The two-day Masala Family Festival held on May 26-27, 2012 at the Expo Center in Karachi saw a record attendance, with approximately three female visitors for every one male visitor. It featured the largest food court ever at the venue, with over 60 varieties of cuisine available. Interactive cooking demonstrations and meet-and-greets with celebrity chefs were very popular. The extensive kids' area was the largest ever established at that venue. The event generated economic activity across 27+ related industries and promoted local brands. Extensive pre-event promotion occurred across TV, radio, print, online and outdoor channels.

1. May 26 & 27, 2012
Expo Center, Karachi

2. Masala Family Festival
Ground Breaking Event of the Year

3. Event Highlights

5. The event witnessed a record attendance of female
visitors - approximate ratio stands at 3:1

6. The largest food court was
established in the event, a record for any
festival previously held at the venue
Live Cooking by
Masala Chefs & one to one
interaction with the audience added
fire to the show
The food court offered more than
60 variety of cuisines
under one roof

7. With 50+ different attractions this was
the Largest Kids area established at the venue

8. The event generated economic activity in 27+ allied
industries, directly and indirectly.

9. Glimpse of HUM TV & Style 360
Talent Hunt Activities

10. Sponsors
Branding

11. Pre – Event Promotion

12. Promos Masala Tv, HUM TV,
Style 360
14 days campaign –
Stall booking and details
9 Days Campaign –
Invitation Promo
Montages Chefs Endorsement
Montages
Endorsement on Live
Shows by Masala Chefs
9 Days Campaign
Radio 14 days campaign –
Stall booking and details
9 Days Campaign –
Invitation Promo
FM 105
FM 91

13. Masala TV Website
Facebook Pg MFF
(1K likes, 1400 visits)
Facebook Pg Masala TV
Facebook Pg Hum TV
Facebook Pg Style 360
9 Days Campaign
E-Flyers
Outdoor 11 Days campaign
SMS Campaign MFF Contest through SMS -
executed via Masala TV and
FB pages (1K sms generated)
7 Days Campaign
Inviting SMS Circulated
3 consecutive days (25th,
26th and 27th of May)
Online Promotion
E- Marketing
32 Hoardings in
Karachi

14. Outdoors

15. E-flyer

16. SMS Campaign

17. Post – Event Promotion

18. Promo – Event Success Awareness
E-flyer