This document contains research and planning for a proposed global smartphone access service called EquiCoverage. It includes summaries of articles about equalizing life spans, the benefits of 3D printing, and challenges with internet access in developing countries. Branding elements are developed, including selecting the name EquiCoverage to represent equalizing coverage. A logo, social media strategy, and webpage wireframes are created to establish the brand identity and online presence for the new service.