This slideshare includes presentation slides from the St. Louis Sitecore User Group Meetup, "EXM: Beyond the Basics" hosted on April 27th, 2016 by Roundedcube. Presentation by Roundedcube's CTO, Benjamin Vidal, and Director of Experience Marketing, Brett Berchtold. Are you a St. Louis Sitecore user? Join the User Group here: http://www.meetup.com/Saint-Louis-Sitecore-User-Group-Meetup/

1. EXM: Beyond the Basics
SAINT LOUIS SITECORE USER GROUP April 27, 2016

2. Presenters
Benjamin Vidal
Roundedcube
CHIEF TECHNOLOGY OFFICER
Brett Berchtold
Roundedcube
DIRECTOR OF EXPERIENCE MARKETING &
ENABLEMENT

3. Agenda
11:30 – 11:55 Lunch
11:55 – 12:00 Opening remarks
12:00 – 12:15 Introduction
12:15 – 12:25 EXM: The Bigger Picture
12:25 – 1:00 Demo

4. A little housekeeping
!
Speakers/Sponsors
"
Topic Suggestions
#
What’s Next
• The next two meetings are covered. • See Meetup discussion board for
thread to make a suggestion
• Bi-monthly meetups, next up June

5. Email Experience Manager
http://www.slideshare.net/roundedcube/email-experience-manager-
st-louis-sitecore-user-group-meetup

6. A Bigger Picture

7. Sitecore Context Marketing
“Context Marketing is the ability to deliver the right
content or experience to the right person, in the right
place, and at the right time based on the sum totalof
that person’s past brand interactions and current
needs.”
- Michael Siefert, CEO of Sitecore
http://www.sitecore.net/learn/blogs/business-blogs/michael-seifert/posts/2015/10/contextmarketing.aspx
http://www.sitecore.net/learn/resources-library/white-papers/era-of-context-marketing.aspx

8. Sitecore® Experience Platform™

9. Sitecore® Experience Platform™

10. Why Use EXM?
Integrated and a Single Point of Administration Contributes to Experience Profile
Reuse Website Content Campaigns/Engagement Automation

11. DEMO

12. Go Here:
Group Participation
http://roundedcube.com/meetup

13. THANKS!