This document outlines the services of an executive career coach to help senior executives effectively market themselves and manage their careers. It states that with executives changing jobs every 2-3 years, ongoing career marketing and management has become critical. However, most executives dedicate all their efforts to their jobs without attention to marketing themselves. The coach provides a 3-step system to help executives brand themselves, develop career marketing documents, and create a job acquisition strategy to position them to strategically align with opportunities and compete aggressively to win. The coach aims to help clients identify what drives them, crystalize their unique brand, quantify their contributions, and integrate their value into strong marketing materials and plans.