Dennis Bosse gave a presentation to web developers about using social media platforms effectively. He emphasized that social media sites are not free, as maintaining a presence requires significant time and money. While social media can help drive traffic, web developers should focus on building their own website and using social platforms to direct traffic back to the site, which they fully own and control. The terms of service of social media sites are subject to change at any time, potentially restricting how developers can use content and interact with customers. Developers were encouraged to invest in building their own brand rather than relying solely on social media platforms owned by outside companies.
This document discusses using Facebook for online retailing. It begins with background on the speaker and statistics on top Facebook brand pages worldwide and in India. It then covers the six dimensions of social commerce including ratings & reviews, recommendations & referrals, forums & communities, social media optimization, social ads & apps, and social shopping. The document discusses meeting customers where they shop and allowing customers to shop where they meet friends on Facebook. It outlines two methods for Facebook integration: using Facebook Connect/Open Graph and Facebook app technology. Finally, it provides examples of using Facebook mobile/places including Facebook Deals and campaigns by Cheryl Cole and Nike that leveraged check-ins.
Presentation to the Greely Business Association MembersKerry Mortimer
Overview of Digital Marketing, Social Media and Website Strategy
as well as a look at the most popular Social Media platforms and managing software. Presented to the Greely Business Association in Ottawa.
This digital marketing audit provides recommendations for Urban Country to optimize its online presence across owned media, social media platforms, and metrics. It recommends integrating the brand's blog and website, rebuilding the site without Flash, and optimizing content strategy. For social media, it suggests customizing Urban Country's Facebook page and potentially launching a Twitter strategy. It also advises setting up analytics and goals to measure performance across channels. The action plan outlines specific steps to take across these areas.
Social media platforms continue to grow and companies need to understand how to use them. This document introduces 20 social media platforms and provides suggestions for how each one can be used by companies to engage customers, build brand awareness, research trends and competitors, and more. The platforms include Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and others.
The good, the bad and the ugly. Not Kentucky or Louisville find similar for Kentucky and study for web design business: United States District Court Northern District Of Illinois (1) fees and related nontaxable expenses. (2) "Respondent" means a party from whom the movant seeks payment lawyer, paralegal, or other person. (4) The supreme movant shall provide the respondent with the above information within 21 days of the judgment or settlement agreement upon which the motion is based, unless the court sets a different schedule.(2) the total amount of fees and/or related nontaxable expenses that the respondent deems should be awarded (If the fees are contested, the respondent shall include a similar table giving district respondent’s position as to the name, compensable hours, appropriate rates, and totals for each biller listed by movant.);(A) whether the motion for ireland fees and expenses will be based on a judgment or on a settlement of the underlying merits dispute, and Chicago illinois (B) if the motion will be based on a judgment, whether respondent has appealed or intends to appeal that judgment. The parties shall cooperate to irish complete preparation of the joint statement no later than 70 days after the entry of the judgment or settlement agreement on which the motion for fees will be based, unless the court orders otherwise. (g) Motion for Instructions. A motion may be filed seeking director instructions from the court where it appears that the procedures set forth in this rule cannot be linkedin followed within the time limits established by the rule or by order of court because of— prohibition
(2) the temporary failure of one or more of the parties to provide information required by the court rule, or northbrook (3) director motion shall state the court’s order.. "Pfingsten, das liebliche Fest", speaks of Pentecost as a time of greening and blooming in fields, woods, hills,
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
The document summarizes IBM's use of social media for marketing purposes. It discusses IBM's goals in using social media to gain insights, increase conversations about IBM, build advocacy, and empower social media strategies worldwide. It provides examples of how IBM listens to customers, integrates social conversations on its website, creates and aggregates social content, and makes IBM experts visible online. It also outlines a maturity model for applying the "4Ps" (People, Processes, Platforms, Policies) across IBM to enable social engagement at tactical, adoptive and transformative levels.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
This document discusses using Facebook for online retailing. It begins with background on the speaker and statistics on top Facebook brand pages worldwide and in India. It then covers the six dimensions of social commerce including ratings & reviews, recommendations & referrals, forums & communities, social media optimization, social ads & apps, and social shopping. The document discusses meeting customers where they shop and allowing customers to shop where they meet friends on Facebook. It outlines two methods for Facebook integration: using Facebook Connect/Open Graph and Facebook app technology. Finally, it provides examples of using Facebook mobile/places including Facebook Deals and campaigns by Cheryl Cole and Nike that leveraged check-ins.
Presentation to the Greely Business Association MembersKerry Mortimer
Overview of Digital Marketing, Social Media and Website Strategy
as well as a look at the most popular Social Media platforms and managing software. Presented to the Greely Business Association in Ottawa.
This digital marketing audit provides recommendations for Urban Country to optimize its online presence across owned media, social media platforms, and metrics. It recommends integrating the brand's blog and website, rebuilding the site without Flash, and optimizing content strategy. For social media, it suggests customizing Urban Country's Facebook page and potentially launching a Twitter strategy. It also advises setting up analytics and goals to measure performance across channels. The action plan outlines specific steps to take across these areas.
Social media platforms continue to grow and companies need to understand how to use them. This document introduces 20 social media platforms and provides suggestions for how each one can be used by companies to engage customers, build brand awareness, research trends and competitors, and more. The platforms include Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and others.
The good, the bad and the ugly. Not Kentucky or Louisville find similar for Kentucky and study for web design business: United States District Court Northern District Of Illinois (1) fees and related nontaxable expenses. (2) "Respondent" means a party from whom the movant seeks payment lawyer, paralegal, or other person. (4) The supreme movant shall provide the respondent with the above information within 21 days of the judgment or settlement agreement upon which the motion is based, unless the court sets a different schedule.(2) the total amount of fees and/or related nontaxable expenses that the respondent deems should be awarded (If the fees are contested, the respondent shall include a similar table giving district respondent’s position as to the name, compensable hours, appropriate rates, and totals for each biller listed by movant.);(A) whether the motion for ireland fees and expenses will be based on a judgment or on a settlement of the underlying merits dispute, and Chicago illinois (B) if the motion will be based on a judgment, whether respondent has appealed or intends to appeal that judgment. The parties shall cooperate to irish complete preparation of the joint statement no later than 70 days after the entry of the judgment or settlement agreement on which the motion for fees will be based, unless the court orders otherwise. (g) Motion for Instructions. A motion may be filed seeking director instructions from the court where it appears that the procedures set forth in this rule cannot be linkedin followed within the time limits established by the rule or by order of court because of— prohibition
(2) the temporary failure of one or more of the parties to provide information required by the court rule, or northbrook (3) director motion shall state the court’s order.. "Pfingsten, das liebliche Fest", speaks of Pentecost as a time of greening and blooming in fields, woods, hills,
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
The document summarizes IBM's use of social media for marketing purposes. It discusses IBM's goals in using social media to gain insights, increase conversations about IBM, build advocacy, and empower social media strategies worldwide. It provides examples of how IBM listens to customers, integrates social conversations on its website, creates and aggregates social content, and makes IBM experts visible online. It also outlines a maturity model for applying the "4Ps" (People, Processes, Platforms, Policies) across IBM to enable social engagement at tactical, adoptive and transformative levels.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Facebook Is Important: Like or Share if You AgreeAdam Rosenberg
“Facebook Is Important: Like or Share if you agree” discusses the depth of Facebook as both a platform and a key component to every digital strategy. It gives an overview of how Facebook’s various elements (organic, paid, app build/site integration) can be leveraged to optimize your social strategy both on and off the platform. It goes through key Facebook product updates that you may (or may not) have known about like Graph Search, the new News Feed, etc. and how these impacts brands.
The document summarizes and analyzes several existing news websites. It finds that most websites use images to grab readers' attention, though the 1996 Guardian did not. The Press and YorkMix focus on local audiences but have different aesthetic styles - the Press is somber while YorkMix is positive. DoubleDownNews stands out with its vibrant red color scheme and lack of ads. Overall, the analysis identifies common features around use of images and topic coverage across local and national scales to engage readers.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
The Clikzy website design company summarized 3 websites they redesigned:
1. The Bryce Harlow Foundation needed a new website with easy CMS and advanced features. Clikzy built them a WordPress site with an alumni directory, blog, and online registration.
2. NAPABA needed an intuitive schedule on their convention website. Clikzy created a searchable database to filter events by day and time.
3. FairVote Action wanted a youthful website to engage audiences in democracy. Clikzy designed an interactive "Problems/Solutions" page and community section for grassroots actions.
John McCain is running for President of the United States. He has over 20 years of experience as a U.S. Senator from Arizona where he is known for his bipartisan efforts and political reform initiatives. McCain also has extensive national security experience from his 22-year career in the U.S. Navy, including being a POW during the Vietnam War. He aims to strengthen the country's security, economy, and integrity if elected President.
This document provides an introduction to physics, including:
- Physics is the study of natural phenomena and the properties of matter. It covers fields like mechanics, heat, waves, electronics, and more.
- A physical quantity is anything that can be measured using scientific instruments, like length, mass, time, etc. Base quantities cannot be defined in terms of other quantities.
- Standard form and prefixes are used to write extremely large and small values in a consistent way. Derived quantities are quantities that can be calculated from base quantities using mathematical relationships.
- Scalar quantities only have magnitude, while vector quantities have both magnitude and direction. Examples of each are provided.
The document provides guidance on effective communication skills such as listening, questioning techniques, self-talk, and negotiation strategies. It discusses the importance of preparation, understanding different perspectives, and focusing on common goals and interests rather than positions. Active listening techniques like paraphrasing and reflecting feelings are emphasized to confirm understanding and make the other person feel heard. Effective questioning involves a mix of open-ended and closed questions.
This document provides instructions for managing user passwords and account settings on a Unix system. It explains how to switch to the root user, view encrypted passwords and default password restrictions. It also shows how to check and change password expiration dates, minimum lengths and other settings for individual users or the current user through commands like chage, passwd and editing the /etc/pam.d/common-password file. The document stresses restarting the machine after making changes to password policies.
As células 1 representam a prófase, as células 2 a metáfase, as células 3 a telófase/citocinese, as células 5 a interfase e as células 4 a anáfase do ciclo celular, conforme evidenciado pelas características dos cromossomos em cada estágio.
Social Media for HR masterclass to Philips India HR TeamGautam Ghosh
The document discusses social media for HR purposes. It defines social media and describes various social media channels like blogs, videos, photos, social networks and more. It explores how social media is changing how content is created and shared, shifting from authority to user generated content. It also provides examples of how companies can use social media for recruiting, onboarding, employee engagement, learning and development, and more.
This document discusses a study conducted by extension experts to measure the impact of their web-based entrepreneurship outreach using themselves as a case study. They developed 7 videos on various entrepreneurship topics and tested different title variations through A/B testing on various social media platforms. Results showed everything took longer than planned. Topic views varied but were generally low. Lessons included needing social media specialists, paying for promotions/analysis, and having an expert guide the experience. Future recommendations included tools for better A/B testing and content marketing strategies.
This document provides an introduction to digital entrepreneurship. It defines an entrepreneur and digital entrepreneur, and lists characteristics of traditional entrepreneurs versus digital entrepreneurs. It then discusses internet marketing and different types of online marketing such as web marketing, email marketing, and social media marketing. Key performance indicators for sales and return on investment for social media are also covered. The document concludes by discussing business to business marketing versus business to customer marketing.
Social Media for engineering and manufacturing companiesdesaibhavesh
It was a pleasure to present today's seminar to the student of Post Graduate Programme in Family Managed Business (PGP-FMB) of S.P.Jain Institute of Management Research.
Social media can be of great help to manufacturing companies. Presentation was in case study form, followed by discussion. Social media presence of the top manufacturing companies were elaborated.
How a top CNC machine manufacturers use Youtube and how a global Diesel Engine maker use Facebook.
Presentation ends with Take-Aways for action
I am sharing the presentation.
Will be glad to get comments.
Thanks,
Bhavesh Desai
www.websalesglobal.com
Drinking from the Digital Data Fire HoseGigi Johnson
This document provides an overview of a webinar about using data more effectively. The webinar discusses strategies for proactively gathering relevant data, saving time in current data practices, and using social media for business intelligence. It outlines a 5-step process: 1) strategizing how to use abundant data, 2) creating simple systems to access and store data, 3) listening to data from within and outside the organization, 4) visualizing data to make and persuade around decisions, and 5) sharing data and tools collaboratively. Examples of specific tools are also provided. The webinar aims to help organizations and individuals improve key performance metrics by developing a data strategy and better leveraging abundant data sources.
This document provides an overview of social computing and how businesses can utilize various social media and networking tools. It discusses 6 types of social computing applications for businesses: marketing, shopping, customer relationship management, human resources, and freelancing. The document also outlines the fundamentals, benefits, and risks of social commerce and how companies can do social advertising, market research, and improve customer service through social networks.
This document provides lessons learned from Glenn Muske's experience with effective social media and online efforts. Some key lessons include testing different post titles to see which perform better, investing in social media specialists to handle complex analytics, and focusing online efforts as just one part of an overall marketing strategy. It also emphasizes the importance of defining goals, metrics, and success ahead of time in order to properly evaluate online efforts. Overall, the document stresses that while online presence is important, it is just one tool, and traditional marketing efforts like networking and word-of-mouth are still critical.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Facebook Is Important: Like or Share if You AgreeAdam Rosenberg
“Facebook Is Important: Like or Share if you agree” discusses the depth of Facebook as both a platform and a key component to every digital strategy. It gives an overview of how Facebook’s various elements (organic, paid, app build/site integration) can be leveraged to optimize your social strategy both on and off the platform. It goes through key Facebook product updates that you may (or may not) have known about like Graph Search, the new News Feed, etc. and how these impacts brands.
The document summarizes and analyzes several existing news websites. It finds that most websites use images to grab readers' attention, though the 1996 Guardian did not. The Press and YorkMix focus on local audiences but have different aesthetic styles - the Press is somber while YorkMix is positive. DoubleDownNews stands out with its vibrant red color scheme and lack of ads. Overall, the analysis identifies common features around use of images and topic coverage across local and national scales to engage readers.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
The Clikzy website design company summarized 3 websites they redesigned:
1. The Bryce Harlow Foundation needed a new website with easy CMS and advanced features. Clikzy built them a WordPress site with an alumni directory, blog, and online registration.
2. NAPABA needed an intuitive schedule on their convention website. Clikzy created a searchable database to filter events by day and time.
3. FairVote Action wanted a youthful website to engage audiences in democracy. Clikzy designed an interactive "Problems/Solutions" page and community section for grassroots actions.
John McCain is running for President of the United States. He has over 20 years of experience as a U.S. Senator from Arizona where he is known for his bipartisan efforts and political reform initiatives. McCain also has extensive national security experience from his 22-year career in the U.S. Navy, including being a POW during the Vietnam War. He aims to strengthen the country's security, economy, and integrity if elected President.
This document provides an introduction to physics, including:
- Physics is the study of natural phenomena and the properties of matter. It covers fields like mechanics, heat, waves, electronics, and more.
- A physical quantity is anything that can be measured using scientific instruments, like length, mass, time, etc. Base quantities cannot be defined in terms of other quantities.
- Standard form and prefixes are used to write extremely large and small values in a consistent way. Derived quantities are quantities that can be calculated from base quantities using mathematical relationships.
- Scalar quantities only have magnitude, while vector quantities have both magnitude and direction. Examples of each are provided.
The document provides guidance on effective communication skills such as listening, questioning techniques, self-talk, and negotiation strategies. It discusses the importance of preparation, understanding different perspectives, and focusing on common goals and interests rather than positions. Active listening techniques like paraphrasing and reflecting feelings are emphasized to confirm understanding and make the other person feel heard. Effective questioning involves a mix of open-ended and closed questions.
This document provides instructions for managing user passwords and account settings on a Unix system. It explains how to switch to the root user, view encrypted passwords and default password restrictions. It also shows how to check and change password expiration dates, minimum lengths and other settings for individual users or the current user through commands like chage, passwd and editing the /etc/pam.d/common-password file. The document stresses restarting the machine after making changes to password policies.
As células 1 representam a prófase, as células 2 a metáfase, as células 3 a telófase/citocinese, as células 5 a interfase e as células 4 a anáfase do ciclo celular, conforme evidenciado pelas características dos cromossomos em cada estágio.
Social Media for HR masterclass to Philips India HR TeamGautam Ghosh
The document discusses social media for HR purposes. It defines social media and describes various social media channels like blogs, videos, photos, social networks and more. It explores how social media is changing how content is created and shared, shifting from authority to user generated content. It also provides examples of how companies can use social media for recruiting, onboarding, employee engagement, learning and development, and more.
This document discusses a study conducted by extension experts to measure the impact of their web-based entrepreneurship outreach using themselves as a case study. They developed 7 videos on various entrepreneurship topics and tested different title variations through A/B testing on various social media platforms. Results showed everything took longer than planned. Topic views varied but were generally low. Lessons included needing social media specialists, paying for promotions/analysis, and having an expert guide the experience. Future recommendations included tools for better A/B testing and content marketing strategies.
This document provides an introduction to digital entrepreneurship. It defines an entrepreneur and digital entrepreneur, and lists characteristics of traditional entrepreneurs versus digital entrepreneurs. It then discusses internet marketing and different types of online marketing such as web marketing, email marketing, and social media marketing. Key performance indicators for sales and return on investment for social media are also covered. The document concludes by discussing business to business marketing versus business to customer marketing.
Social Media for engineering and manufacturing companiesdesaibhavesh
It was a pleasure to present today's seminar to the student of Post Graduate Programme in Family Managed Business (PGP-FMB) of S.P.Jain Institute of Management Research.
Social media can be of great help to manufacturing companies. Presentation was in case study form, followed by discussion. Social media presence of the top manufacturing companies were elaborated.
How a top CNC machine manufacturers use Youtube and how a global Diesel Engine maker use Facebook.
Presentation ends with Take-Aways for action
I am sharing the presentation.
Will be glad to get comments.
Thanks,
Bhavesh Desai
www.websalesglobal.com
Drinking from the Digital Data Fire HoseGigi Johnson
This document provides an overview of a webinar about using data more effectively. The webinar discusses strategies for proactively gathering relevant data, saving time in current data practices, and using social media for business intelligence. It outlines a 5-step process: 1) strategizing how to use abundant data, 2) creating simple systems to access and store data, 3) listening to data from within and outside the organization, 4) visualizing data to make and persuade around decisions, and 5) sharing data and tools collaboratively. Examples of specific tools are also provided. The webinar aims to help organizations and individuals improve key performance metrics by developing a data strategy and better leveraging abundant data sources.
This document provides an overview of social computing and how businesses can utilize various social media and networking tools. It discusses 6 types of social computing applications for businesses: marketing, shopping, customer relationship management, human resources, and freelancing. The document also outlines the fundamentals, benefits, and risks of social commerce and how companies can do social advertising, market research, and improve customer service through social networks.
This document provides lessons learned from Glenn Muske's experience with effective social media and online efforts. Some key lessons include testing different post titles to see which perform better, investing in social media specialists to handle complex analytics, and focusing online efforts as just one part of an overall marketing strategy. It also emphasizes the importance of defining goals, metrics, and success ahead of time in order to properly evaluate online efforts. Overall, the document stresses that while online presence is important, it is just one tool, and traditional marketing efforts like networking and word-of-mouth are still critical.
Local media assn fall conference report recap 2012Shannon Kinney
This session offered summaries of four reports written for the Local Media Association Innovation Alliance delivered with tips, tricks, tactics for success and examples.
Social Media Marketing as a Cogent Marketing ToolDigiFloor
Social Media has a very strong impact when it comes as marketing tool. Learn how social media was and still first choice to businesses for branding and marketing.
Learn how different social media platforms help marketers to brand their product. Here are some amazing facts and statistics of social media websites.
600+ Advertising & Digital Marketing Tips by Industry ExpertsDemiScott
We have compiled a comprehensive list of advertising and digital marketing tips to help you make an effective marketing strategy. In this article, you will get actionable advice for 34 categories and marketing areas from the most outstanding marketers all the time. Please take note of all the tips, get organized, plan, and get to it!
Today your online branding is as essential to customer experience as any brick and mortar store or office. Some of the elements will overlap between online and offline, however, there are a lot of things different techniques to use to express your brand. In this slideshare we go over the 3 pillars of online branding, and some differences between B2B and B2C.
Positive People - Self Employment - Website Design (Plymouth, 07/02/2019)Cosmic
The document provides information about setting up a website for a self-employment programme. It discusses the importance of having a website and controlling one's online presence and reputation. It also covers topics like site planning, content considerations, design guidance, using newsletters, and complying with GDPR regulations. Attendees are encouraged to ask questions. Support is available after the session through follow-up mentoring.
This document discusses new media marketing tools for small businesses. It defines new media as online content that can be accessed anytime from any device. Social media is described as interactive platforms where users create and share content. When combined with marketing, new platforms provide powerful communication tools like word-of-mouth at high speeds. Both inbound and outbound online marketing strategies are covered. The importance of analytics and creating an online marketing strategy and plan are also discussed.
Presented to a group of interior design professionals in Mountain View, CA hosted by Doreen Yun of Windows & Beyond.
This is a followup presentation to one I did back in the Spring - it has updated tools and I hope you find them valuable and useful!
eMarketing For Small Business Owners - SCORE Bergen WorkshopBecky Livingston
This 34-page slide decks is dedicated to helping small business owners who are leveraging social media to implement eMarketing initiatives, such as advertising, boosted posts, video cards, and more.
In addition to the slide deck there is a series of handouts to compliment the session. You may find them on the Penheel Marketing Website at Penheel.com/Speaking-Engagements.
The New SEO: User Behavior, Social Engagement and Brand PreferenceMary Mac
The document discusses how search engine optimization (SEO) has changed and now factors in user behavior, social engagement, and brand preference in addition to traditional "old school" SEO techniques. It notes that Google search results are now affected by how users interact with sites they find in search results, mentions and links on social media, and brand searches. The document provides examples of data points that search engines now monitor related to these new factors and suggests ways for marketers to utilize content, analytics, testing, lead nurturing, search, community building, and mobile strategies to optimize for the new SEO landscape.
The document describes SocialCreeper, a social media marketing company. It provides five case studies of companies that saw increased website traffic and sales after working with SocialCreeper. SocialCreeper's services include establishing blogs, social media profiles, image/video search channels, and niche community sites to promote brands across six degrees of social media engagement. The document advocates for businesses to utilize social media to engage customers and compete with other brands online.
This presentation covered several topics related to search engine optimization, social media, and branding. Key points included:
1) Creating a strong brand and high-quality content is important for marketing success in an era where exact match anchor text and over-optimized pages are less effective.
2) Mobile usage is growing rapidly and causing issues for website design, so brands must focus on usability across devices.
3) Running successful international campaigns requires localizing content, domains, languages, and other cultural factors for each target country or region.
This is a great presentation for small businesses in need of a general understanding about marketing. Most small businesses feel they can't afford a marketing plan. In all honesty, they can't afford not to market. This presentation provides a few how-to's reveals a few mysteries and will help develop an appreciation for marketing you business.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
2. Overview
• Introduction
• 2 parts
• Session for Web Developers
• Intention behind the training session
• Opportunities
• How to use
• Main Content
• TargetedAudience
• Delivery
• Options
• Free Stuff
2
3. About Me
• Dennis Bosse
• Connecticut – Married, Step-Daughter, 2 grandkids
• Have been working with technology since 1990’s
• Personal businesses – yes plural
• Mobile DJ (1982) – SCUBA Instructor (2002) – Systems Architect (1997) – Consultant (2010)
• Corporate “gig” – 9 to 5 – Fortune 25 company
• Working to bring large business efficiencies to the small / mid size business owner
• Computing, Consulting & Training, LLC
3
4. Web Developers
• Guide to selling your services to the small business community
• You already know most of this
• Conversation material
• We can all contribute
4
5. Web and the social landscape
• There is only so much work to go around – ie: the “pie”
• Instead of battling for a “piece” of the pie
• Lower prices – battle to the bottom
• Limited services
• Unfair competitive practices
5
6. Build a bigger pie!
• Knowledge
• Share information with our clients
• Share information with each other
• Collaboration and support – help grow the industry
• Fair – premium pricing
• Exceptional service – deliver more
• Collaboration
6
7. Build a bigger pie!
http://www.statisticbrain.com/businesses-with-no-website-statistics/
7
10,860,842
8. Customer Presentation
• Target Audience
• Small – medium business
• No “in house” web staff
• Delivery
• Chamber of Commerce
• Library - Technology Course
• Options
• YouTube
• SlideShare
• On demand webinar
8
9. Facebook’s not for business
• Social Media
• Pro’s & Con’s
• Landscape
• Leverage
• Strategy
9
10. Social Media Marketing?
• Definition:
• Media – Tool used to store and deliver information or data
• Marketing – The process of communicating the value of a product or service to customers
• Platform – Hardware architecture and a software framework [application framework]
• It’s not social media – Think in the terms “social marketing platforms”
• Drive revenue – for who?
*Definitionsfrom Wikipedia
10
11. One piece to the puzzle
• Social marketing platforms are important marketing channels
• Should not be the *only* avenue
• Part of a holistic “system”
• Marketing strategy
• Marketing plan
• Return on investment
11
15. Focus on the core
• Search engines drive more sales than social sites
• Quality web Content drives SEO
• SEO – drives search
“As the 3rd most popular social networking website in the world, Pinterest can be a great tool for
ecommerce stores to use to increase site traffic and boost sales.”
http://www.shopify.com/infographics/pinterest
15
18. Sites - Today
There are many, many social media sites, the largest &
most prevalent (for now) being facebook
• Ranking* - http://www.ebizmba.com/articles/social-networking-websites
1.Facebook
2.Twitter
3.Linkedin
4.Pinterest
5.MySPace
18
6.GOOGLE+
7.DEVIANTART
8.LIVEJOURNAL
9.TAGGED
10.ORKUT
11.CAFEMOM
12.NING
13.MEETUP
14.MYLIFE
15.ASK.FM
19. Sites - Tomorrow
• 10 hot social media startups
• Social Flow
• Nexgate
• Bloomfire
• Prollie
• ShiftGig
• Evzdrop
• CrowdTwist
• 9Lenses
• Nestivity
• befunky
19
• CIO.com article – May 2013
• http://www.cio.com/article/734200/10_Top_Social_Media
_Startups_the_Final_Rankings?page=1&taxonomyId=3119
• Top 10 out of a list of over 100
• Since 2009
• Which ones will survive?
Where will that leave you in 2 – 3 years?
20. Where to turn?
• Web Developers
• Chief Marketing Officers - CMO
• We are here to help facilitate your marketing needs
• Need to own your brand
• Need to own your presence
• Regain – Control – maintain
20
21. Philosophy
• Own –vs- Rent
• Web site – your house
• Landscape
• Rooms – how many - where – what size
• Look and feel – personal branding – recognition
• Equity
• Social media – rental properties
• Their property – own nothing
• Layout – take what they give you
• Able to “brand” but limited
• When it’s gone – it’s gone
21
22. With a Web Site
• Your house – your rules
• Own it forever*
• Customize, change, update at your pace
• Use as the focal point for all your marketing
* As long as you keep domain name – databacked up and can be stored
22
23. Hub and Spoke
• Use your web site to harness the power of other platforms
• Dynamic web site by including Facebook, twitter & google+ feeds
• Publish to other platforms – update once publish many
• Hootsuite
• Tweetdeck
• Control when and how and to whom your message is broadcast
• Platform changes – add / remove the connection – “spoke”
23
24. Where do people shop?
• Research purchases
• Google
• Bing
• Youtube for reviews
• Pinterest – up and coming!
24
25. What are they doing?
• Where are Your customers?
• Facebook – communication – sharing
• Google – research
• Youtube – learn – watch
• Pinterest – recipes – ideas – “I want this”
• Web site to find out more
• Buy?
25
26. Effective use
• Use social media to open communications with your customers
• Drive value
• Enhance the experience
• Extend your reach
• Brand recognition
• Personalized customer care / support – transparency
an extension of your website, not a replacement
26
28. Publicly traded
• Definition of a publicly traded company:
Company exists to maximize the return on investment for it’s shareholders – Answers to the board of
directors
• Wanna make money on FaceBook? Buy stock –
• Facebook (NASDAQ: FB)
http://investing.money.msn.com/investments/stock-price?symbol=US%3aFB&ocid=en-us_bingiaquotebtn
28
29. Free ≠ Zero Cost
• Time = money
• What is your time worth?
• How much “should” you be getting paid for your service – per hour
• How much time necessary to be effective?
• On average? 30 minutes / day / platform
• Facebook, Twitter, Pinterest, Google, YouTube, DIGG, Tumblr, others
• Time X Platform x rate = expense [cost]
• If you have 4 platforms, and “work” them 3 – 4 times a week for 30 mins each
29
30. Free ≠ Zero Cost
30
4 “sites” X 30 mins = 2 hours
2 Hrs X 4 times / wk = 8 hours
8 hours x 50 weeks = 400 hours
400 X $25 / hr. = $10,000 year
400 X $50 / hr. = $20,000 year
400 X $75 / hr. = $30,000 year
31. Changes
• Facebook – 2009
Facebook’s terms of service (TOS) used to say that when you closed an account on their network, any
rights they claimed to the original content you uploaded would expire. Not anymore.
Now, anything you upload to Facebook can be used by Facebook in any way they deem fit, forever, no
matter what you do later.* Want to close your account? Good for you, but Facebook still has the right to do
whatever it wants with your old content. They can even sublicense it if they want.
http://consumerist.com/2009/02/15/facebooks-new-terms-of-service-we-can-do-anything-we-want-with-your-content-forever/
31
32. Changed the change?
Going forward, we’ve decided to take a new approach towards developing our terms. We concluded that
returning to our previous terms was the right thing for now. As I said yesterday, we think that a lot of the
language in our terms is overly formal and protective so we don’t plan to leave it there for long
- Then -
Our next version will be a substantial revision from where we are now. It will reflect the principles I
described yesterday around how people share and control their information, and it will be written
clearly in language everyone can understand. Since this will be the governing document that we’ll all
live by, Facebook users will have a lot of input in crafting these terms.”
http://www.jmorganmarketing.com/facebook-changes-terms-of-service-again-make-up-your-mind/
32
33. Did you get the memo?
• I didn’t
• When did we vote?
• Ticker – anyone?
• Privacy – friends of friends?
33
34. Changes
• Facebook - 2012
"As our company grows, we acquire businesses that become a legal part of our organization," Facebook
spokesman Andrew Noyes said in an emailed statement on Monday.
"Those companies sometimes operate as affiliates. We wanted to clarify that we will share information with
our affiliates and vice versa, both to help improve our services and theirs, and to take advantage of storage
efficiencies,"Noyes said.
Read more: http://www.businessinsider.com/facebook-terms-of-service-change-2012-11#ixzz2bUpAgF1M
… but what about us?
34
35. GSpam
• In May, 2013, Google introduced a Gmail redesign that featured several pre-defined tabs for a
customer's inbox, including one labeled Promotions where vendor-paid ads were segregated.
Ads aren't new to Gmail: The service's business model relies on them.
http://www.cio.com/article/737916/Microsoft_Slams_Gmail_s_Gspam_in_Latest_Scroogled_Attack_Ad
35
36. FaceBook Stated
“We believe that some of our users, particularly our younger users, are aware of and actively
engaging with other products and services similar to, or as a substitute for, Facebook. For example,
we believe that some of our users have reduced their engagement with Facebook in favor of
increased engagement with other products and services such as Instagram. In the event that our
users increasingly engage with other products and services, we may experience a decline in user
engagement and our business could be harmed.”
• http://business.time.com/2013/03/08/is-facebook-losing-its-cool-some-teens-think-so/
36
37. FaceBook Trend
If all my friends are getting this cool new thing called SnapChat, I want it, too! We
want what’s trending, and if Facebook isn’t “trending,” teens won’t care.
It also became a huge marketing mouthpiece. Facebook takes your interests
based on what you’ve "liked" and put ads on your feed. No offense, but when I’m
looking through my News Feed I don’t really care about Pantene’s new product.
http://mashable.com/2013/08/11/teens-facebook/
37
38. Where are they now?
• Newspaper
• Yellow pages
• Compuserve
• AOL
• Who’s next?
38
39. Investment
• You spend time and money building your brand on their platform
• Thousands of $$$
• You can lose it at any time
• Nothing you can do
• No recourse
• You can build a personal website and leverage their platform
• You own it
• You control it
• Always…
39
40. Equity
• Will you invest in your future or theirs?
• Do you want to rent or own?
40
41. Free Stuff
• Link to un-branded slides
• Customer presentation
• Infographic
• Information with regards to data presented
41
42. Questions
• Comments and critique
• Dennis Bosse
• dbosse@computingconsultingtraining.com
• New site launch
• http://CCTNETWORK.COM
• LinkedIN - http://www.linkedin.com/in/dennisbosse/
• FaceBook - https://www.facebook.com/dennis.bosse.71
• Twitter - https://twitter.com/Dennis_R_Bosse
42
Editor's Notes
Looking to give back to the community – having attended other webinars, figured I would share something I have been working on. Seems relevant.But… Don’t we compete with each other?
25% of people still not on internetSmall business without a websitehttp://siteswan.com/2012/07/31/percentage-of-small-businesses-without-a-website/Everyone benefits
25% of people still not on internetEveryone benefits
Future delivery?
Start of client presentation
Throw another term in there – platform.
When we think of social media, we need to understand that this is one piece to a much larger puzzleYou have a business plan – how to execute your business strategies, you also need a marketing plan.Stop wasted resources – time or money
It all starts with content.Web sites – with regards to SEO – always driven by quality content. Once you have the content, THEN you can socialize, and evangelize.Starts with the message!
(May 2012) - Pinterest drives higher “average” orders – double that of FaceBookhttp://blog.wishpond.com/post/55538377315/top-9-most-common-pinterest-marketing-mistakes69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase (this compares to only 40% on Facebook). - See more at: http://blog.wishpond.com/post/55538377315/top-9-most-common-pinterest-marketing-mistakes#sthash.IkTrfMte.dpufPins with prices get 36% more likes.
When we think of social media, we need to understand that this is one piece to a much larger puzzleYou have a business plan – how to execute your business strategies, you also need a marketing plan.Stop wasted resources – time or money
Where’s FourSquare?Who creates the list?Demographic responding? Sites monitored?
Plug in widgets / feeds from social media platformsPublish to various social media platformsExtensible
How many of you have purchased on FaceBook?How many of you research purchases on Facebook?You may ask friends for advice, you still need more information – Where do you go? The businesses web page!
People may get interested in something but when it’s time to buy, where do they turn?“Mother Google”
FaceBook, Google, and other “media” outlets sell ads based on reach, or market. The greater the number of users (subscribers) the greater the charge for advertising space.How many receive “free” subscriptions to premium magazines? Need to keep “readership” numbers up to define (defend?) advertising charges.
Validate cost breakdown – what is a typical rate per hour a small business might charge?
Validate cost breakdown – what is a typical rate per hour a small business might charge?
Still back in 2009 I believe…
They can change the rules at any time, for any reason. They owe us no explanation.List other changes FaceBook and other SMP’s have done that customers did not like:
With regards to integrating Instagram into the FaceBook family.
Where are they headed?Date: March 2013Article: “Is FaceBook losing it’s cool”
Date: August 2013 Op-Ed Article: “I'm 13 and None of My Friends Use Facebook”Snapcaht – time bombed messaging program. Will alert if friend took a screenshot.
Information with regards to “lost” content – any statistics on how much people have lost in time and effort from past changes?TimeChanges – un welcomed