Chevron Corporation is a leading American multinational company founded in 1879, operating in the energy sector with a strong presence in over 180 countries and significant annual revenues. The company's profitability is influenced by various external factors, including political, economic, and competitive forces, which it addresses through strategic management of resources and innovation. Key strengths include a strong capital base and stable distribution networks, while weaknesses involve high employee turnover and low investment in research.

1. CHEVRON CORPORATION
1
CHEVRON CORPORATION
9Chevron Corporation
Lucy Rowell
BUS499 Business Administration Capstone
Professor’s Name
2/17/20
Chevron is a multinational corporation, a successor of Standard
Oil, founded in 1879. It has it headquarters in San Ramon,
California, United States. It is a public company that operates in
the industry of oil and natural gas, dealing with products such
as petroleum, petrochemicals as well as natural gas. Chevron
has operations in over 180 countries all over the world and has
been ranked on of the key players in the energy sector, with an
annual revenue of $15.45 billion in the year 2018. The
operation of Chevron, just like any other large corporation, is
largely influenced by general environment such as technological
factors, sociocultural factors, economic factors as well as
political/legal climate. Similarly, it is affected either positively
or negatively, by forces of competition such industry rivalry
and buyers bargaining power. It has strengths and weaknesses,
opportunities and threats, and core competencies and
capabilities which also affect its day to day operation in the
industry. Proper management of company resources; human,
material and financial resources, has played a key role in
maintaining the status of Chevron Corporation at the top. This
paper explains all these factors influencing its operation and
how their impact can be reduced so as to minimize the running

2. cost and boost profitability.
General Environment
General environment refers to those factors outside the
corporation that influencing its operation, affecting its long-
term profitability in a given market or industry. In our case, we
will only focus on the two main segments namely-
political/legal factors as well as economic factors.
Political/legal climate
Political impact in the profitability or even the survival of
Chevron Corporation is diverse. These political changes range
from mass unrest due to dissatisfaction by the government
decisions to prompt shift in current political regimes (Cherry et
al. 2012). The political stability determines whether Chevron
will invest in in a given location or not- where there is political
instability, it will shy away from risking its finances thus
affecting its income as well as profitability of the industry. The
laws that a country puts in place regarding businesses, like
contract law, outline what corporation is permitted to do and
what is not allowed to do, if Chevron finds the laws favorable,
it will invest in such place thus boosting both the organization
profitability as well as the industry at large. Similarly, in
countries where there are no policies to protect company’s
intellectual property, investors see it risky to invest with
Chevron. High taxation as well as stringed trade barriers will
demotivate Chevron Corporation from maximizing their profits,
and consequently that of the industry at large (Ketola 1993)
Economic factors
Economic factors have an effect on profitability of the
company. These include; interest rates, foreign exchange rates,
cost of labor and economic patterns. For instance, the rate at
which the GDP grows in a given country will indicate Chevron
growth in the days to come. When there are high interest rates,
individuals will want to borrow and invest more leading to more
growth of Chevron. Stability in interest rates will lure Chevron
corporation to indulge in international trade, therefore more
profits will be gained. When there is high rate of unemployment

3. in a country, it means that the demand for jobs is higher that
supply, and therefore individuals are willing to work at
minimum wages, lowering the cost of production for Chevron
Corporation thus maximizing profits of the organization and the
industry at large.Five Forces of Competition
According to Porter’s analysis of the competition a business
faces in a given industry, the forces of competition include; the
customers purchasing power, which refer to ability of your
buyers to bring down your prices, the industrial rivalry, which
is the stiffness of a competition from other existing corporation,
the supplier bargaining power, which determines their ability to
raise prices at will, threats from new firms entering the market
and lastly threats from products that can be used as substitutes.
In this case however, we will focus on the industrial rivalry as
well as the buyers bargaining power.
Industrial rival
Industry rivalry is the competition from other players in that
same industry. It is normally intense and could lead to lowering
of the of the product prices and bring the overall profitability
industry. Since chevron operates in a very competitive oil
industry, the competition may affect the long-term income of
the corporation
To tackle this, Chevron may need to sustainably differentiate its
products so as to avoid standardization as well as build a large
economy of scale so as to compete favorable in the capital
dominant industry. Lastly it may consider collaboration with
other competitors which will increase the market share rather
than just fighting for small market.
Bargaining power of buyers
Buyers can be quite demanding since they always want the best
quality offered for a minimum price possible. This will exert
pressure on the corporation profitability in the long term.
This can however be addressed by establishing a large customer
base to reduce consumer bargaining power, as well as invention
of new products by Chevron to curb defection of its existing
customers to other firms. It can also work towards improving

4. the quality of its products so that customers are not lured by
competitors due to low quality at Chevron Corporation.
Greatest External Threat
The threats to Chevron corporation may have negative effects if
left unchecked. These threats include; entrance of new firms in
the market, exchange rates devaluation, rise of fuel prices thus
high prices for inputs, increased competition, availability of
more substitutes and political uncertainties. The greatest of all
these is the threat from new firms entering the market. This is
because, when new firms enter the market, it means there will
be division of customers, implying that Chevron Corporation
will be required to share its existing customers with these new
firms, therefore reducing sales and consequently the
profitability of the firm as well as that of the industry as whole.
To address this issue the Chevron Corporation has to use its
strong capital base to diversify its markets as well as create a
strong consumer relation so that new firms find it difficult to
penetrate the market. It should also make sure its brand name is
well-established so that its consumers don’t forget it as soon as
new firms enter the industry. Its good should also be
differentiated such that they stand out from those of the other
firms and easily recognized. The quality of the said products
should also be checked so that existing consumers do not leave
them when the quality of these new firms is higher than that of
Chevron.Greatest Opportunity
The company website suggests that there are numerous
opportunities available for Chevron Corporation which can be
optimized for profitability. These include the availability of
internet where research and E-commerce can be done
efficiently, a strong social media base by which faster
advertisement with wide range can be made and household
income increment which reflects to consumer spending habits
thus high purchasing power. there is also onset of products
which are environmentally friendly plus subsidies by
government on these products. Lastly, the interest rates for
loans are low, thus high investment opportunity for large

5. projects. The greatest of these opportunities is the availability
internet and strong social media base. The internet is a great
opportunity for Chevron. This is because with the internet, the
corporation is able carry out research which is the very major
force that drives many companies past the rest. Research will
enable Chevron to come identify its customers current needs
and respond faster and better to them as well as helping the
company to know new niches available for investment so as to
raise its profitability. Research will also help the firm to
identify opportunities to diversify its market, say, in areas
where the demand is high but its products are not efficiently
available. A strong social media presence also helps Chevron to
market its products to a wide range of consumers at a lower cost
which would otherwise be costly.
Strengths and Weaknesses
Online database proves that one of the greatest strengths of
Chevron Corporation is that it has a stable network of
distribution with large outlet numbers. It also has a strong
capital base, availability of skilled labor which is diversified,
innovative and excellently qualified, a social media platform
with strong presence and low-cost structure, giving it an added
advantage over its competitors. Its greatest strength is strong
capital base.
Weaknesses of Chevron are that it operates largely on
rented property which consume huge sums of money, low
amount is also spend on research which risks outdating, high
employee turnover rate as well as low motivation and morale
and finally liquidity problems where current liabilities are
higher than assets. The lack of motivation and morale of
workers remains to be greatest weakness of Chevron.
Strategy or Tactic
The Chevron Corporation should use its strength in strong
capital base to establish a stable network of distribution as well
as increase the number of outlets all over the globe as to make

6. sure that it reaches a wide customer base, therefore boosting the
sales and profitability of the firm. This will also help serve as a
barrier to new firms wishing to enter the market since Chevron
is already well-established.
The greatest weakness of Chevron Corporation which is lack of
motivation and morale among the employees can be remedied by
ensuring there are effective channels of communication, mostly
vertical, to enable employees to air their concerns to the
leadership as well as give feedback. Employees retention is a
big problem in this corporation, and therefore the corporation
should invest in its employee’s welfare and know why they keep
leaving after much resources and time has been invested on
them, to reduce overall cost. The employees should also be
rewarded on merit to promote healthy competition and lastly
create events for them to have fun and get to know each other
better.
Resources, Capabilities, and Core Competencies
In conclusion, company resources are all those assets which the
company has total control over and can be brought together for
achievement of its goals. For Chevron Corporation, these
resources include human resources, material resources and
financial resources. Human resources are the skills, experience,
qualification time availability and geographical location.
Material resources are machinery, computers and other inputs
while financial resources are cash, checks, bank deposits and
stocks and bonds. Chevron has its core competencies which
gives it competitive power over other corporations in the oil
industry. These core competences are;
· Healthy and sustainable environment- it has a very long
partnership with World Health organization to protect wellness
of people
· Natural gas, a core player in better future of the planet- these
natural gases products are available to over 5 billion on
affordable reasonable prices
· Development partnerships- Chevron has partnered with
Science and Mathematics faculties to improve on quality

7. provided, and change approach to these subjects
Sources
1. Hitt, Ireland, & Hoskisson. 2020. Strategic management:
Concepts and cases: Competitiveness and globalization (13th
ed.). Mason, OH: South-Western Cengage Learning
1. Cherry, M. A., & Sneirson, J. F. (2012). Chevron,
Greenwashing, and the Myth of'Green Oil Companies'. Journal
of Energy, Climate, and the Environment, 3.
2. Herman, T. (1999). Blood and oil: shooting deaths of young
Nigerian activists are linked to Chevron Corporation [Ilaje
region]. Alternatives Journal, 25(2), 8.
3. Ives, B., & Learmonth, G. P. (1984). The information system
as a competitive weapon. Communications of the ACM, 27(12),
1193-1201
4. Ketola, T. (1993). The seven sisters: Snow Whites, dwarfs or
evil queens? A comparison of the official environmental
policies of the largest oil corporations in the world. Business
Strategy and the Environment, 2(3), 22-33.
5. Lawrence, J. E., & Cerf, D. (1995). Management and
reporting of environmental liabilities. Management Accounting
(USA), 77(2), 48-55.
Running head: CHEVRON CORPORATION 1
CHEVRON CORPORATION 2

8. Chevron Corporation
Lucy Rowell
Introduction
Chevron is an American based multinational company that
operates within the energy industry. The headquarters of the
company is at San Ramon, California. Chevron was founded
back in 1849 and has operated for over 140 years. The operating
revenue of the company is at $158.9 billion with an operating
income $15.45 billion. It acted as the predecessor of standard
oil company and the company has continued to be fully
functional and a leading player within the energy sector.
Chevron operates in over 140 countries across the globe. It is
ranked as one of the largest oil companies around the world
which has positively contributed to the economic growth of the
country. It is also traded in the New York Stock Exchange
making it one of the leading players within the oil sector. The
paper explains the impacts of technology and globalization
together with the organizational model and resource-based
model.
Globalization
Globalization is one of the key issues that positively led to
the expansion of the company within the globe. The emergence
of other oil companies have led to the expansion of the
multinational corporation to other countries. Through Foreign
Direct Investment, chevron has managed to expand its services

9. to other parts of the globe (By, 2016). Companies such as BP
plc. Offered competition to the company making it to adopt
expansive strategy that facilitates it to be fully effective within
the industry that it operates within. However, factors such as
the great depression affected the prices of oil in the country
affecting the industrial position. The ability of the company to
evolve and adopt to the global industrial skeptics has enabled it
to be fully functional in both developed and developing
countries across the globe.
Technology
The change in technology within the oil sector is a factor
that has made Chevron to continuously evolve and remain
relevant within the industry. Today, Chevron is one of the
companies within the oil industry that has ensured that it
integrated IT with is administrative structure. The company is
keen at using social media sites such as Facebook and twitter as
part of its marketing strategy (Tarca, Vatuiu & Popa, 2016). The
existence of the company website https://www.chevron.com/
enables customers and employees to access the site and get
more information about the site. The website contains important
information such as project portfolio, operations, technology,
corporate responsibility and the company investors. The
company has highly been successful in integrating employee
information through systems that adjust to the needs of the
market that facilitates the company to be fully effective.
The Industrial Organizational Model
The industrial organizational model of the company is
highly organized and detailed to provide a clear understanding
of the process. The basic conditions for Chevron are perfectly
applied it entails key economic issue that the company needs to
consider such as the demand and supply. It also describes the
industrial structure that needs to be appropriately observed.
Relevant factors such as the conduct of the industry is
mentioned. A look at the general performance of the company in
the industry is also evaluated (By, 2016). The assessment of the
industry through the use of the model enable the company to

10. earn above average despite of the high level of competition
from other multinational companies. Additionally, the company
is likely to gain from the economies of scale that comes with
operating within the market. The model is perfectly aligned to
the goal of the company to the market.
Resource-based Model
As a multinational corporation the company is keen at has
a resource-based model that is clearly focused on the goals and
objectives. The model explains the resource-based view that
explains how it relies on both tangible and intangible that
should be both immobile and heterogenous. This is a key
contributing factor that makes the company one of the major
players within the industry that it operates within. The company
mostly gets its raw materials through importation and the
utilization of the local oil wells (Kung, Pui & Chung, 2017).
The activity has fully been effective in giving the company a
competitive advantage. The workforce of the company is both
skilled and unskilled that employs various engineers and miners
that offer the best services. The activity leads to the creation of
a competitive advantage within the industry. Aligning the
company with the goals is a clear matter of concern that
resource based model.
Vision and Mission Statement Assessment
The vision of Chevron Corporation is to the Global Energy
Company most admired for its people and performance. The
mission of the company is our company’s foundation is built on
values which distinguish us and guide our actions. We conduct
our business in a socially responsible and ethical manner. the
vision and mission of the company are deeply aligned with its
success. It sets up the targets that the company requires to be
fully functional within the market. Ideally, it instills an
organization culture among employees that is deeply embedded
in the company values that reflects the overall needs of the
company in a positive way (Hitt, Ireland & Hoskisson, 2013).

11. Its mission and vision drive the important departments of the
company to focus on the organizational success which
positively elevates the position of the company.
Stakeholder Impact
Shareholders play an important role in the expansion of the
company within the industry. They provide the relevant
investment that enables the company to pursue its goal and
expand within the industry. The employee are the important
stakeholders that are responsible in driving the goals of the
company towards success (By, 2016). It is an important
elemental factor that contributes to the expansion of the
company processes and daily activities. The supplies play a key
role in ensuring that the supply of raw material within Chevron
Corporation is steady. It is a positive practice that leads to the
expansion of the company within its industry. The customers are
important stakeholders that Chevron focuses on to ensure that it
retains its industrial position. Therefore, each stakeholder plays
an important role in the survival and expansion of the company.
Conclusion
In summary, the paper explains the impacts of technology
and globalization together with the organizational model and
resource-based model. Globalization is one of the key issues
that positively led to the expansion of the company within the
globe. The emergence of other oil companies have led to the
expansion of the multinational corporation to other countries.
The vision of Chevron Corporation is to the Global Energy
Company most admired for its people and performance. The
mission of the company is our company’s foundation is built on
values which distinguish us and guide our actions. As a
multinational corporation the company is keen at has a
resource-based model that is clearly focused on the goals and
objectives. The model explains the resource-based view that
explains how it relies on both tangible and intangible that
should be both immobile and heterogenous.
References

12. By, S. L. (2016). Chevron, sasol set natural-gas accord --- joint
venture will exploit method of converting natural gas to
liquid. Wall Street Journal
Hitt, M, A., Ireland, R, D., & Hoskisson, R. E. (2013). Strategic
management: Concepts and cases: Competitiveness and
Globalization (10th ed.): Mason, OH: South-Western Ccengage
Learning.
Kung, W. L., Pui, Y. L., & Chung, Y. Y. (2017). A collective
organizational learning model for organizational
development. Leadership & Organization Development
Journal, 40(1), 107-123.
Tarca, N., Vatuiu, T., & Popa, A. (2016). The importance of the
web technologies during the communication process between a
company and its clients. St. Louis: Federal Reserve Bank of St
Louis.
Running head: BUS499 BUSINESS ADMINISTRATION
CAPSTONE 1
BUS499 BUSINESS ADMINISTRATION CAPSTONE
2
Lucy Rowell
Bus499 Business Administration Capstone
3/12/20

13. Introduction
The paper discusses how the Chevron, an American based
multinational company operating in the energy industry, can
effectively carry out its operations, to realize business
sustainability. The energy industry is highly competitive,
especially in the global markets, and therefore, the participants
are required to adopt effective business-level strategies. Key
elements to be covered in the paper include; analysis of the
business-level strategies and Corporate-Level Strategies of the
firm and proposal of the strategies that I think are the most
appropriate in the company’s long-term success. The paper will
also look into the competitive environment to determine the
greatest competitor to the firm. The final consideration will be
the market cycles, and whether the made choice of strategy will
differ under slow and fast-cycle markets.
Business-Level Strategies
Chevron long term sustainability in the business is mainly based
on its focused differentiation within a small market niche. The
company identifies the market segments to offer its products,
based on its interests, organizational goals and mission. Its
main market segment is small businesses, who consume its
products. The business strategy has been critical in promoting
inclusive market environment, as it does help not only the
company but also the small suppliers. Differentiation is further
enhanced by targeting specific age groups. For instance, the
company targets for educational purposes only and views
students at the college levels as potential customers for its

14. products. The business strategy adopted by this company has
been effective in creating adequate product awareness at the
market place. Through the differentiation strategy, the company
has been able to establish a positive business relationship with
local and small businesses, and they trust that the company
offer quality and safe products.
Differentiation strategy adopted by the Chevron Corporation is
ideal for its long-term business sustainability, as it creates
customer loyalty. Customers form the backbone of businesses,
as sales must be made for profits to be realized. Chevron has
created a large pool of loyal customers, which guarantee a
regular flow of income to the company. The revenues can be
used in funding business operations and facilitating further
expansion or growth.
Chevron does not experience any issues in executing its
business-level strategy, as it has got the capability to do so. It
has an adequate resource base, which funds the marketing
campaigns, ensuring that the smallest targeted markets have
been served effectively. Again, the company has got an
experienced marketing team, who interact with the customers
positively, thus creating a good relationship. It is through such
positive relationships with the customers that the company has
secured a significant market share and high sales. It is quite
difficult for other firms to get market share in areas where
Chevron has won (Chevron Corporation, 2020).
Corporate-Level Strategies
The corporate level strategy adopted by the Chevron is an
expansion strategy, mainly focusing on concentration. Under the
concentration expansion strategy, a firm focuses on directing
the organizational resources, towards attaining specific goals. In
the case of Chevron, the company is after achieving huge
financial growth, disciplined or sound spending and increasing
its production. Such targets are expected to have materialized
within a span of five years.
The expansion strategy will have a significant effect on the
company’s future sustainability, considering that it will increase

15. its market share and revenues. The idea of increasing
production results in large economies of scale, which will have
got the benefit of reducing the production cost per unit. The
lower the production costs, the higher the firm’s profitability.
Chevron stands to benefit from significant business growth,
based on the adopted corporate-level strategy. I believe that
Chevron has adopted an effective corporate strategy, which will
enable it to have a better position at the market in future when
compared to its rivals.
Chevron has the necessary capacity for ensuring that the
business expansion strategy has been executed successfully. It
has got huge resource endowment, which will fund the business
expansion needs. The company has got an effective management
team, hence the key reason behind its success at the market. The
management has got the capacity of making sure that the
organizational resources have been allocated wisely and
effectively utilized, towards realizing the expansion plans.
Besides, the team will be able to manage the expanded business,
as it has got the capability and experience (Chevron
Corporation, 2020).
Competitive Environment
The energy industry is highly competitive, and that possesses a
threat to Chevron’s success at the market and executing its
business and corporate-level strategies. The greatest rival to
Chevron Corporation is the Exxon Mobil. The company has
remained to be the greatest competitor to the Chevron
Corporation because the two seem to operate on under similar
business and corporate strategies.
In the case of business-level strategy, Chevron Corporation
focuses on serving the needs of small markets and suppliers,
hence forming the basis of expanding to larger markets
(Chevron Corporation. (2020). Exxon Mobil also uses a similar
strategy. The company has invested heavily in technology and
creating positive relationships with the communities it serves,
in the process of trying to achieve global prosperity (Exxon
Mobil Corporation, 2020). The two companies have established

16. loyal customers to almost the same extent.
Concerning the corporate level strategy, even although the two
companies have adopted an expansion strategy, Chevron has
mainly focused on expanding its production and growing
financial returns. In the case of Exxon Mobil, the main company
focus is realizing a greater market share by going global (Exxon
Mobil Corporation, 2020). The two companies have been
differentiated by the corporate level strategy, which is ideal in
determining the long-term business sustainability of growth.
Comparing the two companies, Exxon Mobil is most likely to be
successful in the future. Business success mainly depends on
the market share and the number of customers served. Exxon
Mobil is most likely to realize huge market share globally,
hence generating large amounts of revenues when compared to
the Chevron. The higher the market served, the higher the sales,
and cost-saving arising from economies of scale (large scale
operations). Not unless Chevron adopts effective corporate-
level strategy, it will not be able to compete effectively with its
rival, Exxon Mobile, in the coming years.
Market Cycles
A slow market cycle occurs where resources have been
shielded, and the concerned company maintains high monopoly
levels at the market place, in such that the competitive pressures
are put under adequate control (prevents competitors from
joining the market). The fast cycle markets are the exact reverse
of the slow market, as the markets are normally characterized
by highly competitive pressures. To survive in the market,
companies are required to remain innovative and effectively
track the business strategies adopted by competitors. Companies
are also required to identify new market gaps and serve them
effectively (Hitt, Ireland, & Hoskisson, 2020).
In my choice under the competitive environment, I have argued
that Exxon Mobil, which is after going global, will be more
competitive than Chevron, which is focusing on financial
growth and increasing production. The business-level strategies
do not differentiate the two companies, with respect to the

17. future, as they have got similar strategies.
In the case of a slow market cycle, even although the two
companies stand to grow at the same rate due to lack of
competition, still Exxon Mobil will be better off. The company
will easily cover a large global market, hence generating high
sales. The difference between the two companies will be on the
size of the market served. My choice will still remain the same.
Under the fast market cycle, the choice will also remain
unchanged. Both companies will be facing similar threats at the
market (competition pressures), which inhibit their expansion
plans.
However, Exxon Mobil has got an advantage over its rival,
Chevron Corporation. The global market will provide huge
business opportunities, which the firm can tap and make the
best out of it. Chevrolet will face stiff competition at its limited
market. In the end, irrespective of the state of the market
cycles, Exxon Mobil will perform better than the Chevron
Corporation. Such observation tells us that the long-term growth
of business mainly depends on the adopted business level and
corporate strategies.
Sources
1. Hitt, Ireland, & Hoskisson. 2020. Strategic management:
Concepts and Cases: Competitiveness and globalization (13th
ed.). Mason, OH: South-Western Cengage Learning
2. Chevron Corporation. (2020). Retrieved
from https://www.chevron.com/
3. Exxon Mobil Corporation. (2020). Retrieved

18. from https://corporate.exxonmobil.com/
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1
BUS499 Capstone
Assignment 4
Insert Student’s Name Here
Insert what you would said to introduce yourself to your
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points only.
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2
SWOT Analysis of Company NameStrengths
Insert a bullet or two describing strengths of the
firmWeaknesses
Insert a bullet or two describing weaknesses of the

20. firmOpportunities
Insert a bullet or two describing opportunities available to the
firmThreats
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Insert exactly what you would say to your executive audience to
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3
SWOT Analysis Strategy
Strengths and Opportunities
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and opportunities
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strengths and opportunities
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describe each bullet point on this slide

21. You should thoroughly outline a strategy for the company to
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4
SWOT Analysis Strategy
Weaknesses and Threats
Insert a bullet describing the strategy to minimize weaknesses
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Competitiveness Strategy
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1st bullet point of levels and types of strategies to maximize
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6
Profitability Strategy
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Communications Plan
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23. strategies to stakeholders
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Communications Plan
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You should thoroughly outline a communications plan the
company could use to make the strategies you recommended

24. known to all stakeholders.
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Corporate Social Responsibility
Responsible (ethical) corporate citizen
1st bullet point on the assessment of efforts by the corporation
to be a responsible (ethical) corporate citizen – specific
example
2nd bullet point on the assessment of efforts by the corporation
to be a responsible (ethical) corporate citizen – specific
example
Impact of efforts on company’s bottom line
1st bullet point on the impact the efforts have on the company’s
bottom line – specific example
2nd bullet point on the impact the efforts have on the
company’s bottom line – specific example
Insert exactly what you would say to your executive audience to
describe each bullet point on this slide
You should thoroughly assess efforts by this corporation to be a
responsible (ethical) corporate citizen and thoroughly determine
the impact these efforts (or lack thereof) have on the company's
bottom line. Provide specific examples to support your
response.
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References

25. Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic
management: Concepts and cases: Competiveness and
globalization (10th ed.). Mason, OH: South-Western Cengage
Learning.
Insert second source
Insert third source
Insert any additional sources
You should use at least three (3) quality references, one of
which should be the course textbook. Wikipedia and similar
websites do not quality as academic resources.
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