- Websites are losing traffic to Facebook pages, especially for companies without e-commerce. 68% of Fortune 100 companies saw a 23% average decline in website visits over a year.
- A study of 44 companies found 40% had higher traffic to their Facebook page than website over 3-5 months. 65% of non-ecommerce companies had more Facebook than website visits.
- Ecommerce websites still do better than Facebook pages for traffic currently, but many are starting to see declines in website visits compared to last year. Facebook enabling ecommerce may change this trend.
2011 Webtrends Adgregate Social Commerce WhitepaperKrishna De
Access the original paper at http://www.webanalyticsondemand.com/shared/uploads/WP-SuccessOfSocialCommerce.pdf
It has been published here in the event that the original link is deleted as it provides useful data about social commerce trends.
This report was published in March 2011
The document discusses the emerging trend of commerce on the Facebook platform, known as F-Commerce. It notes that while F-Commerce is still in its early stages, the commercialization of Facebook is progressing rapidly as more brands establish a presence on the platform and users become friends with companies. The document examines F-Commerce from the perspectives of Facebook, users, businesses, and service providers. It finds that while F-Commerce currently generates low revenues, it provides opportunities for customer loyalty and engagement activities. For F-Commerce to reach its full potential, issues around data privacy and security on Facebook will need to be addressed.
Will facebook ever_drive_ecommerce-julio2011Digital Pymes
- While Facebook has hundreds of millions of users, it has not proven effective at directly driving ecommerce sales for most retailers. Social networks generally trail other tactics like paid search and email in ROI.
- There are three main ways retailers use Facebook: on Facebook through pages/stores, off Facebook by integrating social features on their own sites, and through analyzing Facebook user data.
- Key challenges include low click-through and conversion rates on Facebook itself, limited value for smaller retailers from open graph integrations, and difficulty gleaning meaningful insights from messy social network data.
Social Media: Why It is Critical to Business TodayShelly Kramer
Presentation developed and presented by Shelly Kramer of V3 Integrated Marketing. An overview of social media and its importance in today's business world, including a look at Twitter, Facebook and LinkedIn usage stats, demographics and best practices.
ForeSee Results Report on Social Media Marketing UKAnton Lapkin
For its Social Media Marketing Report, ForeSee Results surveyed almost 10,000 visitors to the UK's top 40 websites (by traffic volume, as defined by IMRG and Hitwise) to determine what led them to visit the website.
F-commerce refers to selling products or services on or through Facebook. There are two main types of F-commerce: 1) Facebook-facilitated on-site selling, where brands use social plugins like the Like button on their own websites to encourage purchases, and 2) Facebook-initiated selling, where businesses create storefronts directly on their Facebook pages to display and sell products. While storefronts provide more visibility, they often require users to leave Facebook to complete purchases. Large brands like Lady Gaga can get away with this, but others provide a more seamless experience by keeping users on Facebook through the checkout process.
The History of F-commerce: How Facebook is changing online retailSustainly
On this, the two year anniversary of the first ever transaction on Facebook – a bouquet of flowers – we put together an infographic on the origins of f-commerce and where it's headed.
2011 Webtrends Adgregate Social Commerce WhitepaperKrishna De
Access the original paper at http://www.webanalyticsondemand.com/shared/uploads/WP-SuccessOfSocialCommerce.pdf
It has been published here in the event that the original link is deleted as it provides useful data about social commerce trends.
This report was published in March 2011
The document discusses the emerging trend of commerce on the Facebook platform, known as F-Commerce. It notes that while F-Commerce is still in its early stages, the commercialization of Facebook is progressing rapidly as more brands establish a presence on the platform and users become friends with companies. The document examines F-Commerce from the perspectives of Facebook, users, businesses, and service providers. It finds that while F-Commerce currently generates low revenues, it provides opportunities for customer loyalty and engagement activities. For F-Commerce to reach its full potential, issues around data privacy and security on Facebook will need to be addressed.
Will facebook ever_drive_ecommerce-julio2011Digital Pymes
- While Facebook has hundreds of millions of users, it has not proven effective at directly driving ecommerce sales for most retailers. Social networks generally trail other tactics like paid search and email in ROI.
- There are three main ways retailers use Facebook: on Facebook through pages/stores, off Facebook by integrating social features on their own sites, and through analyzing Facebook user data.
- Key challenges include low click-through and conversion rates on Facebook itself, limited value for smaller retailers from open graph integrations, and difficulty gleaning meaningful insights from messy social network data.
Social Media: Why It is Critical to Business TodayShelly Kramer
Presentation developed and presented by Shelly Kramer of V3 Integrated Marketing. An overview of social media and its importance in today's business world, including a look at Twitter, Facebook and LinkedIn usage stats, demographics and best practices.
ForeSee Results Report on Social Media Marketing UKAnton Lapkin
For its Social Media Marketing Report, ForeSee Results surveyed almost 10,000 visitors to the UK's top 40 websites (by traffic volume, as defined by IMRG and Hitwise) to determine what led them to visit the website.
F-commerce refers to selling products or services on or through Facebook. There are two main types of F-commerce: 1) Facebook-facilitated on-site selling, where brands use social plugins like the Like button on their own websites to encourage purchases, and 2) Facebook-initiated selling, where businesses create storefronts directly on their Facebook pages to display and sell products. While storefronts provide more visibility, they often require users to leave Facebook to complete purchases. Large brands like Lady Gaga can get away with this, but others provide a more seamless experience by keeping users on Facebook through the checkout process.
The History of F-commerce: How Facebook is changing online retailSustainly
On this, the two year anniversary of the first ever transaction on Facebook – a bouquet of flowers – we put together an infographic on the origins of f-commerce and where it's headed.
How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Mas...Shelly Kramer
The document discusses how blogging and inbound marketing can be used to drive leads and sales. It notes that blogging is a form of content marketing and inbound marketing, which includes tactics like social media, videos, and white papers. The document provides data showing that inbound marketing costs less per lead than outbound marketing and that many companies acquire customers and leads through their blog. It emphasizes using analytics to understand website traffic and measure the success of inbound marketing strategies.
The document discusses how online media has become the new primetime due to powerful tools for online media planning and analysis. It provides evidence that online advertising is effective by showing it can accurately measure impact, demonstrate long-term branding benefits, and influence offline sales. While budgets are shifting online, many industries still underutilize internet marketing. New metrics allow for improved media planning and analysis beyond just clicks.
This document discusses social commerce, or "F-commerce", which involves selling goods or services using Facebook. It provides statistics showing strong expected growth in e-commerce, especially in Asia. Examples are given of how brands are using Facebook to gain consumer insights, improve customer experience and loyalty, and drive advocacy. Specific F-commerce strategies discussed include creating Facebook stores to sell products, using Facebook ads, deals, and credits, and leveraging check-ins with Facebook Places. Case studies are briefly mentioned of how some brands are successfully utilizing these approaches.
This document discusses digital marketing fundamentals. It begins with an introduction to Google and defines digital marketing. The main types of digital marketing are then described as pull marketing, where users seek out content, and push marketing, where marketers distribute messages. Several key digital marketing channels are also outlined, including SEO, social media, SEM, email marketing and mobile marketing. The advantages of digital marketing are noted as reach, measurement, interactivity and lower costs. Real-life examples of successful digital marketing by companies like Uber and Airbnb are provided.
eBay's SEM example that proves worthless advertisingTitus Capilnean
This document summarizes research from a large-scale field experiment conducted by eBay on the effectiveness of paid search advertising. The study tested the impact of brand keyword advertising and non-branded keyword advertising. The results show that brand keyword advertising had no short-term benefits and almost all traffic and sales were captured by natural search when these ads were removed. For non-branded keywords, paid search advertising only had a small positive effect on new users and infrequent buyers, but no significant impact on more frequent buyers who account for most sales. On average, the returns from paid search advertising were negative for eBay.
The document discusses how newspaper brands can leverage their local audience and trusted content online. It notes that newspaper websites attract a large, growing, and engaged audience, especially for local news and information. The summary emphasizes that newspaper websites are well positioned to provide targeted, customized advertising and messaging due to their local focus and knowledge of audience interests.
Affiliate marketing is growing rapidly in the United States, accounting for 14% of e-commerce purchases. The retail sector is driving much of this growth, with fashion, sports/outdoors, and beauty being the most popular affiliate program verticals. While affiliate marketing has made significant progress in becoming a mainstream marketing channel through increased transparency, innovation, and mobile adoption, it still faces challenges. A lack of industry representation and guidance in the US has led to compliance issues and "nexus tax" problems that have hurt the industry. However, networks are working to address these issues and mobile is seen as the next growth driver, though attribution models will need to be revised to fully realize its potential.
F-commerce refers to using Facebook as a platform to facilitate online sales. While some argue Facebook is not well-suited for transactions, proponents believe f-commerce can drive customer acquisition, loyalty, and advocacy. Evidence suggests certain businesses see increased sales and conversions from f-commerce. The value of transactions on Facebook is predicted to exceed those on Amazon in the next five years. However, skeptics argue the market potential is limited and most online shoppers do not want to purchase directly on social networks like Facebook.
Facebook is developing new advertising products to prove the effectiveness of ads on its platform and justify its high valuation. Its "Expanded Premium Ad" incorporates social elements like displaying if a user's friends have liked the advertised content. Facebook is analyzing user data to show advertisers which types of ads and campaigns are most effective. It has partnered with Nielsen to develop new metrics like gross rating points to help advertisers evaluate online ad campaigns similarly to television. While some brands remain skeptical, Facebook aims to demonstrate advertising can boost the viral spread of user content about brands.
Attached is my pitch deck for this deal:
30% Premium offered to PINS shareholders for this 1:1 all stock deal. PINS shareholders get 12% of the combined company.
60% EPS-non-GAAP earnings year-3 accretion to PYPL.
Synergies come from bringing PayPal merchants to Pinterest to significantly improve ad coverage, using PayPal user data to improve Pinterest's ad relevance, Pinterest merchants defaulting to PayPal for their customers, new ad formats, and significantly more GMV and TPV as a result of these improvements.
No significant regulatory opposition expected.
PayPal would need to set-up a Chinese-Wall and prohibit Pinterest from using PayPal consumer data to attract consumers to Pinterest. PayPal needs to maintain its merchant independence.
Mark Organ presentation on disruptive marketing technology for IHR 2013 confe...Mark Organ
Mark Organ's presentation on disruptive marketing technology for the IHR 2013 conference. Includes some background on Eloqua and Influitive, the two major companies Mark was/is involved in leading, and how disruptive technologies were key in the formation and growth of both. Advocacy as a concept may be thought of as another disruptive wave that is hitting the marketing software and HR software space, and this was discussed in some detail, along with big data and mobile as having further disruptive potential.
Art magazine-publishers-and-their-online-strategies-ellonen-2005Huawei
This document discusses magazine publishers and their online strategies. It finds that while magazine publishers have listed many goals for their websites, they have not carefully considered how to achieve these goals or defined a clear online strategy. The document then presents a framework for magazine publishers to define their online strategy, consisting of 3 steps: 1) Determining if an online presence would actually benefit the magazine, 2) Choosing an optimal online strategy to match the magazine's competitive strategy, and 3) Carefully considering the level of interactivity and involvement of readers on the website. Finally, the document argues that virtual communities could create value for readers, advertisers, and editors if implemented as part of a well-defined online strategy.
If KBC Ireland chose to become more aggressive as an online retail bank and in person commercial bank Facebook would become an important place to target consumers online. 25% of all online ad impressions for the top fifty American firms spending online was via Facebook. the first mover will get some good digital earned media for doing so if done creatively. This is a bigger challenge for a primarily Commercial Bank much more so than a retail consumer bank.
Social Media Statistics Changes in the social sphere from 2009 to 2011. Jordi Sabater Domènech
The document provides an analysis of social media conversations from 2009 to mid-2011 based on data from blogs, forums, news sources, and Twitter. It finds that conversations have become more positive and global over time. Analysis of word usage shows "time" is the most common word and conversations have shifted from how to use social media to sharing information. The report concludes that social media insights can provide valuable business intelligence if monitored continuously.
Dojo Google Updates Link Building Tools and SEO LessonsAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Boykin will talk about Google updates, including Panda and Penguin, and how to survive them. Boykin will also share link building techniques and tools his own ninjas use.
Brand Strength using Traffic Share - revisedAkshat Misra
Direct traffic, when consumers directly type a brand's website into the address bar, is the best indicator of a brand's online strength, awareness, and recall according to the document. The document analyzes several industries and brands to compare levels of direct traffic versus other traffic sources like organic search. Strong, developed brands have direct traffic shares above 50%, while most brands, even large ones, have direct traffic under 40% due to consumer search behaviors. The analysis can determine if a brand is developed or still developing based on its direct versus organic traffic metrics.
These slides focus on the mechanics of Facebook marketing. The meat of these slides is based on the components of Facebook providing a look at what can be collected, analyzed, etc.
Foundation Capital Research: The E-Commerce LandscapeJeff Grimes
The document discusses the emerging landscape of e-commerce and outlines several trends:
1) Social media is becoming increasingly important for e-commerce, with over 50% of Facebook/Twitter users more likely to purchase from followed brands.
2) Mobile commerce is growing rapidly as smartphones and location-based services allow online purchases to translate into offline sales.
3) Daily deals and group buying sites like Groupon have helped bridge online and offline sales for local businesses by measuring customer acquisition.
Uncover emerging trends about your website visitors in this unique and exclusive report that analyzes more than 600 million online shopping experiences.
Download the latest edition of the EQ at http://pages.monetate.com/eq/?utm_source=M-S-LinkedIn&utm_campaign=C-R-EQ
Facebook Inc. is analyzed using various strategic frameworks including Porter's 5 Forces, SWOT, value chain analysis, competitive strength matrix, BCG matrix, and intensive strategies. Key recommendations include diversifying business to minimize risk, increasing R&D to counter cybercrime, being more transparent on data privacy, and focusing efforts to open restricted markets. A financial analysis of Facebook, Twitter, Google, and Snapchat shows Facebook has strong liquidity, no debt leverage, stable asset turnover, increasing profitability, and steady revenue and income growth, indicating it has a good financial situation and would be a solid investment.
Bobby Persons discusses how small businesses are increasingly using data analytics and search engine optimization to reach customers online. The rise of search engines and digital technologies have transformed how small businesses operate and market themselves. Wellers, a UK accounting firm, has overhauled its website, blog, and social media presence to engage customers and generate web traffic through techniques like keyword research and newsletter tracking. While still a work in progress, Wellers' efforts show how even modest online improvements can help small businesses compete against larger corporations in today's digital landscape.
How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Mas...Shelly Kramer
The document discusses how blogging and inbound marketing can be used to drive leads and sales. It notes that blogging is a form of content marketing and inbound marketing, which includes tactics like social media, videos, and white papers. The document provides data showing that inbound marketing costs less per lead than outbound marketing and that many companies acquire customers and leads through their blog. It emphasizes using analytics to understand website traffic and measure the success of inbound marketing strategies.
The document discusses how online media has become the new primetime due to powerful tools for online media planning and analysis. It provides evidence that online advertising is effective by showing it can accurately measure impact, demonstrate long-term branding benefits, and influence offline sales. While budgets are shifting online, many industries still underutilize internet marketing. New metrics allow for improved media planning and analysis beyond just clicks.
This document discusses social commerce, or "F-commerce", which involves selling goods or services using Facebook. It provides statistics showing strong expected growth in e-commerce, especially in Asia. Examples are given of how brands are using Facebook to gain consumer insights, improve customer experience and loyalty, and drive advocacy. Specific F-commerce strategies discussed include creating Facebook stores to sell products, using Facebook ads, deals, and credits, and leveraging check-ins with Facebook Places. Case studies are briefly mentioned of how some brands are successfully utilizing these approaches.
This document discusses digital marketing fundamentals. It begins with an introduction to Google and defines digital marketing. The main types of digital marketing are then described as pull marketing, where users seek out content, and push marketing, where marketers distribute messages. Several key digital marketing channels are also outlined, including SEO, social media, SEM, email marketing and mobile marketing. The advantages of digital marketing are noted as reach, measurement, interactivity and lower costs. Real-life examples of successful digital marketing by companies like Uber and Airbnb are provided.
eBay's SEM example that proves worthless advertisingTitus Capilnean
This document summarizes research from a large-scale field experiment conducted by eBay on the effectiveness of paid search advertising. The study tested the impact of brand keyword advertising and non-branded keyword advertising. The results show that brand keyword advertising had no short-term benefits and almost all traffic and sales were captured by natural search when these ads were removed. For non-branded keywords, paid search advertising only had a small positive effect on new users and infrequent buyers, but no significant impact on more frequent buyers who account for most sales. On average, the returns from paid search advertising were negative for eBay.
The document discusses how newspaper brands can leverage their local audience and trusted content online. It notes that newspaper websites attract a large, growing, and engaged audience, especially for local news and information. The summary emphasizes that newspaper websites are well positioned to provide targeted, customized advertising and messaging due to their local focus and knowledge of audience interests.
Affiliate marketing is growing rapidly in the United States, accounting for 14% of e-commerce purchases. The retail sector is driving much of this growth, with fashion, sports/outdoors, and beauty being the most popular affiliate program verticals. While affiliate marketing has made significant progress in becoming a mainstream marketing channel through increased transparency, innovation, and mobile adoption, it still faces challenges. A lack of industry representation and guidance in the US has led to compliance issues and "nexus tax" problems that have hurt the industry. However, networks are working to address these issues and mobile is seen as the next growth driver, though attribution models will need to be revised to fully realize its potential.
F-commerce refers to using Facebook as a platform to facilitate online sales. While some argue Facebook is not well-suited for transactions, proponents believe f-commerce can drive customer acquisition, loyalty, and advocacy. Evidence suggests certain businesses see increased sales and conversions from f-commerce. The value of transactions on Facebook is predicted to exceed those on Amazon in the next five years. However, skeptics argue the market potential is limited and most online shoppers do not want to purchase directly on social networks like Facebook.
Facebook is developing new advertising products to prove the effectiveness of ads on its platform and justify its high valuation. Its "Expanded Premium Ad" incorporates social elements like displaying if a user's friends have liked the advertised content. Facebook is analyzing user data to show advertisers which types of ads and campaigns are most effective. It has partnered with Nielsen to develop new metrics like gross rating points to help advertisers evaluate online ad campaigns similarly to television. While some brands remain skeptical, Facebook aims to demonstrate advertising can boost the viral spread of user content about brands.
Attached is my pitch deck for this deal:
30% Premium offered to PINS shareholders for this 1:1 all stock deal. PINS shareholders get 12% of the combined company.
60% EPS-non-GAAP earnings year-3 accretion to PYPL.
Synergies come from bringing PayPal merchants to Pinterest to significantly improve ad coverage, using PayPal user data to improve Pinterest's ad relevance, Pinterest merchants defaulting to PayPal for their customers, new ad formats, and significantly more GMV and TPV as a result of these improvements.
No significant regulatory opposition expected.
PayPal would need to set-up a Chinese-Wall and prohibit Pinterest from using PayPal consumer data to attract consumers to Pinterest. PayPal needs to maintain its merchant independence.
Mark Organ presentation on disruptive marketing technology for IHR 2013 confe...Mark Organ
Mark Organ's presentation on disruptive marketing technology for the IHR 2013 conference. Includes some background on Eloqua and Influitive, the two major companies Mark was/is involved in leading, and how disruptive technologies were key in the formation and growth of both. Advocacy as a concept may be thought of as another disruptive wave that is hitting the marketing software and HR software space, and this was discussed in some detail, along with big data and mobile as having further disruptive potential.
Art magazine-publishers-and-their-online-strategies-ellonen-2005Huawei
This document discusses magazine publishers and their online strategies. It finds that while magazine publishers have listed many goals for their websites, they have not carefully considered how to achieve these goals or defined a clear online strategy. The document then presents a framework for magazine publishers to define their online strategy, consisting of 3 steps: 1) Determining if an online presence would actually benefit the magazine, 2) Choosing an optimal online strategy to match the magazine's competitive strategy, and 3) Carefully considering the level of interactivity and involvement of readers on the website. Finally, the document argues that virtual communities could create value for readers, advertisers, and editors if implemented as part of a well-defined online strategy.
If KBC Ireland chose to become more aggressive as an online retail bank and in person commercial bank Facebook would become an important place to target consumers online. 25% of all online ad impressions for the top fifty American firms spending online was via Facebook. the first mover will get some good digital earned media for doing so if done creatively. This is a bigger challenge for a primarily Commercial Bank much more so than a retail consumer bank.
Social Media Statistics Changes in the social sphere from 2009 to 2011. Jordi Sabater Domènech
The document provides an analysis of social media conversations from 2009 to mid-2011 based on data from blogs, forums, news sources, and Twitter. It finds that conversations have become more positive and global over time. Analysis of word usage shows "time" is the most common word and conversations have shifted from how to use social media to sharing information. The report concludes that social media insights can provide valuable business intelligence if monitored continuously.
Dojo Google Updates Link Building Tools and SEO LessonsAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Boykin will talk about Google updates, including Panda and Penguin, and how to survive them. Boykin will also share link building techniques and tools his own ninjas use.
Brand Strength using Traffic Share - revisedAkshat Misra
Direct traffic, when consumers directly type a brand's website into the address bar, is the best indicator of a brand's online strength, awareness, and recall according to the document. The document analyzes several industries and brands to compare levels of direct traffic versus other traffic sources like organic search. Strong, developed brands have direct traffic shares above 50%, while most brands, even large ones, have direct traffic under 40% due to consumer search behaviors. The analysis can determine if a brand is developed or still developing based on its direct versus organic traffic metrics.
These slides focus on the mechanics of Facebook marketing. The meat of these slides is based on the components of Facebook providing a look at what can be collected, analyzed, etc.
Foundation Capital Research: The E-Commerce LandscapeJeff Grimes
The document discusses the emerging landscape of e-commerce and outlines several trends:
1) Social media is becoming increasingly important for e-commerce, with over 50% of Facebook/Twitter users more likely to purchase from followed brands.
2) Mobile commerce is growing rapidly as smartphones and location-based services allow online purchases to translate into offline sales.
3) Daily deals and group buying sites like Groupon have helped bridge online and offline sales for local businesses by measuring customer acquisition.
Uncover emerging trends about your website visitors in this unique and exclusive report that analyzes more than 600 million online shopping experiences.
Download the latest edition of the EQ at http://pages.monetate.com/eq/?utm_source=M-S-LinkedIn&utm_campaign=C-R-EQ
Facebook Inc. is analyzed using various strategic frameworks including Porter's 5 Forces, SWOT, value chain analysis, competitive strength matrix, BCG matrix, and intensive strategies. Key recommendations include diversifying business to minimize risk, increasing R&D to counter cybercrime, being more transparent on data privacy, and focusing efforts to open restricted markets. A financial analysis of Facebook, Twitter, Google, and Snapchat shows Facebook has strong liquidity, no debt leverage, stable asset turnover, increasing profitability, and steady revenue and income growth, indicating it has a good financial situation and would be a solid investment.
Bobby Persons discusses how small businesses are increasingly using data analytics and search engine optimization to reach customers online. The rise of search engines and digital technologies have transformed how small businesses operate and market themselves. Wellers, a UK accounting firm, has overhauled its website, blog, and social media presence to engage customers and generate web traffic through techniques like keyword research and newsletter tracking. While still a work in progress, Wellers' efforts show how even modest online improvements can help small businesses compete against larger corporations in today's digital landscape.
Holiday ecommerce sales in 2011 saw a 15% increase over 2010, showing strong consumer spending online. Merchants have adapted by embracing mobile commerce, with more having mobile-optimized sites and apps. Social media usage is also growing, with Pinterest seeing a rise in merchant activity. Merchants are also leveraging marketplaces more for prospecting and promotions, though some worry about losing control of customers. Overall, merchants are adapting well to changing consumer behaviors across channels.
This is an internet marketing campaign developed for Touch of Modern designed to improve its users' experience as well as increase conversion, net-sales, and acquisition.
BrandVeda is a digital marketing startup based in Ahmedabad and Gandhinagar, India. It was founded to empower students and corporate professionals with knowledge of digital marketing. The company's faculty provide both theoretical and practical training, drawing from their 15 years of industry experience. In its three years of operation, BrandVeda has educated over 2,000 students and professionals through seminars and workshops. The company aims to develop specialists in digital marketing and prepare them for career success.
This document discusses a study on how social marketing works for retail brands in Europe. Some key findings include:
1) Europeans spend a large amount of time on social networks, with engagement across all ages and genders.
2) Major European retail brands like ASOS, H&M, and Zara have large Facebook followings that they use to engage customers.
3) When customers like brand posts on Facebook, the posts can reach not just the customers but also their friends, allowing brands to amplify their message to a wider audience through the social network effect.
This document discusses a study on how social marketing works for retail brands in Europe. Some key findings include:
1) Europeans spend a large amount of time on social networks, with engagement across all ages and genders.
2) Major European retail brands like ASOS, H&M, and Zara have large Facebook followings that they use to engage customers.
3) When customers like brand posts on Facebook, the posts can reach not just the customers but also their friends, allowing brands to amplify their message to a wider audience through the social network effect.
The Rocky Relationship Between Facebook & General MotorsStacey Troup
This document discusses General Motors' failed $10 million social media marketing campaign on Facebook in 2012 prior to Facebook's IPO. It summarizes how GM pulled its ads due to a lack of control and tracking of ad performance. While this hurt Facebook initially, it responded by developing new tools to help advertisers track metrics like conversion rates and target audiences. The document also provides statistics on Facebook's ad revenues and conversion rates compared to other platforms like Google and Amazon. It discusses how Facebook continues improving its targeting, measurement and training tools to help advertisers optimize their campaigns and ROI.
SMITH Advertising was honored to present to the Professional Marketing Club Association on Digital & Social Media integrated marketing. Attached is the presentation that Vice President Marni Blythe covered. Please contact Marni at mblythe@smtihadv.com for all questions and comments.
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
The document provides an overview of the state of ecommerce and discusses key trends. It notes that integration across social media, logistics, and mobile is important. While search and paid ads remain important, social influence during product research is now also key. The document recommends optimizing images and content, incentivizing customer reviews, and enabling social sharing of products. It also stresses the importance of mobile websites that simplify the user experience across devices. Harnessing social recommendations and interactions can help drive online sales and brand awareness.
Optimizing the Online Business Channel With Web AnalyticsChris McFadden
The Web has gradually evolved from a great experiment to a legitimate business channel. Web analytics has concurrently progressed from simply measuring visits, page views, and revenue to a reliable process used to optimize a web site. This paper discusses some of the fundamentals of Web analytics and how to align measurement with business goals through the use of Key Performance Indicators relevant to the type of web site. Some practical considerations are discusses including key best practices, top challenges for implementations as well as some tactical ways to use Web analytics.
Digital marketing is the future according to Wolter Tjeenk Willink of Traffic Builders B.V. He discusses how online marketing trends are shifting budgets from offline to online channels like search and social media. He recommends taking a long-term, integrated approach to online marketing across channels rather than focusing only on short-term ROI. Companies should also engage with customers through social media and get other departments involved in online marketing efforts.
The document provides 27 charts to guide marketing in 2012, covering topics like planning and budgeting, social media, content marketing, search, email, and mobile. Some key findings include:
- Interactive marketing spending is projected to reach $76.6 billion by 2016, up from $34.5 billion in 2011, led by growth in search, display, mobile, email, and social media.
- Over three-quarters of corporate marketers are shifting spending from traditional to branded content marketing, with total branded content spending reaching a record high of $1.9 million per company on average.
- Global executives plan to increase spending in 2012 with a focus on IT and marketing budgets.
- While Facebook has hundreds of millions of users, it has not proven effective at directly driving ecommerce sales for most retailers. Social networks generally trail other tactics like paid search and email in ROI.
- There are three main ways retailers use Facebook: on Facebook through pages/stores, off Facebook by integrating social features on their own sites, and through analyzing Facebook user data.
- Key challenges include low click-through and conversion rates on Facebook itself, limited value for smaller retailers from open graph integrations, and difficulty gleaning meaningful insights from messy social network data.
- While Facebook has hundreds of millions of users, it has not proven effective at directly driving ecommerce sales for most retailers. Social networks generally trail other tactics like paid search and email in ROI.
- There are three main ways retailers use Facebook: on Facebook through pages/stores, off Facebook by integrating social features on their own sites, and through analyzing Facebook user data.
- Key challenges include low click-through and conversion rates on Facebook itself, limited value for smaller retailers from open graph integrations, and difficulty gleaning meaningful insights from messy social network data.
Support Princess Margaret Twitter Party for PartnersShesConnected
This document provides information and instructions for a Twitter chat being held on November 2nd from 7-8pm to promote the Princess Margaret Cancer Centre Welcome Home Sweepstakes. The goals are to engage an online audience to help sell tickets and learn more about the lottery and cancer centre. Suggested tweets are provided to promote the event, which will involve discussing beautiful homes, finding cures, and how participants can win prizes. Instructions explain how to participate using the #SupportPrincessMargaret hashtag on the TWUBS platform and give tips for engaging attendees by responding to them and including the hashtag in tweets.
The document is a program guide for the 3rd Annual She's Connected conference taking place in Toronto, Canada from October 19-20, 2012. The conference focuses on connecting influential digitally connected women brands. The agenda overview provides details on keynote speakers and breakout sessions covering topics like blogging, social media, working with brands, and monetizing blogs. Sessions are offered on both days and there are evening networking parties planned. Exhibitors and sponsors are recognized.
The document is an agenda for the 3rd Annual She's Connected Conference taking place October 19-20, 2012 in Toronto, Canada. The conference will feature keynote speakers from companies like Ford Motor Company and The Huffington Post Canada discussing topics related to social media, blogging, and connecting brands to influential digitally connected women. There will be breakout sessions over the two days on a variety of topics from working with bloggers and building brands on social media to legal aspects of blogging and monetizing blogs.
For Brands who Want to Connect with Bloggers who WANT to work with themShesConnected
The document summarizes the 3rd Annual Connecting Brands & Digital Women Conference. It outlines the benefits of sponsoring the conference, which include increasing a brand's social influence, engaging with influential digital women, and receiving education on social media marketing. It provides details on sponsorship levels and benefits such as marketing opportunities before, during, and after the conference. The conference aims to facilitate relationships between brands and influential women through networking events and discussions.
ShesConnected Pre-Conference Guide for BloggersShesConnected
We put together this guide to answer any questions that you may have about the conference. From a pre-event check list to how to connect with the Brands before and during the conference - this guide will be a great resource for you.
The document summarizes sponsorship opportunities for the 3rd Annual Connecting Brands & Digital Women Conference. Key points:
- Sponsorship provides the opportunity to build long-term relationships with influential digital women through customized engagement programs throughout the year.
- Reasons to sponsor include increasing brand influence, learning about social marketing, and engaging with Canada's most influential digital women.
- Attendees are highly influential across social networks and can connect brands to thousands of other women.
- Sponsorship offers education on best practices for reaching digital women and extends brand messaging through a social media calendar.
- Benefits extend beyond the 2-day conference through long-term exposure and awareness activities planned before and after
Shes connected pre conference guide-2012 september152012v2ShesConnected
The document provides information and tips for attendees of the 3rd Annual ShesConnected Conference happening on October 19-20, 2012 in Toronto, including what to bring, how to network and connect with brands before and during the conference, details on sessions, parties, and more to help attendees prepare and get the most out of the experience.
Shes connected pre conference guide-2012 september152012v2ShesConnected
The document provides information and tips for attendees of the 3rd Annual ShesConnected Conference in Toronto, Canada from October 19-20, 2012. It includes checklists of what to bring, tips for networking before and during the conference, frequently asked questions, and details about registration, food, accommodations, and evening events. The goal is to help attendees prepare and get the most out of connecting with other attendees and brands at the conference.
When it comes to blogging conferences and connecting digital women and brands, ShesConnected is the #1 Conference in Canada. Join us October 19-20, 2012 at the Metro Toronto Conection Centre. We also have an event In Vancouver in November and will be in the USA in 2012
ShesConnected Conference Program guide 2011ShesConnected
This two-day conference brought together influential digital women in Canada with brands. It was the second annual ShesConnected conference, held in Toronto in 2011. Over 200 people attended, including digital women, sponsors, advisors and speakers. The title sponsor was Ford Motor Company. The agenda included keynote speeches, breakout sessions on engaging with brands on social media, and networking events like a reception and party to foster connections. Special thanks were given to all the sponsors, advisors, attendees and partners who made the event possible.
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ShesConnected Conference Sponsor Deck Updated September 2011ShesConnected
Social Media Conference for Women - Get a crash-course on reaching digital women, the most influential and powerful consumers in the social media space. September 29/30 2011 in Toronto
The document provides information and guidelines for attendees of the Digital Women conference, including:
1) A checklist of recommended items to bring such as identification, contact information, electronics and chargers, business cards, clothing for different weather/events.
2) Information about conference registration, timing and locations, as well as how to pick up personalized conference merchandise.
3) Details on networking events like locations, schedules, food and drink services.
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Social Media for Business Women. Say hello the next group of power influencers! ShesConnected will be hosting a social media for business women workshop during small business week in Canada. If you want to reach smart business women who will walk away more influential than they already are then you should consider a sponsorship.
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ShesConnected Conference. While there are conferences that cater specifically to top digital women and bloggers, and others that cater specifically to brands and agencies, ShesConnected is the ONLY one that brings them all together in a unique and interactive forum. This is our 2nd annual social media conference.
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In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Full-RAG: A modern architecture for hyper-personalizationZilliz
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“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
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GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
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Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
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In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
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UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
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Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
1. WHITEPAPER / MARCH 17, 2011
The Effect of Social Networks
851 SW 6th Ave., Suite 1600
Portland, OR 97204
1.503.294.7025
and the Mobile Web on Website
fax: 1.503.294.7 1 30
Traffic and the Inevitable Rise of
Facebook Commerce
Webtrends Sales
1.888.932.8736
sales@Webtrends.com
Europe, Middle East, Africa EXECUTIVE SUMMARY
+44 (0) 1784 415 700 An interesting dilemma that companies have been facing of late is what
emea@Webtrends.com level of promotion is necessary for their website vs. their Facebook page.
Recent campaigns show evidence that a few companies have broken
For offices worldwide, visit:
www.Webtrends.com traditional norms in directing traffic directly to their fanpage, surpassing
their websites. What started as a means to an end of drawing people to
KEY FINDINGS
• Websites that do not engage in e-commerce are losing traffic
to their Facebook pages at a startling rate
• Facebook stores are very efficient at traffic acquisition ac-
quiring visitors at no cost through wall posts and establishing
a store monthly user base equal to 1-10% of the retailer’s fan
base
• Facebook commerce conversion rates ranging from 2% to 4%
are on par with Commerce websites.
websites is becoming an end in itself. Such a blatant favoritism showcased
towards the Facebook presence of a brand is not without reason. With
access to more than 600 million members, an ever increasing fan base
and an opportunity to engage closely with the audience, companies
desire a glorious ride on the social sea. But where does all this leave the
28 Liberty Ship Way
Sausalito, CA 94965
website?
1.415.315.9099
There is a popular perception that brand websites are losing traffic to
Adgregate Media & Press their Facebook counterparts, although only a couple of examples have
1.415.315.9086 been cited in blogs. As a step towards finding quantitative evidence, we
media@adgregate.com
analyzed the website traffic of Fortune 100 websites based on ‘unique
For more information, visit: visits’. The study revealed that 68% of the top 100 companies were
www.adgregate.com experiencing a negative growth in unique visits over the past year, with an
2. average drop of 23%.
To ascertain if Facebook had a part to play in this decline, unique visits to a brand’s website
were compared with unique visits to its Facebook page (obtained using fan count as a proxy)
within a three to five month period. In a sample of 44 companies, 40% exhibited higher traffic
to their Facebook page compared to their website. When these companies were categorized
based on the presence or absence of e-Commerce transactions, we found that the majority of
the companies (65%) in the ‘Non e-Commerce’ category received higher traffic on Facebook
compared to their website. On the other hand, most companies (about 77%) featuring
e-commerce did vastly better on their websites, although exhibiting a sharp decline in annual
visits.
Finally, we examined the recent growth in Facebook commerce, in particular e-Commerce
transactions occurring in stores within Facebook pages and newsfeeds. Adgregate Markets,
a provider of Facebook commerce services, has signed over 50 retailers, most in the Internet
Retailer Top 500, over just the last few months. With early data from Adgregate Markets
indicating that their network of Facebook stores are more efficient at acquiring visitors and just
as effective at converting them, Facebook commerce appears poised to take off.
We conclude from this research that Facebook is gaining tremendous popularity as a destination
to connect with brands online, and is increasingly chosen over the websites of certain
companies. Though there are websites sustaining traffic in spite of Facebook, we predict that
it will be short-lived until Facebook catches up with e-commerce in a big way, which the data
in this thesis indicated is just around the corner. With the mobile web also growing in size and
popularity, it is time for brands and retailers to understand that surviving online is no longer
about all-in-one websites, but measuring and improving performance in all the social, mobile
and web entities.
WEBSITE TRAFFIC IN THE PAST YEAR
FIGURE 1: YEARLY CHANGE IN UNIQUE VISITS
3. To test the hypothesis of decreasing website traffic, we analyzed the one year (Nov 2009 – Nov
2010) traffic trend of the top 100 Fortune 500 companies. The number of unique visitors to
websites was obtained from Compete.com and the percentage decrease/increase calculated.
(Figure 1)
FIGURE 2: CHANGE IN UNIQUE VISITS (NOV 2009 - NOV 2010)
FINDINGS
Majority of companies (68%) in the top 100 list experienced fewer visits
to their websites indicated by a negative percentage change from 2009 –
2010 (Figure 2). The average drop was -23.02%, and the range varied up
to -76%
There was no strong correlation among companies that received
a positive trend in terms of industry vertical, although most of the
companies with e-commerce transactions sustained higher traffic levels
(not surprising given the amount of budget retailers expend driving traffic
through SEO, online display, email, etc.)
4. WEBSITE VS. FACEBOOK TRAFFIC COMPARISON
The next step in our research was to understand if Facebook played a role
in the declining visits to websites.
Research Methodology
Unique visits to a brand’s website were taken from Compete.com for Aug
and Nov 2010. The difference between these two data points gave the
increase/decrease in the number of unique visitors to a website over a
three month period. Since publicly available data for Facebook statistics is
very limited, fan count was used as a proxy for unique visits. The number
of fans for a brand’s page was noted in Aug 2010 and Jan 2011. The
difference between these two numbers is the number of newly added
fans in a five month period. This number represented only a fraction of
the unique visitors because it did not account for: old fans would have
visited again; or visitors who would have left without becoming a fan,
etc. Thus, the number of newly added fans represented the minimum
increase in unique visitors that can be assumed for a Facebook page – a
lowball figure. In this respect our analysis grossly underestimates the
potential of Facebook. Even though the period of data collection is in
favor of Facebook (five months compared to three months for websites),
we feel it does not skew the results as it is well compensated by the lower
estimates used as proxies. Finally, companies were grouped into two
categories: ‘e-Commerce’ and ‘Non e-Commerce’ based on whether their
websites supported e-Commerce transactions. A sample of 22 companies
was selected in each of the two categories bringing the test sample up to
44.
FINDINGS
• Among the 44 companies, 18 companies (about 40%) exhibited
extremely high traffic to their Facebook page compared to their websites.
Not only were their websites accounting for fewer unique visits than
5. Facebook, but many were also showing a decline in visits over the three
month period
• Of the 22 categorized as ‘Non-Ecommerce’, 13 companies (about
65%) received more unique visits to their Facebook page compared to
their website (Figure 3)
FIGURE 3: CHANGE IN UNIQUE VISITORS (NON E-COMMERCE)
• Two companies that exhibited extremely high Facebook traffic
were Coca-Cola and Walt Disney (Figure 4)
FIGURE 4: EXTREMELY HIGH FACEBOOK TRAFFIC
6. • Of the 22 companies having e-Commerce transactions, only
five exhibited promising Facebook trends, while the rest (about 77%)
portrayed very consistent traffic to their websites (Figure 5). Even though
these websites fare better than Facebook currently, their future growth is
questionable since many have started to experience significant drops in
unique visits compared to last year
FIGURE 5: CHANGE IN UNIQUE VISITORS (E-COMMERCE)
IS E-COMMERCE A SHORT LIVED PROTECTION FOR WEBSITES?
The striking contrast in traffic trends among websites in the categories
discussed above indicates that e-Commerce may be one of the factors
protecting websites from the influence of Facebook. What would happen
if Facebook begins to provide a seamless e-commerce experience?
To answer this, we looked at Delta Airlines which recently enabled
customers to book tickets right on its Facebook page. On a year-over-year
basis, Delta is experiencing a 9.53% drop in unique visitors to its website.
While Delta’s website lost more than a million unique visitors over a three
month period, its Facebook page gained more than a 1000 new fans.
Although this single instance is not sufficient evidence to conclude, it is an
early sign of declining website popularity in the future.
7. Furthermore, dozens of leading retailers are now following Delta’s
footsteps. The number of retailers planning to, or already participating
in, Facebook commerce is rapidly increasing. For example, Adgregate
Markets, a provider of Facebook commerce services, signed over 50
retailers, most in the Internet Retailer Top 500, the last quarter alone.
This trend indicates a rapid adoption by Top 500 retailers and brands to
open up this new social channel.
SOURCE: BOOZ & COMPANY
FINDINGS
While many Facebook stores have a nascent operating history, early data
from Adgregate Markets’ network of Facebook stores points to several
important trends:
• Facebook stores are efficient at acquiring visitors cheaply through
wall posts, with post-launch wall posts generating on average 1,673%
spikes in store traffic
8. • After first month from store launch, base level of traffic equals 1 to
10% of fan base
• Facebook stores on average generate a 17% social engagement
rate (merchandise “likes” and “shares” per visitor)
• Facebook stores generated on average Earned Media Reach to
friends of fans equal to 25% of fan base1
• Facebook stores generated on average 5.9 pages views per visit
• Facebook store dwell times average 2:50 per visit, growing 50%
over last three months
• Facebook commerce conversion rates range from 2% to 4% and
are on par with e-Commerce websites. (avg. 3.4% Forrester/Shop.org2)
• Average order value of $104 with 24% growth month over month
(largely dependent upon retail vertical)
FACEBOOK STORE LAUNCH BEST PRACTICES:TRAFFIC ACQUISITION
Default to Shop
tab view
Profile graphic
announcing
storefront
Simple,
compelling offer
9. Adgregate Markets measures the
effectiveness of a Facebook store in
acquiring a retailer’s fans by comparing
Facebook store MAUs (Monthly Active
Users) to the corresponding retailer’s
fans. As illustrated below, this MAU/
Fan Acquisition Rate is now averaging
over 2% across a number of live
Facebook stores and trending upwards.
This success illustrates the efficacy of
Facebook as a customer acquisition
channel, where retailers can quickly
jumpstart Facebook store traffic by
publishing wall posts. With more
and more leading retailers launching
successful stores in Facebook,
SOURCE: ADGREGATE MARKETS e-Commerce website traffic will
continue to decline.
THE MOBILE WEB
It is not the social
network alone that
is threatening brand
websites. The mobile web
is also contending for a
big piece of the “traffic
pie” and has reached
exponential growth
before we realized
the magnitude of its
footprint. People are
divided in their opinion
as to whether mobile
web will take over the
desktop Internet, given
the size and display
FIGURE 6: MORGAN STANLEY ‘INTERNET TRENDS’ REPORT
limitations of a mobile
device. But recent reports
10. from PayPal3 indicate that there was a 300% increase in mobile shopping
and payments during the 2010 holiday season, which signifies a big wave
of behavioral change that is sweeping the shopping community. The
trend does not go unnoticed by online retailers. According to a dotMobi
report4, the number of mobile-ready websites grew from 150,000 in 2008
to 3,000,000 in 2010 (an increase of 2000%). The analysts at Morgan
Stanley5 predict that in five years the number of people accessing the
web via mobile devices will surpass those accessing it from desktops
(Figure 6). These statistics are backed by reports from Quantcast that
mobile web usage increased by 110% from 2008 to 2009 and continues to
exhibit exponential growth6.
FIGURE 7: MARKET SHARE OF PAGEVIEWS TO GIVEN DEVICES/PLATFORMS
It is not only the amount of mobile web usage that is shocking, but
also the quantity of information consumed in that platform (Figure
7). Quantcast considers this to be the best measure of mobile web
consumption and believes that the devices/platforms that make it easy
to consume large quantities of web content will come to dominate the
market.
11. CONCLUSION
Based on our research we conclude that social and mobile networks will
dominate the online traffic landscape in a big way, decreasing traffic to
content as well as e-Commerce websites. As a result, brand and retailer
websites would witness vast changes in visits and usage patterns.
New mediums present new benefits as well as new challenges and it is
important that companies make the right trade-offs to leverage every
channel to the optimum level. In a scenario where timing is critical, it is
crucial that companies start measuring their performance in all available
digital channels before it is too late. The game is no longer about the
comforts of your website’s ‘Walled Garden’, but about the risks and
rewards of arriving on the social network.
CITATIONS
1
Earned Media Reach: additional reach to friends of fans through fan
activity within store (e.g. “like” and “share” products)
2
http://www.internetretailer.com/2009/09/29/42-of-e-retailers-increased-
their-conversion-rates-this-year-s
3
http://www.bizreport.com/2010/12/more-mobile-users-shopping-via-
phone.html#
4
http://mobithinking.com/blog/2010-study-mobile-web-trends-shows-
continued-explosion-mobile-friendly-content
5
http://www.morganstanley.com/institutional/techresearch/pdfs/
Internet_Trends_041210.pdf
6
http://www.scribd.com/doc/24826531/Quantcast-Mobile-Report1