The document proposes ideas to improve the website and marketing for Ludus Motorsports' Formula 1 event packages. It suggests adding more details about package inclusions and exclusives, making the VIP package more prominent, and including an itinerary and video on the site. Other ideas are to upgrade the VIP package with track tours and paddock passes, and launch social media and blog campaigns to promote the event packages.

1. Brain Storming Ideas for F-1
By Poten)al Candidate Sam Bri2

2. Here’s What I Know About Ludus
Motorsports F-1 Externally
• Website dedicated to the Formula 1 event with
information and package prices.
• 2 event packages available
• Austin Accommodations such as Texas Capital

3. Website Improvement Ideas
• Increase details about what’s included and what’s
not included such as airfare.
• Increase visibility of Ludus VIP package, instead of
it being on a separate link on the left side.
• Increase information about VIP package, this is
talked about on the next page.
• Add a tour schedule/itineraries to webpage
• Add hyperlinks to “Austin Accommodations”, to
allow potential customers to educate themselves.

4. Website Ideas Continued..
Add a video link video box to the “About Formula 1 tab.”
Consumers connect to visual faster.
Example: Current Ludus 1 Example: Proposed Ludus 2

5. Package Incentive Upgrade for VIP
“THE FORMULA-1 VIP EXPERIENCE”
*Add a track tour of Circuit Of The Americas*
*Special paddock passes that replicate F1’s VIP*
*Does Ludus have access to these or do we need to
create a relationship with Expedia Groups?*
*Tour of a Race Team After Hours (Red Bull Racing)*
*The K-1 F-1 Kart Race Experience in Austin Texas*

6. Social Media & Marketing Push!!
• Increase Cross Traffic on Ludus F-1 Page
• Create Facebook Campaign
• Identify and Target Audience Base using Facebook
Analytics
• Forum Blast and Blog Updates
• Twitter Campaign
• Possible Guerilla Market Campaign to Corporate
Companies
• Tour Magazine Publications, ie “Tour Spotlight”