How to choose the interests you are targeting based on their past performance, to maximize your budget. Learn more about Facebook ads optimization http://bit.ly/0ribi.

1. Facebook Ads Feature:
Interests Past Performance Grade

2. What is Interests past performance grades?
A grade from 1 - 5, that indicates the interest past
performance in your account (Considering you
have used it enough).

3. Why to use Interests Performance Grades?
1. See which interests, got you the best results.
2. Save money by excluding underperforming
interests.
3. Improve results by spending budget on the
right targeting.

4. How to use interests performance grades?
When creating or editing an ad set, hover over a selected
interest and his grade will pop up.

5. Look for top performing interests. Try to keep 5 points interests only. If the
potential reach is too small, gradually add 4 and 3).
Find your top performing ones

6. Get rid of the low performing ones
If you’re not targeting specific interests (if you’re targeting
lookalikes for example), you can find the low performing
ones, and exclude them.

7. Keep exploring interests
Add new interests to your mix. You can never know which
ones will perform well.

8. What to keep in mind?
1. Grades are dynamic - They can change by recent
performance.
1. Your grades are affected by other factors like the creative
you used, or adding a combination of other targeting
settings.

9. For more, go to
www.oribi.io