This document provides an example to illustrate the concepts of substitution and income effects from a price change. It describes a consumer with a utility function of U(x1, x2) = x1x2 who faces a price increase for good 2 from $2 to $3, while the price of good 1 remains $1. It calculates the substitution and income effects graphically by comparing the consumer's demand at their original income and the new prices, versus what they would demand if their income adjusted to maintain their original bundle. Both the substitution and income effects reduce demand for good 2 as its price increases, since it is a normal good for this consumer.