The document outlines strategies for extending experiential marketing online by utilizing interactive and engaging web and mobile content. It emphasizes the importance of adapting to new web design trends, the significance of mobile devices as primary marketing tools, and the rise of the Internet of Things as integral to user experience. Additionally, it presents various content types and social media engagement methods that enhance brand interaction and customer loyalty.

1. WEB MOBILE INTERACTIVE MOTION SOCIAL DIGITAL| | | | |
www.megaheadzonline.com
info@megaheadzonline.com
+2347011940616
EXPERIENTIAL
WEB MARKETING
A BRIEF DOCUMENTATION ON EXTENDING EXPERIENTIAL MARKETING ONLINE WITH
DIGITAL ARTS / INTERACTIVE / WEB / MOBILE CONTENTS & TECHNOLOGIES
DEVELOPED BY: Adesola Fakile
For: MEGA<H>EADZ

2. TABLE OF
CONTENT
1.0 BACKGROUND
SOME NEW WEB DESIGN TRENDS2.0
CONTENT TYPES FOR ENGAGEMENT3.0
BE SOCIAL4.0
THE DESKTOP IS DEAD, MOBILE IS NOW KING5.0
THE FUTURE - THE INTERNET OF THINGS6.0
MEGAHEADZ BACKGROUND & CAPABILITIES7.0
SOME REFERENCES8.0

3. SECTION 1.0
BACKGROUND
OVERVIEW OF EXPERIENTIAL WEB
In todays online world, there is plenty of room to stand out from and engage the crowd, by being
ahead of the curve, or by embracing new techniques that can help you improve your Brand Impact.
The purpose of this document is to dive into the recent trends in experiential web with a primary
focus on the aspects of web and online interaction design that directly affect the user experience and
engagement, rather than stylistic trends to do with look and feel.
In the world of Experiential web and interactive design, the goal is to encourage new user behaviours and
habits as well as increased loyalty towards your Brand.

4. SECTION 2.0
SOME NEW WEB DESIGN TRENDS
Now lets look at some new design trends that makes a fulfilling user experience.
STICKY NAVIGATION
SUPER-FAST SIGNUP
Navigation that remains in the same fixed position as
you scroll down a web page. This allows keeping the
core selling points of a site in the user’s view.
Connecting with facebook, twitter and other social media
platforms allows users to quickly dive into the what a site
has to offer without lengthy time spent in filling out form
fields.

5. SECTION 2.0
SOME NEW WEB DESIGN TRENDS
Now lets look at some new design trends that makes a fulfilling user experience.
PERSUASIVE
CONTENT NANO EMOTION MEGA MENU
SUPER-FAST SIGNUP The White Stuff’s basket. It looks
sad, until you put something in it.
check out www.whitestuff.com
This can also be referred to as
The Art of Creating a Sense of
Urgency.
Now commonly found on most major
e-commerce sites, dropdowns and mega
menus are useful navigation aids and help
users to understanding the scope of a
website. For example, ASOS.

6. SECTION 2.0
SOME NEW WEB DESIGN TRENDS
AUTO COMPLETE
SUGGESTED
SEARCH

7. SECTION 3.0
CONTENT TYPES FOR IMMENSE ENGAGEMENT
The web has gone beyond fancy layouts, look
and feel to scalable UI elements and intelligent
UX engineering that interacts with and engages
the conciousness of the human being in such a
way that has made web tools become like extra
senses through which we feel and deal with the
world in new ways.
https://laurenmeir.files.wordpress.com

8. SECTION 3.0
CONTENT TYPES FOR IMMENSE ENGAGEMENT
INTERACTIVE VIDEOS
The term interactive video usually refers to a
technique used to blend interaction and linear film
or video. This implies that elements such as hyperlinks,
polls, surveys, buttons, email forms etc can be added
to a video to make it more engaging.
A timeline is a way of displaying a list of events in
chronological order, sometimes described as a project
artifact. It is typically a graphic design showing a long
bar labelled with dates alongside itself and usually
events labelled on points where they would have
happened.
TIMELINES

9. SECTION 3.0
CONTENT TYPES FOR IMMENSE ENGAGEMENT
SWEEPSTAKES
Sweepstakes are a form of contest where a prize
or prizes may be awarded to a winner or winners.
Short for Web-based seminar, it is a presentation,
lecture, workshop or seminar that is transmitted
over the Web using video conferencing software.
A key feature of a Webinar is its interactive elements
-- the ability to give, receive and discuss information.
WEBINARS

10. SECTION 3.0
CONTENT TYPES FOR IMMENSE ENGAGEMENT
INFOGRAPHICS
Information graphics or infographics are graphic visual
representations of information, data or knowledge
intended to present complex information quickly and
clearly. They can improve cognition by utilizing graphics
to enhance the human visual system’s ability to see
patterns and trends. The process of creating infographics
can be referred to as data visualization, information design,
or information architecture.

11. SECTION 3.0
CONTENT TYPES FOR IMMENSE ENGAGEMENT
An online game is a video game played over some form of
computer network. This network is usually the internet or
equivalent technology, but games have always used whatever
technology was current: modems before the Internet, and
hard wired terminals before modems. The expansion of
online gaming has reflected the overall expansion of
computer networks from small local networks to the internet
and the growth of internet access itself. Online games can
range from simple text based environments to games
incorporating complex graphics and virtual worlds populated
by many players simultaneously. Many online games have
associated online communities, making online games a form
of social activity beyond single player games.
ONLINE / SOCIAL MEDIA GAMES

12. SECTION 3.0
CONTENT TYPES FOR IMMENSE ENGAGEMENT
VLOG / VODCASTS
A video blog or video log, sometimes shortened to
vlog is a form of blog for which the medium is video,
and is a form of web television. Vlog entries often
combine embedded video (or a video link) with
supporting text, images, and other metadata. Entries
can be recorded in one take or cut into multiple parts.
The vlog category is popular on YouTube.
Video logs (vlogs) also often take advantage of web
syndication to allow for the distribution of video over the
Internet using either the RSS or Atom syndication formats,
for automatic aggregation and playback on mobile devices
and personal computers.
A video podcast (sometimes shortened to "vodcast") includes
video clips. Web television series are often distributed as
video podcasts.

13. SECTION 3.0
CONTENT TYPES FOR IMMENSE ENGAGEMENT
FAQS
Frequently asked questions (FAQ) or Questions and
Answers (Q&A), are listed questions and answers, all
supposed to be commonly asked in some context, and
pertaining to a particular topic. The format is commonly
used on email mailing lists and other online forums,
where certain common questions tend to recur.
A podcast is a digital medium that consists of an episodic
series of audio, video, digital radio, PDF, or ePub files
subscribed to and downloaded through web syndication
or streamed on-line to a computer or mobile device.
PODCASTS

14. SECTION 3.0
CONTENT TYPES FOR IMMENSE ENGAGEMENT
EMAIL NEWSLETTERS /
AUTORESPONDERS
Online email marketing solution to manage
contacts, send emails and track results.
A comment system allows users / visitors to
engage and collaborate with your site’s content.
COMMENT SYSTEM

15. SECTION 4.0
BE SOCIAL
Rulers of the Social Media Universe such as Facebook, Twitter, Pinterest, Instagram and Foursquare
have exponentially exploded over the last few years. So have their hugely popular mobile apps.
People are socializing, sharing information and, very important for brands, using their apps
to research products before they buy.
WHY SHOULD
YOU CARE?
Because social media
IS the new word of mouth.
25%
89%
81%
of search results for the world’s
top 20 largest brands are links
to user-generated content.
of consumers say customer
testimonials are the most
effective content.
of smartphone users who check
social media to read reviews
before making a purchase.
USE
CASE
USE
CASE
Online stores such as
Amazon and Etsy are
good examples of
integrating their app with
customer reviews and
social media sharing.
Now they are more than
stores – they are reputable
peer-to-peer sources.
Mercedes-Benz smartly
used Instagram’s colour/
filter capability to allow
users to customize their
ideal GLA model.

16. SECTION 5.0
THE DESKTOP IS DEAD! MOBILE IS NOW KING
Smart Online Experts no longer view mobiles as add-ons or attachments to their marketing campaigns
/ strategy but an integral part – if not their leading form of media. Mobile marketing has been a proven
driver of increased customer engagement, improved customer satisfaction and a useful tool for
acquiring new customers.
From quick research about new products to taking selfies at important events and posting on social
media platforms, Smartphones have become a permanent daily companion we use in sharing our every
moment with the rest of the world.
WHY IS TARGETING MOBILE USERS
THAT MUCH OF A BIG DEAL?
THE
BIG?

17. SECTION 5.0
THE DESKTOP IS DEAD! MOBILE IS NOW KING
THE
DESKTOP
IS DEAD
ITS
DRIVING
WEB
TRAFFIC
SALES FROM
MOBILE
DEVICES
WILL GROW
CONSUMERS
WELCOME
ENGAGEMENT
VIA MOBILE
MESSAGING
Google predicts that mobile searches
(85.9 billion) will overtake desktop-based
searches (84 billion) in 2015.
Almost 1/3 of all web traffic comes from smartphones
and tablets.
In fact, by 2017, 87% of connected devices sales will
be for smartphones and tablets
(this category includes laptops and PCs)
They’re even willing to provide personal data,
including their location, to get relevant offers.

18. SECTION 5.0
THE DESKTOP IS DEAD! MOBILE IS NOW KING
MORE PEOPLE
OWN SMART-
PHONES THAN
TOOTH
BRUSHES
PEOPLE ARE
SEARCHING
LOCALLY
MOBILES
ARE DRIVING
IN-STORE
SHOPPING
EVERYONE’S
ON THEIR
MOBILE (NOT
JUST THE
YOUNGSTERS)
2 BILLON number of smartphone users
globally by 2015.
40% of mobile searches are local
in nature. E.g. Plumber in your neighborhood.
People use their devices while browsing in-store in order
to research the product online.
55–64 age group the fastest growing
demographic on Twitter.
45-54 = Facebook and Google+

19. SECTION 6.0
THE FUTURE - THE INTERNET OF THINGS

20. SECTION 6.0
THE FUTURE - THE INTERNET OF THINGS
The future is here. It is TODAY. Without the present, the future remains non-existent. The inputs
we give today, leaves tomorrow with something to give back when we arrive.
Over the years, the web has evolved and given birth to several ways of representing content and
engaging users online. From rich media content to brilliant user experiences, the internet is rapidly
replacing our reality. We are fastly embracing the era of THE INTERNET OF THINGS where everything
and everyone interacts via some sort of network that is directly or indirectly linked to the Internet.
The era of the internet of things is not a phenomenon to wait for. It is already here. Everything and
anything will have a way to interact with the internet, consequently making it the default core for
communication. Not just smartphones, tablets or phablets, but our TV Set, Refrigerators, microwaves,
Cars, wristwatches, even a human being with microprocessor implant in him will interact with
the internet.
With this change in front of our mind, it is important to think rich user accessibility, experience and
engagement when creating content for the internet world. It is within these context that our solutions
find true meaning.

21. Megaheadz is a team of highly experienced, passionate,
Creative Beings and Technologists that have travelled through
time and space, bringing the future to the present; and constantly on the
quest for new challenges to push digital boundaries.
WHE ARE
As our name implies, we possess a resourceHUGE
and (unique) creative reservoir thatUN-NORMAL
ensures every entity or person we , reaches aTOUCH
never ending climax of bliss by making real their
desired UTOPIA.
WE CONNECT, DIRECT &
REALIZE THE IMAGINARY

22. To Realize the imagination of any noble idea
with the aid of DIGITAL ARTS & TECHNOLOGIES.
THE DESTINATION
OUR VISION

23. To create and proffer high end design solutions
through critical analysis, leading to the materialization
of cutting edge aesthetics and interactive works.
INTELACQUIRED...
THE MISSION IN VIEW

24. WHAT WE
FFER
We have proven our CT (Creative Technology) expertise and experience in several
industries and provided Design and Tech consulting on a number of Scenarios.
We believe that the length of our service agreements is proof of the positive effect of
our activities on our clients’ business. In view of our collaboration with AFRICANHUB,
below is a list of solutions we can offer.
Brand Design Print
- Identity
- Brochures
- Collateral Designs
- Posters / Flyers
- Brand Manual Development
Digital Painting
- Matte Painting
- Photo Manipulation
Motion / Broadcast Design
- Montage
- Transition Motion Design
- 2D / 3D Character Design
- Animation
Web
- Modern Application Development
- Web Re-engineering
- E-commerce Platforms
- Blogs Vlogs
- Real-Estate Platforms
- Leisure and Resort Platforms
- Content Management Systems
- Web Management Retainers
- Web Security
- E-learning Platforms
- Reporting Systems
- Data Visualization
Mobile
- Mobile Sites
- Mobile App Wire-framing / Conceptualization
- Mobile App Visualization
- Mobile App Development
- Mobile Game Development
Digital / Social
- Social Media Design
- Facebook App Development
- Social Media Web Integration
- Social Media Management
- Social Media Strategy
- Content Marketing
- Digital Content Creation
UI UX
- Interface Design
- User Experience Design
- Interaction Design
Interactive Media
- 2D Game Development
- CD / DVD Authoring

25. Our approach to Creative Media and Technology is to
Conceptualize, Visualize and Realize the Brand Vision
of our clients based on creating informed opinions
through critical needs analysis and key partner interviews
with the aid of creative and engaging presentations.
This innovative approach to developing Visual Interactive
communications and deployment, and our experience in
work, enhances Megaheadz's capabilities to effectively
manage the perception of key audiences.
Adherence to stringent ethical standards, as well as the
use of creative design and development tools make
Megaheadz capable of optimally satisfying the creative
and technological needs of its clients.
APPROACH
UR CONCEPTUALIZE
VISUALIZE
REALIZE
We have provided a full range of Web, Visual, Social and
Digital Media, Content marketing, mobile services and
Solutions to various businesses for over 10 years.
Our experience helps to define the best online strategy to
serve your Web, Brand Design, Multimedia, Online Marketing
and sales needs.
We always split projects in phases and would like to offer the same
approach for your company as well.

26. NIGERIA
PENTAGON PLAZA, (FIRST FLOOR),
23 OPEBI ROAD, IKEJA,
LAGOS NIGERIA
UK
UNIT 5104, P.O BOX 7169,
POOLE, BH15 9EL
EMAIL: INFO@MEGAHEADZONLINE.COM
WEB: WWW.MEGAHEADZONLINE.COM
HTTPS://WWW.FACEBOOK.COM/MEGAHEADZ
@MEGAHEADZ
TEL: +2347011940616, +2348180281153