The F1 Fanzone event returns to Abu Dhabi in 2010, providing a festival atmosphere for Formula One fans. Last year's event attracted over 286,000 visitors over 16 days. The fanzone allows visitors to view live races on giant screens for free, participate in activities, and experience the excitement of Formula One. Companies can partner with the event to interact with consumers and associate their brands with Formula One.

1. F1 FAN ZONE ™Abu Dhabi Grand Prix 2010 After the great success of F1 FanZone™ last year, the Official Outdoor Broadcaster for Formula one, will return to Abu Dhabi Corniche; 3 weeks of excitement to celebrate the F1 2010 season. LOCATION: Abu Dhabi, Emirates DATE: October 28th – November 14th, 2010

3. ABOUT THE EVENT F1 Fanzone™ is designed to attract dedicated and new fans alike with a festival of Formula one™ fun and excitement and is exclusively licensed to show formula one™ races on the world’s largest and most advanced digital giant screens. The F1 Fanzone™ event in abu dhabi 2009 gave the city its first glimpse of the spectacle and excitement of Formula one™. It attracted 286,000 visitors over 16 days with a peak day visitor audience of 80,000. The event exceeded all expectations as fans queued to get in. With live race coverage on the most sophisticated giant screens, driver appearances, race simulators, pit stop challenges, kids’ activities, music, entertainment and more, visitors were able to enjoy and experience the raw excitement and entertainment that has made Formula one™ the most popular annual sporting series in the world. F1 Fanzone™ is a new and unique opportunity for companies to get up close and personal with the public; cleverly feeding the appetites of the dedicated f1™ fans whilst enticing new fans and families who just want a great day out.

4. Benefits The only place outside the track that you can view the grand prix cost free. It takes the street atmosphere of the entire city, the excitement of the pitlane, exclusivity of the paddock, the roar of the engines and the opportunity to meet the f1™ drivers. To promote the sport, educate and make f1™ accessible to all. And offer an alternative F1™experience to a broad public and celebrate the f1™ lifestyle through activities and entertainment. Most importantly help to create an environment for brands to connect with fans in more original, engaging and dynamic ways. Audience and Screen Locations With free entry & entertainment for all ages both day and night, F1 Fanzone™ is designed to attract the widest possible spectrum of fans: From individuals, to families and tourists who are non race fans but enjoy soaking up the f1 atmosphere to the enthusiasts who will attend the race but need somewhere to go during non race time.

7. OPPORTUNITY TO RENT SPACE AREA, TENTS AND KIOSKS Consumer interaction, activate your brand by renting a space onsite

8. F1 FANZONE EVENT MAGAZINE AND CITY GUIDE F1 FanZone Program Abu Dhabi City Guide Formula 1 team and driver description Formula one Rules and regulation Formula one news DISTRIBUTION 50,000 copies BRANDING OPPORTUNITIES Live entertainment F1 racing simulators Pit-stop challenge Karting Podium photo finish Hospitality lounges Retail kiosks Official F1 merchandise F&B AREA Advertising options available