We believe 2010 will be the year of experience brands, because marketers are ready to bring new discipline to what they've been doing for years: orchestrating all their touchpoints to create a consistent brand experience and achieve a competitive advantage in the marketplace.
We're committed to bringing thought leadership to this dialogue-starting with a new article that defines experience brands, cites some experience brand heroes and points to ways experience brands can improve ROI.
Go To Market Plan Roadmap With Product Capabilities Sales PerformanceSlideTeam
Presenting this set of slides with name - Go To Market Plan Roadmap With Product Capabilities Sales Performance. This is a six stage process. The stages in this process are Go To Market Plan, Product Launch, Roll Out Plan. https://bit.ly/3yE3rRr
OmniChannel Retail Best Practices for Brands and RetailersStephany Gochuico
This research work provides retailers practical insights, real-world strategies, solutions, and recommendations to improve customer experience, increase business results and maintain competitive advantage in the retail industry.
CONTENTS
1. Why and what is OmniChannel Retail?
2. What are the consumer behaviours?
3. Who are the Best-in-Class OmniChannel Retailers?
4. What are the OmniChannel Challenges in France?
5. What are the OmniChannel Best Practices?
6. How to deal with Showroomers?
7. How to be successful in implementing OmniChannel?
New research proves consumers prefer brands that offer unique experiences. Many are even willing to pay more for unique brand experiences. Check out our global research on brand experience trends and learn how to apply these insights to your brand.
Intro to Branding & Brand management - ElkottabMuhammad Omar
it's my material for the training workshop of "Intro to Branding & Brand Management" that has been held among other 7 workshops of #elkottab training event organized by E3langi.com in November 2014
The global market for smart ring is expected to grow from $ 15.0 million in 2021 to $ 53.3 million in 2026. The market is expected to grow at a CAGR of 28.9% over the forecast period (2021-2026). Some of the market's key participants are Acare, Arcus, GEAK, GalaGreat, Jakcom Technology , Kerv, Logbar Ring, MOTA, McLear Ltd, Moodmetric, Mycestro, Neyya, Nod Ring, RHL Vision Technologies Pvt, Ringly, Ring Theory, Sirenring, Thumb Track, VINAYA Technologies, Vring. This report intends to identify significant growth areas and to explore relevant market strategies. This in-depth analysis delves into the global market for smart ring. The primary goal of this research is to examine the potential growth areas, significant trends, and the market's impact on the industry. The report also reviews the adoption of smart ring in both established and emerging markets.
We believe 2010 will be the year of experience brands, because marketers are ready to bring new discipline to what they've been doing for years: orchestrating all their touchpoints to create a consistent brand experience and achieve a competitive advantage in the marketplace.
We're committed to bringing thought leadership to this dialogue-starting with a new article that defines experience brands, cites some experience brand heroes and points to ways experience brands can improve ROI.
Go To Market Plan Roadmap With Product Capabilities Sales PerformanceSlideTeam
Presenting this set of slides with name - Go To Market Plan Roadmap With Product Capabilities Sales Performance. This is a six stage process. The stages in this process are Go To Market Plan, Product Launch, Roll Out Plan. https://bit.ly/3yE3rRr
OmniChannel Retail Best Practices for Brands and RetailersStephany Gochuico
This research work provides retailers practical insights, real-world strategies, solutions, and recommendations to improve customer experience, increase business results and maintain competitive advantage in the retail industry.
CONTENTS
1. Why and what is OmniChannel Retail?
2. What are the consumer behaviours?
3. Who are the Best-in-Class OmniChannel Retailers?
4. What are the OmniChannel Challenges in France?
5. What are the OmniChannel Best Practices?
6. How to deal with Showroomers?
7. How to be successful in implementing OmniChannel?
New research proves consumers prefer brands that offer unique experiences. Many are even willing to pay more for unique brand experiences. Check out our global research on brand experience trends and learn how to apply these insights to your brand.
Intro to Branding & Brand management - ElkottabMuhammad Omar
it's my material for the training workshop of "Intro to Branding & Brand Management" that has been held among other 7 workshops of #elkottab training event organized by E3langi.com in November 2014
The global market for smart ring is expected to grow from $ 15.0 million in 2021 to $ 53.3 million in 2026. The market is expected to grow at a CAGR of 28.9% over the forecast period (2021-2026). Some of the market's key participants are Acare, Arcus, GEAK, GalaGreat, Jakcom Technology , Kerv, Logbar Ring, MOTA, McLear Ltd, Moodmetric, Mycestro, Neyya, Nod Ring, RHL Vision Technologies Pvt, Ringly, Ring Theory, Sirenring, Thumb Track, VINAYA Technologies, Vring. This report intends to identify significant growth areas and to explore relevant market strategies. This in-depth analysis delves into the global market for smart ring. The primary goal of this research is to examine the potential growth areas, significant trends, and the market's impact on the industry. The report also reviews the adoption of smart ring in both established and emerging markets.
What makes people LOVE a product or brand?
What sustains that love?
These are the questions Accenture Interactive and Fjord set out to answer when embarking on The Love Index study.
The Love Index 2016 is the first annual report that measures brands – and in particular, the services and experiences they offer – on a 10-point scale across five F.R.E.S.H. dimensions plotted on a pentagon
The 8 behaviours that Challenger Brands live and thrive by.
Taken from the book Eating the Big Fish - How Challenger Brands compete with the Market Leader by Adam Morgan.
Read more on The Challenger Project at www.eatbigfish.com
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
The key to building a connection with your audience, and subsequently converting them into loyal customers, is to write in a way that resonates with them and allows them to understand your messages. Tone of voice guidelines will help you do this consistently across platforms, even when your content is produced by multiple writers.
These slides form both a guide to and template for creating your own brand tone of voice guide. You can give your completed guide to your in-house writers and any contract or freelance content writers and copywriters that you may hire.
Lovemarks Presentation - Brand Pioneers April 9 2013Panelteam
Lovemarks
Arjan Kapteijns – CEO Saatchi & Saatchi
Saatchi & Saatchi is the Lovemarks company. Arjan looked closely at the question: What makes some brands inspirational, while others struggle? With inspiring case studies he will explain what Lovemarks are and how they deliver beyond their expectations of great performance.
In this peer-review decision making generation, creating memorable customer experience is crucial. The experience you deliver to your customers cannot be just ‘good’. Good is no longer enough to retain customers but it has to be memorable!
It has to be so fantastic that your customers want to tell their friends and family (or even strangers in online community) and invite them to try your products or services.
Maya Angelou, an American author, poet, dancer, actress, and singer once said “I’ve learned that people will forget what you said, people will forget what you did but people will never forget how you made them feel.”
What makes people LOVE a product or brand?
What sustains that love?
These are the questions Accenture Interactive and Fjord set out to answer when embarking on The Love Index study.
The Love Index 2016 is the first annual report that measures brands – and in particular, the services and experiences they offer – on a 10-point scale across five F.R.E.S.H. dimensions plotted on a pentagon
The 8 behaviours that Challenger Brands live and thrive by.
Taken from the book Eating the Big Fish - How Challenger Brands compete with the Market Leader by Adam Morgan.
Read more on The Challenger Project at www.eatbigfish.com
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
The key to building a connection with your audience, and subsequently converting them into loyal customers, is to write in a way that resonates with them and allows them to understand your messages. Tone of voice guidelines will help you do this consistently across platforms, even when your content is produced by multiple writers.
These slides form both a guide to and template for creating your own brand tone of voice guide. You can give your completed guide to your in-house writers and any contract or freelance content writers and copywriters that you may hire.
Lovemarks Presentation - Brand Pioneers April 9 2013Panelteam
Lovemarks
Arjan Kapteijns – CEO Saatchi & Saatchi
Saatchi & Saatchi is the Lovemarks company. Arjan looked closely at the question: What makes some brands inspirational, while others struggle? With inspiring case studies he will explain what Lovemarks are and how they deliver beyond their expectations of great performance.
In this peer-review decision making generation, creating memorable customer experience is crucial. The experience you deliver to your customers cannot be just ‘good’. Good is no longer enough to retain customers but it has to be memorable!
It has to be so fantastic that your customers want to tell their friends and family (or even strangers in online community) and invite them to try your products or services.
Maya Angelou, an American author, poet, dancer, actress, and singer once said “I’ve learned that people will forget what you said, people will forget what you did but people will never forget how you made them feel.”
How can media and communication support cliamte adaptationNAP Events
Presented by: Lisa Robinson
4.4 Communication and outreach
The session will focus on key considerations and best practices in communication and outreach in the formulation and implementation of NAPs. It will look at such issues as the purpose, objectives, channels for communications and outreach, and the role that media can play. It will also include examples from countries on their communication and outreach programmes.
L'amplíssim i actiu món associatiu català vol ser més present als mitjans de comunicació. En el cas de la televisió, Tv3 esdevé l'única finestra possible. Això genera una gran insatisfacció, perquè la capacitat de Tv3 d'absorbir tantes activitats i iniciatives és insuficient. Es presenten alternatives per fer més eficaç la comunicació de les entitats a la televisió.
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
https://lnkd.in/fucnv_5
■ *Bahgat Facbook Page*
https://lnkd.in/fVAdubA
■ *Bahgat Linkedin*
https://lnkd.in/fvDQXuG
■ *Bahgat Twitter*
https://lnkd.in/fmNC72T
■ *Bahgat YouTube Channel*
https://www.Youtube.com /mahmoud bahgat
■ *Bahgat Instagram*
https://lnkd.in/fmWPXrY
■ *Bahgat SnapChat*
https://lnkd.in/f6GR-mR
*#Mahmoud_Bahgat*
*#Legendary_ADLAND*
www.TheLegendary.info
A presentation created on the topic, Branding. This presentation is created by Ajay, Anita and Bhuvan, students of College of Art, Delhi University. And it was submitted to our teacher, Deepti Baveja.
Adrian Day "User Experience or Brand Experience" - LBi Masterclasses June 11LBi User Experience
Adrian Day
"User Experience or Brand Experience"
June 2011
LBi Masterclasses
This is the first in a series of LBi Masterclasses designed to inspire, educate and provoke debate. Gain masterful insights from practitioners and experts in various fields. And put theory into practice in our follow-up workshop.
This is the second session (Sep 8) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
In this short presentation, I try to explain what brand differentiation is, why it is necessary for brand-building, the methods by which brands differentiate themselves, and with the help of specially created adverts, I illustrate how a differentiated brand positioning can be communicated to the target audience.
When the brand is at the core of business, brand building is more than marketing. It must be aligned to corporate strategy, with the CEO's endorsement and buy-in from all employees.
This is an outline of my branding studies, I will be summarizing all the information I learn throughout my studies and researches into small presentations hoping it will make good and easy references for people who are looking to understand and learn more about branding.
In this presentation I will talk about the Brand basics and I will cover the following:
- What is brand?
Stay tuned and engage with me on twitter on: @YazanTamimi
NRF is the world’s largest retail conference with over 38,000 attendees. It’s also a show where some of the largest players in the B2B space come together and show the world what is on the horizon for retail tech.
This year, Jay Menashe, Director of Business Development, looked for the exhibit elements and experiences that stood out most to him. Check out what he thought!
Jack Morton's very own, Jay Menashe (Gold level Certified Trade Show Marketer), shares his favorite moments from CES 2019.
Read more: http://www.jackmorton.com/blog/my-10-favorite-moments-from-ces/
What’s missing from your experience tech strategy?
The relationship between events and technology is a subject of much debate and experimentation; clients are asking for the latest technology and our industry has a rich heritage when it comes to harnessing new and innovative technologies to create ever more impressive, immersive and interactive experiences.
But we risk using it for its own sake, forgetting that it is great ideas – not great technologies – that engage audiences and deliver effective results for brands. So technology can be a great enabler, but it can’t create a great experience on its own.
For most content marketers, sourcing or creating content is their biggest challenge. In our industry, however, we have always been creating killer content. It’s just that we often haven’t had a strategy to share it or to target it as a marketing tool.
Brands are made for and by humans. Their greatest wish is to connect with humans. So why do they find it so difficult? From jarringly chirpy digital, social & mobile experiences to misguided content marketing efforts, brands’ (and, let’s face it, agencies’) attempts to ‘be more human' often make us cringe.
And now, algorithms and big data means brands know more about us than ever before, and with this their opportunities to ‘act human’ have multiplied exponentially. But in many cases, their brand building efforts are failing: either to be convincing or in adopting the right aspects of humanity. And in so doing they become clingy, nosey or just plain creepy.
So brands face a paradox: the more they try to be human, the more they risk alienating the humans they so want to connect with. So can brands be ‘more human’? Or more importantly…should brands be more human?
How pharma and healthcare brands can engage consumers in order to drive growthJack Morton Worldwide
At Cannes Lions Health this year, Ryan Quigley of AbbVie and Jack’s Chief Creative Officer, Bruce Henderson, presented our vision for the future of healthcare brands. It’s not enough for pharmaceutical companies, health insurance companies, and other organizations dedicated to healthcare to merely provide medical or financial solutions. Rather--through content marketing, digital, social & mobile engagement and more--brands must re-connect with people’s needs and revolutionize their healthcare experience. It’s a level of empowerment that could only come from a superhero.
Big data has given marketers an unprecedented view into the attitudes and behaviors of larger audiences than ever before. But as we become increasingly reliant on big-data analytics, we’re also basing our insights on the same data pool—and arriving at very similar ideas. It’s a race to the middle that can dilute brand perceptions and value.
For brands to stand out, big data isn’t enough. That’s where small data comes in.
In our latest white paper, we show how using small data—the tiny clues that can uncover consumers’ drivers and desires—can uncover consumer insights that can't be found through big data alone.
Read the white paper, and find out how small data can lead to breakthrough ideas that transform brands and brand experience.
Employee engagement meetings are powerful experiences.
Done well, corporate meetings can have a transformative effect on an organization, unifying employees and elevating the company’s goals and objectives.
However, meetings that don’t live up to their potential can be damaging, with a negative effect on morale, a failure to deliver key messages, and provide little in the way of ROI.
At Jack Morton, we’ve been elevating corporate meetings and engagements for over 75 years, and we’re sharing our thoughts on four principles that are proven to deliver extraordinary results for our clients.
Read our POV, and make your meetings extraordinary.
Jack Morton's Tim Leighton presented with Cecilia Dahlstrom from Ericsson at the eurobest Festival of Creativity 2015.
How do you challenge and break the way something has always been done?
As an industry, we have to evolve our methods of engagement to survive. A little more conversation and a lot less one-way show and tell.
Yet much of our creative still isn’t focused in this way. In fact, some of our brand engagements are strangely inhuman, inhospitable experiences whereby brands compete not to understand people and offer value, but to simply shout the loudest. One of the worst offenders has to be the trade show. It’s a rare opportunity to waste – it’s where game-changing conversations can happen and multi-million dollar deals can be sealed.
Join our session to find out how Ericsson embraced the trade show, tore up the rule book and created a thoroughly modern brand experience that sits at the centre of its marketing strategy. Hear how its innovative creative approach radically changed the way people connect in this environment and learn what we can take away from this when we approach engaging with people through any channel.
Dr. Paul Frost, a Digital Strategist in our London office, presented at Event Tech Live this year. His presentation is titled "Creating effective digital ecosystems: Amplifying audience footprints through end to end digital enablement."
Best practices for creating a brand experience strategy, presented by one of our Senior Creative Directors, Karen Chui, at the marketing conference Spikes Asia.
From the moment we’re born, our senses make up the fabric of our experiences. They’re entwined with our emotions, anchored in our memories, and according to new research that’s challenging the tenets of Western philosophy, our experience in the physical world has an unconscious effect on how we think, feel and behave.
It’s no surprise then our senses have the power to shape our perception of brands, affecting how intuitively we connect with them, and how credible we perceive their messages to be, whether it’s at a single touchpoint or across the entire customer journey. What is surprising is that many brands quite literally take leave of their senses – and the resulting disconnect between what a brand says and how it feels can leave a bad taste in our mouths.
This eclectic, illuminating and interactive talk weaves together key strands of scientific research, from synesthesia to sensory metaphors, to reveal the three critical drivers of multisensory brand experience – and how you can harness them to create a more impactful, holistic experience that will ultimately change the way people feel – and behave – in relation to brands.
How pharma and healthcare brands can improve their customer experienceJack Morton Worldwide
The SVP and Managing Director of Jack’s Chicago office, Matt Pensinger, presented at Lions Health 2015 with Katie Bang from Eli Lilly and Company about improving the customer experience for patients:
There is growing recognition amongst healthcare brands that understanding the full patient journey is essential for success in today’s healthcare environment. The sheer extent of this both physical and emotional journey, from awareness through to treatment and adherence, opens the patient to many potential experience gaps between their expectations and reality that can lead to frustration, disillusionment and even dropping the prescribed treatment.
So, healthcare companies must understand this journey if they are to improve the customer experience – and offer necessary patient support that extends far beyond a given medication. Being truly effective requires that the entire organisation (from science through to sales) understands the patient journey in order to meet patient needs and effectively engage the many stakeholders that are becoming increasingly important to a therapy’s success.
This is a significant undertaking and healthcare brands and their marketing agencies need to think differently about how they engage with patients and support communications for all the other stakeholders. This talk will examine the experience journey and what it means for the way we market.
Don’t get us wrong—we're not saying that editorial calendars are all bad.
But using one poorly can lead to obscure social media posts, videos and white papers that do nothing to achieve your business goals, and other time- and budget-wasters that have little to no real ROI.
89% of content marketers are focused on creating more engaging, higher quality content now or within the next 12 months. If you’re one of them, maybe it’s time to ditch the calendar (or at least use it better).
Our latest Jack POV, Why editorial calendars make your content suck, was presented by our VP, Strategy Director, Ben Grossman at this year’s SXSW Interactive, and we’re making the insights from Austin available to you.
This 2015 Mobile World Congress showcased the latest innovations in mobile technology, bringing together the leaders and pioneers of the mobile industry, consumer brands, and the growing amount of businesses touched by the mobile market.
Out of over 2,100 companies flaunting their newest and best, only a handful of exhibitors really stuck out for their ability to cut through the noise noise and connect with their audience.
We've taken a look at these standout exhibitors and examined what made them so memorable. Read our POV, and learn the 4 ways to win at the tradeshow that will connect people with your products and services and build your business.
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
More and more, brands are realizing the power of integrating tactics like events and digital campaigns into a larger effort to build the long-term relationships with their customers that help them reach their overall marketing goals.
However, budget, influenced by emotion, is all too often the primary factor in deciding how and when to employ these valuable marketing assets.
Enter portfolio planning: a strategic approach that allows companies to make informed decisions on the right number, type, frequency, and cadence of tactics needed to generate an optimal experiential marketing mix. In essence, “brand experience media planning”.
In the latest Jack POV, learn the 6 principles of portfolio planning and how you can incorporate a strategic approach to better engage your customers.
As always, let me know if you’d like to learn more about how brand experience media planning can help your business.
Find out more at jackmorton.com.
Consumer Electronics Show (CES) 2015 marketing trends for brands and marketersJack Morton Worldwide
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
Your colleagues and employees are already armed with smartphones and tablets—but how can these devices be transformed into productivity powerhouses tailored specifically to your business and sales needs?
In our latest white paper, apps@work, discover how adding apps to your company’s arsenal can increase productivity, creativity and credibility, and learn how apps can boost employee engagement with tools they can use wherever they are.
Growing your business requires investment—but with so many competing priorities, where should you focus your time, money and expertise?
Start with a resource you already have that can drive both profitability and customer satisfaction: your employees.
Studies have proven that companies with engaged employees had 2.6 times the earning per share growth of companies with below average employee engagement and 86% higher success rates on customer metrics.
In our latest white paper, learn the four key requirements of effective employee engagement and how treating your employees like customers can improve your business.
Our senses fuel our perceptions of the objects and events that surround us. Yet as marketers we're often limited to just two of them—sight and sound.
How much more compelling could brand experiences be if we used the science of perception to design better, more persuasive interactions—taking into account all of our senses?
In our latest white paper, we explain how an experiential approach harnesses the science of the senses to create more effective, more engaging experiences that amplify your message and brand.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. TAKE ME TO YOUR LEADER
Being a leading brand takes a lot more than it used to. In the old days, it was
enough to add a logo to a product and call it a brand.
Today, brands are more like verbs than they are like nouns. Of course there’s
still a solid product at the center, and brand identity matters (just ask Gap).
But what people remember more than anything is the set of experiences they
associate with the brand (both their own experiences and those of others that
they’ve heard about). And what people value most is when they see that a
brand puts them at the center—the brand defines (and redefines) itself around
how it’s used by its customers.
THE
BRANDS
That’s why we believe that the brands that lead in the 21st century will be
experience brands.
They’re the brands that turn a marketing channel into a point of
differentiation. They think through the product experience as much as the
THAT LEAD
product. They are people brands, lived and loved by those that represent IN THE
21ST
them—their employees as well as self-elected brand passionates.
CENTURY
WILL BE
EXPERIENCE
BRANDS
2010: THE YEAR OF EXPERIENCE BRANDS /2
3. This year we’ve worked to define experience brands. We’ve talked about
how experience brands follow a New engagement model and Leverage
owned media in a new way.
As we close out 2010, we offer snapshots of leading experience brands.
The following ten experience brand leaders include familiar brands that are
famous for putting as much emphasis on experience as on products. We call
these brands “the naturals”. We also include some up-and-coming brands that
we call “the movers”—not only because they’re much smaller companies but
also because they’re moving our understanding of the very categories they
sell in as part of creating a distinctive experience. Finally, we highlight brands
that sell primarily to businesses to make the point that experience brands are
B2B as well as B2C.
This is just the beginning. In 2011 we will publish the first Index of Leading
Experience Brands, based on a combination of financial and business metrics
as well as input from experts in the field.
‘Til then, enjoy, and as always, please share your feedback.
LOOK FOR
Liz Bigham
SVP, Director of Brand Marketing
OUR INDEX
OF LEADING
EXPERIENCE
BRANDS
COMING
MAY 2011
2010: THE YEAR OF EXPERIENCE BRANDS /3
6. APPLE
Since its earliest days Apple has acted like an
experience brand by aggressively adapting technology
to people (rather than the reverse). As simple as that
sounds, it’s the formula that leads from graphical user
interfaces in the 1970s and the first Macintosh in the
‘80s all the way to the iPad in 2010. It’s also the
basis of the strongest experience brand in the world.
The products are brilliant, but the experience around
the products is equally so, from the retail experience
to packaging to the incredible staying power and
influence of Apple’s brand advocates, who prove
that people are the most powerful ad medium
around. A great example from 2010: the mini-
uproar around whether the New York City subway
performance by the band Atomic Tom playing on
iPhones, was real or staged (does it matter? it’s
“advertising” that worked).
2010: THE YEAR OF EXPERIENCE BRANDS /6
7. GOOGLE
Like Apple, Google brilliantly centers the experience
around the customer, and on that basis alone can be
celebrated as an experience brand leader. But more
than any other brand around, Google is famous for
having the confidence to cede some control to users
to customize experiences to their own needs. That
customization in turn serves as a source of inspiration
and “perpetual beta” for the most unfailingly
innovative brand in the world. It ensures that the
brand continues to be relevant in new ways—an
especially important requirement at a time when
change is constant and consumers are fickle. Key
to this: Google’s commitment to its employees and
their freedom to dedicate 20% of their time to their
own innovation projects. No wonder they’re rolling
out new ideas all the time, from Google Instant to
Google TV.
2010: THE YEAR OF EXPERIENCE BRANDS /7
8. JETBLUE
Success in an industry with razor-thin margins, rising
energy prices and cranky passengers is really tough,
which makes JetBlue’s ongoing experience brand
status all the more impressive. That accomplishment
stems not only from its founding premise—build a
low-cost airline brand offering “humanity” and a
distinctive, amenity-driven experience—but also
from the ways it has continued to innovate its brand-
building around having a voice and giving one to its
customers. JetBlue has an award-winning web site. it
was an early presence on Twitter and maintains two
accounts: one, JetBlue Cheeps, for fare discounts;
and a second core account with 1.5 million
followers. It has remained innovative in how it
leverages owned media: for example, as part of its
Live from T5 concert series, Taylor Swift performed
in its terminal at JFK Airport, and the resulting
content and an associated in-flight commercial are
available only to JetBlue passengers. This year
JetBlue also showed its humor in a new campaign
and its response to now infamous employee
Steven Slater (even though JetBlue was criticized
for its slow response to Slater’s freak-out).
2010: THE YEAR OF EXPERIENCE BRANDS /8
9. IKEA
IKEA re-defined many aspects of the retail experience
in its earliest days (it’s the oldest among “the Naturals”
cited here), but what cements its ongoing experience
brand status is how it keeps evolving those innovations
for a new day. IKEA’s model of retail as destination
was once a necessity because its stores were outside
city centers and getting there took great customer
effort; but as stores have moved nearer urban
centers, IKEA has transformed “retail destination”
into “community hub.” For example, in Brooklyn,
New York, IKEA funded a park and runs a ferry
that have aided neighborhood renewal efforts.
IKEA’s corporate social responsibility efforts have
earned it kudos that offset its “disposability” factor.
And its marketing efforts show wit as well as cost-
consciousness—whether it’s a “herding cats” video
in the UK or train station installations in Paris and
Washington, DC.
2010: THE YEAR OF EXPERIENCE BRANDS /9
11. TOMS SHOES
TOMS Shoes dramatically blurs the boundaries between
what we usually separate as for-profit companies (say,
those that make shoes and sell them for a profit) and non-
profit organizations (those that give free shoes to those
who need them). TOMS is neither, and both: each time
a consumer buys a pair of shoes, a pair is given to a
child in need. By engaging consumers in what founder
Blake Mycoskie calls “conscious capitalism,” in which a
commercial transaction becomes a meaningful gesture,
TOMS acts like a vibrant experience brand. The brand
has continued to build a strong sense of community
around the brand and to remain relevant not only by
updating its styles but also by building active groups
like TOMS Campus Clubs at colleges. Its “Day Without
Shoes” awareness-generating event touched 250,000
people at local gatherings in 2010 and is set to
grow in 2011. Business guru Daniel Pink has written
of TOMS: “Perhaps the profit motive, while still
glorious and necessary, is no longer sufficient for
21st-century ventures. Around the world, some of the
top-performing businesses are marrying the profit
motive with the ‘purpose motive’– the sense that
commercial enterprises should stand for something
and contribute to the world.”
2010: THE YEAR OF EXPERIENCE BRANDS /11
12. ACE HOTEL
Ace Hotel’s core promise—affordable boutique hotels for
the creative class—is simple, brilliant and perfect for the
age of the experience brand, in which authenticity is so
prized by consumers seeking out not just a transaction but
an experience. Founded just over a decade ago, each of
its hotels—currently in New York, Seattle, Portand and
Palm Springs—offers an experience of rich and deeply
site-specific quirkiness (case in point: the Palm Springs
branch is located in a converted Howard Johnson, and
the New York branch is at the center of the newly cool
“NoMad” area). Partnerships with local artists and
similarly authentic, small-scale brands like Stumptown
Coffee make visitors overlook the otherwise simple
accommodations. Ace Hotel has achieved experience
brand status by rigorously breaking molds and bringing
surprise and creative energy to the hotel sector.
2010: THE YEAR OF EXPERIENCE BRANDS /12
13. ZIPCAR
Zipcar remains the most recognizable hourly car rental brand
in the US, despite its delayed IPO and giants like Avis and
Hertz moving into its core market. Its CEO explains Zipcar’s
success: the brand has built a complex technology that
enables some 500,000 “Zipsters” to rent its fleet of 9,000
cars, but they’ve designed the experience so that it always
seems simple in the mind of the customer. Zipcar knows
it’s selling an experience—and that experience needs to
be easy, friendly and consistent with its positive, fun yet
sustainable values (watch the co-founder’s TED talk on
its core idea). And even as the brand has dramatically
grown in scale and more than doubled its employee
community in the last several months, it has remained
flawless at a fundamental of experience brands:
delivering on its brand promise at every point of
interaction, from its staff to its brand advertising to
its mobile apps, all of which reinforce the core idea
of a simple and great experience.
2010: THE YEAR OF EXPERIENCE BRANDS /13
15. IBM
One of the most respected companies in the world, IBM is
exemplary for having maintained a strong brand even as it has
continuously evolved and redefined its business. Behind this
evolution lies great experience brand thinking. The company
is famous for its focus on employees as the voice of its brand,
and that focus has only grown more intense as IBM has
moved from hardware to business service to innovation,
and towards a footprint deeply embedded in emerging
markets like India and China. Its Beehive internal social
networking site gives its employees a way to connect as
well as an invitation to contribute ideas. It has focused
heavily on social media—both leveraging social media
to engage its customers and educating its customers on
how social media can address their business problems.
And it's Smarter Planet positioning continues to provide
a platform for robust dialogue—a quality of great
experience brands.
2010: THE YEAR OF EXPERIENCE BRANDS /15
16. INTEL
Intel is living proof that a B2B brand that invests in engaging
and educating its partners can grow, even in the midst of a
recession. Among the small group of B2B brands consistently
in the top 10 of Interbrand’s Best Global Brands (along with
IBM and GE), Intel actually grew in brand value last year.
Intel also invests in experiences created especially for its
developer community. (“Developers” are those who design
the smart phones, computers, consumer electronics and
applications that run on Intel processors.) Intel’s successful
Intel Developer Forum, a three-day event for the devleoper
community, this year attracted record-breaking crowds.
Meanwhile, Intel built an app store for its partners and
an applications developer program—continuing to push
its brand as the indispensible partner in computing even
as the world moves to mobile phones and smart TVs.
2010: THE YEAR OF EXPERIENCE BRANDS /16
17. GE
One of the most famously innovative companies in
history, GE has struggled of late as its business has
felt the recession’s impact on its financial services
group and—more troubling—as it has struggled
to maintain focus around two conversations, both
dealing with critical issues for business and the global
community: “ecomagination,” launched in 2005, and
“healthymagination,” launched in 2009. Yet while its
stock and brand value have declined, GE proves itself
an experience brand when it stages conversations
with its customers and communities in ways that are
timely, relevant and decidedly B2C in sensibility. GE
has done this most recently with its Tag Your Green
YouTube series, a partnership with Howcast, as well
as an earlier Howcast series for Healthymagination.
Both series engage of-the-moment YouTube celebs to
make serious points about sustainability and health
in ways that are funny and entertaining, proving that
an old brand does not have to be a stodgy brand.
2010: THE YEAR OF EXPERIENCE BRANDS /17
18. EXPERIENCE BRANDS
LEAD THE WAY
We started out 2010 predicting that this would be “the year of experience
brands.” That was an understatement: 2010 is just the beginning. Experience
brands will be the leaders in the century to come. They’ll be at the center of
what is a really exciting time to be in the business we’re in.
In 2011 we’ll continue the dialogue on experience brands, publishing the
world’s first Index of Experience Brand Leaders based on a combination of
financial analysis, marketing criteria and input from brand and marketing
experts. When we talk about experience brands, people want to know, who
are they? as well as, how can we benchmark our brand against experience
brand leaders? The Index will address questions like these, and enhance
the already robust dialogues we’ve had with our clients and peers about
experience brands in 2010.
2010: THE YEAR OF EXPERIENCE BRANDS /18
19. SHARE THIS EXPERIENCE
If you like this article, please share it with your friends and colleagues
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For more information, contact Liz Bigham at
liz_bigham@jackmorton.com or 212-401-7212.
2010: THE YEAR OF EXPERIENCE BRANDS /19