The document discusses trends related to physical and digital correspondence. It analyzes why people still value physical mail and letters despite the proliferation of digital communication options. The document includes survey results showing people see physical mail as more personal and meaningful than digital messages. It also profiles innovative direct mail campaigns and discusses emerging technologies that blend physical and digital elements, such as interactive mail, digitizing physical mail, and delivery lockers. The trends suggest physical and digital media will continue to influence each other in new ways.
Global Ubiquitous Connectivity and the New Business World of Value FlowsVictor Cho
An overview of the impact of Global Ubiquitous Connectivity on our world and in particular on the very nature of business. This deck introduces the BBCC Value Flow Matrix, an important new tool for assessing connected business models, and provides examples and tools on how to apply it.
This is the first part of a two part series that can be found on http://www.victorcho.info. The second part details the rise of Task Based Social Networks and discusses their implications.
This deck describes the rise of Task-based social networks--a new kind of social network that will be built upon the Relationship-based social networks that are now forming or have formed across the world.
This is part 2 of a 2 part series on Global Ubiquitous Connectivity and its impact on society at large. The first part can be found here on Slideshare or at: http://www.victorcho.info.
Cos'è il ciclo di vita del cliente e come ci può aiutare a definire la relazione per ciascuna fase.
Le 4 fasi del ciclo di vita del cliente online:
- Reach
-Acquisition
-Conversion
-Retention
It’s only in the last few decades that cheap and easy alternatives to the post have proliferated, radically reshaping the way in which we correspond. But postal services are here to stay. We still need packages delivered, for one thing, and we’re also developing a greater appreciation for the act of sending and receiving physical mail.
“The Future of Correspondence” assesses the role of mail in the digital age, delving into the rise of “slow communication” and the fusion of digital and physical. It examines what’s driving these developments, the ways in which they’re manifesting and what they mean for marketers. The report also spotlights eight innovative direct mail campaigns and takes a look at how email is evolving, the advent of delivery lockers and new approaches to stamps and addresses.
This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, JWTIntelligence interviewed relevant influencers and experts, and surveyed 1,200 adults aged 18-plus in the U.S. and the U.K. from Feb. 1-4, 2013, using SONAR™, JWT’s proprietary online tool.
Download the full report at www.jwtintelligence.com
Global Ubiquitous Connectivity and the New Business World of Value FlowsVictor Cho
An overview of the impact of Global Ubiquitous Connectivity on our world and in particular on the very nature of business. This deck introduces the BBCC Value Flow Matrix, an important new tool for assessing connected business models, and provides examples and tools on how to apply it.
This is the first part of a two part series that can be found on http://www.victorcho.info. The second part details the rise of Task Based Social Networks and discusses their implications.
This deck describes the rise of Task-based social networks--a new kind of social network that will be built upon the Relationship-based social networks that are now forming or have formed across the world.
This is part 2 of a 2 part series on Global Ubiquitous Connectivity and its impact on society at large. The first part can be found here on Slideshare or at: http://www.victorcho.info.
Cos'è il ciclo di vita del cliente e come ci può aiutare a definire la relazione per ciascuna fase.
Le 4 fasi del ciclo di vita del cliente online:
- Reach
-Acquisition
-Conversion
-Retention
It’s only in the last few decades that cheap and easy alternatives to the post have proliferated, radically reshaping the way in which we correspond. But postal services are here to stay. We still need packages delivered, for one thing, and we’re also developing a greater appreciation for the act of sending and receiving physical mail.
“The Future of Correspondence” assesses the role of mail in the digital age, delving into the rise of “slow communication” and the fusion of digital and physical. It examines what’s driving these developments, the ways in which they’re manifesting and what they mean for marketers. The report also spotlights eight innovative direct mail campaigns and takes a look at how email is evolving, the advent of delivery lockers and new approaches to stamps and addresses.
This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, JWTIntelligence interviewed relevant influencers and experts, and surveyed 1,200 adults aged 18-plus in the U.S. and the U.K. from Feb. 1-4, 2013, using SONAR™, JWT’s proprietary online tool.
Download the full report at www.jwtintelligence.com
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A joint presentation made at the 2015 USAID Global Health Mini University, introducing key data visualization concepts and setting the stage for two interactive activities on storyboarding for data visualizations and visual best practices for graph and chart design.
UX & Copywriting for the attention economy.Edward Wilson
A slightly edited version of a presentation I did for Semiofest 2017 that looks at new trends in attention.
Digital Communication is being disrupted by the attention economy. The old rules don't apply. This slide deck looks at new and emerging solutions for communicating effectively in the digital world.
If the slide deck caught your attention and left a positive impact be sure to reach out and connect.
My recent presentation on building magazine audiences in this data-driven era was showcased in the latest edition of The New Single Copy.
I discuss the concept of collaborative industry data, dynamic third party data, predictive modeling and using data to target hyper-niche audience segments.
____________________________________________
Published with John Harrington's permission, co-founder and editor of The New Single Copy.
Since 1996, The New Single Copy has been the publishing industry's leading source of news, data, and information about publications, the retail marketplace, and the changes brought on by digital delivery technology.
Subscribe to The New Single Copy:
http://www.nscopy.com/pages/nsc.asp
Mimi Yin: Getting Things Done: Technology and PracticeSteve Williams
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GTD or Getting Things Done is a task management system or methodology. It is a way of life. It is about putting things where they mean something to you. It is a trusted system. A trusted system is one that is complete and up-to-date.
The relationship between Chandler and GTD is such that Chandler is like a Unitarian church in relation to GTD. Chandler deals with the "spirit of the law" as opposed to the "letter of the law". Chandler picked out high level concepts that are universal and implemented a system aligned with GTD.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
A Data Viz Makeover: Approaches for Improving your VisualizationsAmanda Makulec
A joint presentation made at the 2015 USAID Global Health Mini University, introducing key data visualization concepts and setting the stage for two interactive activities on storyboarding for data visualizations and visual best practices for graph and chart design.
UX & Copywriting for the attention economy.Edward Wilson
A slightly edited version of a presentation I did for Semiofest 2017 that looks at new trends in attention.
Digital Communication is being disrupted by the attention economy. The old rules don't apply. This slide deck looks at new and emerging solutions for communicating effectively in the digital world.
If the slide deck caught your attention and left a positive impact be sure to reach out and connect.
My recent presentation on building magazine audiences in this data-driven era was showcased in the latest edition of The New Single Copy.
I discuss the concept of collaborative industry data, dynamic third party data, predictive modeling and using data to target hyper-niche audience segments.
____________________________________________
Published with John Harrington's permission, co-founder and editor of The New Single Copy.
Since 1996, The New Single Copy has been the publishing industry's leading source of news, data, and information about publications, the retail marketplace, and the changes brought on by digital delivery technology.
Subscribe to The New Single Copy:
http://www.nscopy.com/pages/nsc.asp
Mimi Yin: Getting Things Done: Technology and PracticeSteve Williams
BayCHI March 14, 2006, program: Chandler is trying our exposure to too much information and not enough time to process, make decisions from the information available. Despite being in the information age, most of our decisions are still based on gut instinct, high-level impressions, tunnel vision (knee-jerk reaction), or someone else�s summary.
GTD or Getting Things Done is a task management system or methodology. It is a way of life. It is about putting things where they mean something to you. It is a trusted system. A trusted system is one that is complete and up-to-date.
The relationship between Chandler and GTD is such that Chandler is like a Unitarian church in relation to GTD. Chandler deals with the "spirit of the law" as opposed to the "letter of the law". Chandler picked out high level concepts that are universal and implemented a system aligned with GTD.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
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Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
2. WHAT WE’LL COVER (cont’d.)
2
TABLE OF CONTENTS
Executive Summary ....................................................................................................................3
Slow Communication...................................................................................................................4
The Fusion of Digital and Physical ................................................................................................ 11
Case Studies: Eight Innovative Direct Mail Campaigns ........................................................................ 19
Things to Watch: Delivery Lockers, Rethinking Email and Simplifying Addresses and Stamps ....................... 21
Appendix............................................................................................................................... 24
........................................................................................... 24
Additional Charts .................................................................................................................. 26
A note to readers:
3. WHAT WE’LL COVER (cont’d.)
3
and easy options have proliferated: faxes, then emails, then text messages and tweets, among other things.
leverage the power of mail.
Methodology
EXECUTIVE SUMMARY
TOM ALLASON,
founder and CEO, Shutl
EVAN BAEHR,
ALEXA HIRSCHFELD,
EXPERTS AND INFLUENCERS*
*See Appendix
5. WHAT WE’LL COVER (cont’d.)
5
While people love the
while the volume is more manageable. And as the old adage
generational breakdowns, see Appendix,
Nostalgia: People have always had a fondness for things that speak to older ways of
Objectifying Objects: One of our 10 Trends for 2012, this is the notion that people
have something to hold, to display or to store as keepsakes.
SLOW COMMUNICATION
DRIVERS
1A:
U.S.
When I send someone
a letter, it feels more
personal than an email
When I send something
via the mail/post, I
feel like the extra
effort is worth it
when I send a letter or
Putting something
in the mailbox/
postbox is fun
Sending a letter or
post is the best way to
about him/her
85
85
77
85
80
79
77
72
59
54
letter. We all like to get one. An email,
a freight train.” ANDY ROONEY,
“What’s Happening to the Post
60 Minutes
JOHN O’CONNELL The Guardian
6. WHAT WE’LL COVER (cont’d.)
6
The “Mail Moment”:
De-‐Teching:
Physical mail seen as warmer, more authentic: As part of our survey, we asked respondents to assign personality traits to
Figure 1F
SLOW COMMUNICATION
DRIVERS (
MANIFESTATIONS
WILLIAM HANSON
for a present. Only a handwritten letter will do,” The Telegraph
AUTHENTIC
ORDERLY
FRIENDLY
SPONTANEOUS
& FUN
Spontaneous
Independent
Boring
Easygoing
Consistent
Hardworking
True to self
Tweets
Instant messages
Facebook updates/
messages
Physical
letters
Text messages
Emails
Fun
Clever
Real leader
Down to earth
Orderly
Smart
Reliable
Content
Friendly
1B:
7. WHAT WE’LL COVER (cont’d.)
7
Sending and receiving physical mail is satisfying:
breakdowns, see Appendix,
and generational breakdowns, see Appendix,
Stationery’s revival:
through the mail. Stationery was on our list of 100 Things
an August 2012 report from MarketLine. Louis Vuitton
Catalogs’ endurance:
The Columbus Dispatch noted last year.
But, as the paper reported, “there is more life left in those
SLOW COMMUNICATION
MANIFESTATIONS (
1C:
U.S.
81
89
78
81
84
79
or text, even if the
message is the same
in the mail/post
make me feel more
than digital notes
Louis Vuitton
doors and opportunity for us. … We
with this being one of many ways that we
VP of marketing, Express,
The Columbus Dispatch
8. WHAT WE’LL COVER (cont’d.)
8
SVP of marketing at Express, remarked to the Dispatch
Books celebrating old-‐fashioned letter writing: Three books released
The Missing Ink: The Lost Art of Handwriting, John O’Connell’s
For the Love of Letters: The Joy of Slow Communication and Ian
Sansom’s Paper: An Elegy
Letter-‐writing programs: A string of initiatives from lovers of postal
mail is designed to get more people motivated to write and send letters.
Mary Robinette Kowal’s Month of Letters Challenge: In January 2012,
the post every day during the month of February (minus Sundays and
The World Needs More Love Letters: After she began leaving love letters to strangers on trains in New York City in 2010,
The Hand Written Letter Project:
published in book form.
Social networks for post:
League of Extraordinary Penpals: Started in January by two bloggers,
designed letterset that’s available only to members.
Swap-‐bot:
Real: “The word post has been stolen ... it’s our aim to take it
SLOW COMMUNICATION
MANIFESTATIONS (
League of Extraordinary Penpals
9. WHAT WE’LL COVER (cont’d.)
9
Mail subscription services:
Abe’s Peanut is an offshoot for kids.
SLOW COMMUNICATION
MANIFESTATIONS (
Abe’s Penny
Unwrap the process:
Remember that physical mail can build emotional connections:
interviewee explained to The Wall Street Journal
WHAT IT MEANS
10. WHAT WE’LL COVER (cont’d.)
10
Use real-‐world mail to create rich experiences: Simply
to digital marketing.
Turn the mail piece into a product:
(See
Help connect consumers in slower ways: As more
SLOW COMMUNICATION
Even with the iPad, [the tablet] has
that wonderful medium that is paper,
EVAN BAEHR,
WHAT IT MEANS (
BMW Fast Company
Small businesses often operate at a disadvantage,
MP MUELLER,
Handwritten Notes,” The New York Times
12. WHAT WE’LL COVER (cont’d.)
12
The allure of digital:
The allure of physical:
Worlds Colliding:
MAPPING DIGITAL ELEMENTS ONTO PHYSICAL
Interactive mail:
QR codes on bills:
Monarch Airlines:
DRIVERS
MANIFESTATIONS
13. WHAT WE’LL COVER (cont’d.)
13
MANIFESTATIONS (
Postagram Volly Manilla
Postagram:
of the photo, enables sharing via Twitter, and provides
the option to reply with a Postagram. The app will also
Digitizing physical mail:
Outbox:
E-‐billing services:
largest mailers in the U.S.
Postal services:
monthly fee to use NetPosti.
14. WHAT WE’LL COVER (cont’d.)
14
MANIFESTATIONS (
Swiss Post Box
MAPPING PHYSICAL ELEMENTS ONTO DIGITAL
Digital-‐into-‐physical cards:
testing a tool that lets members
Brand initiatives: Brands have been
deliveries. Marketers have used
responses.
When the Web offers so
in terms of time and
paper has that the Web doesn’t have
it somewhere.”
ALEXA HIRSCHFELD,
15. WHAT WE’LL COVER (cont’d.)
15
MANIFESTATIONS (
eHarmony USPS
For Valentine’s Day 2012, eHarmony Australia developed an easy way to
SPEEDIER DELIVERY
delivery window for online orders.
E-‐commerce providers:
smaller online boutiques to
partner with large retailers.
16. WHAT WE’LL COVER (cont’d.)
16
MANIFESTATIONS (
eBay Shutl
Startups:
explained to the L.A. Times.
“You press a button and [in]
under an hour the item that
you so desire is in your hands.”
TOM ALLASON, founder and CEO, Shutl
17. WHAT WE’LL COVER (cont’d.)
17
Go omnichannel:
third parties to provide this offering.
Put the consumer in control:
trust, as well as a greater willingness to read and open any
mail are delivered and in what format. And Canada Post helps
WHAT IT MEANS
Outbox Earth Class Mail
18. WHAT WE’LL COVER (cont’d.)
18
WHAT IT MEANS (
Simplify the sending process:
Show digital and physical media aren’t so far apart: To some digital natives and others immersed in the virtual world, postal
partnered with Postagram, allowing people to send their
promotion with Coppertone.
Ease environmental concerns:
Explore faster delivery:
19. WHAT WE’LL COVER (cont’d.)
19
CASE STUDIES
Seda, “Shampoo Paper”:
trendsetters, printed with an invitation to the Sónar festival,
Union Bank of India, “Bouncing Mail”:
BMW, “The M Press”:
in November.
Telecom, “Big Thank You”:
Seda Union Bank of India BMW
20. WHAT WE’LL COVER (cont’d.)
20
CASE STUDIES
Australia Post UNICEF
Australia Post, “Big Yellow Suitcase”:
provides an affordable way to send luggage from a hotel and avoid
Kit Kat, “Kit Kat Mail”:
GGRP, “Cardboard Record Player”:
UNICEF, “Fahad’s Arm”:
21. WHAT WE’LL COVER (cont’d.)
21
DELIVERY LOCKERS
USPS BufferBox
Postal services:
Amazon/Walmart:
up items from a nearby site rather than wait at home for deliveries.
U.S. stores this summer.
BufferBox/Kinek:
Cleveron:
Itella grocery pickup:
the pilot stage.
22. WHAT WE’LL COVER (cont’d.)
22
stubbornly 1.0.
Messages arrive with unreliable speed (who hasn’t had an
for a few days, or even hours.
Smarter inboxes: The email inbox, though familiar, is hardly intuitive. Even
Better mail management:
sorting of important and unimportant emails,
they appear at a later time. .Mail, an app in
attention. Handle offers priority lists and easy
a reply.
RETHINKING EMAIL
Mailbox
intrusive than the telephone and faster
as designed, it’s a virtual nightmare.”
JENNA WORTHAM, “
to Deluge,” The New York Times
23. WHAT WE’LL COVER (cont’d.)
23
Fixing the address problem:
mail as often as they used to, they’re less diligent about keeping
to get addresses from friends via apps.
SoPost:
Sincerely’s Magic:
Postcard on the Run’s Postal Gopher: The app
will request your friends’ addresses via email or text
with the details.
Simpler stamps:
does Sweden.
RETHINKING EMAIL (cont’d.)
SIMPLIFYING ADDRESSES AND STAMPS
An address should be where you
are, or where you want things to be
somebody has for you. … SoPost is about turning
25. WHAT WE’LL COVER (cont’d.)
25
APPENDIX: MORE ABOUT OUR EXPERTS/INFLUENCERS
TOM ALLASON, founder and CEO, Shutl
EVAN BAEHR,
ALEXA HIRSCHFELD,
Fortune’s “10 Most Powerful Women
Entrepreneurs” and was one of Fast Company’s
27. 27
APPENDIX: ADDITIONAL CHARTS
1D:
When I send someone
a letter, it feels more
personal than an email
When I send something
via the mail/post, I
feel like the extra
effort is worth it
when I send a letter or
Putting something
in the mailbox/
postbox is fun
Sending a letter or
post is the best way to
about him/her
85%
77%
80%
77%
59%
83
77
80
77
71
85
76
79
82
59
85
76
81
76
51
28. 28
APPENDIX: ADDITIONAL CHARTS
1E:
When I send someone
a letter, it feels more
personal than an email
When I send something
via the mail/post, I
feel like the extra
effort is worth it
when I send a letter or
Putting something
in the mailbox/
postbox is fun
Sending a letter or
post is the best way to
about him/her
85%
85%
79%
72%
54%
81
85
78
75
62
89
88
84
76
59
87
84
78
73
51
29. APPENDIX: ADDITIONAL CHARTS
29
AUTHENTIC
ORDERLY
FRIENDLY
SPONTANEOUS
& FUN
Spontaneous
Independent
Boring
Easygoing
Consistent
Hardworking
True to self
Tweets
Instant messages
Facebook updates/
messages
Physical
letters
Text messages
Emails
Fun
Clever
Real leader
Down to earth
Orderly
Smart
Reliable
Content
Friendly
1F:
30. APPENDIX: ADDITIONAL CHARTS
30
:
is more meaningful
or text, even if the
message is the same
in the mail/post
make me feel more
than digital notes
81%
78%
84%
78
77
85
79
79
80
82
78
85
1H:
is more meaningful
or text, even if the
message is the same
in the mail/post
make me feel more
than digital notes
89%
81%
79%
88
84
77
84
76
77
93
82
84