AdCon 2018 - Creative Competition

1. Experience

2. Objectives:
◎ Demonstrate how Scünci can create
an infinite number of unique looks
◎ Create unexpected and unique
experiences for the target audience

3. Use augmented reality to show
the infinite styles you can
create with Scünci!

4. Experience
Virtually try on
accessories with
augmented
reality mirrors
at pop-up events.

5. A Scünci-branded hair studio bus brings
AR mirrors & stylists all over the U.S.
Pop-up Events

6. The Customer Journey
1
2
3
Alyssa uses the AR mirror to
explore the unique looks
she can achieve with Scünci
Alyssa shares & signs up
for more info for a chance
to win a hair makeover
Stylists show the audience
how to create Alyssa’s style
& she wins a new look!

7. Going VIRTUAL
◎ Use augmented reality to style
yourself on the Scünci website.
◎ Upload a photo, take a style quiz,
and discover your new look!

8. Find Your Style Quiz
Out on
the town
Fun in
the sun
Hit the
gym
Naps for
days
Weekend plans?
Hair type?
Short Long

9. To tie it all together, we’ll create a digital campaign
that shows Scünci’s unlimited possibilities.
Digital Campaign

10. Thank you