The document outlines Geo News' post-split programming strategy. It discusses establishing different types of news bulletins, including "flavored bulletins" targeted towards specific demographics. Research insights are presented on audience preferences and when different age/gender groups watch television. The programming schedule is divided into zones based on this research. New shows are announced for Phase 1, including enhanced flagship programs, a 3-hour morning show, an entertainment news program, and weekly investigative and business programs.

1. Geo News
Post-Split
Programming
FPC
CONTENT & STRATEGY
The Shape of Things
to Come

2. Contents
 Disclaimers
 “Happening”/”Tez” Aspect
 Brand Key
 New Look Bulletins
 FPC Research
 Phase 1: What’s New? (Q1-Q3)
 The FPC
 Phase 2: The Road Ahead (Q3…)

3. “Target everyone, go
everywhere, do everything”
Dwight D. Eisenhower,
Supreme Allied Commander of
WW2

4. Disclaimers
 Certain elements/content of this presentation are not
for On Air Purposes.
 Censor content sensitivity will be taken care of
before going on air.
 Standard voice over artist for both male and female
will be used in all promotional vehicles
 90% of the text/VO will be Urdu except English
programming and tickers
 All IDs will have Geo’s family music on them
 All the colors are Geo family
 Graphical Elements for Bulletins will be more
enhanced than the ones in this presentation

5. “Tez” and “Happening” News
Happening/Taiz/Program Language
 “News You Can Use”. Lifestyle and “Lite” News elements will
supplement the usually hard-core cadre of Hard News through an
assorted line-up of “lighter” and “Taiz” news bulletins and
programming. Hard News will not necessarily be negated, but
instead strengthened by user-friendly and easy to get elements in
inter and intra bulletin/program settings
 Tone and Content will thus be tuned to fit into a “News You Can
Use” and “Cool to Know” categorization with appropriate SoundFX
and GFX (e.g. Fact Supers, Stat Slides etc) backed by the
appropriate stories (e.g. lifestyle, gadget tips for the upper SECs,
health, safety, domestic tips for lower SECs e.g. how to use the
web, how to finance a car etc.)

6. Brand Key…
Competitive Environment
The market and alternative choices as seen by the consumer and the
relative value the brand offers in that market
All sources of information on happenings available to Pakistanis
around
the world.
 Beyond hard news - softer news, possibly segment based.
 E.g. all new channels focusing towards infusing a blend of hard
facts mixed with light hearted information based segments.
 Daily Times phenomenon – Factual content mixed with a
magazine element that provides people with the latest on gossip
and promotes the idea “Cool to know” and “News you can use” –
Sunday Magazine.

7. Brand Key…
Target
The person and the situation for which the Brand is always the best
choice, defined in terms of their attitudes and values, not just
demographics
Geo Strives to communicate with the “aware” and ‘forward thinking’
middle class so that they realize the importance of staying informed
and want to be the first to know.
 We must aim at targeting women, youth and children.
 Class + demographics
 We should still be able to stimulate audiences but also manage
to tone down level of debate.
 E.g. opening an account with women’s bank, useful tips etc.
 Because of GEO they will be the “First to know”.

8. Brand Key…
Insight
That element of all you know about the target consumer and their
needs upon which the Brand is founded
“I watch news to use for future, otherwise it is mundane and not compelling”
(Housewife, 32 yrs, Hyderabad)
“News is boring, too political, not useful, and monotonous, depressing and I hate the
way it’s given to me”
(College student, 19 yrs, Govt. college Lahore)
 Language, presentation, look, inspirational, compelling etc.
 Our presenters need to be looked at as role models best examples of which
are Indian Anchors – trend setters.
 We need to target aspects that go beyond rich and famous
 Reduce the dose of politics.

9. Brand Key…
Benefits
Differentiating functional and emotional benefits that motivate purchase
Reinforce
 Geo brings faster first – e.g. Elections
 Honest, unbiased real news – more content on women and youth
Additional
 No intellectual regurgitation
 Diverse opinions
News You Can Use
 Interactivity with the medium and message
 Diverse content which will also appeal to youth and women

10. Brand Key…
Values & Personality
The brand values – what the brand stands for and believes in – and/or its
personality
Forward looking
Energetic
Approachable
Fresh & Colorful
Optimistic
Responsible
Aware
Aspiring
Attitude
Opinionated
Aggressive
If we were to apply all these characteristics to create a person, this
individual would be someone who would not only be able to accompany
you in your house but due to such a dynamic personality he would also
blend in perfectly externally

11. Brand Key
Reasons to Believe
The proof we offer to substantiate the positioning
 Established credibility & reputation of delivering on
promises.
Discriminator
The single most compelling and competitive reason for the
target consumer to choose the brand
 Geo news keeps you abreast with all the latest in life.
Discover the positive side of knowing what’s happening.

12. Brand Key
Essence
The distillation of the brand’s genetic code
into one clear thought
 Happening: Something that happens; an
event or an occurrence; a performance or
drama that develops spontaneously and
involves audience participation
 Anything that is in, cool, active, current &
worth discussing

13. “New Look” Bulletins
New Geo News Bulletins
2 Categories of Geo News Bulletins
 Regular yet Enhanced Bulletins which are reinforced by content and
reporting which is “tuned” for differing demographics and markets
throughout the day, e.g. more “Qaumi News” in the afternoons
 Flavored Bulletins are actually dedicated to categorized news for distinct
demographics and markets, e.g. Yeh Hai Pakistan (a daily bulletin from the
“androon-e-mulk”), MetroLite News (a daily bulletin targeting the urban elite
with lifestyle tips and city diaries) and Score! (a daily ESPN Sports Center
type of sports show)
 Importantly, this “Happening” format is backed by appropriate and
interactive GFX and SoundFX which increase the
“Taiz” element reflective of Fox News.
 Language is also short, sharp and hard hitting, both informal and informative
at the same time, colloquial yet composed to drive content
 Lets check out the Demo Bulletin…

14. Bulletin Logic
Time vs Data Sensitivity: All Bulletins generate and
focus on pertinent news during a compatibly
pertinent part of Geo’s 24 hr news day. Thus, news is
not generalized and repetitive.
Different Picks for Different Cliques: Bulletins are
Heterogenous rather than Homogenous,
generating audience specific data, for different
audiences, at different timings, in different qualities
and quantities.
Fresh Air Factor: From the Anchor to the Packaging to
the Branding, Bulletins will have a distinct, task-
specific “identity”

15. But First…
A look at the Competition…

16. ARYONE WORLD
News at top of every hour with English news @ 18:00, 21:00 and 23:00 on
week days with an added bulletin on Sundays @ 22:00. Thus, higher SECs
are targeted on weekends and at strategic times in the evenings.
FLAGSHIPS
Views on News
Talk Show with critical and in
depth analysis of current events. Hosted by Shahid Masood, scoping from the
religious to the political to the social, features beepers. Sometimes, he even
carries the show alone by doing an OC/VO
Timings: Week Days 21:30 to 23:00, Repeat Telecast: 06:30 to 08:00 Ratings:
Urban sat; 0.39, Male Urban; 0.31, Female Sat; 048
Q&A with PJ Mir
Political Talk Show, usually bilingual, usually focuses on 1 guest. Does not
have a stationary studio but travels.
Timings: Thursday, Saturday 20:30 to 21:00, Tuesday 20:00 to 20:30 Ratings:
Urban sat; 0.15, Male Urban; 0.2, Female Sat; 0.1

17. ARYONE WORLD
TALK SHOWS
Katehra
1+1 format, Host Moin Akhter prosecutes the Guest like a lawyer, inspired from Zee TV’s
“App ki Adalat”
Ratings: Urban sat; 0.18, Male Urban; 0.25, Female Sat; 0.11 Timings: Saturday 21:30 to
22:00, Sun, Mon 06:30 to 07:00
International Question (IQ) w/ RIZ KHAN
A traveling 1+1 or 1+2 interview format, ranges from the political to the social, English
based. Has focused on higher SECs with its guest linep.
Ratings: Urban sat; 0.45, Male Urban; 0.6, Female Sat; 0.29 Timings: Sunday 16:30 to
17:00, Monday 20:00 to 20:30
Qanoon Sab Key Liyey
A 1+2, 1+3 talk show where legal problems are discussed and solutions given by experts.
Features usually bland discussions of current cases.
Ratings: Urban sat; 0.06, Male Urban; 0.12, Female Sat; 0. Timings: Saturday, Sunday
18:30 to 19:00

18. ARYONE WORLD
Good Health
1+1 in depth interview with a medical expert.
Ratings: Urban sat; 0.2, Male Urban; 0.08, Female Sat; 0.31 Timings: Friday 18:30 to 19:00
App Hum Aur App
The ARY equivalent of 50 Minute
Ratings: Urban sat; 0.39, Male Urban; 0.73, Female Sat; 0.05 Timings: Friday 19:30 to 20:00.
South Asia in 30 Minutes
Special Reports and Beepers from a newsroom setting concentrating on S. Asian affairs
Ratings: Urban sat; 0.16, Male Urban; 0.1, Female Sat; 0.21
Timings: Wednesday18:30 to 19:00.
Insight With Javed Malik
1+1, usually bilingual, features audience call ins
Ratings: Urban sat; 0.31, Male Urban; 0.28, Female Sat; 0.35 Timings: Wednesday, Friday 20:30 to
21:0
Mazrat key Sath
Features a comedic take on current politics with political cartoonists
Ratings: Urban sat; 0.23, Male Urban; 0.42, Female Sat; 0.04 Timings: Timings: Saturday 19:30 to
20:00

19. PTV
Family entertainment and infotainment throughout the day. Main News bulletins in
English @ 18:00 and Urdu @ 21:00
Food and Travel of Pakistan
Traveling road show, not so much a documentary.
Ratings: Urban sat; 1.59, Male Urban; 1.66, Female Sat; 1.15 Timings: Monday to
Wednesday 10:00 to 10:30
PTV Sports Time
Sports show with interviews and reports, ala Matchbox
Ratings: Urban sat; 1.59, Male Urban; 1.66, Female Sat; 1.15 Timings: Week
Days 12:00 to 12:30, Sunday 11:30 to 12:00
Hot Seat
PTV’s version of Jawabdeh
Ratings: 1.28 Timings: 2200 to 2229

20. AAJ
Zero Point
Equivalent of Capital Talk, hosted by Talat Hussein
Timings: M-F 2130-2159, Tue-Sat 1300-1359
Aaj Markets Morning/Evening (live)
TM equivalent w/ 1 anchor, 3 guests
M-F 0930-0959, 1830-1859
Column
1+1 talk show featuring columnists
Tue 2230-2259

21. The FPC
Geo News
Phase 1 FPC
Q1-Q3

22. FPC Research
A Review of the Research…
 GRAD has provided demographic viewer profiles and cross-tabulation for SECs,
Male/Female, Urban/Rural and Age groups for appropriate FPC slotting. Thus,
placement of programs is in synch with the demographical picture on the ground.
 GRAD has also provided Genre comparisons for Indian and Local channels. This has
helped Geo News to create a content strategy and find the appropriate “mix” of
programming that is balanced according to audience lifestyles and preferences.
 GRAD has also helped identify lifestyle/demographic “slots” throughout the week,
which Geo News has converted into “Sports Slots”, “Yuppie Slots” and “Rural Slots”
etc
 GRAD has provided extensive qualitative and quantitative research for both
programming and viewership analysis through commissioned, syndicated and in-
house studies.
 GRAD is currently working on anchor focus groups for News.
 CMD has provided hours of footage of local, Indian and International channels for
content/genre strategy and program design. Many programs are thus based on
“inspiration” from some of the best shows in the local and global marketplace

23. FPC Research: Zone Logic
FPC “Zones” identified through research
Zone 1: 0600 -1200: Family oriented; is male heavy in its
first half and female heavy in its second half. The
emphasis is “lite”
Zone 2: 1200 -1500: The “Qaumi” Zone; viewership is both
male (working) and female (domestic) heavy
Zone 3: 1500 - 1800: Youth Dominated Zone with urban
emphasis, yet a strong rural element
Zone 4: 1800 - 2000: Adult-Youth Zone bifurcation with
urban emphasis
Zone 5: 2000 - 0100: Transitions from Female to Male
Domination with urban emphasis

24. FPC Research: Zone Logic
TIME ALLOCATED TO TELEVISION IN A DAY BY ALL GENDERS
1. Housewives
 12 p.m. to 3 p.m. and 6 p.m. to 12 p.m. (At that time frequency level of watching TV among females is very
high)
 9 a.m. to 12 p.m. (At that time the frequency level of watching TV among females is relatively high)
2. Male Adults
 6 a.m to 9 p.m and 6 p.m. to 12 p.m. are preferred zones for adult males, with viewership relatively high in the
“high noon” slots
3. Early Teens
 11 a.m. to 6 p.m. (Frequency level of watching TV is very high)
 6 p.m. to 12 p.m. (At that time frequency level of watching TV steadily lowers)
4. Young Adult
 4 p.m. to 12 p.m. (Frequency level of watching TV is very high)
 11 a.m. to 4 p.m. (Frequency level of watching TV is very low)
 Housewives and young adults spend almost half of their day in front of TV.
 Whereas in the case of early teens and male adults the time varies depending on the school days / working days
and vacations.

25. Phase 1: What’s New?
 Flavored Bulletins (Yeh Hai Pakistan, MetroLite, SCORE!)
 Enhanced Flagship Programming (e.g. Expanded Tezi Mandee
w/ Market-Roundup and softer Weekend version + Expanded
AKKKS w/ “Newsnight” elements)
 Subah Se Geo (3 hr morning umbrella show with links): A Morning
show w/ Fox and Friends elements of morning chatter. Hosts range
on a 1+1+1 format, with a “News guy” a “Sports guy” and a “Cute
girl” who actually discuss the news instead of just casting it.
Features someone like Ghazi Salahuddin hosting a morning papers
review segment called Aaj Ka Akhar, a Sports Quarter, and
subsequent linking to an E-News Show
 Sab Bata Doon?! (20 mins, late morning slot): E-News in its
essence. Lolly/Bolly/Hollywood gossip and developments, plus an
in-house promotional vehicle for Geo Entertainment which features
updates and developments on Geo Soaps and Dramas. Featuring
behind the scenes reporting, slotted in the morning for a female
heavy time-slot

26. Phase 1: What’s New?
 Biz Bytes (20 mins weekly, evening slot): A “power-meeting” show
featuring hard-talk with the corporate elite, based in a restaurant
setting to capture the “power” aspect
 F.I.R (20 mins weekly, evening slot): Geo’s own CSI, only factual.
Featuring aggressive follow ups of the latest crimes, creating
campaigns for justice, holding sting operations
 Chittee Ayee Hai (20 mins weekly, evening slot): A feedback show
supported by clips of programming which has been fed-back by
audiences, this is a "best of” program from the week's broadcast. A
single anchor drives the show with SMS, Email and letters. The
mood is kept lite through bloopers etc.
 Gillette World Sport (20 mins weekly, evening slot): Arguably the
world’s most famous magazine sports show, now in Urdu.
 New Infotainment programming (20 mins, evening slot): Lifestyle,
Food, Music, Literature, Wheels and Cinema, slotted every evening
after the news.

27. Phase 1: What’s New?
Other New/Spice Elements
 Increased Interactivity: Through “send us your neighbourhood’s
news” by Emailing/Writing/Texting/Calling facilities which are
regularly promoted on an inter and intra bulletin setting
 Intra Promotion: Anchors promoting each other and their programs
through graphical and content support
 Geo Aankhen: Eye in the Sky elements which zooms in anywhere
in the world for beepers, reporting, natural disasters. Could even be
developed for Sports, even traffic updates for MetroLite News
 GeoBot: Animated character w/ Voice synchronization. Could be
used for Tech News/DSS. Subesequently, an animated weathergirl
could be established
 Geo Heli-Cam: Access to remote areas in case of national
disasters, or bird’s eye views of cities in case of an urban riot or
blast, Geo Heli-Cam will connect the people to the scene of the
news, nation-wide.

28. FPC Logic: What is it based on?
 The FPC is based on demographic-specific viewer “zones”
which are mapped on urban/rural, gender-based, social and
lifestyle elements sanctified by data from GRAD
 “Seamless” programming is targeted
 Weekend vs Weekday programming is based on urban
habits/lifestyles
 All Current News Programming has been retained
 Certain Infotainment/SP2 Programming has be retained.
Pipeline programming from those two departments will also
be considered by News for its line-up in the future
 0600 hrs to 0100 hrs is regarded as the ‘TV Day’. 0100 to 0559
hrs are repeat slots and have not been slotted yet
 Some proposed programming has ‘working titles’
 HLN is always @ the top of the hour, unless a bulletin is slotted
for that slot

29. What about Live Strategy and
Programming?
News will adopt a strategy of ‘pacing’ live
content through Phases 1, 2 and 3 (its been
assumed all live programming so far is from DXB).
Geo News’ eventual goal is to achieve “program
seamlessness” with city to city and studio to studio
switching (resonant of Fox News) where the
“news never stops”, but can only be achieved
through more live facilities and privileges in
Pakistan

30. Phase 1 FPC Summary
Reg. News Bulletin w/New Look 2850min / 36%
New "Flavored" Bulletins 1140min / 14%
New News Programming 1560min / 20%
Retained News Programming 1320min / 17%
Infotainment 1110min /
15%

31. The FPC: 0600 to 0659
Recommended Programming:
Mon-Sun:
NEWS @ 6

32. 0600 to 0659
06:00 - 06:59
Male,
56.8
Female
, 43.2
06:00 - 06:59
Sec C,
25.3
Sec D,
18.6
Sec E,
22.6
Sec A,
4.3
Sec B,
29.1
06:00 - 06:59
Urban,
76.8
Rural,
23.2
06:00 - 06:59
44.4
12.4
32.4
10.7
0 10 20 30 40 50
Urban
Rural
Female
Male
06:00 - 06:59
21.7
14
3.7
4.1
12
1
0.2
1.2
0
0
15.1
8.8
0.1
4.2
0
2.3
0
0
0
11.7
0 5 10 15 20 25
Age 10-17
Age 18-25
Age 26-30
Age 31-35
Age 36-40
Age 41-45
Age 46-50
Age 51-55
Age 56-60
Age 60+
Female
Male

33. The FPC: 0700 to 0755
Recommended Programming:
Tues-Sat:
0705: REP/REP OF AKKKS
Sun:
0705: Matchbox
0730: AOL
Mon:
0705: Gillette World Sport
0730: DSS

34. 0700 to 0759
07:00 - 07:59
Sec B,
26.7
Sec A,
5.7Sec E,
28.2
Sec D,
22.9
Sec C,
16.5
07:00 - 07:59
Male,
58
Female
, 42
07:00 - 07:59
Urban,
47.7
Rural,
52.3
07:00 - 07:59
35.2
22.8
12.4
29.5
0 10 20 30 40
Urban
Rural
Female
Male
07:00 - 07:59
20.2
16.6
7.2
15.5
10.9
0.4
2.3
0.8
0
0
11.3
4.1
2
5.3
0.6
0.4
0
0
0
2.4
0 5 10 15 20 25
Age 10-17
Age 18-25
Age 26-30
Age 31-35
Age 36-40
Age 41-45
Age 46-50
Age 51-55
Age 56-60
Age 60+
Female
Male

35. The FPC: 0755 to 1059
Recommended Programming:
Mon-Fri:
0755: GOOD MORNING PAKISTAN (GMP)
0800: HLN
0805: AAJ KA AKHBAR
0830: GMP+SPORTS QUARTER
0900: NEWS @ 9
0930: GMP LINK + TM
0955: GMP LINK
1000: HLN
1005: GMP LINK + SAB BATA DOON?!
1030: GMP LINK + AAJ KAY BHAO+GMP SIGN OFF

36. The FPC: 0755 to 1059
SAT:
0800: NEWS @ 8
0900: NEWS @ 9
0930: TM WEEKEND
1000: NEWS @ 10
1030: AKB
SUN:
0800: NEWS @ 8
0900: NEWS @ 9
0930: CHITTEE AAGAYEE
1000: NEWS @ 10
1030: AKB

37. 0800 to 0859
08:00 - 08:59
Male,
39Female
, 61
08:00 - 08:59
Sec B,
30.6
Sec A,
7.6
Sec E,
16.4
Sec D,
30.7
Sec C,
14.6
08:00 - 08:59
Rural,
30.3
Urban,
69.7
08:00 - 08:59
31.8
7.3
37.9
23.1
0 10 20 30 40
Urban
Rural
Female
Male
08:00 - 08:59
14.4
10.5
6.5
2.7
8.9
0.7
1.6
0.3
0
0
17.4
3.7
1.9
7.1
0.1
16.8
0
0
0
7.4
0 2 4 6 8 10 12 14 16 18 20
Age 10-17
Age 18-25
Age 26-30
Age 31-35
Age 36-40
Age 41-45
Age 46-50
Age 51-55
Age 56-60
Age 60+
Female
Male

38. 0900 to 0959
09:00 - 09:59
Male,
36.9
Female
63.1
09:00 - 09:59
Sec B,
39
Sec A,
10.1Sec E,
8.8
Sec D,
19.4
Sec C,
22.8
09:00 - 09:59
Urban,
73.8
Rural,
26.2
09:00 - 09:59
31.2
5.7
42.6
20.5
0 10 20 30 40 50
Urban
Rural
Female
Male
09:00 - 09:59
8
11.3
6.2
3
7.8
2.7
3.2
0.2
0
0
22.5
10.7
4.9
8.9
1.1
0.5
1
0
0
8.2
0 5 10 15 20 25
Age 10-17
Age 18-25
Age 26-30
Age 31-35
Age 36-40
Age 41-45
Age 46-50
Age 51-55
Age 56-60
Age 60+
Female
Male

39. 1000 to 1059
10:00 - 10:59
Male,
38.7
Female
, 61.3
10:00 - 10:59
Sec B,
40.8
Sec A,
11.6Sec E,
6
Sec D,
20.5
Sec C,
21.1
10:00 - 10:59
Urban,
83.1
Rural,
16.9
10:00 - 10:59
35.6
3.1
13.7
47.5
0 10 20 30 40 50
Urban
Rural
Female
Male
10:00 - 10:59
10.1
11.8
5.1
2.2
8.6
4.3
0.4
0.2
0.1
0
20.2
10.8
5.5
8.2
1
1.4
1.3
0.1
0
8.8
0 5 10 15 20 25
Age 10-17
Age 18-25
Age 26-30
Age 31-35
Age 36-40
Age 41-45
Age 46-50
Age 51-55
Age 56-60
Age 60+
Female
Male

40. The FPC: 1100 to 1159
Recommended Programming:
1105-1200
Mon: Jawabdeh (rep)
Tue: FUWF (rep)
Wed: Capital Talk (rep)
Thu: Foreign Affairs (rep)
Fri: Cap Talk (rep)
Sat:
1105: News in English
1130: CKBB
Sun:
1105: News in English
1130: Biz Bytes

41. 1100 to 1159
11:00 - 11:59
Male,
37.1Female
, 62.9
11:00 - 11:59
Sec B,
40.3
Sec A,
12.9Sec E,
6.2
Sec D,
15.4
Sec C,
25.2
11:00 - 11:59
Urban,
84.8
Rural,
15.2
11:00 - 11:59
33.6
3.5
51.3
11.6
0 20 40 60
Urban
Rural
Female
Male
11:00 - 11:59
9
11.9
3.5
3.7
5.5
4.3
0.7
0.7
0.2
0
19.1
14.4
6.6
8
1
1.2
0.6
0.2
0
9.4
0 5 10 15 20 25
Age 10-17
Age 18-25
Age 26-30
Age 31-35
Age 36-40
Age 41-45
Age 46-50
Age 51-55
Age 56-60
Age 60+
Female
Male

42. The FPC: 1200 to 1259
Recommended Programming:
Mon- Sun:
NEWS @12

43. 1200 to 1259
12:00 - 12:59
Male,
35.9
Female
, 64.1
12:00 - 12:59
Sec B,
37.4
Sec A,
10.5
Sec E,
12.9
Sec D,
11.9
Sec C,
27.3
12:00 - 12:59
Urban,
86.5
Rural,
13.5
12:00 - 12:59
30.8
5.1
8.4
55.7
0 20 40 60
Urban
Rural
Female
Male
12:00 - 12:59
9.2
10.4
4.8
2.3
5
1.8
1.6
0.5
0
0
15.6
16.6
4.5
7.4
0.4
1.2
1.4
0.2
0
15.5
0 2 4 6 8 10 12 14 16 18
Age 10-17
Age 18-25
Age 26-30
Age 31-35
Age 36-40
Age 41-45
Age 46-50
Age 51-55
Age 56-60
Age 60+
Female
Male

44. The FPC: 1300 to 1359
Recommended Programming:
MON – SUN
1100-1130: NEWS IN ENGLISH
1130: SAB BATA DOON?! (REP)
SAT:
1105: ALIF (REP)
SUN:
1105: PACHAS MINUTE (RPT)

45. 1300 to 1359
13:00 - 13:59
Male,
39.4
Female
, 60.6
13:00 - 13:59
Sec B,
35.9
Sec A,
7.1
Sec E,
12.3Sec D,
21.3
Sec C,
23.4
13:00 - 13:59
Urban,
76.1
Rural,
23.9
13:00 - 13:59
28.8
10.5
13.4
47.3
0 10 20 30 40 50
Urban
Rural
Female
Male
13:00 - 13:59
11.8
11.6
3.7
2.6
4.9
1.1
1.4
0.6
0.1
0
14.1
12.2
3.9
6.1
0.2
8.1
0.5
0.1
0
15.2
0 2 4 6 8 10 12 14 16
Age 10-17
Age 18-25
Age 26-30
Age 31-35
Age 36-40
Age 41-45
Age 46-50
Age 51-55
Age 56-60
Age 60+
Female
Male

46. The FPC: 1400 to 1459
Recommended Programming:
Mon- Sun:
1400-1430
NEWS @ 2, Geo Cinema, Music, Literature,
Wheels, Food, Lifestyle (rep)
1430 – 1500
Mon-Fri: TM Business Roundup
Sat: AOL (rep)
Sun: Career Online (rep)

47. 1400 to 1459
14:00 - 14:59
Male,
45.7
Female
, 54.3
14:00 - 14:59
Sec B,
40.2
Sec A,
7.3
Sec E,
8.8
Sec D,
18.5
Sec C,
25.2
14:00 - 14:59
Urban,
75.2
Rural,
24.8
14:00 - 14:59
35.1
10.6
14.1
40.2
0 10 20 30 40 50
Urban
Rural
Female
Male
14:00 - 14:59
14.8
12.4
4.5
3.1
6.6
1.4
2.5
0.8
0.2
0
13.9
10.8
4.1
5.8
0.3
0.9
0.2
0
0
15.8
0 2 4 6 8 10 12 14 16 18
Age 10-17
Age 18-25
Age 26-30
Age 31-35
Age 36-40
Age 41-45
Age 46-50
Age 51-55
Age 56-60
Age 60+
Female
Male

48. The FPC: 1500 to 1559
Recommended Programming:
Mon-Sun:
1500-1559
NEWS @3

49. 1500 to 1559
15:00 - 15:59
Male,
51.6
Female
, 48.4
15:00 - 15:59
Sec B,
38.2
Sec A,
5.8
Sec E,
8.4
Sec D,
22.3
Sec C,
25.3
15:00 - 15:59
Urban,
68.2
Rural,
31.8
15:00 - 15:59
14.3
17.5
37.3
31
0 10 20 30 40
Urban
Rural
Female
Male
15:00 - 15:59
16.9
15.5
4.2
5.1
7.8
3.5
1.1
0.4
0.1
0
9.3
10.6
2.9
5.6
0.6
0.3
0.4
0
0
15.2
0 2 4 6 8 10 12 14 16 18
Age 10-17
Age 18-25
Age 26-30
Age 31-35
Age 36-40
Age 41-45
Age 46-50
Age 51-55
Age 56-60
Age 60+
Female
Male

50. The FPC: 1600 to 1659
Recommended Programming:
Mon-Sun:
1605-1630
SCORE!
1630-1659
Mon- Fri: CKBB, BAZAR, HSUSH, ULTA SEEDHA
(all rep) TM BUSINESS ROUNDUP
Sat: TEZI MANDEE WEEKEND (rep)
Sun: FIR (fr)

51. 1600 to 1659
16:00 - 16:59
Male,
53.2
Female
, 46.8
16:00 - 16:59
Sec B,
34.6
Sec A,
6.5
Sec E,
11.1
Sec D,
26.6
Sec C,
21.2
16:00 - 16:59
Urban,
64.5
Rural,
35.5
16:00 - 16:59
36.3
16.9
18.6
28.2
0 10 20 30 40
Urban
Rural
Female
Male
16:00 - 16:59
16.1
14.8
4.8
7.7
6.9
3.8
1.4
0.3
0.1
0
11.4
8.9
2.6
5.3
0.6
0.5
0
0.1
0
14.3
0 2 4 6 8 10 12 14 16 18
Age 10-17
Age 18-25
Age 26-30
Age 31-35
Age 36-40
Age 41-45
Age 46-50
Age 51-55
Age 56-60
Age 60+
Female
Male

52. The FPC: 1700 to 1759
Recommended Programming:
Mon-Sun
1700-1759
Yeh Hai Pakistan

53. 1700 to 1759
17:00 - 17:59
Male,
56.3
Female
, 43.7
17:00 - 17:59
20.9
13.7
35.4
30
0 10 20 30 40
Urban
Rural
Female
Male
17:00 - 17:59
Sec B,
29.8
Sec A,
6
Sec E,
18.3
Sec D,
27.9
Sec C,
18
17:00 - 17:59
Urban,
65.4
Rural,
34.6
17:00 - 17:59
16.5
12.2
5.6
8.1
7
2.6
1.1
0.6
0.4
0
10.4
6.7
2.1
3.3
0.6
7.4
0.3
0.1
0
15
0 2 4 6 8 10 12 14 16 18
Age 10-17
Age 18-25
Age 26-30
Age 31-35
Age 36-40
Age 41-45
Age 46-50
Age 51-55
Age 56-60
Age 60+
Female
Male

54. The FPC: 1800 to 1859
Recommended Programming:
Mon-Sat
1805-1830: News in English
Mon – Fri 1830-1859: SCORE!
Sat:
1830 - 1859
1830 – 1859: Career Online
Sun:
1805-1830: Gillette World Sports
1830-1859: DSS

55. 1800 to 185918:00 - 18:59
Male,
52.2
Female
, 47.8
18:00 - 18:59
Sec B,
30.3
Sec A,
7.5
Sec E,
22.8
Sec D,
19.3
Sec C,
20.2
18:00 - 18:59
Urban,
75.3
Rural,
24.7
18:00 - 18:59
40.4
11.8
12.9
34.9
0 10 20 30 40 50
Urban
Rural
Female
Male
18:00 - 18:59
17.2
14.2
5.2
7.5
5.3
1.5
1.2
0.6
0.5
0
16.1
7.4
1.9
3.9
0.5
0.9
0.2
0.2
0
15.3
0 2 4 6 8 10 12 14 16 18 20
Age 10-17
Age 18-25
Age 26-30
Age 31-35
Age 36-40
Age 41-45
Age 46-50
Age 51-55
Age 56-60
Age 60+
Female
Male

56. The FPC: 1900 to 1959
Recommended Programming:
MON- FRI:
1905-1930
METROLITE NEWS
SAT:
1905-1930: MATCHBOX (FR)
1930-1959: SAATH DIN (FR)
SUN:
1905-1959: WEAKEST LINK (REP)

57. 1900 to 1959
19:00 - 19:59
Male,
47.9Female
, 52.1
19:00 - 19:59
Sec B,
34.6
Sec A,
9.2
Sec E,
16.5
Sec D,
16.7
Sec C,
23.1
19:00 - 19:59
Urban,
72
Rural,
28
19:00 - 19:59
36.1
11.8
16.2
35.8
0 10 20 30 40
Urban
Rural
Female
Male
19:00 - 19:59
15.3
14.3
5.2
5.7
4.9
1.9
2
0.6
0.3
0
15.2
7.2
3.8
4.9
1
1
0.3
0.2
0
15.2
0 2 4 6 8 10 12 14 16 18
Age 10-17
Age 18-25
Age 26-30
Age 31-35
Age 36-40
Age 41-45
Age 46-50
Age 51-55
Age 56-60
Age 60+
Female
Male

58. The FPC: 2000 to 2059
Recommended Programming:
2005-2059
Mon: FOLLOW UP WITH FAHAD (FR)
Tue &Thu: CAPITAL TALK (FR)
Wed: FOREIGN AFFAIRS (FR)
Fri: FIR (FR)
Sat: PACHAS MINUTE (FR)
Sun: JAWAB DEH (FR)

59. 2000 to 2059
20:00 - 20:59
Male,
43.3
Female
, 56.7
20:00 - 20:59
Sec B,
36.2
Sec A,
8.5
Sec E,
10.4Sec D,
20.4
Sec C,
24.5
20:00 - 20:59
Urban,
74.4
Rural,
25.6
20:00 - 20:59
31.6
11.6
13.9
42.8
0 10 20 30 40 50
Urban
Rural
Female
Male
20:00 - 20:59
11.1
12.9
3.9
4.7
4.9
1.7
2
1
0.2
0
16.9
8.4
3.6
6.6
1.1
3.3
0.5
0.1
0
16.2
0 2 4 6 8 10 12 14 16 18
Age 10-17
Age 18-25
Age 26-30
Age 31-35
Age 36-40
Age 41-45
Age 46-50
Age 51-55
Age 56-60
Age 60+
Female
Male

60. The FPC: 2100 to 2159
Recommended Programming:
Mon-Sun:
0900-0959
NEWS @9

61. 2100 to 2159
21:00 - 21:59
Male,
46.4
Female
, 53.6
21:00 - 21:59
Sec B,
34.8
Sec A,
9
Sec E,
10.7Sec D,
20.9
Sec C,
24.7
21:00 - 21:59
Urban,
76.6
Rural,
23.4
21:00 - 21:59
33.8
12.5
10.9
42.7
0 10 20 30 40 50
Urban
Rural
Female
Male
21:00 - 21:59
9.1
14.6
4.5
4.3
6
1.9
2.1
0.6
1.1
0
16.1
10.6
3.5
6.4
1.1
0.8
0.4
0.1
0
16.2
0 2 4 6 8 10 12 14 16 18
Age 10-17
Age 18-25
Age 26-30
Age 31-35
Age 36-40
Age 41-45
Age 46-50
Age 51-55
Age 56-60
Age 60+
Female
Male

62. The FPC: 2200 to 2259
Recommended Programming:
Mon-Sun:
2205-2230
Geo Cinema, Music, Literature, Wheels,
Food, Lifestyle, Chittee Ayee Hai
Mon-Sun:
2230-2259
SCORE!

63. 2200 to 2259
22:00 - 22:59
8.2
15.8
4
5.4
7.8
2.5
2.2
0.8
1.5
0
16.1
10.6
2.8
5.2
1.2
0.8
0.2
0.1
0
14.1
0 2 4 6 8 10 12 14 16 18
Age 10-17
Age 18-25
Age 26-30
Age 31-35
Age 36-40
Age 41-45
Age 46-50
Age 51-55
Age 56-60
Age 60+
Female
Male
22:00 - 22:59
Male,
49
Female
, 51
22:00 - 22:59
Sec B,
35
Sec A,
9.6
Sec E,
8.9
Sec D,
22.1
Sec C,
24.4
22:00 - 22:59
Urban,
86.5
Rural,
13.5
22:00 - 22:59
41.7
7.3
6.2
44.8
0 10 20 30 40 50
Urban
Rural
Female
Male

64. The FPC: 2300 to 2359
Recommended Programming:
Mon-Fri
2305-2359
AKKKS
Sat
2300-2359:
WEAKEST LINK
SUN
2330-2359:
FIR (REP)
SAATH DIN (REP)

65. 2300 to 2359
23:00 - 23:59
45.2
5.3
5.2
44.2
0 10 20 30 40 50
Urban
Rural
Female
Male
23:00 - 23:59
6.6
19.4
4.3
4.1
9.4
2.2
2.7
0.2
1.4
0
14.4
9.6
4.3
4.9
0.5
0.4
0.1
0.2
0
14.7
0 5 10 15 20 25
Age 10-17
Age 18-25
Age 26-30
Age 31-35
Age 36-40
Age 41-45
Age 46-50
Age 51-55
Age 56-60
Age 60+
Female
Male
23:00 - 23:59
Male,
50.5
Female
, 49.5
23:00 - 23:59
Sec B,
35.8
Sec A,
9.1
Sec E,
12.7Sec D,
19
Sec C,
23.4
23:00 - 23:59
Urban,
89.5
Rural,
10.5

66. The FPC: 0000 to 0059
Recommended Programming:
MON-SUN
NEWS @ 12

67. Phase 1 FPC Summary
2640 33%
870 11%
1950 24%
1350 17%
900 11%
150 2%
120 2%
Reg. News Bulletin w/New Look 2640min / 33%
New "Flavored" Bulletins 870min / 11%
New News Programming 1950min / 24%
Retained News Programming 1320min / 17%
Infotainment 1110min /
15%

68. The Road Ahead: Q3…
Dateline Pakistan: Inspired by BBC's Dateline London, Dateline Pakistan is a
single anchor, 3-4 panelist show which can have a stationary or a travelling
version, where journalists are interviewed on their take about a certain
issue/s or the entire news week. The working version of the stationary show
should probably be in ISB, where foreign correspondents and bureau chiefs
are at hand for sharing their views. A serious show for the avid news
watcher. English language based.
Hum Jawaan: A "life in the military" reality show. Has to be ISPR approved.
Envisions anchor training and operating with the Army, Airforce and Navy.
PD suggests 2 options which can be adopted. One version is pacing the
show for a single season, where army/airforce/navy are experienced
together. Another version is pacing the show for at least 3 seasons by
dedicating each season to each wing of the armed forces, with perhaps a
fourth season dedicated to the police. The brand key is to "get tough" as
well as "love your country". Slotted in the youth heavy slot
.

69. The Road Ahead: Q3…
Political Puppetry: Inspired by NDTV's Gustakhi Maaf. Rafi
Peer has been contacted for production purposes for this
one. It's "best of" segments can be used as fillers as
well.
You Decide: IVR, SMS, Email and Call-in show which is a
daily poll of a chosen hot-topic. You Decide is a call-
center servicing the country's opinions. Featuring a
single-anchor with a guest or two. The brand is "the
country has spoken". Value is added by smart graphics
showing the results for savvy questions in real-time.

70. The Road Ahead: Q3…
Sarak Chap: A "Roadumentary" which can take on different thematics. PD has
envisioned atleast a couple. Sarak Chaap Chef, where the anchor travels
the country with a "roving cam" take on Pakistan's most famous urban
legend: food. From Quetta's Babu ke Tikkay to Lahore's Phajje ke Paye to
Peshawar's Takht Bahai Chappl Kebabs to Karachi's Student Biryani to
Gujranwala's BBQ, Sarak Chaap Chef become's a traveling food critic show.
Another franchise it can take on in another season is Sarak Chaap Shopper,
where different clothes and accessories from different parts of the country
are procured and compared. Sarak Chap Journalist can be yet another
franchise, this time making it a "public platform" type of setting which travels
across the country. Another way to broadcast this show is to produce all 3
franchises together and air Chef/Shopper/Journalist in a loop, emphasising
on the Sarak Chaap brand.
Youth Bulletin: Inspired by MTV News, which gives a slanted yet smart take on
contemporary issues. In effect, this will be a DSS for young adults, with web
news, music and movie ratings, fashion news, sports coverage etc. The
thematic is "the youth has spoken", the brand key is "youth empowerment"
where its "cool to know". No suits, lots of denim, "personality" reporters, guy
and gal anchoring team.

71. The Road Ahead: Q3…
More Seamless, More Live
Studio to Studio, Bureau to Bureau and City
to City Switching, videophone and live
links, increasing seamlessness and
accelerating the rate and turnover of News
(its assumed we will have more live
facilities at this point in Pakistan and
internationally)

72. Live Strategy and Requirements
LIVE INDOOR
Strategy:
 To have more live feel in the News Channel
 Have more ability to do Live shows and discussions
 To increase seamlessness in our overall programming
Usage
 Almost all bulletins will have live elements
 Most of daily shows/news programs will have live coverage
 from the spot e.g. Kamran Khan Show
Type
 Live Coverage, Live Programs, OSRs, Breaking News Outdoor
Need/Description
 Live Shots from different locations including interviews and urgent
 Footage
Equipment
 1 Earth Station in KHI, two mini SNGs in LHR and ISB for 1-2 hrs for daily bulletins
 + 3 Mini SNGs in KHI, 2 in LHR and ISB for 2-3 hrs for daily bulletins and shows

73. Live Strategy and Requirements
OUTDOOR
STRATEGY:
 To cover more live news from the spot
 Have more ability to do more live programs at outdoor locations
USAGE/TYPE
 Election Coverage, Marathon, Live Outdoor Summits, LOC Crossing
EQUIPMENT
 6 mini SNGs in all major cities for 2-3 hours for daily bulletin usage
NOTE ON OUTDOOR LOCATIONS
 In the short term the mini SNGs should be in Karachi, Lahore,
Islamabad, Peshawer and Quetta
 In the long term; we should have SNGs in Hyderabad, Sukkur,
Multan, Faisalabad, Sialkot, Jacobabad, Chaman, D.I. Khan,
Muzaffarabad, Gilgit, Skardu, Kohat. The rest will be on standby in
Karachi for foreign coverages.