Demand Gen Report's Strategy & Planning Series session sponsored by Act-On Software #SPS2014

1. Session sponsored by
#SPS14
Model for Building
(and Adjusting) Your
2015 Lead Scoring
Program

2. #SPS14
Questions / ON24 Logistics
• Download this white paper.
• View our podcast.
• Take our assessment
• …

3. #SPS14
Follow this webinar on Twitter
#LLCseries
Demand Gen Report: @DG_Report
Act-On Sofware: @ActOnSoftware
Chris Hardeman: @cchardeman
Janelle Johnson: @janelle_johnson

4. #SPS14
About Demand Gen Report
• Launched in 2007 to track best practices in
lead generation
• Newsletter has grown to more than 28,000
readers
• We also offer a menu of research and best
practices reports
• New audio/video podcasts at
DemandGenReport.com
@DG_Report
http://linkd.in/DG_Specialists

5. #SPS14
Keeping Score of Lead Targeting
Yet there is a lack of
confidence in the results
generated.
The top two reasons that
respondents lack
confidence in their lead
scoring are:
 incomplete or inconsistent
data (59%), and
 Insufficient insight into which
attributes indicate buying
behavior (44%).

6. #SPS14
Panelists
MODERATOR:
Chris Hardeman,
Vice President, Sales
Act-On Software
Andrew Gaffney,
Editor,
Demand Gen Report
Janelle Johnson,
Director, Demand Gen
Act-On Software

23. #SPS14
Q & A // Panelists
MODERATOR:
Chris Hardeman,
Vice President, Sales
Act-On Software
Andrew Gaffney,
Editor,
Demand Gen Report
Janelle Johnson,
Director, Demand Gen
Act-On Software

24. #SPS14
Submit Your Questions
• Download this white paper.
• View our podcast.
• Take our assessment
• …

25. Thanks for attending this session!
#SPS14
Make sure to attend other sessions in #SPS14!
http://dg-r.co/sps_14