested format is MP4
• 16:9 ideal aspect ratio
• 3 minute maximum, 30-60 seconds
recommended
Cover Photo:
• 851x315 px
• 300 dpi resolution
• Image uploaded from the Page to a
public album
Logout page
Link ad
LOX ads are built from two assets
originating from the advertiser’s Page: a
large Photo and a Link ad coming from
the Page
Text: 90 characters, remainder truncated
Link title: 25 characters
Image aspect ratio: 1:1
Image size in ad (min size): 75x75 px
Like/Comment/Share functions disabled
Cover Photo:
• 851x315 px
• 300 dpi resolution
• Image uploaded from the Page to a
public album
24. Summary of how to buy premium ads
Bundles of placements
you can buy Placements included Why this option? How to buy it? 1,2,3
Homepage
• Right Column of homepage
• News Feed desktop
• News Feed mobile
The best way to reach your audience from the most visited page on
Facebook.
IO, Power Editor, API
All Facebook
• All placements except logout
page
Facebook will decide where to show your ad to drive the most clicks
and actions that you desire for your budget.
IO, API
News Feed
• News Feed mobile
• News Feed desktop
The most engaging placement on Facebook. IO, Power Editor, API
News Feed mobile • News Feed mobile The most engaging placement on customers’ most personal device.
IO, Ads Create Flow, Power
Editor, API
News Feed desktop • News Feed desktop The most engaging placement on customers’ biggest screen..
IO, Ads Create Flow, Power
Editor, API
Right Column on
Desktop
• Right column on Desktop A great place to share relevant content with your audience.
Ads Create Flow, Power Editor,
API
Logout page • Logout page
The largest creative format to drive either video views or direct
response traffic.
IO
1. IO – buying via an insertion order through a Facebook representative. This is the only way to have a guaranteed number of impressions.
2. Power Editor – self-serve tool for advanced advertisers. It can be downloaded by anyone at https://www.facebook.com/ads/manage/powereditor
3. API – access via Facebook’s Application Programming Interface directly, or via tools built by our Preferred Marketing Developers (PMDs) using Facebook Ads API