This document outlines an online marketing strategy for medical organizations. It identifies common problems such as stale online messages and low digital engagement. The proposed solution is a 7-step approach including building an online customer following, optimizing search visibility, leveraging reviews, and using analytics to refine campaigns. Key tactics involve developing patient profiles, engaging on social media like Facebook, optimizing the business listing on Google Places, and paid search engine optimization. An affordable turn-key website and marketing package is presented to help practices deploy this strategy quickly.

1. Intelligent Online Marketing
• Local Digital Advertising for Medical
Organizations
Presented by:
<Your Name or Company Name>
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2. Problem
• Practices are not using online
effectively
– Often a Stale Online Message
– Digital User Interaction is Low
– Poor Local Search Visibility
– Sporadic Lead Generation
– Expensive Cadillac Marketing Programs
– Improper Scaling for Practice Model
– Old Methods Lost in the Noise
The root cause for these problems rests with
the tools chosen for the task at hand.
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3. Solution: The Seven Rules of Use Online
Effectively:
1) Build a Local Customer Following Online
2) Create “Pre-Visit Digital Personal
Relationships”
3) Be Found when Local “Buyers” Search
• Before the need
• During the need
4) Leverage Positive Reviews
5) Unify the Marketing Message Across
Platforms
6) Steer Campaigns “By the Numbers”
7) Deploy Results-Only Strategy
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4. Patients: The Right Message for the Right
Patient
– Unique to Practice / Model
• Use existing patient roster as a profiling tool
– Age / Occupation / Interests
– Record Key Indicators
– Discover Like-Audiences Online
– Commonalities
• Patients want
– A medical professional who cares
– To trust you are doing for “them,” and not “you.”
– Triggers
• Immediate Need
• Preparation
• Responsibility
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5. Intelligent Website: every practice should
have a useful site
– About & Philosophy
– Services / Specialty
– Map & Directions
– Contact Form
• Appointment Request Form
– Patient Testimonials
– Mobile Version
– Blog or Original Articles
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6. Features Benefits
• Built-in FAQ • No need to build web site from scratch
• Staff Features • All site requirements vetted & included
• Contact Form • Common Platform
– Install Theme , Populate & GO
• Built in SEO Plugin
• Intelligent home page layout
• Clear Services Listing
• Turn-key offer to medical offices.
• Patient Forms Engine
• Solves medical industry-specific web
• Auto Slideshow Posts
site aesthetic & functional shortfalls
• Shortcode Navigation
• Appointment engine builds database.
• News & Events Calendar
• Reduces staff telephone time
• Appointment CSV output
• Increases patient feedback
• Full Color Customization
• Uncovers hidden needs
• Full Image Customization
• Uniquely Scalable
• Google Maps Integration
• Social Media Connections
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7. Relationships Through Content: Some
Segments to Target
– Patients gravitate towards trust & experience
• Be unique and active in discussions
• Compete through local trigger keywords
– Those seeking services upon receiving
benefits
• Stay top of mind and have presence in similar markets
– Dissatisfied patients seeking replacement
• Compete for Trigger Keywords
– Referrals
• Enable easy referrals
and testimony review
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8. Recommended Vehicles: Social Media
– Facebook Offers the Relationship Opportunity
• Near Real Time Interaction
• Significant Local Reach Ability
– Requires the Most Attention
• Weekly / Daily Updates
• Relatable and Meaningful Offers
• Some questions require expert advice
• Promotional Support
– Content Suggestions
• Checkup Reminders
• Health Facts
• Featured Staff
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9. Recommended Vehicles: Google Places
– Offers the Greatest Local Search Opportunity
• Site visitors locate your business profile, which is matched based
on their search text and location
• Significant for Local Reach: local buyers actively seeking services
– Requires
• Write Up & Base Content
• Three Video Testimonials
• Feedback from Customers
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10. Recommended Vehicles
• Paid Search Engine Optimization
– Target the keywords used by local consumers;
• Searching for a new practice
• Looking for pain relief or cosmetics
• Regular care reminders
– Campaign Goals
• Run for one to three months+
• Local position page 1, upper page placement
• Support Facebook and website
• Place visitors into funnel to receive consultation or related
info/products.
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11. Working together: Strategy Summary
– Personal Branding & Relationships
– Marketing Vehicles & Requirements
– Factors for Differentiating Your Business
You can personally deploy this strategy
in less than 4 weeks… however;
• Can deploy in as little as 14 days
• Online marketing focus in your industry
• Proven methods & tactics
(Your Company) only needs one quick
meeting or phone call to get started.
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12. Turn Key CORE PRODUCTS
• A. Medical Website $1,650
Solutions – Full Configuration – 2 week deployment
Medical Net Media
Solution will deploy • B. Facebook Fan Page $399
and steward your – Page Setup
marketing campaign – 6 Week Content Guide
with tangible results as
the primary goal. • C. Google Places $249
– Account Setup
– Profile Optimization
Our competitive rates
are sure to please the
• D. Search Engine Optimization (3 Keywords)
bottom line.
$CALL
– Priced per Keyword per Month Addl
Base hourly rate is – Page One Position for multi-weeks
$125 per hour.
• E. Triple Play Bundle $997
– Receive all core products B,C,D
Monthly Management (Optional)
Paid Advertisement Management 20% Ad Budget
Website Support $147
Phone/Email Tech Support $249
Copywriting
$Project
Review Stewardship $197
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13. CONTACT: A Premier Marketing Partner
– Medical Net Media Solution
– (204) 298-3970
– support@medicalnetmediasolution.com
– www.medicalnetmediasolution.com
<Your Logo or
Picture>
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