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Welcome
TELUS Restricted2
Who is TELUS?
TELUS is Canada’s fastest-growing national telecommunications company, with
$12.4 billion of annual revenue and 14.0 million customer connections.
TV
980,000
customers
Wireline
3.1 million
customers
Wireless
8.4 million
customers
BUSINESS TO BUSINESS EMERGING
• Consumer Health
• M-Payments/ Commerce
• Big Data
• Small & Medium Business
• Enterprise
• Government
Internet
1.5 million
customers
TELUS Restricted3
Putting Our Customers First
Uniform customer experience at each touch point via backend
APIs
The result: Direct impact on customer loyalty
#1 0.9% 75%
National service provider by J.D.
Power & Associates
2011, 2012, 2013
Industry-leading, monthly
postpaid wireless subscriber
churn rate
Fewer customer complaints
than our competitors
Discover Buy Fulfill Pay Use Support Renew Turndown
TELUS Restricted4
Current State of business capabilities
APIs being leveraged by external partners as well as for
internal development
SMS/
MMS
Identity
Mgmt
Subscriber
Profile
Subscriber
Profile
Account
Mgmt
Partner
Solutions
Business
Solutions
Consumer
Solutions
Service Delivery Framework
Payment TV Services Location Device
Carrier
Billing
Messaging Fleet Mgmt
Device
Mgmt
TELUS
Marketing
TELUS
Support
Store
Purchases
TELUS Restricted5
Challenges in Building reusable Business Capabilities
 Large number of interfaces with different
business rules
 Channel provides differentiated experience,
the information provided should be the same
 Alignment takes time and concerns about
being held up by other projects
 Organizational structure to support agile
development
 Discoverability and Management of APIs
TELUS Restricted6
Enablers of Success
 Core cross functional team with Business,
Technology and IT representation with the
aim to promote the use of API capabilities
 Identify key projects during the funding
approval stage which can leverage or build
new APIs
 Workshop with various business stakeholders
Telus Partner Manager, Digital, Emerging
Markets (M2M, IoT, Big Data, etc.)
 Publish description of API capabilities in easy
to understand business terms
2012 2013 2014 2015 2016 2017
Benefits
Benefits
Cost Avoidance Partners Emerging Mkts
Experiences in building a Successful API Platform, Vinay Kumar, Telus

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Experiences in building a Successful API Platform, Vinay Kumar, Telus

  • 2. TELUS Restricted2 Who is TELUS? TELUS is Canada’s fastest-growing national telecommunications company, with $12.4 billion of annual revenue and 14.0 million customer connections. TV 980,000 customers Wireline 3.1 million customers Wireless 8.4 million customers BUSINESS TO BUSINESS EMERGING • Consumer Health • M-Payments/ Commerce • Big Data • Small & Medium Business • Enterprise • Government Internet 1.5 million customers
  • 3. TELUS Restricted3 Putting Our Customers First Uniform customer experience at each touch point via backend APIs The result: Direct impact on customer loyalty #1 0.9% 75% National service provider by J.D. Power & Associates 2011, 2012, 2013 Industry-leading, monthly postpaid wireless subscriber churn rate Fewer customer complaints than our competitors Discover Buy Fulfill Pay Use Support Renew Turndown
  • 4. TELUS Restricted4 Current State of business capabilities APIs being leveraged by external partners as well as for internal development SMS/ MMS Identity Mgmt Subscriber Profile Subscriber Profile Account Mgmt Partner Solutions Business Solutions Consumer Solutions Service Delivery Framework Payment TV Services Location Device Carrier Billing Messaging Fleet Mgmt Device Mgmt TELUS Marketing TELUS Support Store Purchases
  • 5. TELUS Restricted5 Challenges in Building reusable Business Capabilities  Large number of interfaces with different business rules  Channel provides differentiated experience, the information provided should be the same  Alignment takes time and concerns about being held up by other projects  Organizational structure to support agile development  Discoverability and Management of APIs
  • 6. TELUS Restricted6 Enablers of Success  Core cross functional team with Business, Technology and IT representation with the aim to promote the use of API capabilities  Identify key projects during the funding approval stage which can leverage or build new APIs  Workshop with various business stakeholders Telus Partner Manager, Digital, Emerging Markets (M2M, IoT, Big Data, etc.)  Publish description of API capabilities in easy to understand business terms 2012 2013 2014 2015 2016 2017 Benefits Benefits Cost Avoidance Partners Emerging Mkts