Final slide deck

12. Define

13. Define

16. Define

31. Define

39. Leone Case Study
EMPATHY

51. #1: Steens Honey
How might we understand
Chinese consumers perception
and purchasing behaviours
around NZ honey?

59. Ideation on how to have Empathy

60. Potential groups for empathy
conversations
NZ businesses
in China
(skype)
Export NZ
Chinese
restaurants
Yum Cha
Sky City
Galleria/DFS
(skype)
Asian
Banking
managers
Tourists
Airport
Gift shops
Gov/Business
Asian
Supermarkets
Students
Local Chinese
community
Kea Network Chinese
Friendship
Society

62. Ideas!

64. #2: 1Above
How might we understand
frequent travellers’ needs
and mindsets?

71. a short story about
a shift in leadership
mindset

72. i used to think that
design was a line
on the p&l

73. how do we make
design central, in a
five level building

74. how do we turn
sales people into
designers

78. more volume, lower
cost, happy
company, happy
customers

79. nzte
better by design

80. 15%all while dairy is in decline

87. •
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