The Pennsylvania Tourism Office partnered with Foursquare in 2010 to launch a road trip campaign promoting travel within the state. They created special badges on Foursquare to encourage users to check-in at locations and unlock badges. In under 50 days, the campaign attracted 9,000 new Foursquare followers who unlocked over 1,500 badges by checking in at 4,600 Pennsylvania locations. The partnership helped drive awareness of Pennsylvania's attractions and increased visitation around the state.