Assignment 3

1. FA102a,
Research and Speculative
Product/Service Development
The Future of Transportation Yiao Pan

2. Assignment One, Research
“The Deal With the Hyperloop”
https://waitbutwhy.com/2015/06/hyperloop.html
The Future of Transportation Yiao Pan

3. “The capsule would whiz from LA to
San Francisco in only 35 minutes”
The Future of Transportation Yiao Pan
https://waitbutwhy.com/2015/06/hyperloop.html
Assignment One, Research

4. “The result would be the lowest energy cost per
passenger in history to get people from LA to SF.”
The Future of Transportation Yiao Pan
https://waitbutwhy.com/2015/06/hyperloop.html
Assignment One, Research

5. “They’re a glimpse of what we could
do... reminding us of what’s possible.”
The Future of Transportation Yiao Pan
https://waitbutwhy.com/2015/06/hyperloop.html
Assignment One, Research

6. • A new mode for transport:
• Faster & Cheaper than cars or planes
• Sustainably green & weather-immune
• Safer and more convenient
The Future of Transportation Yiao Pan
Assignment One, Future Product or Service
https://waitbutwhy.com/2015/06/hyperloop.html

7. Source for Brand Character Words
Macklemore
https://www.rollingstone.com/music/music-news/why-macklemore-risked-it-all-for-white-
privilege-ii-235951/
The Future of Transportation Yiao Pan

8. Naming Process
• Selected words from original post:
• Safe, Sustainable, Glimpse, New Mode
• Green, Whiz, Convenient, Capsule
• WhizCap (tweaking Whiz+ Capsule)
• SafeWhiz (tweaking Safe+ Whiz)
• NewMo (tweaking New Mode)
The Future of Transportation Yiao Pan

9. Final Name/Service Name
• “Safe Whiz”
• Highlights two important characteristics
• Emphasizes: safety and quickness
The Future of Transportation Yiao Pan

10. Brand Character Diagram Sketches
The Future of Transportation Yiao Pan

11. Brand Character Diagram
The Future of Transportation Yiao Pan
Persona
TonePurpose
Language

12. Assignment Three, Logotype Research, Word
from Diagram
The Future of Transportation Yiao Pan
“Progress”

13. Assignment Three, Logo and Logotype Research
The Future of Transportation Yiao Pan
https://www.prnewswire.com/in/news-releases/next-generation-of-
inflight-connectivity-ever-closer-as-seamless-air-alliance-announces-
major-progress-865128894.html
https://www.linkedin.com/company/regeneron-pharmaceuticals/

14. Assignment Three, Logo and Logotype Research
The Future of Transportation Yiao Pan
https://newgradoptometry.com/antitrust-essilor-luxottica/essilor-logo-
3/
https://www.her.ie/life/what-you-never-noticed-about-the-
amazon-logo-will-blow-your-mind-248659

15. The Future of Transportation Yiao Pan
Assignment Three, Logo and Logotype Research
https://appmaker.xyz/pwa-examples-successful-
progressive-web-apps/

16. Assignment Three, Finished Logotype
The Future of Transportation Yiao Pan