Assignment5 FA102A

1. HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
• https://www.businessinsider.com/richard-branson-just-unveiled-his-vision-for-virgin-hyperloop-2018-5
The Ultimate Public Transportation Solution
HYPERLOOP

2. Assignment one, Research
The Deal With the Hyperloop
https://waitbutwhy.com/2015/06/hyperloop.html
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

3. Assignment one, Research
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
Musk wasn’t
thinking about a
faster train—he
was thinking
about a new
mode of
transport
entirely.
https://waitbutwhy.com/2015/06/hyperloop.
html
https://www.businessinsider.com/richard-branson-just-unveiled-his-vision-for-virgin-hyperloop-2018-5

4. • “It’s a reaction to the California High-Speed Rail System currently
under development, a bullet train Musk feels is lackluster (and which,
it is alleged, will be one of the most expensive and slow-moving in the
world).”
Assignment one, Research
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
https://www.digitaltrends.com/cool-tech/what-is-the-hyperloop/
https://www.thedailybeast.com/elon-musk-hyperloop-dreams-slam-into-cold-hard-reality

5. Assignment one, Research
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
The idea is that the capsule
would whiz from LA to San Francisco in
only 35 minutes (compared with 3 hours
and 10 minutes for the planned CA high-
speed railway).
https://waitbutwhy.com/2015/06/hyperloop.html
https://www.theaustralian.com.au/video/id-5348771529001-5983739792001/explainer-what-
is-a-hyperloop-train

6. • Faster, Cheaper and Safer Transportation
• Mask’s intelligence idea after SpaceX
• The Ground Rocket
• It is believable
Assignment one, Future Product or Service
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

7. Source for Brand Character Words
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
Bruno Mars
https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwjhut-
m6KHjAhUnhOAKHSAqAyoQjhx6BAgBEAM&url=https%3A%2F%2Fgenius.com%2FBruno-mars-24k-magic-
lyrics&psig=AOvVaw1py2PHftec6SEsFxXY8IDf&ust=1562554780117658

8. Naming Process
• “The Hyperloop, Ground Transportation, Space X
• Hyper (Hyperloop)
• Ground (Ground Transportation)
• X (Space X)
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

9. Final Product/Service Name
• Hyper +Ground + X = HyperGroundX
• Final Product Name : HyperGroundX
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

10. Brand Character Diagram Sketches
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

11. Brand Character Diagram
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

12. • Travel
• My research was travel company logos / logotypes
Assignment three, Logo and Logotype research，Word from Diagram
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

13. Assignment three, Logo and Logotype research
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
https://www.uber.com/
https://www.ups.com/us/en/global.page
https://www.jetblue.com/?source=GOOGLE_jetblue&viq=p2
8630062474&dev=c&gclid=CjwKCAjwmZbpBRAGEiwADrmVX
obt8nMLiKagaSNEtFMW1lHUQDWXO3MISoR71uhPn6v5Dc1
Alx3SqxoCg7cQAvD_BwE&gclsrc=aw.ds
https://en.wikipedia.org/wiki/China_Railway_High-speed
http://web.mta.info/developers/resources/line_colors.htm

14. Assignment three, Finished Logotype
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
http://web.mta.info/developers/resources/line_colors.htm
Inspired by the circle design of the
MTA logo.
One small circle is in another big circle shows
our unique transportation type.

15. Assignment Four, Social Media Branding, Research
• https://www.facebook.com/TeslaMoto/
• https://www.facebook.com/uber/?__tn__=%2Cd%3C-
R&eid=ARBacEsJ0CfQNNz04Zg02Pw-WBQu8UhD-
9Mm9ElhjRVQpbPJMSbHL3iS4rx3vI6fZ1R1IjhoskXdLhk8
• https://www.facebook.com/ups/
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

16. Assignment Four, Social Media Design, Facebook Pages
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

17. Assignment Four, Social Media Design, Facebook Pages
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

18. Assignment Four, Social Media Design, Facebook Pages
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

19. Assignment Four, Social Media Design, Facebook Pages
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

20. • Methods for getting people to like my pages
• Shared the link in Wechat and Instagram to let my friends know
• Emailed the link to some of my contacts
Assignment Four, Social Media Design, Creating Community
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

21. • Shared
• Most people who visited my page are the people I told. So they would
know . Since it is a new product and I did not pay to promote. and in
the industry I selected, if something like HyperGroundX is real now.
people would know in the News before me Facebook page.
Assignment Four, Social Media Design, Creating Community
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

22. Assignment Five, Wireframe
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

23. Assignment Five, Webpage Layout Research for Wireframes
• https://www.mockplus.com/blog/post/what-is-a-wireframe
• http://newmanix.com/mike/sccc.premiumdw.com/index143.html
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

24. • M&M: "Melts in Your Mouth, Not in Your Hands"
• Apple: "Think Different."
• The New York Times: "All the News That's Fit to Print"
• Dunkin' Donuts: "America Runs on Dunkin'"
• BMW: The Ultimate Driving Machine
Assignment Five, Tagline Research
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

25. Assignment Five, Webpage
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

26. Assignment Five, Homepage Visual Design in a Browser
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
https://invis.io/4UT61WSD3S8#/375877235_Assignment5HomePage

27. Assignment Five, Lower Level Visual Design in a Browser
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
https://invis.io/4UT61WSD3S8#/375877445_step-on

28. Assignment Five, Lower Level Visual Design in a Browser
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
https://invis.io/4UT61WSD3S8#/375878622_SCHEDULE

29. Assignment Five, Lower Level Visual Design in a Browser
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
https://invis.io/4UT61WSD3S8#/375878899_Careers

30. • https://www.facebook.com/hypergroundx/?modal=admin_todo_tour
Assignment Five, Linked Prototypr URL
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He