The document is a preview of a book by Ryan Gonzales that outlines six core principles of experience design, known as the 6XP framework, aimed at creating meaningful customer experiences. It emphasizes the importance of designing products that are impactful, meaningful, ego-free, aligned with brand identity, supportive of business goals, and ready for iteration. The framework is intended to guide designers in achieving these objectives while remaining customer-centric.

1. A Book by Ryan Gonzales
Advance Copies Available Early 2020
Copyright © 2019, RGE Publishing. All Rights Reserved.
Using the Philosophy of Curation
to Design Meaningful Experiences
Experience
Design
Principles
A Look at the
Six Core Principles
Found In…

2. Experience Design Principles
Ryan Gonzales | www.RyanAGonzales.com 6XP Framework
Advance Copies Available Early 2020
The Six Core Principles
The philosophy of curation is built upon these six experience design principles. The 6XP Framework
was created to teach designers the importance of designing meaningful products that also slay
business dragons.
Is it
Impactful?
Is it
Meaningful?
Is it
Ego-Free?
Is it
Genuinely Us?
Is it
Slaying
Business
Dragons?
Is it
Ready?

3. Experience Design Principles
Ryan Gonzales | www.RyanAGonzales.com 6XP Framework
Advance Copies Available Early 2020
Are you crafting quality
experiences that inspire lifelong
evangelists by setting the
standard for customer
expectations in your category?
Is it
Impactful?

4. Experience Design Principles
Ryan Gonzales | www.RyanAGonzales.com 6XP Framework
Advance Copies Available Early 2020
Is it
Meaningful?
Are you curating experiences and
solving problems based on
empathy interviews that show you
understand the wants and needs
of your customers?

5. Experience Design Principles
Ryan Gonzales | www.RyanAGonzales.com 6XP Framework
Advance Copies Available Early 2020
Is it
Ego-Free?
Are you continuously validating
and testing the experience through
user-centered research methods
and analytics data?

6. Experience Design Principles
Ryan Gonzales | www.RyanAGonzales.com 6XP Framework
Advance Copies Available Early 2020
Is it
Genuinely Us?
Does the experience fit within the
existing guidelines and story of
your brand while leaving room to
evolve and test new ideas?

7. Experience Design Principles
Ryan Gonzales | www.RyanAGonzales.com 6XP Framework
Advance Copies Available Early 2020
Is it
Slaying Business Dragons?
Does the experience support core
business goals and strategy in a
way that makes you a hero to your
customers?

8. Experience Design Principles
Ryan Gonzales | www.RyanAGonzales.com 6XP Framework
Advance Copies Available Early 2020
Is it
Ready?
Are you working in an iterative
manner where “ready” means
you’re delivering an experience
that satisfies the goals and needs
of the sprint rather than seeking to
be perfect?

9. Using the Philosophy of Curation
to Design Meaningful Experiences
Experience
Design
Principles
For more of Ryan’s work visit:
Medium.com/@RyanGonzales
RyanAGonzales.com
Advance Copies Available Early 2020
Copyright © 2019, RGE Publishing. All Rights Reserved.