This document summarizes a marketing campaign for Pringles potato chips. The campaign slogan is "once you pop, the fun don't stop" and targets all people able to eat the product. The goal is to increase consumption by promising a pop of flavor with every bite that will keep people eating more chips. The message is communicated through various advertising channels like television, internet, and social media to promote the product's tasty flavors and create an emotional experience around eating Pringles.

1. Campaign analysis
“once you pop, the fun don’t
stop”

2. General Information
Type of Product
Fried potatoes
Brand
 Pringles
Campaign Name
 “once you pop, the fun don’t stop”

3. Creative briefing
• Target audience:
• All people who is able to eat the
product
• Desired positioning:
• To move people´s wish to eat more of
the product
• Key promise or benefits:
• pop of flavor on every bite they take

4. Message analysis
• What does it say?
• The pop will bring you fun when eating it
• How is it said?
• By advertising campaigns
• Whom is it addressed to?
• Everyone
• When is it said?
• Every day of the campaign
• Where is it said?
• Publicity internet and tv

5. Web platform
Has its own web page
with information,
promotions and adds

6. Campaign video

7. Personal opinion
Tasteful
flavor
Many
flavors
High
quality
advertising

8. Good or bad
• Good
Is creative
Creates a emotional experience
• Bad
 Flavors are only is aviable for certain
countries

9. Concept and slogan
Showing
eating
Pringles can
be addictive
in a good
way with
variety of
flavors
“once you
pop , you
can stop ”