Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
SUPERBOWL + ADVERTISING= FUN AND CREATIVE MARKETING
TOP SUPER BOWL SPENDERS 1999-2008 PepsiCo has historically spent more money on Super Bowl advertisements than Coca-Cola, w...
 
Sunday's Super Bowl will see advertisers shelling out  as much as $3m for 30 seconds of airtime.
American football's championship game has a long tradition of extravagant advertising and memorable commercials, and with ...
HUMOR PLAYS A VITAL ROLE IN MANY OF THE MOST POPULAR AND MEMORABLE ADS AIRED DURING THAT “PRIMEST OF PRIME TIMES”, THE SUP...
Some ads rely on celebrity appeal
And, as always, “sex sells”.
Celebrity + Sex REALLY sells…..
So does the “American Dream” of stardom.
Some appeal to our civic, ethnic, or patriotic ideals.
Superbowl advertising provides an interesting overview of  popular culture, year by year.
Upcoming SlideShare
Loading in …5
×

Superbowl Advertising

1,778 views

Published on

Created for my Mass Media class.

Published in: Education
  • Be the first to comment

Superbowl Advertising

  1. SUPERBOWL + ADVERTISING= FUN AND CREATIVE MARKETING
  2. TOP SUPER BOWL SPENDERS 1999-2008 PepsiCo has historically spent more money on Super Bowl advertisements than Coca-Cola, which skipped the event altogether some years. Advertiser …………Years with ads….Ad spending 1. Anheuser-Busch……10 years……….$216.03 million 2. PepsiCo …………10 years……….$142.84 million 3. General Motors ……9 years……….$68.04 million 4. Walt Disney……….8 years……….$57 million 5. Time Warner……….8 years……….$55.69 million 6. FedEx …………..10 years……….$33.09 million 7. General Electric ….7 years……….$30.88 million 8. Coca-Cola…………2 years……….$30.51 million 9. E-Trade Financial….5 years……….$25.27 million 10. Visa USA…………7 years……….$25.20 million Source: TNS Media Intelligence
  3.  
  4. Sunday's Super Bowl will see advertisers shelling out as much as $3m for 30 seconds of airtime.
  5. American football's championship game has a long tradition of extravagant advertising and memorable commercials, and with an audience of 100 million, is seen as a unique opportunity for marketers. Sunday's game between Pittsburgh Steelers and Arizona Cardinals will be no exception. * http://www.independent.co.uk/sport/general/others/advertisers-spend-millions-on-super-bowl-spots-1517428.html
  6. HUMOR PLAYS A VITAL ROLE IN MANY OF THE MOST POPULAR AND MEMORABLE ADS AIRED DURING THAT “PRIMEST OF PRIME TIMES”, THE SUPERBOWL!
  7. Some ads rely on celebrity appeal
  8. And, as always, “sex sells”.
  9. Celebrity + Sex REALLY sells…..
  10. So does the “American Dream” of stardom.
  11. Some appeal to our civic, ethnic, or patriotic ideals.
  12. Superbowl advertising provides an interesting overview of popular culture, year by year.

×