This whitepaper proposes syncing hotel loyalty members' social media profiles and preferences with their loyalty accounts to provide a customized in-hotel experience. It would use Linguistic Inquiry and Word Count (LIWC) software to analyze members' social media data and tailor entertainment options, restaurant recommendations, and other services to their interests. The objectives are to offer immediate access to preferred music, movies, and TV shows in rooms, as well as local activity suggestions linked to members' likes. This customized experience aims to improve customer satisfaction and engagement with the hotel's loyalty program.
Social Local Mobile marketing techniques are becoming increasingly important for businesses. The document discusses how hotels can use platforms like Foursquare, Facebook and Instagram to connect with customers and promote special offers. It also provides examples of how The Ritz-Carlton and NH Hotels are effectively using these strategies. In addition, the document notes that other industries like banking and auto dealerships can benefit from social media apps to attract new customers and increase sales.
The document discusses how hotels can use social media, location-based services, and mobile technologies (Social Local Mobile or SoLoMo) to market to customers. It provides examples of how the Ritz-Carlton and NH Hotels have successfully used platforms like Foursquare and Instagram in their marketing strategies. The Ritz-Carlton launched a unique concierge service on Foursquare to provide travel tips to guests, while NH Hotels held a photo contest on Instagram around their "Wake Up" theme. However, the document notes that while these strategies engage customers, the Ritz-Carlton may be missing out on some audiences and NH Hotels could better promote staying at their hotels.
The document discusses the growing trend of mobile booking apps. It notes that many consumers now research and book travel using their smartphones. Hotels have created mobile apps to provide booking features and information to guests. The Ritz-Carlton app offers personalized recommendations and activities. Marriott uses mobile video ads to promote same-day bookings through their app. The document concludes that mobile booking can benefit other industries like healthcare and entertainment by allowing convenient scheduling through smartphone apps.
The document discusses goals for online communication including yield management, brand management, customer relationship management, reputation management, and value management. It describes challenges that organizations face in effectively communicating through multiple online channels and proposes an approach called Engagement 3.0 to provide scalable and cost-effective multi-channel communication support.
Examples Of How Hotels Are Using Social Media A Guide For Getting StartedFernando Holanda
The document discusses how hotels are embracing social media in 2010. It provides examples of how major hotel brands like Starwood, Hyatt, Marriott, and Wyndham are utilizing platforms like Facebook, Twitter, YouTube, and Flickr. It also shares strategies individual hotels have used successfully on social media. The document concludes with best practices for hotels, including using social media to enhance email marketing, engaging customers already using these channels, tips for using Twitter and Facebook effectively, and the importance of user-generated content.
This document is a supplement to the 2014 Global Traveler Study conducted by Cognizant Business Consulting and Hospitality Technology magazine. The study surveyed global travelers on their preferences for using mobile devices, social media, and loyalty programs when engaging with hotels and restaurants. Key findings include that mobile reservations for hotels quadrupled in the last year, consumers are increasingly open to using social media for shopping and engaging with brands, and loyalty programs are evolving to emphasize more personalized rewards and redemption options tailored to individual consumers. The study provides guidance for hospitality companies on developing digital strategies to better engage consumers through mobile, social, and loyalty initiatives.
How the travel industry can maximise the power of social mediaagency:2
In this white paper agency:2 explore how travel brands can maximise the power of social media.
Travel businesses cannot afford to dismiss social media as a fad. It presents an opportunity to gain an edge over competitors, rise above industry-wide challenges and engage effectively with business partners and consumers.
Social Local Mobile marketing techniques are becoming increasingly important for businesses. The document discusses how hotels can use platforms like Foursquare, Facebook and Instagram to connect with customers and promote special offers. It also provides examples of how The Ritz-Carlton and NH Hotels are effectively using these strategies. In addition, the document notes that other industries like banking and auto dealerships can benefit from social media apps to attract new customers and increase sales.
The document discusses how hotels can use social media, location-based services, and mobile technologies (Social Local Mobile or SoLoMo) to market to customers. It provides examples of how the Ritz-Carlton and NH Hotels have successfully used platforms like Foursquare and Instagram in their marketing strategies. The Ritz-Carlton launched a unique concierge service on Foursquare to provide travel tips to guests, while NH Hotels held a photo contest on Instagram around their "Wake Up" theme. However, the document notes that while these strategies engage customers, the Ritz-Carlton may be missing out on some audiences and NH Hotels could better promote staying at their hotels.
The document discusses the growing trend of mobile booking apps. It notes that many consumers now research and book travel using their smartphones. Hotels have created mobile apps to provide booking features and information to guests. The Ritz-Carlton app offers personalized recommendations and activities. Marriott uses mobile video ads to promote same-day bookings through their app. The document concludes that mobile booking can benefit other industries like healthcare and entertainment by allowing convenient scheduling through smartphone apps.
The document discusses goals for online communication including yield management, brand management, customer relationship management, reputation management, and value management. It describes challenges that organizations face in effectively communicating through multiple online channels and proposes an approach called Engagement 3.0 to provide scalable and cost-effective multi-channel communication support.
Examples Of How Hotels Are Using Social Media A Guide For Getting StartedFernando Holanda
The document discusses how hotels are embracing social media in 2010. It provides examples of how major hotel brands like Starwood, Hyatt, Marriott, and Wyndham are utilizing platforms like Facebook, Twitter, YouTube, and Flickr. It also shares strategies individual hotels have used successfully on social media. The document concludes with best practices for hotels, including using social media to enhance email marketing, engaging customers already using these channels, tips for using Twitter and Facebook effectively, and the importance of user-generated content.
This document is a supplement to the 2014 Global Traveler Study conducted by Cognizant Business Consulting and Hospitality Technology magazine. The study surveyed global travelers on their preferences for using mobile devices, social media, and loyalty programs when engaging with hotels and restaurants. Key findings include that mobile reservations for hotels quadrupled in the last year, consumers are increasingly open to using social media for shopping and engaging with brands, and loyalty programs are evolving to emphasize more personalized rewards and redemption options tailored to individual consumers. The study provides guidance for hospitality companies on developing digital strategies to better engage consumers through mobile, social, and loyalty initiatives.
How the travel industry can maximise the power of social mediaagency:2
In this white paper agency:2 explore how travel brands can maximise the power of social media.
Travel businesses cannot afford to dismiss social media as a fad. It presents an opportunity to gain an edge over competitors, rise above industry-wide challenges and engage effectively with business partners and consumers.
The document summarizes three scenes from the film Ganito Kami Noon, Paano Kayo Ngayon. The film tells the story of Nicholas Ocampo, a young Filipino man who discovers the struggles and inequalities faced by Filipinos under Spanish colonial rule. Through his journey from the province to Manila, he learns about society and comes to identify himself as a Filipino fighting for freedom. The social penetration theory best explains how Kulas deepens his understanding of Filipino society and their cause as he spends more time interacting with people in the city.
This document provides 12 quotes to help motivate starting your own business. It promises quotes that will help finally start a business and provides a link to additional training resources. The quotes aim to provide inspiration and advice to help one take the leap to becoming an entrepreneur.
1. The document discusses four movies and relates theories to scenes in each:
- "Woman of the Ruins" explores attribution, social penetration, and deception theories.
- "Shift" explores social penetration, expectation violation, and deception theories regarding a relationship.
- "Blue Bustamante" relates expectation violation, uncertainty reduction, and attribution theories to scenes.
- "Ganito Kami Noon" focuses on attribution theory and what attributes make someone truly Filipino.
This document provides 12 quotes to help motivate starting your own business. It promises powerful quotes from successful entrepreneurs to help readers finally start their own business venture. The quotes are intended to provide inspiration and advice for aspiring business owners.
The document summarizes and analyzes scenes from three Filipino movies - Kabisera, Shift, and Blue Bustamante - and applies communication and social psychology theories to explain elements of the scenes. For the movie Kabisera, theories around social penetration, attribution, and elaboration likelihood are discussed. For Shift, uncertainty reduction, attribution, and elaboration likelihood theories are examined. Scenes from Blue Bustamante are analyzed using interpersonal deception and attribution theories. Finally, cognitive dissonance theory is applied to understand an element of the movie Ganito Kami Noon, Paano Kayo Ngayon?.
This document discusses several recipes for using IFTTT (If This Then That) to monitor social media for marketing purposes.
Recipe One monitors review websites for negative hotel reviews and sends them to marketing specialists via email. This allows issues to be addressed and competitors' weaknesses to be exploited.
Recipe Two sends an email when interesting job openings are posted on LinkedIn, allowing analysis of competitors' growth and business offerings.
Additional recipes include posting YouTube videos to Facebook to leverage multiple platforms, and cross-posting Instagram photos and events to Facebook to engage more consumers in real time across major social media channels.
The document summarizes and analyzes scenes from four different Filipino films - Kabisera, Shift, Blue Bustamante, and Ganito Kami Noon, Paano Kayo Ngayon? - and identifies communication and social psychology theories that can help explain elements within each scene, such as social penetration theory, attribution theory, elaboration likelihood model, uncertainty reduction theory, interpersonal deception theory, and cognitive dissonance theory.
Communication Theories and Models Final PaperJeremy Bonagua
The document summarizes and analyzes scenes from four different Filipino films - Kabisera, Shift, Blue Bustamante, and Ganito Kami Noon, Paano Kayo Ngayon? - and identifies communication and social psychology theories that can help explain elements within each scene, such as social penetration theory, attribution theory, elaboration likelihood model, uncertainty reduction theory, interpersonal deception theory, and cognitive dissonance theory.
This document summarizes penalties and offenses under the IT Act 2000 in India with case studies. It discusses sections 43, 65, 66, 66A, 66C, 66D, 66E, 66F, 67, and 69 of the Act and associated cases. One case study describes a credit card fraud where victims' computers were infected to make unauthorized online transactions. Another case found an individual guilty under sections 66 and 420 of tampering with broadband internet accounts and hacking sites across cities. The document concludes with an example of web defacement where a government site was altered on a symbolic day.
The document discusses the importance of caring and compassion in caring for nursing home residents. It explores how caring comes from both knowledge and treating residents with dignity, respect, and kindness. The document emphasizes the importance of being fully present with residents and relieving their suffering. True compassion requires commitment to helping others, even when they behave negatively.
El documento describe los diferentes agentes educativos que interactúan con niños menores de 5 años, incluyendo a padres, médicos, cuidadores, educadores en centros de primera infancia, vecinos y miembros de la comunidad. También enfatiza la importancia de capacitar a todos los agentes educativos, ya sean profesionales o no, debido a la diversidad de perfiles y para asegurar que todas las interacciones con los niños tengan un propósito educativo.
This document discusses distraction osteogenesis of the mandible. It begins by defining distraction osteogenesis as the biological process of new bone formation between bone segments gradually separated by traction. It then discusses the history and principles of distraction osteogenesis developed by doctors like Ilizarov. It classifies different distraction osteogenesis techniques like callotasis, physeal distraction, and chondrodiatasis. It concludes by discussing the biomechanical and biological factors important for successful distraction osteogenesis applications.
Plastic injection molding is the progression for injecting plastic-kind straight into mold, cooling of plastic-type, driving out in mold, as well as packing the whole item to sell to the customer. This looks very easy however this procedure needs generation of all these and it is very complex. The whole range of workings is made using this procedure that varies in smallest component for the entire body components of vehicle. The Mold Maker components working for this procedure is thermosetting or thermoplastics plastics. Both thermosetting and thermoplastic plastic moldings are polymers. A few broadly used thermoplastics include polyethylene, nylon, as well as polystyrene whereas vulcanized rubber and Bakelite are broadly used thermosetting plastic. Sometimes the polymer having extreme elasticity can also be used. These kinds of polymers are known as Elastomer. - See more at: http://plastic-metal.hk/service.php
This document contains recipes for several salads, soups, main dishes and snacks. The avocado-mozzarella-mango salad calls for cubed avocado, mozzarella and mango tossed with a dressing and arranged in a tower. The Mediterranean pumpkin soup involves roasting vegetables and making a pureed soup with pumpkin, tomatoes, onion and stock. The oatmeal-almond butter protein balls are no-bake balls made from almond butter, oats, honey and protein powder.
Events Marketing model of Dubai Shopping FestivalAmal Dokhan
This document summarizes a case study on the Dubai Shopping Festival events marketing model. It discusses how Dubai Festivals and Retail Establishment plans and implements the annual Dubai Shopping Festival to promote Dubai as a tourism destination. The festival began in 1995 and has grown significantly, attracting many visitors each year. It faces challenges in integrating various stakeholders and keeping the festival fresh. The success is attributed to collaboration between the government, private sector, and other partners to deliver entertainment, shopping and cultural experiences over the month-long festival.
In 1999, ’The Cluetrain Manifesto’ warned that ‘markets are conversations’. Finally, some 15 years later, software, hardware, mobile and social media vendors have come together to provide tools that allow companies to join and manipulate the conversation. This paper provides a quick overview of the available hardware and software solutions; a discussion of the in-memory landscape, including the strengths and weaknesses of the competing products; and a summary of the latest developments in the social media monitoring space. Given the importance of personalisation and one-to-one advertising for increasing traffic, raising customer conversion rates and increasing average order value, these systems can either be a company’s best friend or its worst enemy.
In 1999, ’The Cluetrain Manifesto’ warned that ‘markets are conversations’. Finally, some 15 years later, software, hardware, mobile and social media vendors have come together to provide tools that allow companies to join and manipulate the conversation. This paper provides a quick overview of the available hardware and software solutions; a discussion of the in-memory landscape, including the strengths and weaknesses of the competing products; and a summary of the latest developments in the social media monitoring space. Given the importance of personalisation and one-to-one advertising for increasing traffic, raising customer conversion rates and increasing average order value, these systems can either be a company’s best friend or its worst enemy.
This marketing plan proposes two strategies to promote Accor Hotels' mobile app: 1) Local partnerships between Accor hotels and nearby cafés, and 2) Marketing through online travel agencies. The local partnership strategy involves cafés providing a free beverage to those who download the app, with cup sleeves advertising a contest. The OTA strategy inserts app advertisements on their websites and emails targeting Accor hotels. Both could be used together with a compounding effect, or individually. The plan aims to increase app awareness, downloads, and future bookings within a $20,000 budget.
Profitability in the Direct-to-Consumer Marketplace: A Playbook for Media and...Cognizant
Amid constant change, industry leaders need an upgraded IT infrastructure capable of adapting to audience expectations while proactively anticipating ever-evolving business requirements.
This document discusses an approach to online value management developed by researchers at STI Innsbruck. It aims to enable smaller organizations to fully exploit communication potential across growing online channels in a scalable way. The approach separates content and communication channels, allowing content to be reused across various heterogeneous channels. It distinguishes between yield, brand, and reputation management as aspects of value management with different time orientations and connections to financial goals. The methodology involves developing domain ontologies, a channel model, and weavers to map content to channels for automated dissemination. This separation of concerns is meant to provide reusability and scalability not available in existing channel-centric solutions.
The document summarizes three scenes from the film Ganito Kami Noon, Paano Kayo Ngayon. The film tells the story of Nicholas Ocampo, a young Filipino man who discovers the struggles and inequalities faced by Filipinos under Spanish colonial rule. Through his journey from the province to Manila, he learns about society and comes to identify himself as a Filipino fighting for freedom. The social penetration theory best explains how Kulas deepens his understanding of Filipino society and their cause as he spends more time interacting with people in the city.
This document provides 12 quotes to help motivate starting your own business. It promises quotes that will help finally start a business and provides a link to additional training resources. The quotes aim to provide inspiration and advice to help one take the leap to becoming an entrepreneur.
1. The document discusses four movies and relates theories to scenes in each:
- "Woman of the Ruins" explores attribution, social penetration, and deception theories.
- "Shift" explores social penetration, expectation violation, and deception theories regarding a relationship.
- "Blue Bustamante" relates expectation violation, uncertainty reduction, and attribution theories to scenes.
- "Ganito Kami Noon" focuses on attribution theory and what attributes make someone truly Filipino.
This document provides 12 quotes to help motivate starting your own business. It promises powerful quotes from successful entrepreneurs to help readers finally start their own business venture. The quotes are intended to provide inspiration and advice for aspiring business owners.
The document summarizes and analyzes scenes from three Filipino movies - Kabisera, Shift, and Blue Bustamante - and applies communication and social psychology theories to explain elements of the scenes. For the movie Kabisera, theories around social penetration, attribution, and elaboration likelihood are discussed. For Shift, uncertainty reduction, attribution, and elaboration likelihood theories are examined. Scenes from Blue Bustamante are analyzed using interpersonal deception and attribution theories. Finally, cognitive dissonance theory is applied to understand an element of the movie Ganito Kami Noon, Paano Kayo Ngayon?.
This document discusses several recipes for using IFTTT (If This Then That) to monitor social media for marketing purposes.
Recipe One monitors review websites for negative hotel reviews and sends them to marketing specialists via email. This allows issues to be addressed and competitors' weaknesses to be exploited.
Recipe Two sends an email when interesting job openings are posted on LinkedIn, allowing analysis of competitors' growth and business offerings.
Additional recipes include posting YouTube videos to Facebook to leverage multiple platforms, and cross-posting Instagram photos and events to Facebook to engage more consumers in real time across major social media channels.
The document summarizes and analyzes scenes from four different Filipino films - Kabisera, Shift, Blue Bustamante, and Ganito Kami Noon, Paano Kayo Ngayon? - and identifies communication and social psychology theories that can help explain elements within each scene, such as social penetration theory, attribution theory, elaboration likelihood model, uncertainty reduction theory, interpersonal deception theory, and cognitive dissonance theory.
Communication Theories and Models Final PaperJeremy Bonagua
The document summarizes and analyzes scenes from four different Filipino films - Kabisera, Shift, Blue Bustamante, and Ganito Kami Noon, Paano Kayo Ngayon? - and identifies communication and social psychology theories that can help explain elements within each scene, such as social penetration theory, attribution theory, elaboration likelihood model, uncertainty reduction theory, interpersonal deception theory, and cognitive dissonance theory.
This document summarizes penalties and offenses under the IT Act 2000 in India with case studies. It discusses sections 43, 65, 66, 66A, 66C, 66D, 66E, 66F, 67, and 69 of the Act and associated cases. One case study describes a credit card fraud where victims' computers were infected to make unauthorized online transactions. Another case found an individual guilty under sections 66 and 420 of tampering with broadband internet accounts and hacking sites across cities. The document concludes with an example of web defacement where a government site was altered on a symbolic day.
The document discusses the importance of caring and compassion in caring for nursing home residents. It explores how caring comes from both knowledge and treating residents with dignity, respect, and kindness. The document emphasizes the importance of being fully present with residents and relieving their suffering. True compassion requires commitment to helping others, even when they behave negatively.
El documento describe los diferentes agentes educativos que interactúan con niños menores de 5 años, incluyendo a padres, médicos, cuidadores, educadores en centros de primera infancia, vecinos y miembros de la comunidad. También enfatiza la importancia de capacitar a todos los agentes educativos, ya sean profesionales o no, debido a la diversidad de perfiles y para asegurar que todas las interacciones con los niños tengan un propósito educativo.
This document discusses distraction osteogenesis of the mandible. It begins by defining distraction osteogenesis as the biological process of new bone formation between bone segments gradually separated by traction. It then discusses the history and principles of distraction osteogenesis developed by doctors like Ilizarov. It classifies different distraction osteogenesis techniques like callotasis, physeal distraction, and chondrodiatasis. It concludes by discussing the biomechanical and biological factors important for successful distraction osteogenesis applications.
Plastic injection molding is the progression for injecting plastic-kind straight into mold, cooling of plastic-type, driving out in mold, as well as packing the whole item to sell to the customer. This looks very easy however this procedure needs generation of all these and it is very complex. The whole range of workings is made using this procedure that varies in smallest component for the entire body components of vehicle. The Mold Maker components working for this procedure is thermosetting or thermoplastics plastics. Both thermosetting and thermoplastic plastic moldings are polymers. A few broadly used thermoplastics include polyethylene, nylon, as well as polystyrene whereas vulcanized rubber and Bakelite are broadly used thermosetting plastic. Sometimes the polymer having extreme elasticity can also be used. These kinds of polymers are known as Elastomer. - See more at: http://plastic-metal.hk/service.php
This document contains recipes for several salads, soups, main dishes and snacks. The avocado-mozzarella-mango salad calls for cubed avocado, mozzarella and mango tossed with a dressing and arranged in a tower. The Mediterranean pumpkin soup involves roasting vegetables and making a pureed soup with pumpkin, tomatoes, onion and stock. The oatmeal-almond butter protein balls are no-bake balls made from almond butter, oats, honey and protein powder.
Events Marketing model of Dubai Shopping FestivalAmal Dokhan
This document summarizes a case study on the Dubai Shopping Festival events marketing model. It discusses how Dubai Festivals and Retail Establishment plans and implements the annual Dubai Shopping Festival to promote Dubai as a tourism destination. The festival began in 1995 and has grown significantly, attracting many visitors each year. It faces challenges in integrating various stakeholders and keeping the festival fresh. The success is attributed to collaboration between the government, private sector, and other partners to deliver entertainment, shopping and cultural experiences over the month-long festival.
In 1999, ’The Cluetrain Manifesto’ warned that ‘markets are conversations’. Finally, some 15 years later, software, hardware, mobile and social media vendors have come together to provide tools that allow companies to join and manipulate the conversation. This paper provides a quick overview of the available hardware and software solutions; a discussion of the in-memory landscape, including the strengths and weaknesses of the competing products; and a summary of the latest developments in the social media monitoring space. Given the importance of personalisation and one-to-one advertising for increasing traffic, raising customer conversion rates and increasing average order value, these systems can either be a company’s best friend or its worst enemy.
In 1999, ’The Cluetrain Manifesto’ warned that ‘markets are conversations’. Finally, some 15 years later, software, hardware, mobile and social media vendors have come together to provide tools that allow companies to join and manipulate the conversation. This paper provides a quick overview of the available hardware and software solutions; a discussion of the in-memory landscape, including the strengths and weaknesses of the competing products; and a summary of the latest developments in the social media monitoring space. Given the importance of personalisation and one-to-one advertising for increasing traffic, raising customer conversion rates and increasing average order value, these systems can either be a company’s best friend or its worst enemy.
This marketing plan proposes two strategies to promote Accor Hotels' mobile app: 1) Local partnerships between Accor hotels and nearby cafés, and 2) Marketing through online travel agencies. The local partnership strategy involves cafés providing a free beverage to those who download the app, with cup sleeves advertising a contest. The OTA strategy inserts app advertisements on their websites and emails targeting Accor hotels. Both could be used together with a compounding effect, or individually. The plan aims to increase app awareness, downloads, and future bookings within a $20,000 budget.
Profitability in the Direct-to-Consumer Marketplace: A Playbook for Media and...Cognizant
Amid constant change, industry leaders need an upgraded IT infrastructure capable of adapting to audience expectations while proactively anticipating ever-evolving business requirements.
This document discusses an approach to online value management developed by researchers at STI Innsbruck. It aims to enable smaller organizations to fully exploit communication potential across growing online channels in a scalable way. The approach separates content and communication channels, allowing content to be reused across various heterogeneous channels. It distinguishes between yield, brand, and reputation management as aspects of value management with different time orientations and connections to financial goals. The methodology involves developing domain ontologies, a channel model, and weavers to map content to channels for automated dissemination. This separation of concerns is meant to provide reusability and scalability not available in existing channel-centric solutions.
Skyword Digital Agency of the Future Full ReportSkyword Inc.
The Agency of the Future Report is based on interviews with leading digital agencies. Download the report for access to insights from 15 top digital agencies, and get access to information about the tremendous service delivery and business innovation taking place.
We asked interviewees for their take on the disruptive forces affecting digital marketers today. They told us in their own words about the specific challenges they face. Above all, they told us how these challenges are being addressed and overcome.
The document discusses how social media data can be used by brands to understand customer sentiment, protect their reputation, and enhance customer relationships. It details a partnership between Barclays and Market IQ, a social media analytics company, to build predictive models from social data. Through their collaboration, Barclays and Market IQ developed dashboards to forecast the impact of outages, measure real-time customer perceptions through a Social Net Promoter Score, and quantify a brand's effectiveness at resolving customer complaints on social media through a metric called "S-Delta". The partnership demonstrates how social data and analytics can help brands become more proactive, understand customer needs, and strengthen customer trust.
The document summarizes key trends in the global hospitality industry, including predicted increases in hotel occupancy rates and revenues. It also outlines several predicted technology trends in the hotel sector, such as greater adoption of wireless charging, robotics, and interactive digital displays. The document concludes by discussing important digital marketing trends for hospitality brands, such as the growing importance of video content, mobile optimization, and social media engagement.
Today’s evolving digital capabilities can help financial services companies achieve greater customer-centricity & community authenticity by breaking some of the key compromises the industry has had cope with its legacy.
In the past, the form, frequency, and caliber of companies’ interactions with customers have been governed to a great extent by operational limitations and/or intermediaries in the value chain such as Agents, Brokers in the Insurance realm.
Retail Banking: Delivering a Meaningful Digital Customer ExperienceCognizant
To compete effectively, banks must fully adopt digital technologies to enhance customer experience, by providing mobile banking, omni-channel banking options, digital personal financial management, and more.
The next generation mobile marketing ecosystemRupa Shankar
This document discusses how telecom operators can leverage customer data through a multi-channel app framework to gain insights and unlock new revenue streams from mobile marketing. The framework combines customers' mobile data with social data to provide a holistic understanding of users. This enriched data can be monetized by offering targeted marketing services and insights to advertisers. When implemented properly with user consent, the approach has the potential to boost operator revenues while also improving customer engagement and reducing churn.
Common value management based on effective and efficentSTIinnsbruck
This document discusses an approach for common value management that separates content from communication channels. It aims to enable smaller organizations to effectively manage their online reputation, brand, and yields. The approach distinguishes information models, communication models, and mappings between them. This separation allows information to be reused across multiple channels, increasing scalability. The goal is to automate much of the multi-channel communication process to reduce costs and handle communication at the speed and scale of modern online platforms.
Komerční Banka is evaluating a new business investment in cloud computing and customer relationship management. The opportunity is to invest in Salesforce.com to improve customer retention and satisfaction. Salesforce.com's approach involves listening to customers on social media, engaging customers through targeted messages, scaling engagement as needs change, and precisely targeting customers. The investment aims to improve KB's retail and online sales by 2014 by providing everything needed for customer relationship management in one integrated system.
Next generation social banking ecosystemRupa Shankar
The document discusses how banks can create a next-generation social banking ecosystem by combining customers' transaction data with their social data through secure social apps, which would provide banks with richer insights into customers and allow them to offer more personalized and relevant products, services, and rewards based on customers' complete profiles and relationships with the bank. It also describes how such a social banking approach could help banks strengthen customer relationships and loyalty in today's challenging banking environment defined by new technologies and shifting customer expectations.
The Future of Social Media Insights from Creative Agency Experts.pdfServa AppLabs
Social media has completely changed the way we connect, communicate, and consume information in our daily lives. As technology continues to advance at a rapid pace, it's essential to gain insights from social media creative agency experts to understand the future of social media and how it will shape our digital landscape.
For E-Tourism assignment , visit: https://academiapapers.net/, thousands of academic assignments, essays and home works has been published there, So don't miss those.
11 BOLD PREDICTIONS FOR THE MEDIA AND ENTERTAINMENT INDUSTRY IN 2024Liveplex
As the media and entertainment landscape continually evolves with technology and consumer behavior, 2024 is poised to be a year of significant transformation and innovation. Here are ten predictions that could define the industry in the coming year.
Similar to Customizing Entertainment & Tailoring guest Experience by syncing their social media profiles with Loyalty accounts (20)
11 BOLD PREDICTIONS FOR THE MEDIA AND ENTERTAINMENT INDUSTRY IN 2024
Customizing Entertainment & Tailoring guest Experience by syncing their social media profiles with Loyalty accounts
1.
1
An
Whitepaper
Customizing Entertainment &
Tailoring guest Experience by
syncing their social media profiles
with Loyalty accounts
By Heath Oudenryn
3.
3
Section 1
Executive Summary
Success of social medial advertising relies heavily on the identification of the appropriate
and effective platforms that give the business access to its target group. It is vital that a
unified message is communicated across Facebook, Instigram, Twitter, Google plus and
both the website/blog. In the hotel industry, just like other industries, customer
satisfaction is crucial to ensuring growth of customer base and business profitability.
Accor experiences a greater challenge in the attempt to satisfy the varying needs of their
diverse customer portfolio, as seen across its economy, mid scale and Luxury brands.
Accor knows the importance of offering quality services and innovating upon which to
continue as a leader in the hotel industry. This can be achieved by creating a unique and
tailored experience for its loyalty members.
Loyalty program member’s account for a large proportion of hotels' occupancy and
revenues. It is well known that from a majority of hotels, at least 30% of occupancy
comes from their members. Robust membership numbers will help Accor with market
leadership and increase potential revenue opportunities and growth. Terms of sales of
points to partners, but also help persuade franchise owners to build/convert to their
brands to take advantage of built-in loyal customer bases. Different customers have
varying needs and preferences and therefore the key to remaining economically viable
and maintaining a competitive edge is the development and usage of a platform that
enables identification of the specific needs of a customer and responding on time through
the analysis of ‘Big Data’. This whitepaper will explore the incorporation of a ‘Linguistic
Inquiry and Word Count’ (LIWC) software as a method to provide customized
entertainment options and likes to loyalty account members in order to create a unique
experience and increase customer satisfaction.
“Big data is a popular term used to describe the exponential
growth and availability of data. Social media platforms like
Facebook and Twitter provide real-time perspectives on
people’s behavior, preferences and likes from on a range of
products. Every facet of our contemporary lives is being
uploaded and Accor intend to sync entertainment
preferences and likes to loyalty members accounts to create
a customized guest experience”
4.
4
Section 2
Introduction
The Hotels and Resorts industry has emerged from the troubled years of
the Global Financial Crisis in which revenue stagnated due to weakened
demand from both the corporate and tourist segments. Hotels and resorts
have also been met with heavy competition from other forms of
accommodation, particularly serviced apartments, which have been
refined to cater for the lucrative corporate segment. Industry revenue
declined 8.4% and 3.1% in 2008-09 and 2009-10, respectively, as the
global financial crisis brought havoc on consumer sentiment and business
confidence. However, the industry has rebounded following a resurgence
of inbound tourist numbers, and recovering consumer and business
confidence. For this reason, industry revenue is expected to grow by an
annualized 3.1% over the five years through 2013-14, to total $6.1
billion.
Despite the difficult operating environment post financial crisis, the
industry has returned to growth, with the industry recovering strongly over
the past three years. Many hotel and resort operators reacted to the
adverse economic conditions by cutting room rates and offering
additional perks and services such as this platform. This will be a part of a
diversification strategy to attract loyalty members. Revenue has increased
4.0% in 2013-14.
5.
5
Macro-theories, such as the social network theory, show how online
communities can be utilized to assist in conquering service marketing.
Social network theory views the community of individuals as connected
actors, and uses mathematical models to study its structure, development,
and evolution (Wasserman and Faust 1994). Social media allows this
theory to develop from an offline context to an online context seamlessly.
The recent emergence of a multi-dimensional social network framework is
crucial when studying the interaction between social actors and
information artifacts (Contractor 2009). By treating social media content
as nodes, one can perform mathematical calculations on those
information artifacts, such as what are the important pieces shared by
many people, how one can connect users through artifacts, where are the
structure holes of social media by connecting which the network could be
more tightly integrated? This area will be looked at closely in our analysis.
1. Social media is real-time, increasing consumer expectation on
corporate response times
2. Social media creates an opportunity for brands to have a
personified presence, creating a human-like exchange with their
customers
6.
6
Section 3
Objectives
This whitepaper’s objective is to outline the design of a platform
that will enable hotel loyalty members to have their favorite
music, movies and TV shows to be displayed automatically on
the entertainment system in their room when they check-in. It
will also have the capability to recommend local eateries,
external entertainment facilities and any current events that link
to the guest’s preferences.
LIWC is a transparent text analysis program that can analyze
any sort of text information and create a database of information
that Accor will be able to use to customize the experience for
their customers. LIWC can be used to analyze guests social
media posts, likes, check-in’s and status updates – Accor can
offer customers immediate access to entertainment options and
allow for better experience, whether it be business or leisure.
Similarly, trends towards certain types of restaurants and
gastronomy will allow Accor to offer tailored recommendations
to near-by restaurants and menu suggestions from room service.
This new platform will resonate emotionally within Accor Hotel Guests
7.
7
By creating this platform, Accor will be able to completely tailor all
entertainment to the individual and take the guesswork also increase
media sales. By analyzing LIWC, Accor is able to identify its
customer’s needs and likes and pre-emptively offers solutions.
Additionally, this may help convince first-time customers to sign up
with Loyalty programs to experience these benefits.
8.
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Section 4
Features
The platform will be split up into 5 feature features that will
provide a holistic approach to the customization of
entertainment to the individual.
Music
Movies
Favorite actors, genres, and previous viewing will be
prioritized for the comfort of the guest
The home page will automatically
update to account holders details
upon check in. recent likes,
Sham, and any other data will
sync and display the artist, bands,
d’s recent releases, hits and
productions.
9.
9
Food & Beverage
Shows
Guests won’t have to
search for their next fix of Game of Thrones or House of
Cards, the most recent episodes will be at their mercy’s
Night life
Discovering music moments will use likes and
preferences to provide recommendation on near by
attractions and online viewing.
Favorite dishes, recent
gastronomy related posts,
likes, tags and locations will
help tailor recommendations
from the in-house f & b
menu, f & b specials/events,
and near by restaurants and
eateries.
10.
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Section 5
Technology
LIWC, Custom Dictionary software and Algorithms within
the custom software will drive the platform. The Internet
is the essential background technology. Internet and
Ethernet will be essential for brining entertainment in-
room through Foxtel and the Accor media player. The
Internet is a critical business tool with 93% of Australian
organisations having access. Personal computer allow for
people to upload their
entertainment preferences to
Social Media, Australian
households and Internet usage
rank high by global standards.
Broadband networks are
showing positive growth.
Smart phone penetration is
high and acts as both a supporting and substitute channel
for PC’s. Function and emotion words people use provide
important psychological cues to their thought processes,
emotional states, intentions, and motivations.
LIWC dimensions will correlate thinking styles and
individual differences with entertainment preferences.
Accor will use a custom build software program to
develop a custom dictionary of all the necessary words
used in Entertainment/food/lifestyle. Other technology
used will be HTML code and Java script code.
11.
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Section 6
Data Pipeline & Processing Steps
The flow of data starts when an Accor guest/member develops
an interest, like or preference for a certain artist, show, film, song
etc. They then express this on social media. The custom software
program using LICW as a premise will create a custom
dictionary to link and sync guests’ entertainment. Algorithms
similar to those used for the application of “Dynamic
Remarketing” will allow for the mining of all relative data.
12.
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Section 7
Ethics Once a mutual agreement has been
established, information/preferences
will be gathered using LIWC. With
the help of Facebook’s Rigorous
Application Evaluator (Frappe) to
prevent third party malicious
applications from accessing the
information from LIWC. FRAppE is
used to analysis and identify third
party applications on Facebook
complex algorism to determine if
the application is malicious or safe.
Using a combination of these
programs will ensure that correct
information is extracted and the
information extracted is safe. The
information that has been gathered
with LIWC will be protected behind
firewalls and stored as an encrypted
file to prevent hackers from gaining
access to the information. This
information will never be shared
with the public and will be stored
using numeric id. Hotel loyalty
members are able to access their
own information to make
amendments with a special
identification card.
Linguistic Inquiry and Word
Count or LIWC for short is a
great system for analysing text,
however this can be regarded as
a breach of privacy and poses an
ethical dilemma. Cyber-crime
especially identity thief has been
on the rise with the ease of
accessibility of personal
information on social media. For
this reason, the platform will
ensure that that privacy is
paramount.
The use of the platform will be
marketed as a premium option
for Loyalty Members with the
opportunity to expand offerings
to standard hotel guests.
Upon joining/Rejoining, the
Accor Le Club as a loyalty
member, the syncing of
entertainment preferences would
be given as an option for
members to sign off on.
Privacy is our very first priority
13.
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Section 8
References
Aaron Martin, R. V., 2013, Assessing the Benefits of Social Networks for Organizations,
SEA-SoNS Project, 1-34
Cross, C., Smith, R. G. & Richards, K., 2014, Challenges of Responding to Online Fraud
Victimisation in Australia, Australian Institute of Criminology, viewed 16 October 2014,
<http://www.aic.gov.au/publications/current%20series/tandi/461-480/tandi474.html>
David G. Taylor, J. F., 2012, Self-Enhancement as a Motivation for Sharing Online
Advertising Journal of Interactive Advertisement, 1-300
James W. Pennebaker, C. K., 2007, The Development and Psychometric Properties of
LIWC2007, LIWC2007 Manual, 1-22
Rahmanm, S., Huang, T., Madhyastha, H. & Faloutsos, M., 2012, FRAppE: Detecting
Malicious Facebook Applications, CoNEXT, 313-324