The document provides information about the Finger Lakes Tourism Alliance (FLTA) including its staff, board of directors, partners, and activities in 2015. Some key details include:
- FLTA was awarded $100,000 in the New York State budget to use for marketing.
- FLTA welcomed 112 new partner organizations and had over 773,000 visits to its website.
- FLTA attended several consumer shows, distributing over 4,700 travel guides.
- Senator Gillibrand announced legislation to designate the Finger Lakes region as a National Heritage Area.
The document provides information about the Finger Lakes Tourism Alliance (FLTA), including its 2014 annual report. It lists the 2014 staff and board of directors. It then discusses FLTA's successful execution of its marketing plan in 2014, obtaining additional state funding, and growth in website visitors. FLTA focuses on promoting the Finger Lakes region of New York as a tourism destination through various marketing and partnership efforts.
Why Michigan is a Great Place - master documentSam Sedlecky
The document summarizes various accolades and recognitions for different regions of Michigan in terms of outdoor recreation, lifestyle perks, and food and drink options. Some key highlights include Traverse City being named a top beer destination and foodie city in America, the Upper Peninsula having many highly rated ski resorts and beaches, and West Michigan cities like Grand Rapids and Muskegon receiving recognition for their breweries, pizza, and burgers. Overall, the document outlines how different parts of Michigan have been praised nationally for their outdoor activities, quality of life, and culinary scenes.
Foursquare looked at the top 50 CDRs (casual dining restaurant) in the U.S. to highlight trends and commonalities between some of the country's most beloved chains.
The latest numbers are in for the Orange County real estate market. Check out our complete city breakdown of Orange County with statistics on homes for sale, average sold prices, days on market and more. This is a great resource for buyers or sellers in Orange County looking to learn more about their local market.
This document provides information about Bankers Life's 2015 Forget Me Not Days campaign, which raises money for Alzheimer's research and care. It summarizes that volunteers raised over $350,000 nationwide through events in more than 200 cities. It also discusses new promising Alzheimer's treatment research targeting misfolded proteins. The top fundraising office was 2029 Jacksonville, FL, which raised over $35,000 and won the Bankers Life Community Champion award.
The document announces that Bikle Manufacturing, Inc. has received a Small Business Week Award from the U.S. Small Business Administration's Baltimore District office. Bikle Manufacturing president Joanie Cooper-Gerber expresses gratitude for the recognition and says it will help the company achieve its goals of expanding government contracting, offering manufacturing internships, and supporting the local community. The article provides background on Bikle Manufacturing and its history of operating in Washington County since 1971.
The latest real estate data is in! Check out all up to date Orange County, CA real estate numbers and trends from July 2014. Complete city breakdown of inventory, pricing and more.
The document provides information about the Finger Lakes Tourism Alliance (FLTA), including its 2014 annual report. It lists the 2014 staff and board of directors. It then discusses FLTA's successful execution of its marketing plan in 2014, obtaining additional state funding, and growth in website visitors. FLTA focuses on promoting the Finger Lakes region of New York as a tourism destination through various marketing and partnership efforts.
Why Michigan is a Great Place - master documentSam Sedlecky
The document summarizes various accolades and recognitions for different regions of Michigan in terms of outdoor recreation, lifestyle perks, and food and drink options. Some key highlights include Traverse City being named a top beer destination and foodie city in America, the Upper Peninsula having many highly rated ski resorts and beaches, and West Michigan cities like Grand Rapids and Muskegon receiving recognition for their breweries, pizza, and burgers. Overall, the document outlines how different parts of Michigan have been praised nationally for their outdoor activities, quality of life, and culinary scenes.
Foursquare looked at the top 50 CDRs (casual dining restaurant) in the U.S. to highlight trends and commonalities between some of the country's most beloved chains.
The latest numbers are in for the Orange County real estate market. Check out our complete city breakdown of Orange County with statistics on homes for sale, average sold prices, days on market and more. This is a great resource for buyers or sellers in Orange County looking to learn more about their local market.
This document provides information about Bankers Life's 2015 Forget Me Not Days campaign, which raises money for Alzheimer's research and care. It summarizes that volunteers raised over $350,000 nationwide through events in more than 200 cities. It also discusses new promising Alzheimer's treatment research targeting misfolded proteins. The top fundraising office was 2029 Jacksonville, FL, which raised over $35,000 and won the Bankers Life Community Champion award.
The document announces that Bikle Manufacturing, Inc. has received a Small Business Week Award from the U.S. Small Business Administration's Baltimore District office. Bikle Manufacturing president Joanie Cooper-Gerber expresses gratitude for the recognition and says it will help the company achieve its goals of expanding government contracting, offering manufacturing internships, and supporting the local community. The article provides background on Bikle Manufacturing and its history of operating in Washington County since 1971.
The latest real estate data is in! Check out all up to date Orange County, CA real estate numbers and trends from July 2014. Complete city breakdown of inventory, pricing and more.
This document summarizes book challenges that have occurred in Florida schools and public libraries over the past five years. It notes that the most common reasons for challenges are sexually explicit content, offensive language, and topics deemed inappropriate for the age group. The table then lists 7 specific book titles that were challenged between 2009-2013 in Florida due to reasons such as sexual content, drug use, and offensive language. In each case, the book was either retained or removed based on review committee decisions.
The 2017 edition of the Clearwater Properties Real Estate Guide - including over a thousand prime property listings, customer reviews, and other useful information. Print copies available at restaurants, gas stations, and businesses throughout Montana, Idaho, Wyoming, and Washington. Clearwater Properties was recently selected for the America's Best Brokerages Award by The Land Report.
Lori Hagey is a marketing, events, and social media specialist who has organized several successful fundraising events for Easter Seals Southwest Florida. The document provides details on media coverage and in-kind donations generated from past events including a Yappy Hour, mini golf tournament, and Light It Up Blue autism awareness event. It also includes information on upcoming events like the 70th anniversary celebration and Un-Forked grazing event planned for partnership with USF.
City specific real estate market data for Orange County. Home buyers and sellers can check out average home prices, keep up with housing inventory and see where the hottest markets are in Southern California.
This document provides an overview and strategic plan for a marketing campaign for the Lincoln Saltdogs baseball team. It includes a SWOT analysis, research on the target audience and their media habits, goals to increase attendance and social media engagement, and a proposed media strategy. The primary goal is to increase game attendance by 5-10% by promoting the affordable, family-friendly environment and additional benefits of attending games beyond just the baseball. The target audience is families with children ages 35+ who enjoy outdoor activities.
Rep. Eric Cantor spends campaign funds on luxury items for donors, such as $7,451 on gourmet chocolates from high-end chocolatiers. He also spends large amounts on hosting donors at elite resorts and hotels in places like Aspen, CO, Hollywood, CA, and Washington, DC. Other lawmakers also spend heavily on hosting donors at golf clubs, resorts, and restaurants to cultivate influence and raise more funds from wealthy contributors. Campaign finance experts say this disconnects lawmakers from most constituents' lives and represents "interested money" seeking influence, though lawmakers argue it is necessary to effectively fundraise.
2017 Oregon Wine Symposium | Measuring and Maximizing Your Wine Club and EventsOregon Wine Board
You already have an entrenched fan base in your wine club and mailing list. But how can you make sure you are maximizing opportunities to increase loyalty – and grow sales – among this group? Building upon last year’s popular tasting room session with Lesley Berglund from WISE Academy, this session will take a closer look at what metrics to measure to stimulate growth through events and wine club membership. WISE Academy team members will share effective strategies to maximize these sales channels.
The document provides details on conducting a SWOT analysis for an American Revolutionary War Living History Center & Experience project. It identifies the project's potential strengths as hosting reenactments, a spa, horseback riding, and living history villages. It also lists similar local attractions that the project could complement, such as battlefields, parks, and trails. The analysis seeks to establish how the project can enhance the international draw and tourism of the region through marketing and programming.
The Orange County real estate market report for September 2013 showed mostly increases compared to September 2012. The average home selling price rose 18.7% to $674,000 while the average price per square foot increased 21.3% to $372. Inventory rose significantly with the number of homes for sale up 42.1% and pending sales down 16.8%. Days on market dropped sharply by 34.1% to an average of 58 days.
Fairfax 2015 World Police & Fire Games Official Athlete Entry BookRobert Asperheim
This document provides information for athletes competing in the 2015 World Police & Fire Games in Fairfax County, Virginia. It includes welcome messages, details about Fairfax County and the National Capital Region, and sections covering athlete registration, eligibility, accommodations, transportation, ceremonies, competition guidelines, medical information, and more. Athletes are encouraged to register online and utilize electronic communications to help the Games reduce their environmental impact. Contact information is provided for questions or assistance during the athlete's stay.
Redondo Beach real estate statistics and analysis for December 2016. Includes homes sales, listings and historical performance on a month to month and year over year basis.
Caregivers often neglect their own needs while caring for others. This can negatively impact their quality of life over time. Simple strategies like asking for help from family and friends, scheduling time for oneself, maintaining social relationships and hobbies, and seeking respite care can help caregivers avoid burnout so they are better able to care for their loved ones in a sustainable way.
Od roku 2014 je cena za založení s.r.o. 1Kč. Jaké jsou výhody a jak to pomůže či nepomůže začínajícím podnikatelům, o tom všem je naše prezentace.
Zakládání společností na míru klientovi:
http://www.firmin.cz/zalozeni-spolecnosti-sro
This document outlines the educational and career pathways for various medical specialties in Sri Lanka. Students must complete a 5.5 year medical degree program followed by a 1 year internship and 1 year post-intern period. Doctors can then pursue specialist training in fields like general medicine, surgery, pediatrics, gynecology/obstetrics, psychiatry, and more. Emerging specialties discussed include computer-assisted surgery, nanomedicine, and mobile health.
Mihai Tache is a Romanian computer engineer seeking a teaching position. He has over 30 years of experience teaching a variety of IT and engineering courses at universities in Romania and the UAE. He holds a Master's degree in Computer Engineering and a Cisco CCNA certification.
Chapter 6 Buku The Health care Quality BookNasiatul Salim
Dokumen tersebut membahas berbagai pertimbangan dan sumber-sumber data yang dapat digunakan dalam pengumpulan data untuk keperluan pengukuran mutu, termasuk biaya, waktu, dan akurasi masing-masing sumber data.
This document contains information about Ahmed Mohamed Hassanein Mohamed El_Edwi. It includes his personal details such as his name, date of birth, address, and contact information. It also outlines his work experience as a Mechanical Design Engineer and Quality Assurance Engineer at TOSHIBA's washing machine factory in Egypt. His career objective is mentioned as seeking a powerful position in mechanical design and manufacturing. His educational qualifications including a BSc in Mechanical Engineering and relevant training programs are also listed.
This document describes research into methyl esterification of fatty acids and prostaglandins using trimethylsilyldiazomethane (TMSD). The researcher optimized the TMSD reaction conditions and developed it to support methylation of prostaglandins like PGE2 and PGF2α. Calibration curves were created for fatty acids and prostaglandins with internal standards for use in gas chromatography-mass spectrometry analysis. The method was tested for characterizing lipids in cell culture systems and enzyme reactions containing cyclooxygenase-1.
The dental implant market in the Asia Pacific region is expected to grow due to increasing consumer awareness, aging populations, and greater availability of products. Traditionally, premium implant companies dominated the global market, but discounted implants are becoming increasingly popular in the Asia Pacific region. While discounted implants are gaining market share and lowering prices, CAD/CAM abutments are becoming more widely used and increasing prices. As a result of these opposing pricing trends, the overall dental implant market in the Asia Pacific region is forecast to grow at a compound annual rate of 11.5% through 2021 despite variations in pricing between countries.
The document describes John Prescott's visit to a magazine newsstand. He notes that Official Xbox Magazine caught his eye due to its bright green color. Conde Nast Traveler had the best photography with beautiful tropical beach shots. Time magazine has a hard to beat design for appeal and simplicity. Wired magazine does a fantastic job of grabbing attention with well-designed coverlines. Official Xbox Magazine has an appealing table of contents. Wired also has interesting tech-related articles. Official Xbox Magazine is inspirational for its graphic design and being in the same video game genre.
This document summarizes book challenges that have occurred in Florida schools and public libraries over the past five years. It notes that the most common reasons for challenges are sexually explicit content, offensive language, and topics deemed inappropriate for the age group. The table then lists 7 specific book titles that were challenged between 2009-2013 in Florida due to reasons such as sexual content, drug use, and offensive language. In each case, the book was either retained or removed based on review committee decisions.
The 2017 edition of the Clearwater Properties Real Estate Guide - including over a thousand prime property listings, customer reviews, and other useful information. Print copies available at restaurants, gas stations, and businesses throughout Montana, Idaho, Wyoming, and Washington. Clearwater Properties was recently selected for the America's Best Brokerages Award by The Land Report.
Lori Hagey is a marketing, events, and social media specialist who has organized several successful fundraising events for Easter Seals Southwest Florida. The document provides details on media coverage and in-kind donations generated from past events including a Yappy Hour, mini golf tournament, and Light It Up Blue autism awareness event. It also includes information on upcoming events like the 70th anniversary celebration and Un-Forked grazing event planned for partnership with USF.
City specific real estate market data for Orange County. Home buyers and sellers can check out average home prices, keep up with housing inventory and see where the hottest markets are in Southern California.
This document provides an overview and strategic plan for a marketing campaign for the Lincoln Saltdogs baseball team. It includes a SWOT analysis, research on the target audience and their media habits, goals to increase attendance and social media engagement, and a proposed media strategy. The primary goal is to increase game attendance by 5-10% by promoting the affordable, family-friendly environment and additional benefits of attending games beyond just the baseball. The target audience is families with children ages 35+ who enjoy outdoor activities.
Rep. Eric Cantor spends campaign funds on luxury items for donors, such as $7,451 on gourmet chocolates from high-end chocolatiers. He also spends large amounts on hosting donors at elite resorts and hotels in places like Aspen, CO, Hollywood, CA, and Washington, DC. Other lawmakers also spend heavily on hosting donors at golf clubs, resorts, and restaurants to cultivate influence and raise more funds from wealthy contributors. Campaign finance experts say this disconnects lawmakers from most constituents' lives and represents "interested money" seeking influence, though lawmakers argue it is necessary to effectively fundraise.
2017 Oregon Wine Symposium | Measuring and Maximizing Your Wine Club and EventsOregon Wine Board
You already have an entrenched fan base in your wine club and mailing list. But how can you make sure you are maximizing opportunities to increase loyalty – and grow sales – among this group? Building upon last year’s popular tasting room session with Lesley Berglund from WISE Academy, this session will take a closer look at what metrics to measure to stimulate growth through events and wine club membership. WISE Academy team members will share effective strategies to maximize these sales channels.
The document provides details on conducting a SWOT analysis for an American Revolutionary War Living History Center & Experience project. It identifies the project's potential strengths as hosting reenactments, a spa, horseback riding, and living history villages. It also lists similar local attractions that the project could complement, such as battlefields, parks, and trails. The analysis seeks to establish how the project can enhance the international draw and tourism of the region through marketing and programming.
The Orange County real estate market report for September 2013 showed mostly increases compared to September 2012. The average home selling price rose 18.7% to $674,000 while the average price per square foot increased 21.3% to $372. Inventory rose significantly with the number of homes for sale up 42.1% and pending sales down 16.8%. Days on market dropped sharply by 34.1% to an average of 58 days.
Fairfax 2015 World Police & Fire Games Official Athlete Entry BookRobert Asperheim
This document provides information for athletes competing in the 2015 World Police & Fire Games in Fairfax County, Virginia. It includes welcome messages, details about Fairfax County and the National Capital Region, and sections covering athlete registration, eligibility, accommodations, transportation, ceremonies, competition guidelines, medical information, and more. Athletes are encouraged to register online and utilize electronic communications to help the Games reduce their environmental impact. Contact information is provided for questions or assistance during the athlete's stay.
Redondo Beach real estate statistics and analysis for December 2016. Includes homes sales, listings and historical performance on a month to month and year over year basis.
Caregivers often neglect their own needs while caring for others. This can negatively impact their quality of life over time. Simple strategies like asking for help from family and friends, scheduling time for oneself, maintaining social relationships and hobbies, and seeking respite care can help caregivers avoid burnout so they are better able to care for their loved ones in a sustainable way.
Od roku 2014 je cena za založení s.r.o. 1Kč. Jaké jsou výhody a jak to pomůže či nepomůže začínajícím podnikatelům, o tom všem je naše prezentace.
Zakládání společností na míru klientovi:
http://www.firmin.cz/zalozeni-spolecnosti-sro
This document outlines the educational and career pathways for various medical specialties in Sri Lanka. Students must complete a 5.5 year medical degree program followed by a 1 year internship and 1 year post-intern period. Doctors can then pursue specialist training in fields like general medicine, surgery, pediatrics, gynecology/obstetrics, psychiatry, and more. Emerging specialties discussed include computer-assisted surgery, nanomedicine, and mobile health.
Mihai Tache is a Romanian computer engineer seeking a teaching position. He has over 30 years of experience teaching a variety of IT and engineering courses at universities in Romania and the UAE. He holds a Master's degree in Computer Engineering and a Cisco CCNA certification.
Chapter 6 Buku The Health care Quality BookNasiatul Salim
Dokumen tersebut membahas berbagai pertimbangan dan sumber-sumber data yang dapat digunakan dalam pengumpulan data untuk keperluan pengukuran mutu, termasuk biaya, waktu, dan akurasi masing-masing sumber data.
This document contains information about Ahmed Mohamed Hassanein Mohamed El_Edwi. It includes his personal details such as his name, date of birth, address, and contact information. It also outlines his work experience as a Mechanical Design Engineer and Quality Assurance Engineer at TOSHIBA's washing machine factory in Egypt. His career objective is mentioned as seeking a powerful position in mechanical design and manufacturing. His educational qualifications including a BSc in Mechanical Engineering and relevant training programs are also listed.
This document describes research into methyl esterification of fatty acids and prostaglandins using trimethylsilyldiazomethane (TMSD). The researcher optimized the TMSD reaction conditions and developed it to support methylation of prostaglandins like PGE2 and PGF2α. Calibration curves were created for fatty acids and prostaglandins with internal standards for use in gas chromatography-mass spectrometry analysis. The method was tested for characterizing lipids in cell culture systems and enzyme reactions containing cyclooxygenase-1.
The dental implant market in the Asia Pacific region is expected to grow due to increasing consumer awareness, aging populations, and greater availability of products. Traditionally, premium implant companies dominated the global market, but discounted implants are becoming increasingly popular in the Asia Pacific region. While discounted implants are gaining market share and lowering prices, CAD/CAM abutments are becoming more widely used and increasing prices. As a result of these opposing pricing trends, the overall dental implant market in the Asia Pacific region is forecast to grow at a compound annual rate of 11.5% through 2021 despite variations in pricing between countries.
The document describes John Prescott's visit to a magazine newsstand. He notes that Official Xbox Magazine caught his eye due to its bright green color. Conde Nast Traveler had the best photography with beautiful tropical beach shots. Time magazine has a hard to beat design for appeal and simplicity. Wired magazine does a fantastic job of grabbing attention with well-designed coverlines. Official Xbox Magazine has an appealing table of contents. Wired also has interesting tech-related articles. Official Xbox Magazine is inspirational for its graphic design and being in the same video game genre.
Online Transnational Interactions About the Syrian Refugee Crisis After Terro...Nadia Naffi, Ph.D.
Through this presentation I share the context of my research project, the theoretical framework I adapt, a glimpse of the key researchers in the fields pertinent to my project, the methodology that I am using and the challenges that I face.
Jane Halton on central reform from her new Finance fiefdomokraradar11
FIRST INTERVIEW: The Finance secretary is central to a new era of reform, against a background of accelerating IT and social change that demands collaboration and new ideas. She sat down with The Mandarin.
5 důvodů, proč podnikat pod hlavičkou vlastní firmyFirmin
Proč podnikat se svou vlastní firmou? Jaké jsou výhody a nevýhody? To vše se dočtete v této prezentaci.
Chcete začít efektivně podnikat a nevíte jak začít?
http://www.firmin.cz/
This document is the 2012-2013 marketing plan for the Flagstaff Convention and Visitors Bureau. It provides an overview of the Bureau's mission to promote Flagstaff as a year-round destination. It summarizes highlights from 2011 including increased visitor numbers and tax revenues. It then outlines the tourism industry outlook, noting factors like occupancy rates, visitor origins, and upcoming developments that will impact Flagstaff tourism. Goals and initiatives for 2012-2013 are presented across marketing, sales, public relations and more.
2020 Tourism Presentation - Jackson County AlabamaDetailXPerts
The Mountain Lakes Chamber of Commerce, in partnership with Unclaimed Baggage Center and Visit North Alabama are proud to introduce the Jackson County Hospitality Association.
This group is open to all tourism businesses, entities or organizations that are dedicated to the unified growth of tourism in Jackson County, Alabama.
We plan to start with quarterly gatherings in 2020, each meeting will take place at 11:30 AM at Reclaimed for Good located at 509 W Willow Street in Scottsboro; lunch is included.
During the 4th class of the year, Jackson County Tourism Director Sarah Stahl will provide a complete overview of where the tourism industry currently stands, where we are headed, and what the industry can expect in 2021 & beyond.
All meetings are free, include lunch, and open to tourism industry professionals can come expecting to collaborate and learn industry trends.
More info can be found at www.mountainlakeschamber.com
Jaime Claudio from Discover Long Island explains to us how tourism marketing impacts the profitability and productivity of small businesses and explains what we can do to benefit from tourism marketing.
This document summarizes three important events that occurred in Michigan tourism in 2006:
1) Travel Michigan, MSU, and MLTA combined their tourism conferences, resulting in over 900 attendees, the largest event yet.
2) MSU's Don Holecek led the development of Michigan's first tourism strategic plan with input from hundreds of participants.
3) The "Pure Michigan" brand was launched in 2006 with an initial TV commercial about Michigan's water and a budget of $5.7 million focused on Chicago, Indianapolis, Cleveland, Milwaukee, Cincinnati, and Ontario, Canada.
The summary outlines the agenda for the 66th Annual Meeting of the Catalina Island Chamber of Commerce & Visitors Bureau on July 16, 2015. The agenda includes: I) a review of the past year; II) plans for the upcoming year; III) presentation of the Harvey Cowell Business of the Year Award; IV) installation of new officers and board members; V) a special presentation from the California Chamber of Commerce; VI) a salute to Bill Paige; VII) visitor questions; and VIII) adjournment.
The document provides information about Ventura, California and the Ventura Visitors Bureau. It describes Ventura as having world-class cuisine and arts alongside outdoor activities like kayaking and wildlife viewing. It then gives an overview of the Visitors Bureau budget, staffing, marketing efforts, and tools to promote tourism in Ventura through various publications, social media, and trade events.
The Pennsylvania Tourism Office partnered with Foursquare in 2010 to launch a road trip campaign promoting travel within the state. They created special badges on Foursquare to encourage users to check-in at locations and unlock badges. In under 50 days, the campaign attracted 9,000 new Foursquare followers who unlocked over 1,500 badges by checking in at 4,600 Pennsylvania locations. The partnership helped drive awareness of Pennsylvania's attractions and increased visitation around the state.
The Pennsylvania Tourism Office partnered with Foursquare in 2010 to launch a road trip campaign promoting travel within the state. They created special Pennsylvania badges on Foursquare to encourage users to check-in at different locations. This increased awareness of attractions across the state and led to growing numbers of Foursquare followers, badges unlocked, and check-ins over time, supporting the goal of increasing tourism within Pennsylvania.
The document discusses tourism marketing efforts in Orange County, North Carolina. It aims to increase awareness of the amenities in Chapel Hill, Carrboro, and Hillsborough and fill low hotel occupancy periods. It provides details on attractions and characteristics of each town. It also discusses the local tourism industry's recovery from COVID-19 impacts and partnerships between different local organizations to coordinate marketing.
SitourUSA is part of a multimedia advertising network at over 1000 ski resorts around the world. For brands that want to get 'em while they're happy ... and efficiently reach 20 million upscale, active spenders who are uniquely receptive to their message ... because you can't beat a positive frame of mind in an uncluttered environment!
City Council Calaveras Visitors Bureau presentation 2/2015Lisa Boulton
This presentation shows how TOT funding from Calaveras County and the City of Angels Camp was budgeted by the Calaveras Visitors Bureau for the 2014-2015 fiscal year. ROI was shown for some marketing initiatives that were completed before the end of the fiscal year.
The document provides information on tourism in Greater Portland for 2023. Some key points:
- Visitation to Greater Portland is projected to increase 14.8% in 2023, bringing 2.9 million visitors. This will result in $1.6 billion in direct spending and $2.8 billion in total economic impact.
- The majority of visitors are from New England and Mid-Atlantic states, with the top states being Massachusetts, New York, Maine, New Hampshire, and Florida.
- Common activities for visitors include food/culinary, shopping, sightseeing, and outdoor activities. Visitor satisfaction remains high with 98% recommending Portland and 91% planning to return.
Flagstaff 2016 Annual Report and Marketing PlanHeather Ainardi
Program and results during fiscal year 2015 as well as goals and objectives for fiscal 2016. I oversaw the marketing, advertising, online marketing and public relations (pages 4-11) portions along with supporting travel trade, meetings, visitor services and community relations.
North Carolina is developing a new statewide brand and slogan to promote tourism and economic development. The proposed slogan "Fresh Air, Open Arms" aims to reflect North Carolinian values like hospitality and diversity. Implementing an effective branding campaign could increase state tourism revenue by $6.15 billion over five years. The brand must leverage North Carolina's personality, assets, and promise to appeal to changing demographics and foster opportunities in areas like education, business, and innovation.
Fond du Lac Distributors, Inc. is a local, family-owned business that has been distributing major brands of roofing, siding, windows, and doors for over 27 years in Fond du Lac and surrounding areas. Culver's of Fond du Lac and Oshkosh is announcing the planned demolition and rebuilding of its location on S. Koeller Street in Oshkosh, which will close on September 27th and reopen in January 2016. The August issue of the Scene Newspaper contains information about upcoming community events, reviews of art, music, food and drink.
VSC promotes Sarasota County as a tourism destination. It was established to welcome visitors and market the county, funded by a 5% hotel bed tax. VSC's 2020 strategy aims to make Sarasota a premier sports tourism location. However, the strategy lacks community and infrastructure support. Recommendations include hiring lobbying/marketing firms, engaging stakeholders, and developing alternative plans without promised state transportation funding. Addressing transportation and gaining public buy-in will strengthen VSC's strategic plan to meet its ambitious 2020 goals.
The document discusses the Pure Michigan tourism campaign. It details the campaign's history and increasing annual budget. Key points include the campaign receiving $25 million in annual funding, plans for a large 2011 national cable TV buy, and research showing the campaign generates a high return on investment through increased out-of-state visitor spending.
1. Finger Lakes Tourism Alliance
Finger Lakes Tourism Alliance
309 Lake Street, Penn Yan, NY 14527
315.536.7488, www.fingerlakes.org
2015 Annual Report
Finger Lakes Tourism Alliance
2015 Annual Report
2. 2015 Staff and Board of Directors
2015 FLTA Staff
President - Cynthia Kimble - CindyK@FingerLakes.org
Director of Marketing - Jessica Robideau - JessicaR@FingerLakes.org
Director of Sales - Marianne Rosica-Brand - MarianneR@FingerLakes.org
Office Manager - Karen Colizzi Noonan - KarenN@FingerLakes.org
eMarketing Coordinator - Daniel Stokes - DanielS@FingerLakes.org
2015 FLTA Board of Directors
Ken McConnell – Chair – Barrister’s Bed & Breakfast– At Large
Heather Davidson – Vice-Chair – Inns of Aurora – Cayuga County
Sarah Wiles – Secretary – Mid-Lakes Navigation – Onondaga County
Dennis Fagan – Treasurer – Schuyler County
Sheila Thomas – Holiday Inn Elmira – Chemung County
Jim Dempsey – Cortland County CVB – Cortland County
Tom May – Beachcomber of Conesus Lake – Livingston County
Peter Arnold – Genesee Country Village & Museum – Monroe County
Ruth Hundertmark – Lacey Magruder Winery – Ontario County
Gene Pierce – Knapp Winery – Seneca County
Colleen Fabrizi – Gaffer District – Steuben County
Eva Mae Musgrave – The Edge of Thyme Inn – Tioga County
Laura Winter Falk – Experience! The Finger Lakes – Tompkins County
Bonnie Hays – Historic Palmyra – Wayne County
John Socha – Showboat Motel – Yates County
Fred Bonn – Finger Lakes State Parks – At Large Representative
Sue Knapp – The Upstairs Inn at O’Susannah’s – At Large Representative
Jay Dinga – Tioga Downs – At Large Representative
Laury Ellen Poland – Finger Lakes Wine Country – Ex Officio
FLTA History
Founded in 1919, the Finger Lakes Tourism Alliance (FLTA) is an association of private sector
attractions, tourism related businesses and participating county tourism offices working together to
enhance and promote visitor businesses for the 9,000 square mile, state designated tourism region.
FLTA represents partners in all 14 counties of the region which include Cayuga, Chemung, Cortland,
Livingston, Monroe, Onondaga, Ontario, Schuyler, Seneca, Steuben, Tioga, Tompkins, Wayne and
Yates.
At 96 years of age, the Finger Lakes Tourism Alliance is one of the oldest destination marketing
organizations in the nation.
FLTA Mission:
Lead tourism
economic growth
and development
through exemplary
promotion of the
Finger Lakes region
as a world class
destination.
Vision:
Be the recognized
leader for
destination
marketing strategies
and resources in the
Finger Lakes region.
Page 2 | Finger Lakes Tourism Alliance | 2015 Annual Report
3. A Message from Our President and 2015 Chairman of
the Board
In 2015, the Finger Lakes Tourism Alliance (FLTA) successfully executed its Marketing Plan and provided programming to
our partners that allowed them to customize their own marketing efforts through FLTA. FLTA was successful in obtaining
a third line item in the New York State budget for $100,000.00! FLTA has asked our legislators to consider a request for
$250,000 for the 2016/2017 State budget. All funds will be used to augment FLTA’s already existing marketing efforts.
In the spring of 2015, FLTA started the process to have the Finger Lakes region designated as a National Heritage Area which
was announced at a press conference at the park adjacent to the FLTA offices. A bill has been drafted by Senator Gillibrand to
would authorize the National Park service to cover the cost of the required feasibility study, which is step one in this lengthy
process.
The FLTA’s website posted a record number of visitors for the year, up 4.15% from the prior record breaking year! As FLTA
focused on its Alexa score and worked to improve this score it resulted in 773,698 visits to FingerLakes.org. In looking
at other regional, tourism websites, FingerLakes.org scored better based on Alexa rankings than any of the other regional
websites and was close to the Alexa score for the I Love NY website. The FLTA website continues to be a strong choice
among the visiting public for gathering travel planning information.
FLTA thoughtfully invested marketing dollars, avoiding duplication of efforts with other entities promoting the region. For
this reason, FLTA made the deliberate decision not to invest in public relations. Although FLTA invested little by way of
funds into public relations due to the investment by others, FLTA did have multiple inquiries by writers for assistance with
FAMS, photos and facts. Within the content of this Year in Review publication you will find additional public relations results
for FLTA.
The 2014 Tourism Economic reports from the State indicate that visitor spending grew by 3.9% making tourism a $2.9 billion
dollar business for the Finger Lakes region. The State as a whole posted a growth rate of 5.4% for the same period and as we
execute our 2016 plans we will work to gain more of the state’s market share. The results for the 2015 Tourism Economic
report should be made available by April of 2016 and, once provided, can be found in the research section of FingerLakes.org.
In addition, the Board’s investment in the Book a Room Now (aka: JackRabbit) system again is posting results. With this
accommodation booking widget, housed on the Finger Lakes Tourism Alliance’s website, a visitor can locate available partner
accommodations from across the region. No fees are charged to partners or visitors and as of year-end over 84,405 referrals
were made to participating accommodation partners, resulting in an estimated 5,470 room nights that were booked in the
Finger Lakes tourism region during 2015 as a direct result of this booking engine.
As we look forward to 2016, we are planning to deliver cooperative marketing programs that focus on electronic marketing
media while still providing collateral materials, trade and travel show participation, the AAA program, manning the Thruway
Information Centers, continued investment in the Book a Room Now reservation system, the addition of the Best of New
York consumer show services and efforts that will continue to direct traffic to the highly visited fingerlakes.org website.
Utilizing the marketing grant funds will also provide FLTA with the ability to offer cooperative marketing platforms with
TV, radio, paid search, print and internet advertising to our partners. It will be through the efforts of New York State, FLTA’s
Board of Directors and private/public partners’ investment and cooperation that we will continue to promote the region as a
desired destination.
Cynthia Kimble
FLTA President
Ken McConnell
2015 FLTA Chairman of the Board
Finger Lakes Tourism Alliance | 2015 Annual Report | Page 3
4. Finger Lakes Tourism Alliance is Happy to Welcome
the Following Organizations as New Partners in 2015
A Lakeside Cottage House Apartments
Abandon Brewing Co.
Amity Rose Be
Anthony Road Wine Company
B&B’s of Seneca Lake
Bed n Biker
Best Western Plus
Black Walnut Bed & Breakfast
Blue Willow B & B
Boathouse Beer Garden
Booker’s Backyard
Bristol Mountain
Bristol Mountainside B & B
Buena Vista House B&B
Busy Bee Market
Buttonwood Grove Winery
Cam’s New York Pizzeria of Penn Yan
Camp Arey
Canandaigua Quick Print
Candlewood Suites
Castel Grisch
Catherine Valley Outfitters
Cayuga Lake Cabins
Cider Week FLX
City of Geneva
Clarion Syracuse
Coltivare
Comfort Suites Cicero Syracuse North
Country Inn & Suites
Crowne Plaza
D-‘s Pierogi Place LLC
Days Inn
Dippity Do Dahs
Elmira College/Continuing Education &
Graduate Studies
Farm Sanctuary
Fat Jacks BBQ
Finger Lakes Art Cooperative
Finger Lakes Skydivers
Finger Lakes Tasting Room
FLP Group
Four Seasons Golf and Ski Center
GCP Discount Liquors & Wines
Genesee Valley Penny Saver
Geneva Printing Company
Halsey House B & B
Hampton Inn Rochester North
Hilton Garden Inn Rochester Pittsford
Hobart & William Smith Colleges
Holiday Inn Express/Syracuse Airport
Page 4 | Finger Lakes Tourism Alliance | 2015 Annual Report
5. Holmes’ Plate 54
Homewood Suites by Hilton
Howell Liberatore & Associates, Inc.
India House
Iron Flamingo Brewery
Judy’s House
Keuka Candy Company
Kidventure Dome/The Jones Theater
Kismet New American Bistro
Lamoreaux Landing Wine Cellars
Lamppost Bed & Breakfast
LinQ
Locke’s Glen on the Lake
Maplewood Inn & Suites
McCorn Winery Lodging
McGregor Vineyard
Microtel
Moonshadow Bed & Breakfast
Moosewood Restaurant
MVP Bar & Grill
Newark Garden Hotel
Pals Car Service
Papa John’s
Pinwheel Market & Cafe
Prison City Pub & Brewery
Proforma Shrader & Shrader
Puddledockers
Quad Graphics
Quintus
Ramada/Cortland
Rochester Institute of Technology
Ryan’s Wine and Spirits
San Felice Family Rental
Seneca Retreats
Serenity Cove, LCC
Shepard Hills
Shops at Traders Village
Silverbird Woodfired
Siphre Books
South Valley Outfitters & Waterfowl
Southern Tier Outdoor Show
Springhill Suites Syracuse
Carrier Circle
St. John Fisher College
Staybridge Suites
Sugar Creek Glen Campground
The Barrel Room
The Davis Gallery at Houghton House
The Flour Shop
The Kitchen Store
The Nest Egg
The Willows B&B on Keuka Lake
Thirsty Owl Wine Company
Through the Grapevine B & B
Toganenwood Estates
Top of the Lake
Toro Run Winery
Turtle Leaf Café
Vineyard Villas
Watson Homestead
Weedsport Speedway
White Birch Vineyards Tasting Room
Wings Café by Sweet -n- Saucy
Yates Cultural and Recreational
Resources, Inc.
Finger Lakes Tourism Alliance | 2015 Annual Report | Page 5
6. In 2015...
• Attendants at the Thruway Information Centers at
Warners and Pembroke greeted 68,769 visitors to
the Finger Lakes and distributed 147,482 pieces
of partner literature.
• A combined 17,534 Finger Lakes Travel Guides
and 19,975 Finger Lakes Map and Mini Guides
were handed out at the Thruway Information
Centers.
• A total of 125,000 Finger Lakes Travel Guides
were distributed.
• Through Issuu.com, the 2015 Travel Guide was
viewed 13,773 times, the Finger Lakes Group
Tour Planner was viewed 1,370 times and the New
York’s Finger Lakes Fishing & Hunting Guide was
viewed 1,685 times.
• FingerLakes.org received 773,689 visits, a
4.15% increase over last year. These visits led to
3,258,415 total page views on FingerLakes.org.
• In 2015, FLTA trained 616 AAA/CAA agents
from 140 AAA/CAA offices. The AAA/CAA
campaign covered 10 states in the Northeast U.S.
and Ontario, Canada.
• A total of 112 organizations joined FLTA as
partners.
• FLTA referred 84,406 FingerLakes.org visitors
to FLTA accommodation partner websites through
Book a Room Now.
FLTA attended a number of trade shows through 2015 as
it has done in past years. FLTA focused on shows in key
markets throughout the Northeast. FLTA attended the
following consumer shows in 2015:
February – New Jersey Flower and Garden Show
19,500 estimated attendance and 980
Travel Guides were distributed.
-AAA Travel Odyssey & Vacation Show
900 estimated attendance and 420 Travel Guides
were distributed
March – AAA Southern New England Marketplace
17,911 estimated attendance and 840 Travel
Guides were distributed
-Travel and Vacation Show
17,300 estimated attendance and 980Travl Guides
were distributed
May – Daytrips and Destinations
5,000 estimated attendance and 420 Travel Guides
were distributed.
October – Toronto Women’s Show
36,200 estimated attendance and 560 Travel
Guides were distributed.
FLTA presented Finger Lakes materials to more than
100,000 potential visitors and handed out 4,700 travel
guides.
After the trade shows, interest from potential visitors and
group operators was measured through email marketing
efforts. Statistics from these measurements were used to
make future decisions regarding FLTA marketing efforts.
2015 Consumer Shows
Page 6 | Finger Lakes Tourism Alliance | 2015 Annual Report
By the Numbers
Dan Belliveau with a representative from the
Holiday Inns of Upstate New York.
7. Senator Gillibrand Visits the FLTA Offices
Senator Kirsten Gillibrand announced on June 22 she is introducing
legislation that would begin efforts to make the Finger Lakes Region a
National Heritage Corridor. If this legislation passes, the Finger Lakes
will undergo the Feasibility Study Process to determine if the region
meets the necessary standards to become a National Heritage Area.
Tourism is a $2.8 billion industry in the Finger Lakes and employees
58,384 people. Designation as a National Heritage Corridor has led to
an incremental but substantial increase in tourism in areas with that
designation.
Right now, there are 49 areas designated as a National Heritage
Corridor. These areas are designated by Congress as places where
natural, cultural and historic resources come together to form a
cohesive, nationally important landscape.
Finger Lakes Tourism Alliance | 2015 Annual Report | Page 7
2015 Highlights
FLTAAwarded Line-Item in NYS Budget
In 2015/2016, the Finger Lakes Tourism Alliance was awarded
$100,000 as a line-item in the New York State Budget. This line-
item was given to FLTA to use on marketing efforts to promote
the Finger Lakes region.
After consulting with the FTLA Marketing Committee, the
awarded funds from 2014/2015 NYS Budget were used to work
with Tipping Point Media targeting travellers from the Wilkes-
Barre/Scranton area as well as from Northern New Jersey and
New York City.
The campaign resulted in 3.1 million impressions, 3,684 ad
clicks and 1,351 Travel Guide request form completions.
Overall, this campaign yielded an estimated $1,528,280 in
visitor spending or a $15.28 return for every dollar invested.
Edible Magazine
The Finger Lakes Tourism Alliance worked with Edible Magazine to give FLTA
partners the opportunity to advertise in a number of Edible publications.
Partners could participate in full-page cooperative advertisements, representing
FLTA and all partners who chose to participate; both print and digital
representation was available with this opportunity. Partners could select either
the May Edible Finger Lakes or the May Edible Brooklyn/Manhattan editions of
the magazine.
Eat Drink Savor
Swedish Hill Vineyard & Winery
swedishhill.com
Rogues’ Harbor Inn & Restaurant
roguesharbor.com
Halsey House Bed & Breakfast
halseyhouse.com
Experience! The Finger Lakes
experiencefingerlakes.com
Antique Revival
antiquerevival.com
Americana Vineyards & Winery
americanavineyards.com
Billsboro Winery
billsborowinery.com
Discover all the diversity, bountiful flavors and explore even more at
www.fingerlakes.org/things-to-do/dining/eat-drink-local
Photo by The Observer
8. Winemaker for a Week
For the sixth straight year, the Finger Lakes Tourism Alliance
worked with Greek Peak Mountain Resort and the Cayuga
Lake Wine Trail to give one lucky winner and a guest a
chance to get behind the scenes at six Cayuga Lake Wine Trail
wineries as the Winemaker for a Week; the winner stayed at
Greek Peak Mountain Resort.
To qualify, entrants had to fill out a form at
WinemakerforaWeek.com. After the deadline, five entrants
were selected at random and had to submit an essay. The best
essay, as determined by the participating organizations, was
submitted by Mike Guarino and he became the Winemaker for
a Week; he visited with his wife, Donna.
The program led to 438 leads and exposure for FLTA, the
Cayuga Lake Wine Trail and Greek Peak Mountain Resort.
Email Marketing
FLTA informs its partner base as well potential visitors using two newsletters; the public newsletter goes
to over 38,000 recipients who have shown interest in visiting the Finger Lakes and the partner newsletter
goes to the over 700 FLTA partners. FLTA continually outperforms the industry standard 21% open rate
and 2% click rate with both the partner and public newsletters.
Released every other month, the FLTA Public Newsletter keeps the interested public informed of what’s
going on in the Finger Lakes, including important news from the FLTA offices, FLTA partners as well as
seasonal, informational articles about the region.
The FLTA Partner Newsletter keeps the partner base informed of upcoming and new opportunities and
programs offered by FLTA. This newsletter will also include any important news from FLTA or FLTA
partners that could be relevant to partners.
Time Frame Bounce Rate Open Rate Click Rate
Q1 1.9% 31.2% 19.0%
Q2 1.7% 33.0% 19.5%
Q3 2.0% 32.0% 10.0%
Q4 5.0% 32.0% 16.0%
2015 Average 2.7% 32.0% 16.1%
Public Newsletter
Partner Newsletter
Time Frame Bounce Rate Open Rate Click Rate
Q1 2.3% 18.6% 8.5%
Q2 2.0% 33.0% 19.5%
Q3 2.0% 23.0% 11.0%
Q4 17.0% 14.0% 9.0%
2015 Average 5.8% 22.2% 12.0%
Page 8 | Finger Lakes Tourism Alliance | 2015 Annual Report
Mike and Donna Guarino with Steve
DiFrancesco from Knapp Winery
9. www.FingerLakes.org
FingerLakes.org had its second consecutive record
breaking year; viewership increased to 773,689 in
2015 a 4.15% increase over 2014.
FingerLakes.org also saw a 6.80% increase in users
over 2014 with 606,745 unique visitors. Those
visitors visited 3,258,415 pages resulting in 4.21
pages per session.
FingerLakes.org continued to lead other regional
travel websites in overall traffic, leading all but
ILoveNY.com for much of 2015 according to
the Alexa Ranking System. The Alexa ranking
system is counter intuitive, the lower the number
for ranking, the better a website’s overall score.
In 2015, FingerLakes.org peaked with a score of
291,741 in August; ILoveNY.com was just ahead of
FingerLakes.org at the time, with an Alexa Ranking
of 132,775.
Social Media
FLTA continued to use Facebook and Twitter to promote itself and partner organizations throughout
2015. This year, FLTA used a social media calendar to coordinate social media efforts between
platforms without posting the exact same content to each. Using Facebook, FLTA held a giveaway via
Facebook to test the effectivness of this type of effort. This test resulted in impressive statistics and is
an effort that will continue moving forward.
Facebook
FLTA saw another big year on Facebook, growing the number of likes to the page by 42% over 2014,
a total of 12,116 at the end of the year. In addition to trialing a give-away program, Facebook was
used to distribute FLTA and partner updates to followers.
In April, FLTA gave-away a Windmill Farm & Craft Market tote bag. This singlepost was liked 1,338
times, shared 4,541 times and had a total reach of 146,368 people.
Twitter
@TourFingerLakes, the Finger Lakes Tourism Alliance Twitter handle, also showed a significant
increase in followers, going from 5,969 to 6,918 followers in 2015 or a 12% increase. Key hashtags
for FLTA 2015 were #Flx and #Flxwine; these hashtags were used to attach the FLTA twitter handle
to larger movements in the region and beyond.
FLTA also secured placement on the Sundance Vacation Blog as a “Mother’s Day Travel Idea”
alongside two other regions, by responding to an @TravelSundance tweet.
Finger Lakes Tourism Alliance | 2015 Annual Report | Page 9
10. 2015 Finger Lakes Tourism Alliance Achievements
January
FLTA’s Jessica Robideau met with 37 operators and group tour planners, at the ABA Marketplace in St Louis,
Missouri to discuss group travel opportunities in the Finger Lakes.
February
Dan Stokes joined the FLTA team as the eMarketing Coordinator.
March
FLTA and representatives from partner organizations met with NYS legislators to discuss the economic
importance of tourism and discuss several key tourism issues, including regional funding.
Cindy Kimble spoke to a group from Simcoe Canada about the Finger Lakes region and what Canadian
visitors can explore.
FLTA and members of the marketing committee and Board of Directors met at La Tourelle in Ithaca for a
strategic marketing session to discuss how FLTA can spend the $375,000 awarded from CGA funds. Dr.
Chekitan Dev of Cornell University facilitated the meeting to guide the direction of the conversation and
develop strategies to allocate the funds.
April
Jessica Robideau and Dan Stokes attended the Empire State Tourism Conference in Albany to network with
tourism industry peers and participate in educational sessions.
FLTA received a $100,000 line item in the 2015/2016 NYS budget to use for regional marketing and
advertising efforts for the Finger Lakes.
Dan Stokes attended the I Love New York Australian Ready Workshop to familiarize with the growing
Australian market.
May
Cathy Chester, author of blog “An Empowered
Spirit” and contributor for the Huffington Post
visited the Finger Lakes to explore handicap
accessible accommodations and attractions.
FLTA hosted the annual Literature Exchange at
Waterloo Premium Outlets. Roughly 160 partners
attended, exchanged brochures and took part in
networking opportunities.
Jennifer Mullen and her team from CBS 6 in
Albany contacted FLTA for assistance on their
Road Trippin’ segment on the Finger Lakes to draw
visitors from the Capital Region.
Page 10 | Finger Lakes Tourism Alliance | 2015 Annual Report
11. July
Blogger, Cathy Chester, hosted by FLTA in May posted a second article about the Corning Museum of Glass
that appeared both on her blog and in the Huffington Post.
FLTA hosted a Board of Directors appreciations luncheon in the Red Jacket Park pavilion to thank the board for
their continued support of FLTA and its staff.
Jessica Robideau was interviewed by WCNY/PBS for their show “Insight”. This 27 minute episode focused on
the growing beer industry in the Finger Lakes. FLTA was featured for over 3 minutes of the show.
August
FLTA hosted Rachael Yerks, authors of EZPZ Meals, a travel and food blog including recipes based on the
destinations she visits.
September
Mike Guarino, the 2015 Winemaker for a Week winner, and his wife Donna visited the Finger Lakes for their
weeklong experiential vacation.
Marianne Rosica-Brand joined the FLTA team as the Director of Sales.
A photo provided by FLTA along with a few paragraphs about the Finger Lakes was included in an article in
AAA World Magazine about craft breweries.
October
FLTA held a strategic planning session with the Board of Directors to create goals for the next three years and
set the direction of the organization for the next three years. The session was facilitated by Elizabeth Martyn of
Sophos Hospitality Consulting.
November
FLTA was contacted by Marc Peyser of Money Magazine for information for an upcoming article that would
feature the Finger Lakes as a value location to visit during the month of April.
December
FLTA held their annual holiday party with roughly 170 partner businesses in attendance alongside key
assemblymen & legislators. Due to the large turnout, 2016’s holiday party will be held at the Lakeside Country
Club.
At the Holiday Party, FLTA handed out the Exceptional Customer Service Awards to four recipients: Tambi
Schweizer of Heron Hill Winery, Carolyn Ambrose of Experience! The Finger Lakes, Shelly Marshall of the
Holiday Inn Express Horseheads and Bonnie Hamilton of the Radisson Hotel Corning.
Finger Lakes Tourism Alliance | 2015 Annual Report | Page 11
June
Senator Kirsten Gillibrand visited FLTA to announce efforts to make the Finger Lakes a National Heritage Area
CBS 6’s Road Trippin segment aired on TV and was published online.
FLTA provided images to 6 Pack Publishing for an article targeting international visitors about motor biking and
cycling through the Finger Lakes.
Cathy Chester posted the first of two blog posts resulting from her trip to the Finger Lakes. The post featured
Greek Peak Mountain Resort and Lakewood Vineyards.