Existential films
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The document discusses several films that deal with existential themes and critique aspects of modern society. One Flew Over the Cuckoo's Nest criticizes social conformity and conventional views of mental illness. Network examines how the media shapes society and perceptions. Being John Malkovich portrays the human desire to experience other lives and realities. American Beauty looks at the struggle to find meaning and satisfaction in modern life. The Matrix introduces philosophical issues about the nature of reality. Groundhog Day depicts the repetitive nature of life and how its meaning can be found through personal growth and responsibility. My Life Without Me is about a woman coming to terms with her mortality.
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The document provides an overview of Generation Y or Millennials, born between 1980-2000. It discusses defining events in their lives, their characteristics, influences, learning preferences, and expectations in the workplace. Millennials are characterized as tech-savvy, collaborative, and wanting choice and independence in their education. They expect immediate feedback and are used to learning through multimedia, group work, and digital technologies.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Sexist Ads
American Apparel is a clothing manufacturer and retailer based in Los Angeles, California. Founded in 1989, the company is known for its basic apparel like t-shirts, hoodies, and jeans. While successful initially, American Apparel struggled financially in the late 2000s and 2010s due to lawsuits, management issues, and the #MeToo movement.
Second Life
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Superbowl Advertising
1. PepsiCo has historically spent more on Super Bowl ads than Coca-Cola, spending $142.84 million over 10 years compared to Coca-Cola's $30.51 million over 2 years.
2. The Super Bowl is seen as a unique opportunity for advertisers to reach an audience of 100 million viewers, with advertisers paying up to $3 million for a 30-second ad spot during the game.
3. Popular and memorable Super Bowl ads often rely on humor, celebrity appeal, sexuality, and themes around the American Dream or patriotic ideals to engage viewers.
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Existential films
- 3. http://www.youtube.com/watch?v=NN1cCviBXmY One Flew Over the Cuckoo's Nest (1975) offers a scathing critique on society -- but the message is more than just an anti-establishment one; it also touches upon such themes as the madness of social conformity and the relativity of human psychology and what we conventionally think of as mental illness.
- 4. http://www.youtube.com/watch?v=GYj2m1yVpGU This film serves as a commentary on the all-controlling media, the pervasiveness of television in today's society, and how everybody wants to appear on it. There's an existentialist angle as well, with the entire construct of society being portrayed as a facade that can be stripped down and revealed as an illusion.
- 5. http://www.youtube.com/watch?v=WebkvBKdgUI&feature=related Being John Malkovich (1999) examines the reality and limitations of our psychologically locked-in condition and our craving for experiences other than our own.
- 6. Easily overlooked as an existential movie, American Beauty (1999) takes a very literal look at modern life and the human struggle to find contentment and meaning. . http://www.youtube.com/watch?v=hjNY4o_i5RY
- 7. http://www.youtube.com/watch?v=te6qG4yn-Ps&feature=related Aside from being an outstanding science fiction movie in its own right, The Matrix (1999) is a vehicle for a host of philosophical and existential issues. It first and foremost the modern reintroduction of Cartesian skepticism and the brain-in-the-vat problem
- 8. Groundhog Day (1993) has come to be recognized as a highly innovative treatise on the human condition, the meaning of life, personal responsibility, and the seemingly endless repetition that characterizes our lives http://www.youtube.com/watch?v=T_yDWQsrajA As Phil struggles to come to grips with his predicament he goes through a number of phases: disbelief, shock, hedonism, scheming, depression, nihilism, depression (including numerous suicide attempts) and social detachment.
- 10. http://www.youtube.com/watch?v=jyGlkWsn-OY My Life Without Me. explores one woman's journey after finding out she is going to die soon. It's a classic existential theme, but an uncommon approach to this existential issue