The slides from my recent conference presentation "Facebook Netnography: a lesson learned". You are welcome to contact me at s.sloan[at]griffith.edu.au to discuss.
This document provides an overview of key concepts in Kubernetes including pods, replica sets, deployments, networking with services, ingress, secrets and configmaps. It also includes links to external resources and examples for learning about Kubernetes components and demonstrates their usage.
TriKonf 2013 - Standards and InteroperabilityStefan Gentz
This document appears to be from a presentation about standards. It discusses several standards for content authoring, management, translation, and delivery. It provides examples of standards for document formats like DOCX and DITA. It also discusses standards for translation memory exchange (TMX), terminology exchange (TBX), and content management interoperability (CMIS). The presentation addresses challenges with standards integration in tools and ensuring interoperability beyond standard frameworks. It emphasizes that standards are just frameworks and the content itself is more important.
SharePoint Saturday Redmond - Building solutions with the future in mindChris Johnson
Chris Johnson, General Manager of Provoke Solutions in Seattle, gave a presentation on designing and building solutions with the future in mind. He discussed the changes in the SharePoint app model between farm solutions and sandbox solutions. He explained the new SharePoint app architecture using app types, scopes, and catalogs. He provided advice on transitioning existing customizations to the new approaches and emphasized designing solutions with flexibility and the future in mind.
This document summarizes a marketing campaign for Pringles potato chips. The campaign slogan is "once you pop, the fun don't stop" and targets all people able to eat the product. The goal is to increase consumption by promising a pop of flavor with every bite that will keep people eating more chips. The message is communicated through various advertising channels like television, internet, and social media to promote the product's tasty flavors and create an emotional experience around eating Pringles.
In Netnography, online observations and interactions are valued as a cultural reflection that yields deep human understanding. Like in Ethnography, Netnography is naturalistic, immersive, descriptive, intuitive, adaptable, and focused on context.
This document provides an introduction and overview of using Facebook for journalism purposes. It discusses why Facebook has reached 1 billion users, encourages signing up for an account and cleaning it up by using your real name and adding profile information and photos. It also covers checking privacy settings, using Facebook Subscribe to connect with subscribers separately from friends, and how to use Facebook Search and Lists. The document then briefly introduces other social media platforms like LinkedIn, Pinterest, Tumblr, Reddit and Google Plus and what each may be good for. It concludes with inviting any additional questions.
Rafael Scapin presented on integrating a Moodle course into Facebook at Dawson College in Montreal. He discussed how one teacher, Pauline Fresco, started a pilot project connecting her illustration and design course on Moodle to a Facebook group. Most students at Dawson College are active Facebook users and prefer interacting there over Moodle. The project aimed to bridge this gap and engage students more in the course material through a space they already use. Student surveys found that a majority accessed Facebook daily and were open to using the group to stay updated on assignments and class discussions.
This document provides an overview of key concepts in Kubernetes including pods, replica sets, deployments, networking with services, ingress, secrets and configmaps. It also includes links to external resources and examples for learning about Kubernetes components and demonstrates their usage.
TriKonf 2013 - Standards and InteroperabilityStefan Gentz
This document appears to be from a presentation about standards. It discusses several standards for content authoring, management, translation, and delivery. It provides examples of standards for document formats like DOCX and DITA. It also discusses standards for translation memory exchange (TMX), terminology exchange (TBX), and content management interoperability (CMIS). The presentation addresses challenges with standards integration in tools and ensuring interoperability beyond standard frameworks. It emphasizes that standards are just frameworks and the content itself is more important.
SharePoint Saturday Redmond - Building solutions with the future in mindChris Johnson
Chris Johnson, General Manager of Provoke Solutions in Seattle, gave a presentation on designing and building solutions with the future in mind. He discussed the changes in the SharePoint app model between farm solutions and sandbox solutions. He explained the new SharePoint app architecture using app types, scopes, and catalogs. He provided advice on transitioning existing customizations to the new approaches and emphasized designing solutions with flexibility and the future in mind.
This document summarizes a marketing campaign for Pringles potato chips. The campaign slogan is "once you pop, the fun don't stop" and targets all people able to eat the product. The goal is to increase consumption by promising a pop of flavor with every bite that will keep people eating more chips. The message is communicated through various advertising channels like television, internet, and social media to promote the product's tasty flavors and create an emotional experience around eating Pringles.
In Netnography, online observations and interactions are valued as a cultural reflection that yields deep human understanding. Like in Ethnography, Netnography is naturalistic, immersive, descriptive, intuitive, adaptable, and focused on context.
This document provides an introduction and overview of using Facebook for journalism purposes. It discusses why Facebook has reached 1 billion users, encourages signing up for an account and cleaning it up by using your real name and adding profile information and photos. It also covers checking privacy settings, using Facebook Subscribe to connect with subscribers separately from friends, and how to use Facebook Search and Lists. The document then briefly introduces other social media platforms like LinkedIn, Pinterest, Tumblr, Reddit and Google Plus and what each may be good for. It concludes with inviting any additional questions.
Rafael Scapin presented on integrating a Moodle course into Facebook at Dawson College in Montreal. He discussed how one teacher, Pauline Fresco, started a pilot project connecting her illustration and design course on Moodle to a Facebook group. Most students at Dawson College are active Facebook users and prefer interacting there over Moodle. The project aimed to bridge this gap and engage students more in the course material through a space they already use. Student surveys found that a majority accessed Facebook daily and were open to using the group to stay updated on assignments and class discussions.
Methodologies for Facebook Research: An Online Mixed Methods Study of Problem...Tracii Ryan
This document describes the methodology used in a mixed methods study of problematic Facebook use. Researchers conducted a systematic review of internet addiction measures to develop survey questions. An online survey was distributed through Facebook ads and snowball sampling, collecting data on demographics, Facebook usage, and problematic use factors. Focus groups were also conducted asynchronously through an online discussion board. The methodology allowed for large-scale, anonymous, and convenient data collection from Facebook users about their usage patterns and concerns regarding overuse or addiction.
Social networking is growing rapidly and being adopted in educational settings. Some key points:
- Social media usage has grown exponentially in recent years, now accounting for 10% of online time. Popular sites like Facebook and Twitter are increasingly being used for educational purposes.
- Students are actively engaged in social media, with many discussing schoolwork, sharing music/videos, blogging, and participating in online communities.
- Educators are exploring uses like backchannel chat, polling students, collaborating, and connecting to subject experts through sites like Twitter, Facebook, and Ning.
- While offering opportunities, social media also presents challenges in academic settings regarding privacy, ownership of data, and replacing formal learning management
Social networking is growing rapidly and being adopted in educational settings. Some key points:
- Social media usage has grown exponentially in recent years, now accounting for 10% of online time. Popular sites like Facebook and Twitter are increasingly being used for educational purposes.
- Students are actively engaged in social media, with many discussing schoolwork, sharing music/videos, blogging, and participating in online communities.
- Educators are exploring uses like backchannel chat, polling students, collaborating, and connecting to subject experts through sites like Twitter, Facebook, and Ning.
- While offering opportunities, social media also presents challenges in academic settings regarding privacy, ownership of data, and replacing formal learning management
Introduction to Social Media - Facts & FiguresRobert Pinter
This document provides a summary of a presentation on social media facts and figures. The presentation covered:
1) A brief history of human networks from 1000 years of human networks to the current 10 years of the internet and web 2.0.
2) Details on Facebook including how it became the number 1 social network and its constant innovation through features like sharing content, apps/games, likes, and timelines.
3) Questions around whether Facebook will last forever or meet the same fate as past social networks like Friendster and MySpace.
4) Key messages that social media is about people not brands, Facebook is just a tool not forever, we each use social media differently, people often access
This is a deck that we developed to brief the agency, but thought would be good to share. The presentation highlights the issues facing Facebook users when the privacy policies were updated in early 2010.
The document discusses social networking technologies and their growth and usage. It notes that Facebook has become more popular than porn among college students, who use it as their top website. It also discusses differences in social media usage between males and females in college as well as participation in multiple social networks. Finally, it examines educational uses of social media and networks like Blackboard, Facebook applications, Twitter, Tumblr and Ning.
Social networking-technologies-1212667377632639-8Admysys
This document discusses the rise of social networking technologies. It provides an overview of popular social networking sites like Facebook and their growth. It also discusses how college students are actively using social networking sites and the differences in participation between males and females. Finally, it explores how educational social software can be used within social networks and highlights some specific applications like Blackboard Sync that integrate with Facebook.
This document discusses how journalists can use social media. It describes several major social media platforms like Facebook, Google+, Twitter, YouTube, Flickr, Foursquare and Pinterest. For each platform, it provides definitions, statistics, and examples of how journalists can utilize the tools for distribution, engagement, crowdsourcing, monitoring and story ideas. The document encourages journalists to experiment with these evolving tools and find the most effective ways to incorporate social media into their work.
The document provides an overview and history of the social media platform Facebook. It describes how Facebook was founded by Mark Zuckerberg at Harvard University in 2004 as a campus social network called Thefacebook. It eventually expanded to other schools and became publicly available. Today, Facebook has over 850 million active users worldwide and generates billions in annual revenue through advertising and other services. The document also discusses how Facebook compares to other social networks and provides tips on using Facebook safely and privately.
1. The document discusses the negative impact of Facebook usage on student learning activities. Excessive time spent on Facebook leads to decreased concentration, reduced study time of 1-15 hours per week, and lower academic performance.
2. Research found that active Facebook users had lower grades than passive users. Many students openly used Facebook during class hours, distracting them from lessons.
3. The document provides suggestions to mitigate Facebook's negative effects, such as educating students on appropriate and beneficial usage, setting limits on technology during classes, and encouraging wiser use of social media.
Social Media: Where We Stand, Where We’re HeadingJessica Vitak
Guest lecture at Elon University on 10/19/12 in COM 371, The Future of the Internet, talking about social media research and thoughts on where social media is heading in the coming years.
Sosiaalisen median käyttö tutkimus hub spot 2012Janne Kyllönen
Facebook dominates time spent on social media and other websites. The average Facebook user spends over 7 hours per month on the site, significantly more than other top websites. Globally, Facebook attracts over 734 million unique visitors per month, more than double the next most visited social network of Twitter. Marketers are challenged to keep up with the growth and influence of social media platforms like Facebook.
The document summarizes developments in search and social media from June 2012. It discusses how search has become more social by incorporating social connections and activities into search results. It provides examples of how Google, Bing, and a potential Facebook search engine have integrated social data and profiles. The document also summarizes rules and standards that emerged for the social web, including debates around SOPA/PIPA and CISPA legislation as well as Twitter's policy on content censorship. Finally, it outlines new features from Twitter and Facebook to better integrate brands and apps into their social platforms.
Creative ways to use social media in your schoolSarah Sloan
Building upon my previous presentation of "An Introduction to Social media for your school" (also available on slideshare), this presentation gives specific examples of interesting strategies and examples of how you can use social media to build the reputation of your school.
If you have questions, or would like to organise specific advice for your school in Australia, please contact me at: s.sloan[at]griffith.edu.au
Social media marketing for schools (SBMAQ presentation)Sarah Sloan
This document provides an introduction to using social media as part of a school's marketing strategies. It discusses how social media is important for schools to connect with stakeholders and provide updates. It also covers tips for setting up and managing Facebook, Twitter, YouTube accounts and content best practices like keeping posts light and interactive. Potential social media content ideas for schools are outlined. The document also addresses how to politely respond to critical posts. Overall, the key points covered are how social media can benefit schools, tips for implementation and engagement, and handling negative feedback.
Generating additional revenue for Schools in AustraliaSarah Sloan
How to generate additional revenue for both primary and high schools in Australia. Begins with an overview on basic things to take into consideration, before suggesting 3 overarching strategies: making use of the P&C, physical and human resources. Please contact me with any questions: s.sloan@griffith.edu.au
An introduction to Social Media Marketing 2014Sarah Sloan
A general introduction to social media use by businesses in 2014. Contains links to useful youtube clips, real life case studies, original content and questions to ask students. At the end of the presentation, you will have an increased knowledge of:
- how important social media is in today's global market place,
- some good and not so good examples of real life social marketing fails and;
- understand why controlling social media use is essential, though easier said than done.
You are welcome to adapt these slides to suit yourself, but be cool and acknowledge me as the original author. I would also be interested to know (out of curiosity) if you are using my slides, so please send me an email to the address given in the slides to let me know.
An Introduction to Social Media and MarketingSarah Sloan
This document summarizes a presentation about using social media in business. It introduces the presenter and discusses how social media is changing society through connectivity. Examples of popular social media platforms for business use like Facebook, Twitter, LinkedIn and Pinterest are provided. Best practices from companies like Paramount Pictures and West Jet are highlighted. Risks when social media goes wrong for companies like HMV and Starbucks are also examined. The presentation concludes with a challenge for participants to find examples of social media delivering value to customers and a question period.
All about Academic Referencing - why, when & how to referenceSarah Sloan
An introduction to academic referencing - explaining why, when and how to reference in university/academic work. Examples are given for APA and Harvard style of referencing.
Methodologies for Facebook Research: An Online Mixed Methods Study of Problem...Tracii Ryan
This document describes the methodology used in a mixed methods study of problematic Facebook use. Researchers conducted a systematic review of internet addiction measures to develop survey questions. An online survey was distributed through Facebook ads and snowball sampling, collecting data on demographics, Facebook usage, and problematic use factors. Focus groups were also conducted asynchronously through an online discussion board. The methodology allowed for large-scale, anonymous, and convenient data collection from Facebook users about their usage patterns and concerns regarding overuse or addiction.
Social networking is growing rapidly and being adopted in educational settings. Some key points:
- Social media usage has grown exponentially in recent years, now accounting for 10% of online time. Popular sites like Facebook and Twitter are increasingly being used for educational purposes.
- Students are actively engaged in social media, with many discussing schoolwork, sharing music/videos, blogging, and participating in online communities.
- Educators are exploring uses like backchannel chat, polling students, collaborating, and connecting to subject experts through sites like Twitter, Facebook, and Ning.
- While offering opportunities, social media also presents challenges in academic settings regarding privacy, ownership of data, and replacing formal learning management
Social networking is growing rapidly and being adopted in educational settings. Some key points:
- Social media usage has grown exponentially in recent years, now accounting for 10% of online time. Popular sites like Facebook and Twitter are increasingly being used for educational purposes.
- Students are actively engaged in social media, with many discussing schoolwork, sharing music/videos, blogging, and participating in online communities.
- Educators are exploring uses like backchannel chat, polling students, collaborating, and connecting to subject experts through sites like Twitter, Facebook, and Ning.
- While offering opportunities, social media also presents challenges in academic settings regarding privacy, ownership of data, and replacing formal learning management
Introduction to Social Media - Facts & FiguresRobert Pinter
This document provides a summary of a presentation on social media facts and figures. The presentation covered:
1) A brief history of human networks from 1000 years of human networks to the current 10 years of the internet and web 2.0.
2) Details on Facebook including how it became the number 1 social network and its constant innovation through features like sharing content, apps/games, likes, and timelines.
3) Questions around whether Facebook will last forever or meet the same fate as past social networks like Friendster and MySpace.
4) Key messages that social media is about people not brands, Facebook is just a tool not forever, we each use social media differently, people often access
This is a deck that we developed to brief the agency, but thought would be good to share. The presentation highlights the issues facing Facebook users when the privacy policies were updated in early 2010.
The document discusses social networking technologies and their growth and usage. It notes that Facebook has become more popular than porn among college students, who use it as their top website. It also discusses differences in social media usage between males and females in college as well as participation in multiple social networks. Finally, it examines educational uses of social media and networks like Blackboard, Facebook applications, Twitter, Tumblr and Ning.
Social networking-technologies-1212667377632639-8Admysys
This document discusses the rise of social networking technologies. It provides an overview of popular social networking sites like Facebook and their growth. It also discusses how college students are actively using social networking sites and the differences in participation between males and females. Finally, it explores how educational social software can be used within social networks and highlights some specific applications like Blackboard Sync that integrate with Facebook.
This document discusses how journalists can use social media. It describes several major social media platforms like Facebook, Google+, Twitter, YouTube, Flickr, Foursquare and Pinterest. For each platform, it provides definitions, statistics, and examples of how journalists can utilize the tools for distribution, engagement, crowdsourcing, monitoring and story ideas. The document encourages journalists to experiment with these evolving tools and find the most effective ways to incorporate social media into their work.
The document provides an overview and history of the social media platform Facebook. It describes how Facebook was founded by Mark Zuckerberg at Harvard University in 2004 as a campus social network called Thefacebook. It eventually expanded to other schools and became publicly available. Today, Facebook has over 850 million active users worldwide and generates billions in annual revenue through advertising and other services. The document also discusses how Facebook compares to other social networks and provides tips on using Facebook safely and privately.
1. The document discusses the negative impact of Facebook usage on student learning activities. Excessive time spent on Facebook leads to decreased concentration, reduced study time of 1-15 hours per week, and lower academic performance.
2. Research found that active Facebook users had lower grades than passive users. Many students openly used Facebook during class hours, distracting them from lessons.
3. The document provides suggestions to mitigate Facebook's negative effects, such as educating students on appropriate and beneficial usage, setting limits on technology during classes, and encouraging wiser use of social media.
Social Media: Where We Stand, Where We’re HeadingJessica Vitak
Guest lecture at Elon University on 10/19/12 in COM 371, The Future of the Internet, talking about social media research and thoughts on where social media is heading in the coming years.
Sosiaalisen median käyttö tutkimus hub spot 2012Janne Kyllönen
Facebook dominates time spent on social media and other websites. The average Facebook user spends over 7 hours per month on the site, significantly more than other top websites. Globally, Facebook attracts over 734 million unique visitors per month, more than double the next most visited social network of Twitter. Marketers are challenged to keep up with the growth and influence of social media platforms like Facebook.
The document summarizes developments in search and social media from June 2012. It discusses how search has become more social by incorporating social connections and activities into search results. It provides examples of how Google, Bing, and a potential Facebook search engine have integrated social data and profiles. The document also summarizes rules and standards that emerged for the social web, including debates around SOPA/PIPA and CISPA legislation as well as Twitter's policy on content censorship. Finally, it outlines new features from Twitter and Facebook to better integrate brands and apps into their social platforms.
Similar to Experiences with Netnography data collection (15)
Creative ways to use social media in your schoolSarah Sloan
Building upon my previous presentation of "An Introduction to Social media for your school" (also available on slideshare), this presentation gives specific examples of interesting strategies and examples of how you can use social media to build the reputation of your school.
If you have questions, or would like to organise specific advice for your school in Australia, please contact me at: s.sloan[at]griffith.edu.au
Social media marketing for schools (SBMAQ presentation)Sarah Sloan
This document provides an introduction to using social media as part of a school's marketing strategies. It discusses how social media is important for schools to connect with stakeholders and provide updates. It also covers tips for setting up and managing Facebook, Twitter, YouTube accounts and content best practices like keeping posts light and interactive. Potential social media content ideas for schools are outlined. The document also addresses how to politely respond to critical posts. Overall, the key points covered are how social media can benefit schools, tips for implementation and engagement, and handling negative feedback.
Generating additional revenue for Schools in AustraliaSarah Sloan
How to generate additional revenue for both primary and high schools in Australia. Begins with an overview on basic things to take into consideration, before suggesting 3 overarching strategies: making use of the P&C, physical and human resources. Please contact me with any questions: s.sloan@griffith.edu.au
An introduction to Social Media Marketing 2014Sarah Sloan
A general introduction to social media use by businesses in 2014. Contains links to useful youtube clips, real life case studies, original content and questions to ask students. At the end of the presentation, you will have an increased knowledge of:
- how important social media is in today's global market place,
- some good and not so good examples of real life social marketing fails and;
- understand why controlling social media use is essential, though easier said than done.
You are welcome to adapt these slides to suit yourself, but be cool and acknowledge me as the original author. I would also be interested to know (out of curiosity) if you are using my slides, so please send me an email to the address given in the slides to let me know.
An Introduction to Social Media and MarketingSarah Sloan
This document summarizes a presentation about using social media in business. It introduces the presenter and discusses how social media is changing society through connectivity. Examples of popular social media platforms for business use like Facebook, Twitter, LinkedIn and Pinterest are provided. Best practices from companies like Paramount Pictures and West Jet are highlighted. Risks when social media goes wrong for companies like HMV and Starbucks are also examined. The presentation concludes with a challenge for participants to find examples of social media delivering value to customers and a question period.
All about Academic Referencing - why, when & how to referenceSarah Sloan
An introduction to academic referencing - explaining why, when and how to reference in university/academic work. Examples are given for APA and Harvard style of referencing.
This study explores the gap between attitudes and behaviors regarding the purchase of voluntary carbon offsets by Australian consumers. The researchers conducted a survey of 83 respondents to test four hypotheses: 1) There is a gap between positive climate change attitudes and actual purchases. 2) Attitudes predict purchase intentions. 3) Purchases are low due to lack of knowledge. 4) Purchases are difficult. The results supported all hypotheses, finding an attitude-behavior gap, a relationship between attitudes and intentions, lower knowledge among non-purchasers, and perceptions of difficulty. The study contributes to understanding how to increase knowledge and access to encourage more pro-environmental behavior.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptxCapitolTechU
Slides from a Capitol Technology University webinar held June 20, 2024. The webinar featured Dr. Donovan Wright, presenting on the Department of Defense Digital Transformation.
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
A Free 200-Page eBook ~ Brain and Mind Exercise.pptxOH TEIK BIN
(A Free eBook comprising 3 Sets of Presentation of a selection of Puzzles, Brain Teasers and Thinking Problems to exercise both the mind and the Right and Left Brain. To help keep the mind and brain fit and healthy. Good for both the young and old alike.
Answers are given for all the puzzles and problems.)
With Metta,
Bro. Oh Teik Bin 🙏🤓🤔🥰
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
How to Setup Default Value for a Field in Odoo 17Celine George
In Odoo, we can set a default value for a field during the creation of a record for a model. We have many methods in odoo for setting a default value to the field.
Great, you are like the 955 million people worldwide that are active users.
Keep your hand up if you have liked at least ONE brand owned Facebook “Page”Great: you are a showing your affinity for the brand in doing so.
Finally, keep your hand up if you regularly revisit these pages and interact with the brand or other consumers.You are the engaged people I was interested in investigating. Consumers are using these Facebook pages as avenues to communicate with the brand and other consumers. However, they are increasingly choosing to do this in a brand oriented space such as the Facebook page.
Advances in technology have shifted the dynamic in branding, and have created opportunities in which consumers can gain access to and influence the brand. As the future of marketing is increasingly being driven by technological advances, it is imperative for us as marketers to keep on top of consumer trends. Social media has achieved phenomenal rates of uptake over the last decade. At the same time, brands are following suit, determined to be where the consumers are. There are now large numbers of Facebook Pages dedicated to brands. SLIDEFacebook is still a new arena. Consumers have gained a lot of control. Facebook is a social platform, as we have to realise that as marketers and brands, we are intruding into their social space. With the choice for brands to participate in social media lies the responsibility to understand what is occurring online from both a customer and brand point of view.
Often consumers will join a brand owned Facebook page to congregate, socialise and share experiences related to the brand. As consumers begin to actively communicate with each other in a social manner, they can be regarded as being part of an online brand community. I looked to investigate the role of the firm on these customer-to-customer communications, in such communities. I focused specifically on word of mouth, knowledge sharing and reciprocation.
I utilised netnography – online ethnography – which was pioneered by Robert Kozinets as a new qualitative method, devised specifically to investigate the consumer behaviour of cultures and communities present on the Internet. Essentially, netnography is the application of ethnographic methods to an online context. Though netnography has been in use since the late 1990s in the fields of consumer behaviour and marketing in an online context, it is now beginning to be used to investigate Facebook.
Netnography, like ethnography in cultural anthropology and cultural studies, strongly emphasises full participation in the culture being studied, as a recognised cultural member. This therefore would involve the acceptance into, and participation in the group, beginning with a cultural entrée. In this case, entrée into the community was fairly easy because the group best suited to answer the research question was easily identified and located on the Internet. The entrée process evolved through the following four fairly distinct activities:
I had previously taken a cruise with P&O Australia, and had previously “lurked” on the P&O Australia Page, so I was already familiar with the Facebook Pages. They already had some knowledge of the Facebook Page, the community and its interests.
Though already familiar with the Page, full integration into such a community takes time. The gradual process that was taken, from lurking the Page, joining the Page, responding to other peoples posts and creating original posts, took 14 months.
On 30th march, facebook pages changed. According to the backlash afterwards, not for the better.