The document outlines the 'Ask EJB Experts' program established to provide management support to micro, small, medium enterprises, and startups, particularly in areas such as strategy, marketing, and finance. It highlights the program's goal of aiding companies during the COVID-19 pandemic through online workshops, emphasizing teamwork and collaboration among experts. Key observations include positive participation from beneficiary companies and the need for continuous adaptation and improvement of the program based on feedback and engagement metrics.

1. ASK EJB
EXPERTS
2021
Supporting micro, small, medium
and startups/Entrepreneurs
JUNE 2021
Prepared by:
ASK EJB Experts Team
2020/2021

2. JUNE 2021
ASK EJB EXPERTS //
ABOUT ASK EJB EXPERT
Ask EJB Experts is a support program that
provides management support in specific areas
such as strategy, marketing, sales, finance and
accounting, human resource, quality and other
related management and consulting discipline
that applies in this program.
The program was an initiative by the EJB
consulting committee and redeveloped to support
EJB members voluntarily then extended to
support other communities such as Creative Hub
beneficiaries that is a programme managed and
owned by the IMC.
A process as illustrated below was proposed and
redeveloped with a number of online digital form
to streamline the process and started first for EJB
members then other members outside the EJB
have joined.
See program presentation and other resources for
more details about the program tools and
materials used.
PROGRAMME GOALS
Management Support to Micro, Small and Medium
enterprises also Startups and Entrepreneurs
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3. JUNE 2021
ASK EJB EXPERTS //
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Ask the EJB Expert is a program initiated by the EJB
consulting committee by a number of management
experts that are in the field of consulting for public
and private sector with focus on all sizes of firms such
as Micro, Small, and Medium Enterprises including
what is so called entrepreneurs and startups in
addition to innovation, research and development. The
list of the expert participated are also included in this
report

4. The Ask the EJB Expert major
scope is to support MSMEs
during the period of Covid-19 to
help the beneficiary companies
improve their management
processes and increase revenue
ASK THE EXPERT SCOPE:
The Ask the EJB Expert programme started first
with the EJB members then was extended to
included other companies through other
organization such as the IMC and was
reengineering to accommodate more companies
through the same process in future batches.
JUNE 2021
ASK EJB EXPERTS //
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INDUSTRIES PARTICIPATED

5. The following chart illustrates the areas of
support requested by the participated companies
and have been successfully delivered to each
beneficiary through a professional expert in the
selected areas.
The support was given through workshops that
are managed online through the online video
tools such as Zoom or Google.
In addition to the main expert, other experts and
lead consultants were attending and registering
and discussing the meetings for quality assurance
JUNE 2021
ASK EJB EXPERTS //
PARTICIPATED COMPANIES
A total of 10 companies participated from the
IMC from Creative Hub and five from the EJB
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6. TOTAL:
As a common practice overall framework is analyzed and
relevant recommendations is given based on Overall framework
and illustration / explaining the content of the proposed & final
report – the purpose of this is to deliver a master plan or a road
map and empower the beneficiary to lead the modernization
through main issues. The process is a complementary part of the
firm strategy and or organization development as it displays the
proposed hierarchical structure and mark in color what should
be look at further. While ASK programme would take care of
some issues and try to solve it through given sessions other
issues are left for further development.
JUNE 2021
ASK EJB EXPERTS //
ASK BENEFICIARIES
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7. KEY OBSERVATIONS:
WHAT ARE THE CHALLENGES?
"Some challenges were expected
with risk and mitigated"
All of the applied enterprise have positively
participated in the programme with Ask the EJB
experts and exchanged a number of issues as per
the input information and the experts were able
to find some of the gaps that needs to be
discussed. consequently our experts voluntarily
were able to participate and provide selected
support in many needed areas as illustrated
below
The issue of Covid-19 and the meetings were
solved by having a well managed presentation
online and done by a team of professional
experts. More than an expert use to attend in
order to support just in case the first expert
beside the key expert or lead expert
JUNE 2021
ASK EJB EXPERTS //
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Ask the EJB Expert is an idea and a spin off many
other ideas that is under development for the
creation of an instrument that could help any size
of firms from Micro, Small, medium including
what is so called startups and entrepreneurs in
areas such as strategy, marketing, sales, pricing,
finance and accounting, digital marketing, supply
chain, organization development and HR in
addition to business planning, financial planning,
project management and planning in addition to
other disciplines

8. " needs to work with the experts
to strike a balance between
maintaining existing beneficiary
base and acquiring preferred
skills."
ASK-RECOMMENDATIONS:
ADJUSTMENT OF TONE AND LANGUAGE FOR
SPECIFIC BENEFICIARY SERVICES.
TEAM-WORK was the main Key Success Factor
KSF of the ASK team, all the team work equally
where everyone feels as a key player and a team
leader in her or his work at the same time.
Without the TEAM-WORK spirit group results
were never have been achieved As the Sum of all
the part are much larger that the actual count
and this is where ASK team was able to achieve.
Helping MSMEs was an objectives, but the
programme created other objectives such as
collaboration between experts and learning from
the beneficiaries, learning from every party of the
team and the issue of business continuity
working under COVD-19 and how this was
managed for everyone involved
JUNE 2021
ASK THE EJB EXPERTS //
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9. OTHER INDICATORS
ASK MEASURES AND NEW INITIATIVES
ASK metrics and how it matters. Below are some
metrics you can align with ASK EJB Expert:
1. Beneficiary growth – the number of
beneficiary the programme have reached
2. Feedback and expert report – the beneficiary
staff participated in your sessions
3. Volume of feedback – the number of times you
have shared content and suggestions
4. Reach rate – the number of users who have
seen your presentation esp. during online ZOOM
5. Total engagement – how much interaction
each beneficiary have done through all tools
6. Engagement per beneficiaries – engagement
each feedback generated and what is the results
Higher Intervention from beneficiaries and
expert leads to quality increasing of the ASK
programme
And here below is the last satisfaction score
received from our last session for the programme
JUNE 2021
ASK EJB EXPERTS //
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10. JUNE 2021
ASK EJB EXPERTS //
ASK - WHAT IS NEXT
ASK EXPERTS
All the help and sessions provided by ASK
Experts were offered with passion and with more
enthusiasm than paid services for this batch.
As a matter of fact, the team was willing to give
more and to support more beneficiaries in this
batch but decided to take all the lessons learned
and create a new batch adding more experts and
more sectors, tune the programme and offer it for
a wider audience hopefully for this year
Below is a list of the participated experts
Alphabetical order
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15. THE MOST IMPORTANT LESSON LEARNED IS THAT WORKING AS A
TEAMWORK WITH PASSION, FOR A GOOD CAUSE ENSURE
COLLECTIVE SUCCESS OF THE GROUP, AND GENERATE GREAT VALUE
FOR EACH MEMBER
“HAVING A MIX OR A MISCELLANEOUS OF DIFFERENT BENEFICIARIES
SIZES CAN BENEFIT BOTH THE EXPERT AND THE BENEFICIARY
EXPOSING EACH TO NEVER NAVIGATED AREAS LIKE THE CASE OF
STRATEGIC BUSINESS DEVELOPMENT AND STRATEGIC MARKETING”
“SUPPORTING A MICRO TO SMALL BENEFICIARY ENFORCES A GOOD
EXPERT TO BE FLEXIBLE AND EMPATHETIC ON DEALING ON A
DOWNSIZED ACTIVITY AND TRIES TO GIVE A SOLUTION”
“AGILITY IS IMPORTANT TO HANDLE ADHOC CHANGES IN CRITICAL
MISSIONS. THIS ALSO REQUIRES DEEP KNOWLEDGE, FLEXIBILITY,
AND PATIENCE FROM THE EXPERT IN CHARGE.”
ASK EJB EXPERTS
OVERALL REPORT
EDITED BY ASK THE EXPERT TEAM
JUNE 30, 2021
L E S S O N S L E A R N E D

16. ASK EJB EXPERTS
OVERALL REPORT
EDITED BY ASK THE EXPERT TEAM
JUNE 30, 2021
ASK THE EXPERTS TEAM WHO HAVE PARTICIPATED IN THE INITIATIVES IN DIFFERENT WAYS
AND PRESENTED VALUABLE WORKSHOPS TO THE BENEFICIARIES IN ALL THE MENTIONED
AREAS.
CONTACT INFORMATION

17. ASK EJB EXPERTS
OVERALL REPORT
EDITED BY ASK THE EXPERT TEAM
JUNE 30, 2021