Piers Hickin is a talented young British racing driver seeking sponsorship to compete in the 2014 F3 European Open. Key details include: - Piers has shown great success in a short career, winning races and attracting investment from the MSA Academy. - The F3 European Open is a top development series that will help Piers progress up the motorsport ladder. - Sponsorship of Piers' campaign provides brand exposure through logo placement on his car and suit, plus promotional and hospitality opportunities at races.

1. A MOTORSPORT PARTNERSHIP OPPORTUNITY
A MOTORSPORT
PARTNERSHIP
OPPORTUNITY

3. INTRODUCING PIERS HICKIN
In his short career Piers has demonstrated through his driving that he is a
“huge talent with considerable potential” – Kieren Clark. Since his
explosive arrival into motorsport, the superlatives have been as numerous
as his racing. Instinctive, determined and a real talent have all been used
to describe Piers and his racing aptitude.
CAREER HISTORY
Piers’ limited time in a racing car compared to his peers has not restricted
Piers’ success, and the results he has achieved in such a short timeframe
have been impressive, winning races and attracting the converted MSA
Academy to invest in his ability.’
Now on an accelerated career path, Piers will be building on the
achievements to date, with a full time professional racing programme.
2013 : Protyre BARC Formula Renault UK Championship contender.
Accepted by the prestigious MSA Academy.
2012 : Junior Ginetta
2011 : Junior Ginetta Testing and Junior Max Club wins and
championships.
2010 : Mini Rotax Max Karting Championship.

4. F3 EUROPEAN OPEN
The European F3 Open was created in 2009 by GT Sport, who has been the official organizer for a decade of the championships
such as Spanish GT / Iber GT, Spanish formula 3 and International GT Open.
In 2012 the series will entered its fourth edition, having enjoyed a growing success in terms of excellence and quality of entries,
raising interest, exposure and geographical expansion.
Today European F3 Open is...
- The best platform to enter F3 racing at the moment
- The series offering the highest F3 racing performances
- The F3 championship with the best cost/exposure ratio
- The F3 championship with the biggest number of Dallara F312s, most recent F3 car developed and built by Dallara. In addition,
Dallara F308s continue racing in Cup class and fighting for overall podiums too.
The International European F3 Open philosophy is to keep rules simple and stable during the years, maintain costs under control,
visit only top-level circuits, offer professional level formation for drivers, and provide premium TV/media coverage

5. F3 Open in the Press
PRINT MEDIA COVERAGE 2013:
In addition to the website, GT Sport has in place a media service that provides comprehensive information (in English and Spanish)
and pictures prior, during and after each event, to a database of 900 specialized motorsport journalists in Europe and around the
world.
Main Specialised Media Covering the F3 Open:
In English:
In Spanish:
Autosport (weekly - circulation 50.000)
In German:
MotorSport Aktuell (weekly – circulation 30.000)
Auto Bild Motorsport (bi-weekly – circulation 40.000)
Autopista (weekly – circulation 40.000)
Autohebdo Sport (weekly – circulation 25.000)
Motor 16 (weekly – circulation 25.000)
In Portuguese:
Sport Auto (monthly – circulation 100.000)
In French:
Autohebdo (weekly - circulation 40.000)
In Italian:
Auto Hoje (weekly – circulation 40.000)
Auto Sport (weekly – circulation 25.000)
Autosprint (weekly - circulation: 40.000)

6. F3 Open on TV

11. 2014 Race Calendar
Date
Circuit
02,03,04 May
Nurburgring, Germany
06,07,08 June
Jerez, Spain
21,22 June
Portimao, Portugal
18,19,20 July
Silverstone, England
05,06,07 September
Spa Francorchamps, Belguim
25,27,28 September
Monza, Italy
17,18,19 October
Barcelona, Spain

12. A UNIQUE PROPOSITION
Piers Hickin is a unique young man. Confident, committed,
intelligent and never defeated, all the talents required for a
professional racing driver if he is to succeed in his objectives
of racing at the pinnacle of motorsport, Formula 1.
When faced with the challenge of raising funds for his racing
career, Piers showed the aptitude to make things happen,
confidently presenting himself to sponsors and declaring “you
should help me to go racing, give me the tools and I will show
you what I can do.”.
So a season racing for one of Europe’s top teams European F3
Open beckons, the challenge of racing against the World’s
finest talents. 2013 saw drivers from 22 different countries.
Piers is here to win.

13. SOCIAL MEDIA SPECIALIST
Getting recognised as a talent in motorsport these days means more than going fast on the race track.
It takes talents beyond car control and Piers has applied himself uniquely in his quest for backing by
being innovative in his use of social and traditional media, to raise not only his profile but funding for
his racing as well.
Piers has developed a legion of followers and fans around the world using Twitter and Facebook.
Facebook and the web have allowed Piers to let the world know of his exploits and now he will be
racing in Europe, away from many of his fans where he will no doubt be stepping up this campaign
to keep the world aware of his results.

14. SPONSORSHIP OFFERING
Motorsport sponsorship offers you the chance to increase your
brand awareness in front of millions of loyal racing fans on an
international level.
Our unique sponsorship package:
BRAND AWARENESS
Dynamic brand positioning
Global TV Coverage
CORPORATE ENTERTAINMENT
Track days
VIP Hospitality
PROMOTIONAL ACTIVITIES
Driver appearances
Employee incentives

15. ACTIVATION TOOLS – BRAND AWARENESS
Boost brand awareness on a global scale through media coverage and exposure. Enhance brand identity through dynamic brand positioning.
• Prominent
car space available on Piers Hickin Formula 3 car.
• Available space for company logo on Piers Hickin overalls.
Prominent space on Piers Hickin racing helmet.
Reserved for series’ Sponsors.
All other areas not marked are at
the team’s and driver’s Sponsors.

16. ACTIVATION TOOLS – CORPORATE ENTERTAINMENT
Experience and enjoy the benefits of being engaged in motorsports
on a premium level, whilst entertaining clients and friends at some of
Europe’s best renowned circuits.
• Tickets
& VIP hospitality within the Formula 3 Paddock at every
event.
• Weekend
• Hosted
“Access all areas” passes in the Formula 3 Paddock.
garage tours with Piers Hickin and the team.

17. ACTIVATION TOOLS – PROMOTIONAL ACTIVITIES
Throughout the season Piers will be available to make personal driver appearances at promotional events, to meet
clients and promote your business.
• Drive
employee incentive schemes by using team hospitality as prizes.
• Personal
driver appearances for product launches and other promotional activities.
• Opportunity
to use the car for promotional purposes.

18. THE PERFECT PARTNERSHIP
BOOSTING BRAND AWARENESS
• International marketing platform
• Global media coverage and exposure
• TV and media exposure
• On site attendees
• Targeted networking opportunities
• VIP hospitality at race events
DRIVING REVENUE
• Promotional opportunities
• Marketing incentive schemes
ROI
INCREASING RELATIONSHIP DEVELOPMENT
BRAND EQUITY
COMMUNICATING WITH TARGET MARKET

19. PARTNERS