The document outlines plans for a new art-focused retail store and workshop called Artjam. It will be located in Philadelphia's Fabric Row district and offer art jamming classes, parties, and recycled craft materials. The store aims to provide a relaxing, inspirational space. Details include the store concept, logo, fixtures, product lines, and marketing strategies such as social media, ads, and discounts. The grand opening will offer food, drinks, wall printing, and souvenirs to promote the new business.

1. EN 2837
Communicating Fashion Culture
Leo Chan Phoebe Luk
Gigi Cheng Vinco Tse
Sarella Chiu Venny Wong
Euginia Lau Ham Wong

2. Content
 Introduction
 Our Store
 Products & Services
 Grand Opening Event
 Marketing Strategies
 Conclusion

3. Introduction

5. Introduction
 Fabric Row is basically a hub for textile-
related businesses in Philadelphia.
 It had been dubbed "Fabric Row" because of
the past and present predominance of fabric
and garment-related merchandise along the
corridor.

7. Introduction
 By the 1920s, many 4th Street peddlers and
stand keepers had moved into dry goods and
fabric stores.
 Tailors and dressmakers came from all over the
city to buy fabrics on 4th Street.
 Philadelphia labor played a role in every stage
of the garment industry, from production to
retail.

8. Map

9. Our Store

10. Our Concept
 Therapeutic
 Let people to relax themselves from stress
 Consolidate the relationship between friends, families and
colleagues

11. Our Concept
 Inspirational
 Encourage creativity
 Inspire people

12. Our Concept
 Memorial
 Take away home with your
gifts decorated by people
themselves
 Environmental-friendly
 Merchandizes and gifts are
recycled products

13. Our Name
• Drawing • Gatherings
• Painting • Outings
• Creating • Food & drinks
• Decorating • Have fun
• Inspiring • Relax

14. Our Logo
 7 colors for design
 Use prime color & upper
case for ‘ART’
 Splashes of paints as
background
 Artistic and fun font

15. Our Shop

16. Floor Plan

17. Fixtures

18. Fixtures

19. Fixtures

20. Target Customers
 Children
 Art jamming, drawing & painting classes
 Classes
 Young Families  Gatherings
 Cooperates  Parties
 Outing Services
 Workshops

21. Products & Services

22. Art Jamming Classes

23. Art Jamming Classes
Adult Art Jamming Classes: With Friends / Relatives

24. Outdoor Service:
Art Jamming Party

25. Outdoor Service:
Art Jamming Party
Art Jam Birthday Party

26. Merchandised Products
Logo/ Designed T-shirts

27. Merchandised Products
Tote Bag/ Duffel Bags

28. Recycled Materials
 Milk Bottles
 Wine Bottles
 Shoe boxes

29. Equipment
Paints
Paint Brushes

30. Equipment

31. Grand Opening Event

32. Free Beverages and Food
Soft Drinks &
Juice
Tarts, pies &
sandwiches

33. Wall Hand-printing

34. Souvenirs: Artjam keychain

35. Souvenirs: Postcards

36. Marketing Strategies

37. Online Social Media & Website
 Website  Online Booking
 Facebook or Twitter page

38. Magazine Ads

39. Discount
 Birthday discount
 Free workshop
 Annual discount
 50% discount in April
 Group discount
 Buy 6 get 1 free
 Student Discount
 95% discount

40. Our Future Plan
 Competitions
 Exhibitions

41. Conclusion

42. Conclusion
 Our Store
 Concept
 Name & logo
 Fixtures & floor plan
 Products & Services
 Art Jamming Classes
 Parties (including outing services)
 Merchandized products
 Recycled materials
 Drawing equipment

43. Conclusion
 Grand Opening Event
 Free beverages and food
 Wall hand-printing
 Souvenirs
 Marketing Strategies
 Online social media & website
 Magazine ads
 Discount
 Future plan

44. References
 Fabric Row by Historical Society of Pennsylvania
 http://www.philaplace.org/story/89/
 Palmer, Michele Winitsky. "The Fabric of Our Lives: A History of
Philadelphia's South Fourth Street." The Fabric Museum.
 http://www.fabricmuseum.org/Fourth_Street_intro.html
 ART JAM IRELAND
 http://www.artjamming.com/
 ArtJamming.com
 http://www.artjam.ie/
 artJAMaLAMa
 http://www.facebook.com/artJAMaLAma