This document provides an overview of strategies that can help biotechnology companies unlock value in R&D. It discusses how value is often not recognized by stakeholders in a timely manner due to inefficiencies in traditional drug development. Three strategies are highlighted that can address this - precision medicine using biomarkers to identify patient subgroups, adaptive clinical trial designs that allow for real-time modifications, and precompetitive collaborations between companies. These approaches help reduce R&D risk, costs and time, while generating more evidence for payers. They allow resources to be used more efficiently to focus on assets most likely to succeed. The document also includes perspectives from industry experts on how these strategies impact different stages of development and help recognize the value created by biotech