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Badges = Engagement + Data
Exploring the Potential of Badging
Kelvin Thompson, Ed.D
University of Central Florida

#FDLAconf13

@kthompso

#badgify

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License
A BADGING STORY IN 8 TWEETS
WHAT ARE BADGES?
Badges Are…

“visual representations of 21st century skills and
achievements”
- Open Badges Initiative of the Mozilla Foundation
https://wiki.mozilla.org/Badges/About
Badges Are…
“a validated indicator of
accomplishment, skill, quality or interest that
can be earned in [diverse] learning
environments”
- Macarthur Foundation on behalf of Digital Media + Learning
Digital Badges for Life Competition
http://www.macfound.org/media/files/BadgesforLifelongLearning_Info.pdf
WHAT CAN I READ?
http://bit.ly/CT_badges
http://bit.ly/7things_badges
WHO IS BADGING?
https://play.rit.edu
http://bit.ly/shu_badges
http://bit.ly/eli_badges
Badging Platforms

HOW CAN I BADGE?
http://openbadges.org
http://bit.ly/purdue_badges
https://credly.com
Badging = Engagement + Data

STUDENT ENGAGEMENT
Student Engagement
…two critical features…
The first is the amount of time and effort students
put into their studies and other educationally
purposeful activities. The second is how the
institution deploys its resources and organizes the
curriculum and other learning opportunities to get
students to participate in activities that decades of
research studies show are linked to student learning.
National Survey of Student
Engagement web site
http://nsse.iub.edu
http://bit.ly/QrbLuF
Student Engagement

… such activities as student-faculty
interaction, peer-to-peer collaboration, and
active learning…
Chen, Gonyea, and Kuh (2008)

http://bit.ly/MyZZv1
Badging = Engagement + Data

DATA
BADGING = ENGAGEMENT + DATA
An Institution-Scale Pilot

CASE STUDY: UCF’S INFO LIT MODS
UCF’s InfoLitMods
Subject

Information Literacy

Type

Academic-supporting

Level

Undergrad & grad

Size

Institutional scale

Badge Source

Graphic designer

Badge Platform

UCF Middleware + Credly

Focus

Competencies

Grades/Badges

Badges… (but)

List/Easter Eggs

Badge list

Viewable By
Status

Self or Public
Underway
http://infolit.ucf.edu
InfoLitMods Year One (2008-2009)

• 13,840 assessment completions by
• 4,433 students in
• 422 course sections taught or led by
• 94 faculty members who created
• 430 instances of
• 4 information literacy modules with an
•

average score of
85.30% across all modules' summative
assessments.
InfoLitMods Year Four (2011-2012)

• 38,423 assessment completions by
• 8,082 students in
• 159 unique courses taught or led by
• 160 faculty members who created
• 1275 instances of
• 13 information literacy modules with an
•

average score of
85.19% across all modules' summative
assessments.
How Does It Work?
Structure of Pilot Project
http://credly.com
Support

CDL Developers
So How’s It Going?
Initial Findings (as of 9/3/2013)
Initial Data
4082 - assessments that should have delivered a badge
4062 - badges sent via institutional email addresses

2154 - individual students who’ve earned badges
14 - students earning badges from non-assigned mods

4 (1 student) - Number of badges claimed via Credly
Badging @ UCF Next Steps
• InfoLitMods
– Earners driven by assignment (currently)
– Watching for student-driven uptick later
– Troubleshoot module-to-middleware process

• Phase II: “Gold Seal” Badges for FacDev

• Beyond: Multiple conversations re: badging
BADGING = ENGAGEMENT + DATA
CASE STUDY: BLENDKIT2012
BlendKit2012
Subject
Type

Blended learning
Professional Development

Level
Size
Badge Source
Badge Platform

Focus

1230 enrolled
Graphic designer
Developer + Mozilla Framework

Competencies

Grades/Badges

Badges only

List/Easter Eggs

Badge list

Viewable By
Status

Self
Complete
BlendKit2011
• Open readings, document templates, how-tos

+
• Five weeks of facilitation:
– Weekly encouraging messages

– Weekly 30 min. webinars featuring guest blended
learning instructors & discussion with others
– Weekly reading/activity reflection prompts for
blogging (more interaction with others).

– Social networking opportunities for more interaction

• Participants choose with which of these to engage!
BlendKit2012 Modifications
• an LMS-based communications hub for registered
participants
• three participant roles for registrants:
1) completer, 2) participant, and 3) auditor

• online badges for completion of course activities
• certificates for successful completers of
BlendKit2012
• new guest faculty for weekly webinars
• additional faculty case study audio interviews
BlendKit2012 Badges  Data
• Participants may be engaging with materials in
isolation
• Badges based upon evidence
• Individual engagement more evident
• Example
Reading Reaction on public blog (fewer) v. entry on
Reading Reaction Form (more)
Paragraphs of personal reflection made evident!
BlendKit Next Steps
• Build upon successes (yes, we had some!)
• Use UCF middleware + Credly
• Consider streamlining/automating without
sacrificing rich qualitative data
• Integrate with LMS (Instructure Canvas)
grade book
BADGING = ENGAGEMENT + DATA
CASE STUDY: EME5050
EME5050
Subject

Ed Tech

Type

Academic

Level

Grad

Size

25

Badge Source
Badge Platform

Focus

Purdue Passport
Credly

2nd level Competencies

Grades/Badges

Grades + Badges

List/Easter Eggs

Easter Eggs

Viewable By
Status

Class
2nd Iteration Underway
Full Text at: http://bit.ly/badge_intro
EME5050 Next Steps
•
•
•
•

Evaluate current design/modify
Maintain student notifications
Maintain badge leaderboard
Consider re-making more attractive
badges
• Study perceived value-add for students
BADGING = ENGAGEMENT + DATA
Badging Lessons Learned
Clear criteria (announced or not)
Visible evidence
Verification

Badge
Badging Observations
• Each stakeholder determines value
o Issuer, Earner, “Observer,” (Displayer)

• Potential value in each phase of badging:
o

Underlying data/record

o

Notification email

o

Claiming (“Save and Share”)

o

Making public

o

Linking to specific badges
Unanswered Questions to Ponder
• Why do badges appeal to some but not
others?
• Does badging really engage the unengaged?
• What is the right balance of automation and
personal attention for course badging?
• What is the relationship between badges and
formal credentials?
• What is the right balance of curricular and cocurricular badging at an institution?
Questions/Comments
Contact
Dr. Kelvin Thompson
kelvin@ucf.edu
@kthompso
http://bit.ly/kelvin_info

http://bit.ly/fdla13slides_thompson

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