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- 1. FA 102b, Research from the Web Product/Service Development Issybella Lang 102b Professor Klinkowstein
- 2. “Make It Just So” Issybella Lang 102b Professor Klinkowstein Assignment One, Research from the Web http://www.iftf.org/future-now/article-detail/make-it-just-so/
- 3. Issybella Lang 102b Professor Klinkowstein Assignment One, Research from the Web http://www.iftf.org/future-now/article-detail/make-it-just-so/ “Traditional mass production will be replaced by forms of automated manufacturing in which objects are customized to individuals’ particular circumstances and desires.”
- 4. A real time custom sunglass vending machine with technology to recommend the best custom fit Issybella Lang 102b Professor Klinkowstein Assignment One, Research from the Web
- 5. Persona Description ➔ Busy ➔ Stylish ➔ 15 years and older ➔ Sunglass wearer ➔ Trendy Issybella Lang 102b Professor Klinkowstein Assignment Two, User / Customer Experience Map
- 6. About the Product ➔ Vending Machine ➔ Personalized Sunglasses ➔ Provides Suggestions ➔ Readily Available ➔ Easy to Use Issybella Lang 102b Professor Klinkowstein Assignment Two, User / Customer Experience Map
- 7. Persona Description ➔ Busy ➔ Stylish ➔ 15 years and older ➔ Sunglass wearer ➔ Trendy Issybella Lang 102b Professor Klinkowstein Assignment Two, User / Customer Experience Map
- 8. Encountering the Product online - Consideration ➔ Promotion from influencers ➔ Social media accounts ➔ Social media Ads ➔ Digital Ads Issybella Lang 102b Professor Klinkowstein Assignment Two, User / Customer Experience Map
- 9. Encountering the Product offline - Consideration ➔ Ads in optometrists’ offices ➔ Ads on the beach ➔ Seeing a Kiosk Issybella Lang 102b Professor Klinkowstein Assignment Two, User / Customer Experience Map
- 10. Encountering the Product online - Use ➔ Website for the company Issybella Lang 102b Professor Klinkowstein Assignment Two, User / Customer Experience Map
- 11. Encountering the Product offline - Use ➔ Beaches ➔ Water parks ➔ Malls ➔ College Campuses ➔ Music Festivals Issybella Lang 102b Professor Klinkowstein Assignment Two, User / Customer Experience Map
- 12. Encountering the Product online - Post-Use ➔ Brand hashtag ➔ Social media account ➔ Emails from the company ➔ Affiliate link ➔ Online reviews ➔ Discount codes ➔ Online second orders Issybella Lang 102b Professor Klinkowstein Assignment Two, User / Customer Experience Map
- 13. Encountering the Product offline - Post-Use ➔ Wears the glasses ➔ Tells friends ➔ Buys a machine Issybella Lang 102b Professor Klinkowstein Assignment Two, User / Customer Experience Map
- 14. Issybella Lang 102b Professor Klinkowstein Assignment Two, User / Customer Experience Map
- 15. Issybella Lang 102b Professor Klinkowstein Assignment Two, User / Customer Experience Map
- 16. Customvated ➔ Customized ➔ Automated ➔ Individual Issybella Lang 102b Professor Klinkowstein Assignment Three, Naming
- 17. Issybella Lang 102b Professor Klinkowstein Assignment Four, Logotype - Research
- 18. Issybella Lang 102b Professor Klinkowstein Assignment Four, Logotype - Final
- 19. Issybella Lang 102b Professor Klinkowstein Assignment Five, Product or Service Description FB Page Research
- 20. Issybella Lang 102b Professor Klinkowstein Assignment Five, Product or Service Description FB Page Research
- 21. Customvated is an innovative company that makes affordable custom eyewear widely available. Our kiosks provide the same personalized service and quality products within minutes, all within easily accessible locations. This is a prototype concept created for educational purposes and is not a real product or service. Issybella Lang 102b Professor Klinkowstein Assignment Five, Mission Statement
- 22. Issybella Lang 102b Professor Klinkowstein Assignment Six, Facebook Page - Editorial Calendar Date Type of post/full link Message Visual 4/22 Teaser Imagine, personalized and trendy sunglasses available in just minutes. In 3 days you won’t have to imagine it. #customvated 4/23 Teaser Choosing the right glasses for you can seem impossible. Let our scanner do the work for you. #customvated #smarterstyle Face scanning gif 4/24 Engagement Planning the perfect Disney vacation? Enjoy 25% off your first pair when you order within the parks. #customvated #DisneyinStyle Mickey ear glasses 4/25 Product Info Customvated kiosks are here! Visit our website to learn more, and be sure to share a picture of you in your new shades with the hashtag #mycustomvated! Sunglasses selfie
- 23. Issybella Lang 102b Professor Klinkowstein Assignment Six, Facebook Page - Homepage
- 24. Issybella Lang 102b Professor Klinkowstein Assignment Six, Facebook Page - Post One
- 25. Issybella Lang 102b Professor Klinkowstein Assignment Six, Facebook Page - Post Two
- 26. Issybella Lang 102b Professor Klinkowstein Assignment Six, Facebook Page - Post Three
- 27. Issybella Lang 102b Professor Klinkowstein Assignment Six, Facebook Page - Post Four