The document discusses research on the Hyperloop high-speed transportation concept. It describes the Hyperloop as enabling travel from LA to San Francisco in 35 minutes at low energy cost. The document also notes that the Hyperloop provides a glimpse of new transportation possibilities and emphasizes characteristics like speed, low cost, sustainability, and safety. Further sections discuss naming an original transportation concept involving aspects like safety and quickness. Logo design process and research is presented focusing on themes of progress. Social media design on Facebook is shown to build an online community around a transportation concept.

1. FA102a,
Research and Speculative
Product/Service Development
The Future of Transportation Yiao Pan

2. Assignment One, Research
“The Deal With the Hyperloop”
https://waitbutwhy.com/2015/06/hyperloop.html
The Future of Transportation Yiao Pan

3. “The capsule would whiz from LA to
San Francisco in only 35 minutes”
The Future of Transportation Yiao Pan
https://waitbutwhy.com/2015/06/hyperloop.html
Assignment One, Research

4. “The result would be the lowest energy cost per
passenger in history to get people from LA to SF.”
The Future of Transportation Yiao Pan
https://waitbutwhy.com/2015/06/hyperloop.html
Assignment One, Research

5. “They’re a glimpse of what we could
do... reminding us of what’s possible.”
The Future of Transportation Yiao Pan
https://waitbutwhy.com/2015/06/hyperloop.html
Assignment One, Research

6. • A new mode for transport:
• Faster & Cheaper than cars or planes
• Sustainably green & weather-immune
• Safer and more convenient
The Future of Transportation Yiao Pan
Assignment One, Future Product or Service
https://waitbutwhy.com/2015/06/hyperloop.html

7. Source for Brand Character Words
Macklemore
https://www.rollingstone.com/music/music-news/why-macklemore-risked-it-all-for-white-
privilege-ii-235951/
The Future of Transportation Yiao Pan

8. Naming Process
• Selected words from original post:
• Safe, Sustainable, Glimpse, New Mode
• Green, Whiz, Convenient, Capsule
• WhizCap (tweaking Whiz+ Capsule)
• SafeWhiz (tweaking Safe+ Whiz)
• NewMo (tweaking New Mode)
The Future of Transportation Yiao Pan

9. Final Name/Service Name
• “Safe Whiz”
• Highlights two important characteristics
• Emphasizes: safety and quickness
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10. Brand Character Diagram Sketches
The Future of Transportation Yiao Pan

11. Brand Character Diagram
The Future of Transportation Yiao Pan
Persona
TonePurpose
Language

12. Assignment Three, Logotype Research, Word
from Diagram
The Future of Transportation Yiao Pan
“Progress”

13. Assignment Three, Logo and Logotype Research
The Future of Transportation Yiao Pan
https://www.prnewswire.com/in/news-releases/next-generation-of-
inflight-connectivity-ever-closer-as-seamless-air-alliance-announces-
major-progress-865128894.html
https://www.linkedin.com/company/regeneron-pharmaceuticals/

14. Assignment Three, Logo and Logotype Research
The Future of Transportation Yiao Pan
https://newgradoptometry.com/antitrust-essilor-luxottica/essilor-logo-
3/
https://www.her.ie/life/what-you-never-noticed-about-the-
amazon-logo-will-blow-your-mind-248659

15. The Future of Transportation Yiao Pan
Assignment Three, Logo and Logotype Research
https://appmaker.xyz/pwa-examples-successful-
progressive-web-apps/

16. Assignment Three, Finished Logotype
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17. Assignment Four, Social Media Design, Facebook
Pages
The Future of Transportation Yiao Pan
Page 1

18. Assignment Four, Social Media Design, Facebook
Pages
The Future of Transportation Yiao Pan
Page 2

19. Page 3
Assignment Four, Social Media Design, Facebook
Pages
The Future of Transportation Yiao Pan

20. Assignment Four, Social Media Design, Facebook
Pages
The Future of Transportation Yiao Pan
Page 4

21. Assignment Four, Social Media Branding,
Research
• https://www.facebook.com/TeslaMoto/
• https://www.facebook.com/hyperlooptt/
• https://www.facebook.com/pg/Colgate/about/?ref=page_internal
The Future of Transportation Yiao Pan

22. Assignment Four, Social Media Design, Creating
Community
The Future of Transportation Yiao Pan
Adding link on
Messenger was:
• Personal and direct
to each individual
• Most effective for
receiving feedback
and “Likes.”

23. Assignment Four, Social Media Design, Creating
Community
The Future of Transportation Yiao Pan

24. Assignment Four, Social Media Design, Creating
Community
The Future of Transportation Yiao Pan

25. The Future of Transportation Yiao Pan
Twitter gave:
• Another platform
• Different contacts
• Different format to experiment with
Emails allowed:
• More professional discussion for
reaching contacts
Assignment Four, Social Media Design, Creating
Community

26. Assignment 4, Using Facebook for Research
Purposes Only , Research
• They rated (the use of) different functions, illustrated with
pictures, to help in cognitive processing and to avoid
misunderstandings.
• “Status updates and images were the most important
functions.”
The Future of Transportation Yiao Pan
https://www.emerald.com/insight/content/doi/10.1108/JICES-12-2012-0024/full/html

27. • “eWord of Mouth (eWOM)” to communicate to friends in
posts and messages suggests:
• “(Relationship) Tie strength and trust play large role in
positive behavior in respondents, and overall eWOM
behaviour”
The Future of Transportation Yiao Pan
Assignment 4, Using Social Media for Research
Purposes Only , Research
https://www.tandfonline.com/doi/abs/10.2501/IJA-30-1-047-075?src=recsys

28. Assignment 4, Using Social Media for Research
Purposes Only , Research
• Useful information relevant to those in social network, not
“narcissist posts” about your research will gain attention and
likeability.
• “Addressed posts contribute more reliably to social capital
than “broad-casting” information.
• https://www.sciencedirect.com/science/article/pii/S0378873313001020
The Future of Transportation Yiao Pan