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A report from The Economist Intelligence Unit
Sponsored by
NAVIGATINGTHE
WATERSOFFOREIGN
EXCHANGEAND
INTERNATIONAL
PAYMENTS
© The Economist Intelligence Unit Limited 20141
NAVIGATING THE WATERS OF FOREIGN EXCHANGE AND INTERNATIONAL PAYMENTS
Worldwide equity and debt markets have surged in
recent decades, but less-celebrated foreign
exchange (FX or forex) dwarfs both of them. One
day of FX trading beats average daily trading in
global stock markets by 28 to 1. Even trading
volume in the US taxable bond market pales in
comparison to foreign exchange. In April 2013,
daily forex transactions hit $5.3trn, equivalent to
trading the value of the combined annual world
gross domestic product twice a month.
Financial institutions build appropriate strategies
to take advantage of mispriced currencies in
fractions of seconds, hours or days. Sometimes they
face off against corporations that hedge, but more
often against rivals with different goals or market
forecasts for specific currencies. Non-financial
corporations tailor FX exposure to suit lines of
business. But temper expectations, Nicholas
Fanandakis, CFO of DuPont, warns counterparts.
“You can’t look at foreign exchange to make
money,” he says. “You’re in it to manage risk.”
Yet, surprisingly, the world’s largest and most
active marketplace lacks the understanding its
impact merits in for-profit and philanthropic
sectors. What’s more, the basic FX tools have
changed little in recent decades.
Familiar tools ease currency risk in changing
market climates, highlighted in the past year by a
plummeting Japanese yen. Spot forex transactions
form the bedrock of a smooth cross currency
payments system. Trades settle in two-day windows
subject to variations because of time zones.
“Outright forwards” arrange FX transactions that
settle in a month, two months, three months, six
months or a year. Aptly named “broken date
forwards” settle at other intervals.
FX swaps transform currency rate exposure into
a play on interest-rate differentials. Trading
surpasses all other FX instruments, although the
pace has slipped of late, according to the Bank for
International Settlements. Daily swaps volume at
$2.2trn represented 42% of all FX-related
transactions in 2013, two percentage points lower
than reported in 2010.
FX futures and options furnish a crucial and
dynamic dimension to the FX ecosystem, thanks to
the regulatory landscape for exchange-traded
derivatives. Regulated exchanges install financial
safeguards that maintain markets and wall off
assets from the fate of counterparties—even in the
sort of economic upheaval that erupted in 2008.
Companies with global aspirations or facing
global competition need a firm handle on currency
markets. Left to an afterthought, FX invites
unwanted consequences to the bottom line.
Treated with due respect, on the other hand, FX
supports liquidity, credit relationships, ample cash
flow and healthy bottom lines.
Executive
summary
The Economist Intelligence Unit bears sole responsibility for this Briefing paper and its content; the views expressed do not necessarily reflect
those of the sponsors, INTL FCStone Inc, its group of companies or CME Group. The paper was written by Steven Mintz and edited by Carolyn Whelan.
Treated with
due respect, FX
supports
liquidity, credit
relationships,
ample cash flow
and healthy
bottom lines.
© The Economist Intelligence Unit Limited 20142
NAVIGATING THE WATERS OF FOREIGN EXCHANGE AND INTERNATIONAL PAYMENTS
Superlatives sound commonplace today in the
financial industry, but foreign exchange earns
them year in and year out. It is by a wide margin
the world’s largest, most liquid marketplace. The
2013 Triennial Central Bank Survey published by
the Bank for International Settlements reported
that daily FX transactions hit $5.3trn, a pace
equivalent to trading the value of annual world
GDP every two weeks.
And FX is everywhere that currency plays a key
role.
Travelers exchanging dollars to spend abroad on
vacation, global companies devising ways to
protect millions of dollars in cross-border revenue,
and financial institutions betting on currency
fluctuations populate a market defined by
unrivaled size and global scope.
Although global equity and fixed-income
markets tend to garner more headlines, their
volume pales next to FX volume. In one day, the
currency market trades 28 times the average daily
trading of all of the world’s stock markets
combined. And in 2013, average daily trading
volume in the US taxable bond market—the most
active marketplace for corporate debt—edged past
$20bn, according to the Securities Industry and
Financial Markets Association. At that pace, bond
trading in the US amounted to four-tenths of one
percent of the daily volume in foreign exchange.
Not surprisingly, a firm grasp on a market so
far-reaching and dynamic eludes all but the most
seasoned experts. “Foreign exchange operates on a
bit of a mind-boggling scale,” warns Robert
Hodrick, the Nomura Professor of International
Finance at the Columbia University Business School.
“The numbers are astounding,” agrees Joseph
Francois, who monitors FX as a professor of
economics at the World Trade Institute in Bern,
Switzerland, and as director of the European
Trade Study Group, an academic forum based in
the UK. What’s more, says Mr Francois,
transparent, “plain-vanilla” FX transactions
account for only half of all the activity. The other
half of the market comprises swaps, derivatives
and more complex transactions, often with
multiple parties or currencies.
When computers, cars, cell phones and washing
machines cross sovereign borders, money and
investments migrate also, necessitating foreign
exchange. Nowhere is that trend more striking
than in emerging markets, where growing middle-
class populations seek amenities familiar in
developed nations. As international commerce and
investment flourish and mature, so does foreign
exchange in the form of spot transactions,
forwards, swaps, options and futures.
Surprisingly, FX, the world’s largest and most
active marketplace, often lacks for the attention its
size merits. Investors and finance journalists follow
equity and fixed-income markets closely, but as an
asset class, it is actually currency that deserves
greater prominence.
Indeed, unlike stocks and bonds, the vast
majority of foreign exchange occurs between giant
The biggest market on earth
1
In one day, the
currency market
trades
28times
the average daily
trading volume of
all of the world’s
stock markets
combined.
© The Economist Intelligence Unit Limited 20143
NAVIGATING THE WATERS OF FOREIGN EXCHANGE AND INTERNATIONAL PAYMENTS
financial institutions where consumers don’t see it.
Corporations that hedge critical financial risks
account for just 10% of the activity.
This lack of visibility comes with intrinsic risks,
as exposure to currency fluctuations can make
foreign exchange a perilous blind spot. Sky-high
stakes subject to unpredictable movements can
rock FX markets, but leaving their impact to chance
can take a punishing toll.
For evidence that deciding not to hedge carries
more risk than a prudent hedging strategy just look
at Japan. Last year, the yen plummeted 22% in
value against the US dollar, the second most
heavily traded currency pair after US dollars and
euros. Unhedged exposures swamped gains in
portfolios or erased robust profits of companies
doing business in Japan.
The consequences of FX volatility affect much
more than prices for imports and exports.
Underlying exposure to foreign currencies touches
goods and services across the board and around
the world. Charitable organisations also contend
with effects.
In 2013, CARE directed more than $450m to
global initiatives that assist refugees, support
education and promote health in 87 countries.
“We’re in a lot of exotic currencies where hedging
is not an option or is very costly,” says Peter Buijs
(pronounced “Bowse”), CFO of CARE. “Foreign
exchange adds a great deal of complexity to our
work,” says Mr Buijs. “We transact business in all of
those currencies.”
The US dollar furnishes a base currency for
reporting purposes, but CARE donations reside in
four currencies: euros, pounds sterling, Swiss
francs and Swedish krona. CARE avoids double
conversions into US dollars and then into local
currencies. “We manage cash flow so that it gets
into the currency of the grant, and then we transfer
it to the currency where money is needed,” says Mr
Buijs. “In addition, we reduce currency risk by
keeping assets and liabilities in each foreign
currency in balance.”
For any business with global aspirations, making
FX an afterthought ignores the tail that often wags
the dog—with unwanted consequences to the
bottom line. Smooth global payments hinge on a
cautious balance of local assets and expected
liabilities, especially where currencies are thinly
traded or banking relationships don’t exist. Daily
FX transactions would shut down without liquidity,
credit relationships, ample cash flow and balance
sheets that support credit. Absent means to
convert currencies, cross-border activity would
soon grind to a halt.
Competing in a complex, opaque
arena
The basic building blocks of FX have changed very
little in the last several decades, even as trading
volume has increased steadily over the same period
of time. What is the source of record-breaking
volume? Historically, experts pointed to the ebb
and flow of trade balances, central banks adjusting
interest rates, and the global economic climate.
Yet, in recent years, many newcomers have
joined the FX fray. The latest Bank for International
Settlements (BIS) report singles out “other
financial institutions”, meaning banks that are not
formal dealers in the currency market. These
institutional investors, hedge funds and
proprietary trading firms that trade for capital
gains, not commissions, have helped boost trading
volume, as have swelling ranks of retail investors.
As these newcomers arrive, improved access to
data, expertise and execution allow them to face
off against giant rivals. According to BIS data, their
daily trading surpassed established participants in
the 2010 Triennial Survey, a trend also visible in
past surveys. Daily trading by “other financial
institutions” recorded almost 50% growth since
2010, to $2.8trn.
“It’s great that the average investor can come
and at least show interest,” says Zoran Mavrinac,
senior managing director and head of Curex FX, a
firm with financial products that link institutional
FX to global capital markets. Yet this new influx
poses new questions. Ranks have expanded in a
period of relatively low volatility in FX—how will
these new market participants react if markets get
rocky? An en masse departure might strain liquidity
and crowd the exits.
❛❛
Foreign exchange
adds a great deal
of complexity to
our work.
❜❜
Peter Buijs,
CFO of CARE
© The Economist Intelligence Unit Limited 20144
NAVIGATING THE WATERS OF FOREIGN EXCHANGE AND INTERNATIONAL PAYMENTS
In this flow of new activity, furthermore, rivers
of data create a vast appetite for education and
analysis. Issues related to foreign exchange spawn
books, motivate research papers, fill text in
corporate financial reports and sustain websites
aimed at turning rank-and-file investors into
currency gurus.
And there’s a lot to learn. Interest rates,
regulatory regimes, trading venues and
geopolitical upheaval also tip the balance in FX
strategies. Companies must weigh contingencies
and plan ahead so that cross-currency payment
chains operate smoothly. Mr Hodrick and academic
colleagues parse currency fluctuations by type of
instrument, counterparty, means of execution and
country issuing the currency moment-by-moment
or year-by-year. This work results in scholarly
papers that probe, among other things, the
relationship between risk premiums and expected
future exchange rates, biases in the measurement
of FX risk premiums and risks and returns in
forward FX.
Hundreds of research titles in the academic
space try to make sense of FX complexity—but for
the layman, they may only add to the confusion. At
the end of each day, the nuances and vagaries of
foreign exchange evoke a description of Soviet
Russia by Winston Churchill, the legendary British
prime minister: “a riddle wrapped in a mystery
inside an enigma”.
This complexity and opacity can lead judgement
astray, and so government and industry regulators
in every jurisdiction wrestle with transparency and
accountability. Since enacting the Commodity
Futures Modernization Act in 2000, the US
government, through various regulatory arms, has
implemented stronger rules to monitor FX
transactions. The Commodities Futures Trading
Commission monitors compliance and the
Department of Justice prosecutes where fraud
exists. Abroad, central banks and financial
regulators take similar approaches. Nevertheless,
FX transactions between the most sophisticated
market participants go largely unregulated by
American and other authorities.
The most rigorous analysis and regulation
cannot predict or control with certainty how
markets will move tomorrow, much less in one
month, six months or even two years. Absent
means to control fluctuations, FX has centered on
managing risk ever since modern currency trading
began.
© The Economist Intelligence Unit Limited 20145
NAVIGATING THE WATERS OF FOREIGN EXCHANGE AND INTERNATIONAL PAYMENTS
From payments for fast food to payments for
passenger jets or financial instruments, the
abstract nature of foreign exchange echoes a tale
retold by Milton Friedman, the late Nobel laureate,
about “the island of stone money” in his book
Money Mischief: Episodes in Monetary History.
On the island of Yap in Micronesia’s Caroline
Islands, locals once devised a unique monetary
system. Because they lacked metal, they carved
giant wheels from stone. Repayment of a debt
required the transfer of one stone wheel by raft
from one island to another. All worked well until,
at one point, a storm overturned the raft, sending
the valuable stone to the bottom. Initially, all
value seemed lost, until testimony established
agreement on the dimensions of the giant sunken
stone. Yap islanders decided that they didn’t
actually need to see the stone for it to have value.
Knowing its dimensions and whereabouts was
sufficient to sustain value for generations until
westerners arrived.
Fast-forward to trading rooms in financial
centres around the world today. Confidence, not
precious metal reserves (and much less wheels
carved from stone), governs currency prices.
Towards the end of the second world war the
Bretton Woods Agreement replaced fixed foreign-
exchange rates with an adjustable rate system that
pegged US dollars to the price of gold. The
agreement lasted until 1971, when President
Richard Nixon finally severed the US currency’s link
to gold to prevent runs on the dollar. Other
governments followed suit, and most currencies
began to trade based on underlying economic
merits, subject to local currency restraints.
Two decades later, the Journal of Economic
Perspectives reported that rigorous efforts to
predict exchange rate movements fared no better
than a random walk model. This indicates, as
Richard Meese, a UCLA professor and the author,
concluded, that “exchange rate changes are hard
to explain after the fact, even with the knowledge
of actual future values of fundamental variables.”
Armed with faith in global currency valuations,
financial institutions plunged into over-the-
counter foreign exchange, where most currencies
still change hands today. By 1998, trading
surpassed $1.5trn.
Even top experts can underestimate FX risk. A
wrong bet on Russian currency triggered the
much-publicised 1998 collapse of Long Term
Capital Management, a fund whose brain trust
included two Nobel laureates in financial
economics. Emergency meetings convened by the
New York Federal Reserve Bank pressured bankers
to support a bailout, temporarily staving off lasting
damage to the financial system.
Companies may come and go, but robust FX
markets display resilience. After the collapse of
Lehman Brothers in 2008 sent equity markets into
a tailspin and froze fixed-income markets, FX took
a punch but kept on ticking. In the three-year
run-up to the 2007 BIS Triennial Survey, daily FX
volume surged by 72%. The pace of growth fell over
the next three years, but daily activity nevertheless
grew by 21%. The latest Triennial Survey, in 2013,
Challenges and opportunities
2
© The Economist Intelligence Unit Limited 20146
NAVIGATING THE WATERS OF FOREIGN EXCHANGE AND INTERNATIONAL PAYMENTS
reported a 33% increase in daily FX trading, setting
another new record.
As growth in the FX market continues, the
increasing speed of trading poses fresh challenges.
Transactions occur multiple times a second, from
identifying price inefficiencies to executing orders.
Whether stock, bonds or currency changes hands,
computer algorithms operate according to rules
that transform events to numbers. If the numbers
dictate a trade, it occurs in nanoseconds.
Debate clouds the merits of high-frequency
trading. Proponents emphasise added market
liquidity at every instant. Detractors warn that
algorithms distort the FX market and snare profits
from investors who can’t afford costly access to
high-speed networks.
Whatever the speed of trading, strategies for
managing FX risk rely on data crunched by central
banks, global financial institutions, financial
regulators and independent economic advisers.
Market experts keep close tabs on average daily
volumes, values and volumes by type of FX
instrument, average daily values by instrument,
and average daily spot values by trade size, among
other statistics.
For its own part, the US Federal Reserve Bank
reports each quarter on the euro-dollar and the
dollar-yen exchange rates; performance of the US
dollar against the New Zealand dollar, Australian
dollar, Japanese yen, Swiss franc, British pound,
euro and Canadian dollars; and renminbi spot rates
traded offshore in free markets and onshore,
subject to restraints imposed by the Chinese
government. The Fed’s counterparts around the
world produce similar reports and analyses.
Learning the language of FX
As market participants have sought to convert risk
into opportunity, FX has developed a language of
its own. Spot transactions, outright forwards,
non-deliverable forwards (where risky currencies
never change hands), and foreign exchange swaps
and options that balance risk and reward keep
market veterans on their toes.
Spot FX transactions form the bedrock of
cross-currency payments. Simple currency
exchanges occur within two-day windows subject
to time differences around the world that can alter
settlement times. Spot counterparties check spot
rates and then currencies change hands. If the new
currency is earmarked for local payables,
subsequent fluctuations are muted. If currency
resides in a treasury or portfolio, it can take a hit
or, conversely, record a gain when prices change.
Not all transactions are so straightforward.
Some currency risks will materialise on deliveries in
a month, two months, three months, six months or
a year—the typical forward maturities. “Outright
forward” transactions contract to exchange cash at
these future dates. Prices generally reflect two
components: spot prices in both currencies and
differentials in local interest rates reported as
“swap points”. Agreements with other end dates go
by a logical moniker, “broken date forwards”.
The globalised economy often invites companies
and investors to hold currencies subject to thin
liquidity or local capital controls that curtail
trading. The roster of such currencies includes
Indian rupees, Taiwan dollars, Russian rubles,
Korean won, Malaysian ringgits and Chinese
renminbi, to name only a few. Non-deliverable
forwards (NDFs) help firms manage these risks
without ever holding the money. The non-
exchange of currency for an NDF is a result of
capital controls put in place by sovereign nations.
For example, a US company that arranges to
import goods from an emerging-market nation in
six months’ time can do nothing but hope for
favorable currency impact when it buys local
currency in six months. On the other hand, it might
buy the local currency at an artificial rate, subject
to change versus the dollar. As a third alternative,
an NDF requires counterparties to settle based on
the difference between an exchange rate set when
the contract is signed and the actual spot rate
when the contract terminates. Final payoff, always
in the more seasoned currency, hinges on interim
performance.
NDFs resemble forward outright contracts in
that two counterparties set notional amounts of a
non-deliverable currency, says FX veteran Jim
Sharpe, the author of Foreign Currency: The
© The Economist Intelligence Unit Limited 20147
NAVIGATING THE WATERS OF FOREIGN EXCHANGE AND INTERNATIONAL PAYMENTS
Complete Deal. When contracts terminate,
counterparties settle differences between forward
rates and prevailing spot prices, subject to
provisions of the International Swaps and
Derivatives Association.
FX swaps routinely surpass trading in all other
FX instruments, the BIS reported, although the
pace has slipped. Daily volume at $2.2trn
represented 42% of all FX-related transactions in
2013, two percentage points lower than reported
in 2010.
FX swaps transform currency-rate risk into a play
on interest-rate differentials. Swap flows, says Mr
Sharpe, resemble borrowing one currency bought at
the spot rate and investing a currency sold at the
spot rate. This tool, says Mr Sharpe, arms companies
with a great deal of flexibility. Customers can switch
currency assets and enhance yields while fully
hedged; transfer any borrowing advantage from
one currency to the other; and roll positions if
receipts are late or contracts delayed.
FX futures and options add a crucial and
dynamic dimension to the FX ecosystem. Principal
benefits include price transparency and decreased
counterparty risk, thanks in part to a well-defined
regulatory landscape for exchange-traded
derivatives. Hedge funds, asset managers,
proprietary trading groups and commercial banks
see advantages on a daily basis, starting with
price disclosure that puts large and small
investors on a level playing field.
Cleared transactions also confer safety in a
storm. The FX futures and options marketplace
transfers counterparty risk to exchanges, a crucial
distinction when financial institutions are under
stress. As writ large in 2008, co-mingled accounts
make it nearly impossible to identify, much less
recover assets, if the financial institution holding
them stumbles or goes under. Regulated
exchanges, on the other hand, install mark-to-
market safeguards that wall off assets from the fate
of counterparties. If the original counterparty fails,
an exchange can obtain pricing from any healthy
institution.
Whether trading foreign currency in US dollars
paired with pounds sterling, euros, Swiss francs or
Japanese yen, or conducting “cross currency”
exchanges that do not involve US dollars,
increasingly fewer banks dominate the
marketplace. In April 2013, according to the BIS
Triennial Survey, sales desks in the UK, the US,
Singapore and Japan handled 71% of foreign
exchange trading, up from 66% reported in the
previous Triennial Survey.
Micro- and macroeconomic data on currency
pairings that are subject to constant change
furnish plenty of numbers to crunch to determine
FX rates. As an alternative measurement of
currency values, many economists point to
purchasing power parity, a concept based on the
theory that prices for the same product in different
parts of the world convey the value of local
currency.
Purchasing power parity gave rise to The
Economist’s “Big Mac Index”, which compares the
price of McDonald’s Big Macs across many
countries. If a Big Mac costs $1 in the US and 100
yen in Japan, then, according to what economists
call “the law of one price”, $1 should fetch 100 yen
in exchange. Notwithstanding the fact that Big
Macs in two parts of the US may fetch different
prices, the theory has adherents who readily apply
it to items much larger than hamburgers.
Identifying the risks
Earnings calls at 846 publicly traded North
American companies reported collectively $17.8bn
in negative currency impact last year, according to
the “2013 Corporate Earnings Currency Impact
Report” by FX researcher FiREapps. The fourth
quarter alone featured $5.8bn in negative impact,
up 39% over the third quarter. Nearly half of the
companies reporting currency impact find that
more analysts are asking increasingly informed and
sophisticated questions about FX.
Market participants ranging from DuPont to
individual investors trading on tablets and mobile
phones manage FX risk with their four basic levers:
spot transactions, outright forwards, non-
deliverable forwards and foreign exchange swaps.
As things stand, says William Stutts, an attorney
at law firm Baker Botts, European and US regulators
© The Economist Intelligence Unit Limited 20148
NAVIGATING THE WATERS OF FOREIGN EXCHANGE AND INTERNATIONAL PAYMENTS
have views that are not fully aligned. In the US,
spot contracts enjoy exemption from the raft of
Dodd-Frank Act regulations aimed at monitoring
derivative transactions. Prolonged delays in settling
transactions could invite regulators in the US to
revitalise a push to designate some spot
transactions that remain open for an extended
period as option, forward or currency swap
transactions that fall under the regulatory
umbrella, closer to the view of European and British
regulatory authorities.
In global markets, furthermore, timing
sometimes adds complication to spot transactions.
Local market closings, holidays, or time-zone
coordination issues can preclude simultaneous
exchanges of currency, in which case complications
can arise.
Yet in all FX transactions, settlement risk holds a
trump card. Every deal goes bad when someone
comes up empty-handed. “The elephant in the
room is settlement risk,” says Mr Stutts.
Bill Jellison, CFO of Stryker, a medical-devices
company, sees heightened attention to settlement
risk. “It’s probably more volatile than five-six years
ago, before the broader financial turmoil,” Mr
Jellison says. But sound policy and constant review
keeps the risk manageable for Stryker, whose
products ring up more than a third of revenues
outside the US.
Developing an FX strategy
With analyses and models in hand, CFOs,
treasurers, portfolio managers, hedge-fund
analysts, bankers and currency traders tend to view
this marketplace through different lenses.
Institutional investors take advantage of
currency mispricing, sometimes against
corporations engaging in hedging strategies, but
more often against financial institutions with
different goals or market forecasts. “We would add
that currency is the quintessential ‘macro’ asset,”
says Dori Levanoni, at First Quadrant, a sub-adviser
on FX to John Hancock Financial Services. “Macro”
is an apt description, says Mr Levanoni, because
most economic activity, whether rooted in trade,
investment, inflation or monetary policy,
eventually passes through the FX market before
working its way into the global economy.
Non-financial corporations tailor FX exposure to
suit lines of business. “When we price our sales to
farmers in Brazil, we look forward to what dollars
we will receive and attempt to adjust local prices
accordingly,” says Paul Graves, CFO of FMC Corp., a
global leader in agricultural, specialty and
industrial chemical markets. When agricultural
goods from Brazil find their way to supermarkets in
the US, FMC’s approach to foreign exchange is
reflected on the price tags lining the shelves.
Opportunity lies in protecting gains against
adversity. “For us it’s about reducing the volatility
of earnings,” says Graves. “What we hedge and
don’t hedge depends largely on how it impacts
earnings volatility. We’re not trying to predict
movements. We want to make sure we minimise
exposure to the effects of foreign-exchange
movements that directly affect their earnings.”
Savvy managers expect hedging programs to
lose some money under the best of circumstances.
“I would love to be able to say that I could have a
forex program and break even on it”, says Nicholas
Fanandakis, CFO of DuPont, “but I don’t think
that’s very realistic.” If hedges work 100% of the
time, the cost of hedging is a haircut. “As long as
you don’t do worse than the cost portion”, says Mr
Fanandakis, “you’re doing a good job of protecting
against risk.”
DuPont and other global companies mobilise
natural hedges where suitable. Centrally managed
natural hedging strategies evaluate and exploit
offsetting currency exposures in different lines of
business.
With low fees and narrow spreads prevalent
these days, investors control cost by managing risks
that never go away. The past year saw currency
devaluations in Argentina and Venezuela. “That is
going to happen periodically,” Mr Fanandakis
warns. “Any business wants to sell an extra pound
of product and get an extra dollar of sales. You have
to look at new business in its entirety and then
bring in the treasury organisation to make sure that
❛❛
What we hedge
and don’t hedge
depends largely
on how it impacts
earnings
volatility. We’re
not trying to
predict
movements.
❜❜
Paul Graves,
CFO of FMC Corp.
© The Economist Intelligence Unit Limited 20149
NAVIGATING THE WATERS OF FOREIGN EXCHANGE AND INTERNATIONAL PAYMENTS
if you enter a new region, you’re going in with eyes
open.” The name of the game? “Try to minimise
surprises,” says Mr Fanandakis.
The bottom line
The largest companies in the world assign a priority
to FX for good reason: adverse currency movements
can erase expected profits, lower the value of
balance-sheet assets or dull the capacity to
compete globally. Conversely, favorable
movements might boost the bottom line, but that
is seldom the goal. “Most companies are not trying
to speculate on currency movements,” says Martin
O’Donovan, deputy policy and technical director for
the Association of Corporate Treasurers, a global
group based in London.
DuPont’s Mr Fanadakis concurs. “You can’t look
at foreign exchange to make money,” says Mr
Fanandakis. “You’re in it to manage risk.”
At Stryker, it’s imperative that currency
fluctuations do not sap profits from specific
transactions with external customers and business
units based abroad. Routine foreign exchange
hedges that curtail currency risk never venture
into bets on currency movements. “We do not use
speculative hedges,” says Mr Jellison, the CFO.
“We’re looking only to mitigate risks related to
revenues.”
Yet caution and sound policy cannot guarantee
perfect outcomes when, for instance, the Japanese
yen tumbles in value by 22%. Hedging only helps
mitigate risk, not eliminate it.
Like most of her counterparts, CFO Pam Strayer is
cautiously optimistic about FX hedging strategies at
Plantronics, a global manufacturer and distributor
of corded and wireless communications equipment.
“We do not hold or issue derivative financial
instruments for speculative trading purposes,” Ms
Strayer says. “We use a hedging strategy to
diminish, and make more predictable, the effect of
currency fluctuations.” Strategies center on balance
sheet risks such as accounts payable and accounts
receivable and on economic exposures that arise
when revenues in multiple currencies are reported
in US dollars.
Strategy, not the unmatched size of the market, is
the biggest driver of FX trading at global companies.
Nevertheless, currency markets command unique
respect, even from seasoned CFOs. “Sure, it’s a big
market,” says DuPont’s Mr Fanandakis. “A lot of
multinationals like ourselves use the currency
markets to manage our business risks.” Multiply by
ten the currency-trading activity in the corporate
sector and “big” becomes an understatement.
After a long stretch of low volatility, strategies
may require adjustment. When the climate changes
it won’t stay a secret. Twitter and emerging social
business outlets will spread news that dollar
trading is mixed, inflation looms, spending has
edged up according to the US Department of
Commerce or increasing risk-aversion favors the
yen over the dollar. High-frequency algorithms will
execute hundreds of trades long before the fastest
texters hit “send.”
“Currency is often the leftover asset,
unobserved, forgotten exposure in a portfolio,”
says First Quadrant’s Mr Levanoni. If anything is
certain, the world’s largest and most liquid
financial market is poised to assume its rightful
place on the global financial stage. Cover:Shutterstock
❛❛
You can’t look at
foreign exchange
to make money.
You’re in it to
manage risk.
❜❜
Nicholas Fanandakis,
CFO of DuPont
London
20 Cabot Square
London
E14 4QW
United Kingdom
Tel: (44.20) 7576 8000
Fax: (44.20) 7576 8476
E-mail: london@eiu.com
New York
750 Third Avenue
5th Floor
New York, NY 10017
United States
Tel: (1.212) 554 0600
Fax: (1.212) 586 0248
E-mail: newyork@eiu.com
Hong Kong
6001, Central Plaza
18 Harbour Road
Wanchai
Hong Kong
Tel: (852) 2585 3888
Fax: (852) 2802 7638
E-mail: hongkong@eiu.com
Geneva
Boulevard des
Tranchées 16
1206 Geneva
Switzerland
Tel: (41) 22 566 2470
Fax: (41) 22 346 93 47
E-mail: geneva@eiu.com

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Navigating the waters of foreign exchange and international payments

  • 1. A report from The Economist Intelligence Unit Sponsored by NAVIGATINGTHE WATERSOFFOREIGN EXCHANGEAND INTERNATIONAL PAYMENTS
  • 2. © The Economist Intelligence Unit Limited 20141 NAVIGATING THE WATERS OF FOREIGN EXCHANGE AND INTERNATIONAL PAYMENTS Worldwide equity and debt markets have surged in recent decades, but less-celebrated foreign exchange (FX or forex) dwarfs both of them. One day of FX trading beats average daily trading in global stock markets by 28 to 1. Even trading volume in the US taxable bond market pales in comparison to foreign exchange. In April 2013, daily forex transactions hit $5.3trn, equivalent to trading the value of the combined annual world gross domestic product twice a month. Financial institutions build appropriate strategies to take advantage of mispriced currencies in fractions of seconds, hours or days. Sometimes they face off against corporations that hedge, but more often against rivals with different goals or market forecasts for specific currencies. Non-financial corporations tailor FX exposure to suit lines of business. But temper expectations, Nicholas Fanandakis, CFO of DuPont, warns counterparts. “You can’t look at foreign exchange to make money,” he says. “You’re in it to manage risk.” Yet, surprisingly, the world’s largest and most active marketplace lacks the understanding its impact merits in for-profit and philanthropic sectors. What’s more, the basic FX tools have changed little in recent decades. Familiar tools ease currency risk in changing market climates, highlighted in the past year by a plummeting Japanese yen. Spot forex transactions form the bedrock of a smooth cross currency payments system. Trades settle in two-day windows subject to variations because of time zones. “Outright forwards” arrange FX transactions that settle in a month, two months, three months, six months or a year. Aptly named “broken date forwards” settle at other intervals. FX swaps transform currency rate exposure into a play on interest-rate differentials. Trading surpasses all other FX instruments, although the pace has slipped of late, according to the Bank for International Settlements. Daily swaps volume at $2.2trn represented 42% of all FX-related transactions in 2013, two percentage points lower than reported in 2010. FX futures and options furnish a crucial and dynamic dimension to the FX ecosystem, thanks to the regulatory landscape for exchange-traded derivatives. Regulated exchanges install financial safeguards that maintain markets and wall off assets from the fate of counterparties—even in the sort of economic upheaval that erupted in 2008. Companies with global aspirations or facing global competition need a firm handle on currency markets. Left to an afterthought, FX invites unwanted consequences to the bottom line. Treated with due respect, on the other hand, FX supports liquidity, credit relationships, ample cash flow and healthy bottom lines. Executive summary The Economist Intelligence Unit bears sole responsibility for this Briefing paper and its content; the views expressed do not necessarily reflect those of the sponsors, INTL FCStone Inc, its group of companies or CME Group. The paper was written by Steven Mintz and edited by Carolyn Whelan. Treated with due respect, FX supports liquidity, credit relationships, ample cash flow and healthy bottom lines.
  • 3. © The Economist Intelligence Unit Limited 20142 NAVIGATING THE WATERS OF FOREIGN EXCHANGE AND INTERNATIONAL PAYMENTS Superlatives sound commonplace today in the financial industry, but foreign exchange earns them year in and year out. It is by a wide margin the world’s largest, most liquid marketplace. The 2013 Triennial Central Bank Survey published by the Bank for International Settlements reported that daily FX transactions hit $5.3trn, a pace equivalent to trading the value of annual world GDP every two weeks. And FX is everywhere that currency plays a key role. Travelers exchanging dollars to spend abroad on vacation, global companies devising ways to protect millions of dollars in cross-border revenue, and financial institutions betting on currency fluctuations populate a market defined by unrivaled size and global scope. Although global equity and fixed-income markets tend to garner more headlines, their volume pales next to FX volume. In one day, the currency market trades 28 times the average daily trading of all of the world’s stock markets combined. And in 2013, average daily trading volume in the US taxable bond market—the most active marketplace for corporate debt—edged past $20bn, according to the Securities Industry and Financial Markets Association. At that pace, bond trading in the US amounted to four-tenths of one percent of the daily volume in foreign exchange. Not surprisingly, a firm grasp on a market so far-reaching and dynamic eludes all but the most seasoned experts. “Foreign exchange operates on a bit of a mind-boggling scale,” warns Robert Hodrick, the Nomura Professor of International Finance at the Columbia University Business School. “The numbers are astounding,” agrees Joseph Francois, who monitors FX as a professor of economics at the World Trade Institute in Bern, Switzerland, and as director of the European Trade Study Group, an academic forum based in the UK. What’s more, says Mr Francois, transparent, “plain-vanilla” FX transactions account for only half of all the activity. The other half of the market comprises swaps, derivatives and more complex transactions, often with multiple parties or currencies. When computers, cars, cell phones and washing machines cross sovereign borders, money and investments migrate also, necessitating foreign exchange. Nowhere is that trend more striking than in emerging markets, where growing middle- class populations seek amenities familiar in developed nations. As international commerce and investment flourish and mature, so does foreign exchange in the form of spot transactions, forwards, swaps, options and futures. Surprisingly, FX, the world’s largest and most active marketplace, often lacks for the attention its size merits. Investors and finance journalists follow equity and fixed-income markets closely, but as an asset class, it is actually currency that deserves greater prominence. Indeed, unlike stocks and bonds, the vast majority of foreign exchange occurs between giant The biggest market on earth 1 In one day, the currency market trades 28times the average daily trading volume of all of the world’s stock markets combined.
  • 4. © The Economist Intelligence Unit Limited 20143 NAVIGATING THE WATERS OF FOREIGN EXCHANGE AND INTERNATIONAL PAYMENTS financial institutions where consumers don’t see it. Corporations that hedge critical financial risks account for just 10% of the activity. This lack of visibility comes with intrinsic risks, as exposure to currency fluctuations can make foreign exchange a perilous blind spot. Sky-high stakes subject to unpredictable movements can rock FX markets, but leaving their impact to chance can take a punishing toll. For evidence that deciding not to hedge carries more risk than a prudent hedging strategy just look at Japan. Last year, the yen plummeted 22% in value against the US dollar, the second most heavily traded currency pair after US dollars and euros. Unhedged exposures swamped gains in portfolios or erased robust profits of companies doing business in Japan. The consequences of FX volatility affect much more than prices for imports and exports. Underlying exposure to foreign currencies touches goods and services across the board and around the world. Charitable organisations also contend with effects. In 2013, CARE directed more than $450m to global initiatives that assist refugees, support education and promote health in 87 countries. “We’re in a lot of exotic currencies where hedging is not an option or is very costly,” says Peter Buijs (pronounced “Bowse”), CFO of CARE. “Foreign exchange adds a great deal of complexity to our work,” says Mr Buijs. “We transact business in all of those currencies.” The US dollar furnishes a base currency for reporting purposes, but CARE donations reside in four currencies: euros, pounds sterling, Swiss francs and Swedish krona. CARE avoids double conversions into US dollars and then into local currencies. “We manage cash flow so that it gets into the currency of the grant, and then we transfer it to the currency where money is needed,” says Mr Buijs. “In addition, we reduce currency risk by keeping assets and liabilities in each foreign currency in balance.” For any business with global aspirations, making FX an afterthought ignores the tail that often wags the dog—with unwanted consequences to the bottom line. Smooth global payments hinge on a cautious balance of local assets and expected liabilities, especially where currencies are thinly traded or banking relationships don’t exist. Daily FX transactions would shut down without liquidity, credit relationships, ample cash flow and balance sheets that support credit. Absent means to convert currencies, cross-border activity would soon grind to a halt. Competing in a complex, opaque arena The basic building blocks of FX have changed very little in the last several decades, even as trading volume has increased steadily over the same period of time. What is the source of record-breaking volume? Historically, experts pointed to the ebb and flow of trade balances, central banks adjusting interest rates, and the global economic climate. Yet, in recent years, many newcomers have joined the FX fray. The latest Bank for International Settlements (BIS) report singles out “other financial institutions”, meaning banks that are not formal dealers in the currency market. These institutional investors, hedge funds and proprietary trading firms that trade for capital gains, not commissions, have helped boost trading volume, as have swelling ranks of retail investors. As these newcomers arrive, improved access to data, expertise and execution allow them to face off against giant rivals. According to BIS data, their daily trading surpassed established participants in the 2010 Triennial Survey, a trend also visible in past surveys. Daily trading by “other financial institutions” recorded almost 50% growth since 2010, to $2.8trn. “It’s great that the average investor can come and at least show interest,” says Zoran Mavrinac, senior managing director and head of Curex FX, a firm with financial products that link institutional FX to global capital markets. Yet this new influx poses new questions. Ranks have expanded in a period of relatively low volatility in FX—how will these new market participants react if markets get rocky? An en masse departure might strain liquidity and crowd the exits. ❛❛ Foreign exchange adds a great deal of complexity to our work. ❜❜ Peter Buijs, CFO of CARE
  • 5. © The Economist Intelligence Unit Limited 20144 NAVIGATING THE WATERS OF FOREIGN EXCHANGE AND INTERNATIONAL PAYMENTS In this flow of new activity, furthermore, rivers of data create a vast appetite for education and analysis. Issues related to foreign exchange spawn books, motivate research papers, fill text in corporate financial reports and sustain websites aimed at turning rank-and-file investors into currency gurus. And there’s a lot to learn. Interest rates, regulatory regimes, trading venues and geopolitical upheaval also tip the balance in FX strategies. Companies must weigh contingencies and plan ahead so that cross-currency payment chains operate smoothly. Mr Hodrick and academic colleagues parse currency fluctuations by type of instrument, counterparty, means of execution and country issuing the currency moment-by-moment or year-by-year. This work results in scholarly papers that probe, among other things, the relationship between risk premiums and expected future exchange rates, biases in the measurement of FX risk premiums and risks and returns in forward FX. Hundreds of research titles in the academic space try to make sense of FX complexity—but for the layman, they may only add to the confusion. At the end of each day, the nuances and vagaries of foreign exchange evoke a description of Soviet Russia by Winston Churchill, the legendary British prime minister: “a riddle wrapped in a mystery inside an enigma”. This complexity and opacity can lead judgement astray, and so government and industry regulators in every jurisdiction wrestle with transparency and accountability. Since enacting the Commodity Futures Modernization Act in 2000, the US government, through various regulatory arms, has implemented stronger rules to monitor FX transactions. The Commodities Futures Trading Commission monitors compliance and the Department of Justice prosecutes where fraud exists. Abroad, central banks and financial regulators take similar approaches. Nevertheless, FX transactions between the most sophisticated market participants go largely unregulated by American and other authorities. The most rigorous analysis and regulation cannot predict or control with certainty how markets will move tomorrow, much less in one month, six months or even two years. Absent means to control fluctuations, FX has centered on managing risk ever since modern currency trading began.
  • 6. © The Economist Intelligence Unit Limited 20145 NAVIGATING THE WATERS OF FOREIGN EXCHANGE AND INTERNATIONAL PAYMENTS From payments for fast food to payments for passenger jets or financial instruments, the abstract nature of foreign exchange echoes a tale retold by Milton Friedman, the late Nobel laureate, about “the island of stone money” in his book Money Mischief: Episodes in Monetary History. On the island of Yap in Micronesia’s Caroline Islands, locals once devised a unique monetary system. Because they lacked metal, they carved giant wheels from stone. Repayment of a debt required the transfer of one stone wheel by raft from one island to another. All worked well until, at one point, a storm overturned the raft, sending the valuable stone to the bottom. Initially, all value seemed lost, until testimony established agreement on the dimensions of the giant sunken stone. Yap islanders decided that they didn’t actually need to see the stone for it to have value. Knowing its dimensions and whereabouts was sufficient to sustain value for generations until westerners arrived. Fast-forward to trading rooms in financial centres around the world today. Confidence, not precious metal reserves (and much less wheels carved from stone), governs currency prices. Towards the end of the second world war the Bretton Woods Agreement replaced fixed foreign- exchange rates with an adjustable rate system that pegged US dollars to the price of gold. The agreement lasted until 1971, when President Richard Nixon finally severed the US currency’s link to gold to prevent runs on the dollar. Other governments followed suit, and most currencies began to trade based on underlying economic merits, subject to local currency restraints. Two decades later, the Journal of Economic Perspectives reported that rigorous efforts to predict exchange rate movements fared no better than a random walk model. This indicates, as Richard Meese, a UCLA professor and the author, concluded, that “exchange rate changes are hard to explain after the fact, even with the knowledge of actual future values of fundamental variables.” Armed with faith in global currency valuations, financial institutions plunged into over-the- counter foreign exchange, where most currencies still change hands today. By 1998, trading surpassed $1.5trn. Even top experts can underestimate FX risk. A wrong bet on Russian currency triggered the much-publicised 1998 collapse of Long Term Capital Management, a fund whose brain trust included two Nobel laureates in financial economics. Emergency meetings convened by the New York Federal Reserve Bank pressured bankers to support a bailout, temporarily staving off lasting damage to the financial system. Companies may come and go, but robust FX markets display resilience. After the collapse of Lehman Brothers in 2008 sent equity markets into a tailspin and froze fixed-income markets, FX took a punch but kept on ticking. In the three-year run-up to the 2007 BIS Triennial Survey, daily FX volume surged by 72%. The pace of growth fell over the next three years, but daily activity nevertheless grew by 21%. The latest Triennial Survey, in 2013, Challenges and opportunities 2
  • 7. © The Economist Intelligence Unit Limited 20146 NAVIGATING THE WATERS OF FOREIGN EXCHANGE AND INTERNATIONAL PAYMENTS reported a 33% increase in daily FX trading, setting another new record. As growth in the FX market continues, the increasing speed of trading poses fresh challenges. Transactions occur multiple times a second, from identifying price inefficiencies to executing orders. Whether stock, bonds or currency changes hands, computer algorithms operate according to rules that transform events to numbers. If the numbers dictate a trade, it occurs in nanoseconds. Debate clouds the merits of high-frequency trading. Proponents emphasise added market liquidity at every instant. Detractors warn that algorithms distort the FX market and snare profits from investors who can’t afford costly access to high-speed networks. Whatever the speed of trading, strategies for managing FX risk rely on data crunched by central banks, global financial institutions, financial regulators and independent economic advisers. Market experts keep close tabs on average daily volumes, values and volumes by type of FX instrument, average daily values by instrument, and average daily spot values by trade size, among other statistics. For its own part, the US Federal Reserve Bank reports each quarter on the euro-dollar and the dollar-yen exchange rates; performance of the US dollar against the New Zealand dollar, Australian dollar, Japanese yen, Swiss franc, British pound, euro and Canadian dollars; and renminbi spot rates traded offshore in free markets and onshore, subject to restraints imposed by the Chinese government. The Fed’s counterparts around the world produce similar reports and analyses. Learning the language of FX As market participants have sought to convert risk into opportunity, FX has developed a language of its own. Spot transactions, outright forwards, non-deliverable forwards (where risky currencies never change hands), and foreign exchange swaps and options that balance risk and reward keep market veterans on their toes. Spot FX transactions form the bedrock of cross-currency payments. Simple currency exchanges occur within two-day windows subject to time differences around the world that can alter settlement times. Spot counterparties check spot rates and then currencies change hands. If the new currency is earmarked for local payables, subsequent fluctuations are muted. If currency resides in a treasury or portfolio, it can take a hit or, conversely, record a gain when prices change. Not all transactions are so straightforward. Some currency risks will materialise on deliveries in a month, two months, three months, six months or a year—the typical forward maturities. “Outright forward” transactions contract to exchange cash at these future dates. Prices generally reflect two components: spot prices in both currencies and differentials in local interest rates reported as “swap points”. Agreements with other end dates go by a logical moniker, “broken date forwards”. The globalised economy often invites companies and investors to hold currencies subject to thin liquidity or local capital controls that curtail trading. The roster of such currencies includes Indian rupees, Taiwan dollars, Russian rubles, Korean won, Malaysian ringgits and Chinese renminbi, to name only a few. Non-deliverable forwards (NDFs) help firms manage these risks without ever holding the money. The non- exchange of currency for an NDF is a result of capital controls put in place by sovereign nations. For example, a US company that arranges to import goods from an emerging-market nation in six months’ time can do nothing but hope for favorable currency impact when it buys local currency in six months. On the other hand, it might buy the local currency at an artificial rate, subject to change versus the dollar. As a third alternative, an NDF requires counterparties to settle based on the difference between an exchange rate set when the contract is signed and the actual spot rate when the contract terminates. Final payoff, always in the more seasoned currency, hinges on interim performance. NDFs resemble forward outright contracts in that two counterparties set notional amounts of a non-deliverable currency, says FX veteran Jim Sharpe, the author of Foreign Currency: The
  • 8. © The Economist Intelligence Unit Limited 20147 NAVIGATING THE WATERS OF FOREIGN EXCHANGE AND INTERNATIONAL PAYMENTS Complete Deal. When contracts terminate, counterparties settle differences between forward rates and prevailing spot prices, subject to provisions of the International Swaps and Derivatives Association. FX swaps routinely surpass trading in all other FX instruments, the BIS reported, although the pace has slipped. Daily volume at $2.2trn represented 42% of all FX-related transactions in 2013, two percentage points lower than reported in 2010. FX swaps transform currency-rate risk into a play on interest-rate differentials. Swap flows, says Mr Sharpe, resemble borrowing one currency bought at the spot rate and investing a currency sold at the spot rate. This tool, says Mr Sharpe, arms companies with a great deal of flexibility. Customers can switch currency assets and enhance yields while fully hedged; transfer any borrowing advantage from one currency to the other; and roll positions if receipts are late or contracts delayed. FX futures and options add a crucial and dynamic dimension to the FX ecosystem. Principal benefits include price transparency and decreased counterparty risk, thanks in part to a well-defined regulatory landscape for exchange-traded derivatives. Hedge funds, asset managers, proprietary trading groups and commercial banks see advantages on a daily basis, starting with price disclosure that puts large and small investors on a level playing field. Cleared transactions also confer safety in a storm. The FX futures and options marketplace transfers counterparty risk to exchanges, a crucial distinction when financial institutions are under stress. As writ large in 2008, co-mingled accounts make it nearly impossible to identify, much less recover assets, if the financial institution holding them stumbles or goes under. Regulated exchanges, on the other hand, install mark-to- market safeguards that wall off assets from the fate of counterparties. If the original counterparty fails, an exchange can obtain pricing from any healthy institution. Whether trading foreign currency in US dollars paired with pounds sterling, euros, Swiss francs or Japanese yen, or conducting “cross currency” exchanges that do not involve US dollars, increasingly fewer banks dominate the marketplace. In April 2013, according to the BIS Triennial Survey, sales desks in the UK, the US, Singapore and Japan handled 71% of foreign exchange trading, up from 66% reported in the previous Triennial Survey. Micro- and macroeconomic data on currency pairings that are subject to constant change furnish plenty of numbers to crunch to determine FX rates. As an alternative measurement of currency values, many economists point to purchasing power parity, a concept based on the theory that prices for the same product in different parts of the world convey the value of local currency. Purchasing power parity gave rise to The Economist’s “Big Mac Index”, which compares the price of McDonald’s Big Macs across many countries. If a Big Mac costs $1 in the US and 100 yen in Japan, then, according to what economists call “the law of one price”, $1 should fetch 100 yen in exchange. Notwithstanding the fact that Big Macs in two parts of the US may fetch different prices, the theory has adherents who readily apply it to items much larger than hamburgers. Identifying the risks Earnings calls at 846 publicly traded North American companies reported collectively $17.8bn in negative currency impact last year, according to the “2013 Corporate Earnings Currency Impact Report” by FX researcher FiREapps. The fourth quarter alone featured $5.8bn in negative impact, up 39% over the third quarter. Nearly half of the companies reporting currency impact find that more analysts are asking increasingly informed and sophisticated questions about FX. Market participants ranging from DuPont to individual investors trading on tablets and mobile phones manage FX risk with their four basic levers: spot transactions, outright forwards, non- deliverable forwards and foreign exchange swaps. As things stand, says William Stutts, an attorney at law firm Baker Botts, European and US regulators
  • 9. © The Economist Intelligence Unit Limited 20148 NAVIGATING THE WATERS OF FOREIGN EXCHANGE AND INTERNATIONAL PAYMENTS have views that are not fully aligned. In the US, spot contracts enjoy exemption from the raft of Dodd-Frank Act regulations aimed at monitoring derivative transactions. Prolonged delays in settling transactions could invite regulators in the US to revitalise a push to designate some spot transactions that remain open for an extended period as option, forward or currency swap transactions that fall under the regulatory umbrella, closer to the view of European and British regulatory authorities. In global markets, furthermore, timing sometimes adds complication to spot transactions. Local market closings, holidays, or time-zone coordination issues can preclude simultaneous exchanges of currency, in which case complications can arise. Yet in all FX transactions, settlement risk holds a trump card. Every deal goes bad when someone comes up empty-handed. “The elephant in the room is settlement risk,” says Mr Stutts. Bill Jellison, CFO of Stryker, a medical-devices company, sees heightened attention to settlement risk. “It’s probably more volatile than five-six years ago, before the broader financial turmoil,” Mr Jellison says. But sound policy and constant review keeps the risk manageable for Stryker, whose products ring up more than a third of revenues outside the US. Developing an FX strategy With analyses and models in hand, CFOs, treasurers, portfolio managers, hedge-fund analysts, bankers and currency traders tend to view this marketplace through different lenses. Institutional investors take advantage of currency mispricing, sometimes against corporations engaging in hedging strategies, but more often against financial institutions with different goals or market forecasts. “We would add that currency is the quintessential ‘macro’ asset,” says Dori Levanoni, at First Quadrant, a sub-adviser on FX to John Hancock Financial Services. “Macro” is an apt description, says Mr Levanoni, because most economic activity, whether rooted in trade, investment, inflation or monetary policy, eventually passes through the FX market before working its way into the global economy. Non-financial corporations tailor FX exposure to suit lines of business. “When we price our sales to farmers in Brazil, we look forward to what dollars we will receive and attempt to adjust local prices accordingly,” says Paul Graves, CFO of FMC Corp., a global leader in agricultural, specialty and industrial chemical markets. When agricultural goods from Brazil find their way to supermarkets in the US, FMC’s approach to foreign exchange is reflected on the price tags lining the shelves. Opportunity lies in protecting gains against adversity. “For us it’s about reducing the volatility of earnings,” says Graves. “What we hedge and don’t hedge depends largely on how it impacts earnings volatility. We’re not trying to predict movements. We want to make sure we minimise exposure to the effects of foreign-exchange movements that directly affect their earnings.” Savvy managers expect hedging programs to lose some money under the best of circumstances. “I would love to be able to say that I could have a forex program and break even on it”, says Nicholas Fanandakis, CFO of DuPont, “but I don’t think that’s very realistic.” If hedges work 100% of the time, the cost of hedging is a haircut. “As long as you don’t do worse than the cost portion”, says Mr Fanandakis, “you’re doing a good job of protecting against risk.” DuPont and other global companies mobilise natural hedges where suitable. Centrally managed natural hedging strategies evaluate and exploit offsetting currency exposures in different lines of business. With low fees and narrow spreads prevalent these days, investors control cost by managing risks that never go away. The past year saw currency devaluations in Argentina and Venezuela. “That is going to happen periodically,” Mr Fanandakis warns. “Any business wants to sell an extra pound of product and get an extra dollar of sales. You have to look at new business in its entirety and then bring in the treasury organisation to make sure that ❛❛ What we hedge and don’t hedge depends largely on how it impacts earnings volatility. We’re not trying to predict movements. ❜❜ Paul Graves, CFO of FMC Corp.
  • 10. © The Economist Intelligence Unit Limited 20149 NAVIGATING THE WATERS OF FOREIGN EXCHANGE AND INTERNATIONAL PAYMENTS if you enter a new region, you’re going in with eyes open.” The name of the game? “Try to minimise surprises,” says Mr Fanandakis. The bottom line The largest companies in the world assign a priority to FX for good reason: adverse currency movements can erase expected profits, lower the value of balance-sheet assets or dull the capacity to compete globally. Conversely, favorable movements might boost the bottom line, but that is seldom the goal. “Most companies are not trying to speculate on currency movements,” says Martin O’Donovan, deputy policy and technical director for the Association of Corporate Treasurers, a global group based in London. DuPont’s Mr Fanadakis concurs. “You can’t look at foreign exchange to make money,” says Mr Fanandakis. “You’re in it to manage risk.” At Stryker, it’s imperative that currency fluctuations do not sap profits from specific transactions with external customers and business units based abroad. Routine foreign exchange hedges that curtail currency risk never venture into bets on currency movements. “We do not use speculative hedges,” says Mr Jellison, the CFO. “We’re looking only to mitigate risks related to revenues.” Yet caution and sound policy cannot guarantee perfect outcomes when, for instance, the Japanese yen tumbles in value by 22%. Hedging only helps mitigate risk, not eliminate it. Like most of her counterparts, CFO Pam Strayer is cautiously optimistic about FX hedging strategies at Plantronics, a global manufacturer and distributor of corded and wireless communications equipment. “We do not hold or issue derivative financial instruments for speculative trading purposes,” Ms Strayer says. “We use a hedging strategy to diminish, and make more predictable, the effect of currency fluctuations.” Strategies center on balance sheet risks such as accounts payable and accounts receivable and on economic exposures that arise when revenues in multiple currencies are reported in US dollars. Strategy, not the unmatched size of the market, is the biggest driver of FX trading at global companies. Nevertheless, currency markets command unique respect, even from seasoned CFOs. “Sure, it’s a big market,” says DuPont’s Mr Fanandakis. “A lot of multinationals like ourselves use the currency markets to manage our business risks.” Multiply by ten the currency-trading activity in the corporate sector and “big” becomes an understatement. After a long stretch of low volatility, strategies may require adjustment. When the climate changes it won’t stay a secret. Twitter and emerging social business outlets will spread news that dollar trading is mixed, inflation looms, spending has edged up according to the US Department of Commerce or increasing risk-aversion favors the yen over the dollar. High-frequency algorithms will execute hundreds of trades long before the fastest texters hit “send.” “Currency is often the leftover asset, unobserved, forgotten exposure in a portfolio,” says First Quadrant’s Mr Levanoni. If anything is certain, the world’s largest and most liquid financial market is poised to assume its rightful place on the global financial stage. Cover:Shutterstock ❛❛ You can’t look at foreign exchange to make money. You’re in it to manage risk. ❜❜ Nicholas Fanandakis, CFO of DuPont
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